This Entrepreneur Sold Havmor for 1000 CR & Built a LEADING Ice Cream Business Backed by Sauce.vc
ฝัง
- เผยแพร่เมื่อ 15 มิ.ย. 2024
- In this in-depth episode, we're joined by Manu Chandra, Founder and Managing Partner at Sauce.vc, a venture capital fund known for its strategic investments in game-changing startups like Hocco Ice Creams, The Whole Truth Foods, and Perfora, among others. Alongside Ankit Chona, the visionary founder behind Hocco Ice Creams, we embark on a deep dive into the dynamic world of India's consumer goods industry. From uncovering the intricacies of the burgeoning ice cream market to exploring the disruptive strategies employed by emerging brands like Hocco and The Whole Truth Foods, we unravel the behind-the-scenes insights driving Sauce.vc's investment decisions. Get ready for a compelling discussion that navigates the intersections of entrepreneurship, innovation, and investment, shedding light on the untold stories behind some of India's most successful consumer brands.
Navigate your way through the conversation
0:00:00 - 0:01:21 Sneak Peek : Coming Up!
0:01:22 - 0:14:10 Introducing our guests - Ankit Chona & Manu Chandra, and Sauce.vc’s Investment Projects
0:14:11 - 0:51:15 Founding HOCCO Ice Creams, Selling Havmor Ice Cream and Identity crisis!
0:39:50 - 0:51:15 Hocco Ice Cream Showcase
0:51:16 - 1:09:09 The RISE & STRUGGLES of Ice Cream Business
1:09:10 - 1:18:55 How Entrepreneurs’ OBSESSION grows a Business
1:18:56 - 1:32:40 The Bombay Shaving Company Products’ Showcase
1:32:41 - 1:43:18 The changing Consumer Trends in India
1:43:19 - 1:50:09 Difficulties of Startups in Early Stage
1:50:10 - 1:56:44 Ankit’s Vision for Hocco Ice Creams
1:56:45 - 2:09:20 Ankit & Manu’s Final thoughts & Advice for Budding Entrepreneurs
2:09:21 - 2:10:12 Thanking our guests!
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Manu:"We (investors) are in the in business of being wrong. So when you're building a business, do not look at us on how to build a business. The answer lies with your consumer". I had to pause the video and sit with this thought for 15 mins. Pristine.
Being wrong is the only way you feel sure that you have learned something. Joy of being wrong
@@anilkoradia Absolutely.
One of the best podcasts seen off late. Some of the consumer insights by Manu were pure gold. Not to forget the superb clarity and humility of the seasoned entrepreneur, Ankit.
@@sudeepguha5595 completely agreed.
I was listening to this Podcast on my way to Rajkot from Ahmedabad.
We halt at Hotel Darshan & there was a huge Board of Hocco.
Successful founders are often great. But Manu fascinated me more. He sounds like a fantastic investor.
Shanthanu the way you pitched your products was just amazing, by not putting down your competitor and giving the differentiation
2 hours of honest talk! no bullish, nothing. enjoyed alot.
Thank you so much, Shantanu. I watched the entire podcast and learned incredible insights. Sincerely, I never learned this in my entire life. Please don't stop this. Make more episodes like this. I don't have an entrepreneur or business person network; your channel is the only one that I watched to learn about business and entrepreneurship. I am planning to start my own business with the help of your videos. Thanks a bunch, my man. God bless you! ❤
This podcast made me realise what do I really miss in building my own business. Consumer is always should be the first priority.
Great video. I have been a supplier to Havmor, still am and now also to Hocco. Both great companies to work with. I met with Ankit once in my early days into the business. Was very impressed with how confident and to the point he was. I was still learning the ropes and i could see he could tell. But he was respectful.
Looking forward.
This was a really good episode!
Shantanu's pitch has improved drastically from the Razorpreneur episodes - this time it was extremely well articulated, simple and crisp messaging. Loved it!
I've missed Havmor after I left Gujarat, they really were the go-to brand back then. Looking to order Hocco from Blinkit/ Zepto in Bengaluru, but I guess that will be another 6 months.
No questions, no format, no structure, even if there is any things feel very flowy, conversational and leading from one to another with insughts. Thank you for free ka MBA.
1:25:10 the honesty Shantanu has to not shit on Gilette shows character. Hats off to you man.
it comes natural i guess, as a business person even i never speak ill of my competitor because i genuinely admire my competition and what they have achieved. I always look for collaboration rather than competiton(b2b).
Amazing episode! Need more of these. Loved to see the other side of entrepreneurship - family business!
This is insanely useful , great insights on the consumption market.
I literally made notes on the metrics that were being discussed 😅
One feedback - Pls put full forms of the terms used in episodes like CM2, LTV by CAC etc.
It will be easy for the viewer to understand
I think there is a huge overlap of people watching shark tank and this podcast. In shark tank, they have ticker running explaining the terms. So I think people don't need the ticker info here.
CM2- contribution margin 2, LTV - Lifetime value, CAC - Customer acquisition cost.
Hey, we are actually creating content on explaining business basics,terminologies so you can once explore our channel for the same learnings and do subscribe as we will be coming up with defining more of these terminologies.
Gem of a podcast!!! Really insightful!
Power of purpose. Well said. Money is important. But a life aligned with purpose is true abundance
One of your bests, Shantanu! Thank you so much, all three of you.
Yaar lag raha tha Deshpande sir slack off kar gaye during his whole razorpreneur phase. But honestly like honestly honestly. Bhai sahab. The quality and level of talk is insanely enriching and genuine. Aapka pehle hypothesis ko aap introduce karna band kar diye ho sir ki millions jobs create karne hai per month. Woh hai clear purpose line.
Bhai feel ata hai jab lagta hai VNIT ka koi itna tod chij bana raha hai. Lagta hai chalo humne itne bhi wrong decisions nahi liye life mai.
If there was no legacy of Havmors family business, what and how would have Hocco done?
Shantanu - This looked more like an ad for Hocco because I as an aspiring entrepreneur dint learn much from this epiosde. You should ideally get NIC folks on board and get their story out. They came from a complete different background and reached wherever they are.
Its so difficult to get through traditional distributors and Qcom today for a new D2C brand these days. Hocco got the distribution because of the legacy and trust they've built over the last few decades and there is a Manu who can share a table with Albinder to get through an entry into Qcom. What about a completely new D2C brand in today era?
Really enjoyed the Manu bits. He should do more
manu chandra says...oh no its not health....its happiness.....@57:45
The kind of vision and thought processes that go into consumer business building come out so nicely on this show, especially this ep. Kudos to the bbrshop team 🎉🎉
poora dekha with some parts twice thrice, gem podcast.
Amazing discussion - its crazy how many times all 3 of you left one sentence incomplete and moved to the next. Reflects the volume of thinking you are doing as you speak, constantly skipping something as it gets less interesting and moving to next.
Hey Manu, if you are reading this comment….just wanna say I am super fan of what you have done for the ecosystem, it was the much awaited podcast. Enjoy listening to you for hours.
Thanks 😊
@@manuchandra1 Dear Manu Sir,
Your calm, composed, and articulate communication style, coupled with your vast knowledge and humility, has truly impressed me. You have become one of my idols from today onwards. Your insights have provided me with valuable knowledge as I passionately search for great business ideas. I am eager to incorporate the qualities and knowledge I've gained from you into my own life. Thank you sincerely for this, Manu Sir. Your greatness and personality are truly admirable.
Thank you. Thank you, Thank you, Thank you.....
Did anybody tell u u r an eye candy??? A nice one
@@manuchandra1 yes Sir really enjoyed listening to you.. and ur voice superb 🔥
2:06:26. The essence of building a brand, said by Shantanu.
Thanks for such a fun episode.
Ankit❌ Ben Affleck ✅
Gareebo ka Ben Affleck
Hi guys, great episode. Just a small suggestion, it'd great if you could have a ticker that explains some of the terms that are a norm during this discussion. For example, Contribution Margin (CM2) metric that Manu mentions which they evaluate as a key metric when making decisions. Similarly for LTV CAC and CSD. It'll help those that are uninitiated with such nomenclature. Nonetheless, as I mentioned, great episode :)!
Yes, Agree, like Nikhil Kamath Podcast.
I agree. Had to google on the side.
Very insightful discussion. Thanks for sharing.
What an insightful podcast it is❤❤❤
This is one of your best podcast. Such easy n useful conversation.
I am so impressed by Manu
thank you for exploring on our behalf
Love Shantanu's honesty!
I love barbershop podcast, it is fab. Shantanu you are a great host truly. On constructive feedback as I see, I repeatedly see laud for IIMs and McKinsey, I am self being in awe of both institution and working to get there, it may discourage broader audience or at least can give idea that these folks can only make it. This feedback is after watching all of your podcast, in case if you find it relevant please do have a look. Thanks, keep doing podcast I love it.
1:19:26 The 2 5 10 is an amazing articulation of your vision.
Super insightful! Would love to see more episodes of such founders building consumer brands.
This background is better than the super dark one.
You guys should keep the BSC rack in long frame.. gives good exposure
Shantanu Manu Ankit Thank you❤
Just a contrary thought regarding tracking omnichannel sales. Considering India stack on which we have all these channels built, won't mobile number be used as customer ID to identify the true customers and thereby able to identify LTV/CAC for CPG brands classifiable by customer demographics?
Shantanu, I'm excited to head over to the BSC website and buy products straight from the source !
This guy's passion for Ice Cream is crazy, he can talk all day about ice cream and still not be finished, Inspiring!
Another great episode, keep it up guys!
Arun Icecream is expanding very rapidly.
Open blinkit to check hocco in Mumbai, MH. SOLD OUT🤯🤯
+ 9:24 I was lk boss, ye clearly ek jaded category hai & tr is clearly an opertunity to talk to new age consumers
+ 35:22 Generational brand fatigue
52:55 India is abt mass consumption n 3 Indian brands that Hit 1B$
53:54 u look at sting, 30 bucks par 50cr ka Brand tha, 20 rupai pe 4000cr ka brand banne wala hai ( In 4y )
1:08:31 product obsession
1:34:23 for India its a once in a 100y kind of opertunity
+ 2:05:17 v all sd try & build business 4 perpetuity & businesses 2 out live us
Excellent job
Great episode
Enjoyed listening
Great video ❤
Ankit your child like passion for your product is amazing to see even after doing this successfully for decades 👍👍
At first I was wondering, when Ankit didn’t need money to start this venture where he and his family has so much experience. Then why he diluted for investor as this is not a typical startup but more of traditional business.
But after listening to Manu for 2hrs I understand why 😊
finest so far!
Also charcoal lychee is with Huber and Holly
Why are you guys not considering Naturals, it’s one of the best icecreams .
Loved this one
Population of india play a vital role. Large chunk of Population haven't heard mostly startup and their product 's name. And still they are making money. It mean in startup culture first you need to find their targeted audience then start selling products.
what en epidosde so much learning man
Ankit, why not make Hocco a mandatory dessert in your restaurant branches, self owned as well as franchisees? Maybe incorporate it as a clause for onboarding future franchisees?
Awesome awesome video
How come sheetal cool products didn't come up since ice creams in Gujarat were being spoken of
Wow ...Such a knowledgeable podcast ...Got to learn so much of stuff from you guys . ...Thank you Shantanu brother for such an amazing piece of knowledge...Great initiative...👌🏻👌🏻
What is the name of the podcast from alcohol Brand
Can someone share the agency mentioned by Ankit that they hired for Hocco starting out?
Thought over Design - Anushka Sani
Fast n Cheap internet, Social media & E commerce ne tier 1, 2, 3 ko ek Bharat bana diya hain, isse logo ko lifestyle change huvi hain aur log new cheez try karna chahte hain.
love these episodes :)
Bro chairman of INCEDO (NITIN SETH) is also from IIM L. and he was the first one to crack McKinsey from IIM L
Hi Shantanu and Team,
It would be really great if a few terms used during the conversation could be explained on screen (maybe using text). So that not-so-well-aware listeners like me don't have to go to google search, learn about the term and come back to continue watching the podcast.
Thanks
Completely agree man - karte hain issko thoda theek se
मैंने दोनों ब्रांड की आइसक्रीम खाई है लोको की आइसक्रीम सबसे बढ़िया है in गुजरात and I love it
3rd comment itna knowledgebale podcast kyu nahi koi dheak raha hai bee❤❤
Very knowledgeable discussion.lots to learn From the side angle view manu looks like ranveer allahabadia😊
Bombay shaving company could be called Bosch…though there might be a trademark issue with that
One Major Problem with Ice Cream in Freezer is, Parents don't want to keep it because of fear of children Overeating or Finishing too early
Why don't BSC concentrate on trimmer along with razor I don't see any INDIAN co. in that space.
We missed the valuation conversation 😢
Thank you so much for such a informative videos !! Hopefully one day ill create a brand and meet you and talk about this inshallah
What is CM2?
When i get know that Hocco is being launched by chonas
That day without seeing the products i get to know its being something better than previous one I salute you sir @ankitchona that you have built an amazing products and goodwill with the employees as well as with distributors that they all are waiting for your brand to be there in their channels
The struggle you have seen to sell ice cream with your father is same as i have seen since chilhood with my father
Just connect with me sir
@ankitchona as waiting for your brand to get listed in our state and City Harayana
dhruvkharbanda121@gmail.com
The fun part is chona”s sold the ice cream business.. now they are again manufacturing ice cream under hocco brand.. Then why did they sell the havmor ice cream business.
12cr/month selling
2000 outlets
2000rs/day/outlet sell 👌
Sir how I become razorpreneur please tell me
I am looking for a 10 lac rupees investment for a startup in the events space. How should i start. ?
What is CSD at 1:32:00
Why are they saying that cac and ltv is bad?
Shantanu when you take a hiatus from this and come back in season 2 with actual barber shop chairs with down-lighting, would look amazing (idea lifted from american yt show- the shop)
Right now the set and the name don't resonate with each other.
Am I the only guy who doesn't care much about ice cream ? Only when I'm intoxicated maybe
They might make some money but make Novo Nordisk even richer, hallwai does not seem to be having his own mithai
1:11:37 Nice cut Editor 😂😂
Shantanu - if you are reading this or your team share it with you.........
you mentioned that you are targeting 15-17yr old audience but I couldn't see any marketing or it doesn't come to my feed so for that I am curious to know your steps
if not then I have a suggestion to have a brand ( offline ) activation at events, school sessions ( awareness) no one is talking about men hygiene at school, tie up and give sessions there
I guess it will do good for content as well as feedback from school students
also, I would like to suggest some more brand activities like arranging sports activity ( football ) or something cool that represents this age group
( like beverage brands)
idea is to represent this age group
I hope you read this and come up with something great
will keep sharing my ideas by commenting
haha
Regards
Aviral Jain
Bhai my trimmer is 3 days delayed😐
@shantanu ... Everything seems to me relevant ... But it seems to be true with top.of pyramid ...
Hii bro
I am dubbed your video's in Hindi
Great
When a podcast causes stock out on blinkit mumbai 😅
hahaha bhai tu meri khuja mein teri khujata hoon ... brand banate hai... i am saying this in a very nice way (it's all about visibility brilliant piece of new-age marketing guys thanks for sharing this content, and yes by the way, hocco got upside down on the ice box, I wonder how you legends could miss the eyes for the detail. tc cheers .
They sell mostly air in the name of ice cream. Too much emulsifiers used.
funny seeing millionares turn into salesmen at 46:18 minute lol
FTe
Call Shankar founder of bongchie.😅
Yr maine padhai maine acha nhin hn pr han apan log milenge kuch phoodte hue!
LaST PART
🔥