Webinar: The most important research on donor psychology

Yes, fundraising is an art. But there’s more science to it than most people realize. ‍
This session looks at the latest and most important academic research on donor psychology - what makes them give, what makes them give more, and what makes them keep giving. ‍
We also share practical tips to incorporate this research into your daily work to help you hit your end-of-year goals.
Watch Patrick Schmitt, co-CEO of FreeWill, for a brand-new webinar exploring the psychological factors that influence donor behavior. From emotional triggers to decision-making, you’ll gain insights into how donors think, feel, and act, helping you fundraise more effectively.
In this webinar, we covered:
The science of generosity
Key motivators behind why donors give
Tips to apply donor psychology to improve your fundraising practices