We are witnessing the early stages of the biggest fall of any company in history
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- เผยแพร่เมื่อ 21 ม.ค. 2024
- We are witnessing the early stages of the biggest fall of any company in history
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I worked for an IT company that was bought out by a Japanese company. The difference in management style was significant. We were bombarded with on-line courses about retaining the security of intellectual property and respecting senior management decisions The CEO of our Asia Pacific region sent all staff emails regularly outlining his thoughts on different issues and various visits to different branches like he was a celebrity or guru. I think this unquestioned deference in Japanese business is both an asset and a liability. In Toyotas case it enabled them to recognise and develop hybrids before anyone else did but the personal beliefs of Akio Toyoda seems to be holding the Japanese auto industry back. I don’t think all 5.5 million Japanese auto workers will lose their jobs in the transition but many more will be laid off than would have occurred if senior management were less belligerent.
Japanese companys are a dream to work for compared to chinese, cause you are worth nothing to them. South korean are the best in the asia to work with, very nice people .
You can respect management while still challenging their decisions. The two are not mutually excluaive.
Even dictatorships have their pros. When correct, a dictator can move a group of people in the right direction faster than most, but when they are wrong, it can be catastrophic.
@@RobertLoPinto dictators are never a good thing... i think WW2 showed that
@@AndrewTSq Nothing is binary. Everything is on a spectrum. One should never use the word never (see what I did there?)
Obviously, WW2 is a significant data point, but it is not the only data point. One could argue that China's ability to set (dictate) long term policies around sustainable energy is what is leading them to become a formidable positive force in the electrification of vehicles.
*Any individual* can have good policies mixed in with terrible policies. Bad intentions can lead to good outcomes just as good intentions can lead to bad outcomes.
That said, I would never want to live under a dictatorship or any other form of authoratarian regime. The bad outweighs the good.
@@RobertLoPinto- I’ve always thought a benevolent dictator with able advisors would be good for a country. But is there such a person?
Well Tony Seba did say the old innovators will be blind to new disruptions.
Tony Seba is blind to the effects of the hydrogen economy going forward.
A lot of hydrogen is isolated from methane and coal for agriculture and industry. 97% of our current hydrogen production is dirty. Talk to us again when 97% of hydrogen production is clean.
@@lesliecarter4295 What hydrogen, please point where in your country you have a lot of hydrogen stations and cars.. Please.
@@lesliecarter4295 The hydrogen economy that has been talked about for over three decades, the hydrogen economy that is still produced from natural gas today, the hydrogen that does not even reach, will not reach, can not even reach a third of pure electric in the entire efficiency chain. The hydrogen that is highly subsidized in Japan and the number of hydrogen vehicles is increasing, please who is blind here?
@@lesliecarter4295Hydrogen is the fuel of the future, and always will be...
The current best energy source for the vast majority of use cases is electric.
VW’s ‘Dieselgate’ shows us how Toyota will get Zero Emissions. They only have to figure out a way to prevent detection from emission testers.😂
Stalantis was recently shown to do the same thing.
Lol
diesel gate was a joke. they cars only violated the emissions standards in a statistically insignificant portion of the test. But, then, the whole human caused climate change is a hoax. If you believe in that hoax, you are clearly either stupid or directly financially benefitting from it.
Newsflash
Superclean diesel is coming.
Rip electric ⚡️😄😄
VW's electric models are a disaster , they are destroying themselves
This rhetoric is BS, don't have the mass production battery or infrastructure for charging
The hubris is on the EV side
It's actually quite brilliant, Aiko Toyoda knows he's fallen in the ocean but will survive by drinking all the water.
Toyota will collapse right around the same time we have that magical battery that last 10x as long, charges 10x as fast, is 10x as safe, and 10x cheaper to produce.
@@Ryan_DeWitt Why would you need a car with 3000 mile range, which you can fill in 2 minutes and where the battery costs $800, cheaper than an ICE engine?
@@surur_ My point is that "magic" battery is never coming. A battery is limited by basic laws of energy and physics. There is only so far you can push it. So unless some literal miracle happens, as in someone finds a way to give laws of energy that apply to everything the middle finger, battery tech isn't going to make some amazing improvement anytime in the near future despite all the promises.
@@Ryan_DeWitt Many people who watch this channel must also think Al Gore is good at making predictions. EV lovers are cultish in their worship of the EV gods
And it does not need to. Electric cars are already good enough. They just need to keep getting cheaper. Quite soon electric cars will be cheaper to buy, not just cheaper to service and drive, which is the case today. Then demand for combustion engine cars will start to dwindle which will raise prices or stop development of new cars with combustion engines.
Toyota is currently busy defending itself and its subsidiary Daihatsu for falsifying the results of their crash tests.
after being caught lying about their emissions
Well, sort of. They didn’t falsify the results, but their subsidiary did.
@@sherlockrobin597 Neither you or I could possibly know whether or not Toyota told them to do it. So that "sort of" part is up for debate. It's not uncommon for companies to use subsidiaries to do questionable things, then use them as a scape goat if things were to go south. Not saying this is what's happened, but it's just as plausible as "Toyota just had no idea that Daihatsu was doing this in secret"
@@sherlockrobin597 doesn't matter, damage is done so they will have to take responsability
Nobody buys a Daihatsu for safety
I don't miss all that noise, vibration, lag, inefficiency, maintenance and war for cheap oil.
it's the lag in my diesel van compared to my ev that gets me everytime I pull out of a tee junction.
i'm loving my self parking, preheat car from phone, surround voice command, wifi, easy navigation, smooth quiet fast, no more gas stations, charge at home 1/10th the cost, no more oil change, using laptop via car hotspot watching youtube/tiktok/web, single moto 0-100 5.9sec, and save 20-30k$ in 8-10yrs
@user-oc5ry8pp1p you mean you enjoy paying $40k more for the equivalent car?
..and the rest of us warm up our cars with a key fob and don't lose half our range on cold days...
How does it feel to have half of your fuel evaporate on a cold day, meaning you paid for it and it vanished in the cold?
@@JeTTRodstop thinking only in usa... go buy a plane ticket and take a look what happened in Asia, Europe and Australia
@@buswayman + 70% bev in China, +58% in Europe.
And now?
The absolute worst thing to happen to any company is that leadership is given to anyone who happens to be relative to retiring leader. There is no talk about true talent rather than right blood lineage.
they've fixed that; Mr. Toyoda handed control to the Lexus chief who is more pro-EV. But they still have yearsof work ahead of them to catch up.
Toyota has been promoting its Crown series, a luxury make placed above Lexus in price.
@@timothykeith1367 I saw a Toyota Crown max hybrid platinum at the gym a couple of weeks ago. Probably about US$55,000.
Very, very true. Get a dud at the top, strategy fails and you are finished.
nepotism is a corrosive and corrupting influence.
Akio Toyoda is a petrolhead and loves everything about the old fashioned technology of gearboxes, clutches, noise, vibrations and toxic smells. I get it, there’s a certain nostalgia around the history of the internal combustion engine and it’s quite remarkable where we’ve managed to get to with this crude means of propulsion.
However, most people aren’t petrolheads. To them a car is a domestic appliance that gets them around. They like a quiet vibration free car that costs as little to run as possible. EVs do this well. So while the enthusiasts make a big fuss about the nostalgia of ICE the rest of the car buying public will buy a better product, an EV, that fits into their life.
If Toyota would just build a, no electronic car, manual everything. They would sell millions. Simple build, simple parts.
"They like a quiet vibration free car that costs as little to run as possible." - can agree with that, although you'll never be vibration-free with the state of our roads!
"EVs do this well. "
Evs are done
@@davelloyd-I agree, EVs need to be as simple as ice, that's why a lot of companies joining with NIO to use their swap stations, no need to buy the battery if you don't want to, no need to fight over a slow charger. Ideal for people without the ability to charge
Like all stubborn legacy industries with no vision for the future. Legacy auto will all go like Kodak, blockbuster, Sears, yellow taxis, Nokia, travel agencies...
I used to be stationed in Japan. The Japanese are hard working and honorable and do not deserve the suffering they will endure because of their politicians and their auto makers. I am hopeful Panasonic may provide some relief.
That's what happen when a small number of old people hold so much power.
"That's what happen when a small number of old people hold so much power."
Absolutely true, and sadly Japan is not the only place where that happens!
@@itsyo42
Suggesting that millions will lose their jobs is weird when you sill need workers to build EVs and those workers will need to be trained on new procedures no matter whether they are new hires or old employees. Or are they saying that you need fewer people to build an EV but they cannot increase the number of cars they make so some people would not have anything to do?
Meanwhile back in the real world, Toyotas sales are through the roof up 5.1% in 2023.
Thete is still a place for ICE engines: Museums.
I have a 2021 Prius Plug-In which gets about 28 miles on full EV charge mode. I'm still annoyed as heck when I have to fill up at the gasoline station. My next car is going to be Tesla. Definitely not going to be the sad Toyota BZ4!
It's interesting that, in the US, the companies who lose the most customers to Tesla are Honda and Toyota.
To me, that says something about Toyota's future prospects.
I believe I have seen this before. People suffering a mental breakdown from extreme life events involving loss. Akio Toyoda may be suffering from a mental breakdown and no longer accepting reality. I've witnessed people suffer this from losing a job or close family member. The person would go on as if the event never happened. Akio Toyoda most likely cannot accept the reality of the technological disruption in the Auto industry. The world he once lived in is dying. And he is refusing to accept it and make changes or future plans. He is insuring the full collapse of the Japanese Auto industry. This is very sad to me.
"Akio Toyoda may be suffering from a mental breakdown"
lol. Quite the opposite.
I think many Japanese are. They are overworked in a monotonous sakarymen lifestyle. They seek only comfort in repetitive routines of working overtime and then going to karaoke bars after a long day. They don't care to imagine or trying to learn anything disruptively new because of exhaustion.
yeah I know some people are like that too, and they don't often admitting the mistakes, just blaming someone else for the event .
Its called the "buggy whip syndrome"
Professor J H Parry gave a course on the history of the sea. He used the phrase "Perfection before obsolescence", with regard to technological improvement, for example when he was talking about the clipper ships that take tea from China to England. Ironic then that Toyota is making a big investment is stretching out the life of the ice car.
What's unusual about battery development which is flourishing right now, is that a thousand companies are working at with a large variety of chemistries and different tools including AI. But some will be successful and batteries will improve at a rate that makes your head(and wheels) spin.
The Tea Clipper analogy is good.
They were plated with thin copper sheets below the waterline so that barnacles and other lifeforms can't cling to it for chemical and electrical reasons.
Less drag than any other ship.
William “Copperbottom” Forbes (1756-1823) bought Calendar House in Falkirk with the profits from the British Navy work. I know because that house is about a mile from me as I type this.
when I was boatbuilding in Brisbane we used to cover the bottom of boats ( slip limit 45 ft) with copper sheeting to prevent this type of infestation, it was expensive compared to antifouling, but if the customer could afford it, that was the way to go. A lot of the prawn trawlers we did went all the way up to Papua to work, and getting the bottom repainted up there was not practical in a lot of cases. I live in NZ now and I do miss the endless supply of cheap prawns we had in those days!.@@andrewsaint6581
As current winter in Midwest shows, ice are going to be around for a while. Charging networks were not able to provide adequate energy supply in extreme cold. People without charging available at home were in troubles. There are still waiting lines for Toyota hybrids. Not that much for EVs.
This is not accurate. What happened was that three data centers were knocked offline due to power outages caused by the extreme weather. At the same time, several gas stations were also forced to close.
The offline data centers affected some gas stations and some EV charging equipment. And they were also not able to inform users of the app that they were offline.
It was a unique, one time event. Of course a new system will have hiccups and growing pains. These will be smoothed out as they come up.
@@davidmenasco5743 this is not true. Sorry I will avoid softer form the “not accurate” you use. It was not a charger problem. It was the battery in cold weather problem. The plain chemistry science. Battery needed to be preconditioned to use fast charging. And number of vehicles in the city overwhelmed existing chargers. Folks without homes with chargers suffered the most. Without preconditioning battery charging is very slow, which created the problem of cars piling up by the stations. I’m referring to multiple sources available here on TH-cam. It was not just on a couple of locations. It was all over Chicago and in some suburbs.
@@vadskar64 The evidence that there is much more to the story than you have acknowledged, is really very abundant.
My source for what happened in Chicago is the Out of Spec podcast and other Out of Spec channels. They provided first hand reporting from EV owners in Chicago. Kyle even stopped in Chicago (on his way to Europe) to provide a detailed in depth report, visiting the affected chargers - and talking to some of the affected drivers.
It is true that newbie owners made a lot of rookie mistakes and were a part of the problem. But in other cities with more charging infrastructure, they did not have these problems, and many cities have had much much higher rates of EV adoption and still not had any of the problems Chicago saw in this one time event. And this includes cities in cold climates.
Examples can be found all across Scandinavia, and the province of Quebec.
Some places people live never get snow... the majority even.
The Chinese EV makers are probably thinking, "never interrupt an enemy when he is making a mistake".
every change in technology has been met with resistance by the previous stakeholders. each has produced more and better jobs moving forward. the move away from the oil economy of today will be the same. fighting to preserve the old hamstrings the opportunities of the future for those workers and jobs you fight to preserve.
It's still too soon to say with any degree of certainty what's going to happen. But what I know for certain is... don't underestimate Toyota. Keep in mind, what corporations communicate publicly is often not what's happening internally.
There is a chance that he is trying to slow consumers down until they catch up, but to be competitive, you need scale, and they are nowhere with EVs. Tesla is busy working on their Model 2. Once that starts scaling, and others too, in another 2-3 years, Toyota better be competitive in EVs, or Tesla and others will eat their lunch. They don't have much time. And by competitive, I don't mean they can make an EV that is fine. I mean they can make money making EVs, cause in the end, it's not about making cars. It's about making money.
As Tony Seba pointed out, there's too many moving parts in the ICE, something upwards of 2000, where the electric motor has under 100 moving parts, BIG difference.
While an ICE car contains about 35k parts,an EV has about 10k.
Then why is the price set for 5000 moving parts ?
@@adamadamm5369 beats the hell outa me. Tony Seba has a video where he shows an ICE broken down and spread apart on the floor to show the parts, likewise with the electric motor, so I dunno where 5000 moving parts comes from, unless they're including the entire vehicle.
how many individual batteries make up a Tesla battery pack? A part doesn't have to be in motion to fail. It's all about chemistry...duh!
@@northdakotaham1752 right on! EV fans don’t want to recognize that it’s the NON moving parts that cause all the troubles and no one knows or is allowed to fix them. My experience with a 2015 Zero over three years of ownership showed this. When it worked it was a great riding experience. The onboard charger failed 3 times. The first recall was a firmware upload that dropped power and range by a third. This mistake was never fully resolved. Had no trouble with the moving parts but the electronics were terrible.
If the truth is inconvenient, lie....to yourself.
Yes a very common tactic in geopolitics today
I worked on Emission Testing Equipment as an Electronic Engineer for 29.5 years. Very simple, you burn HC or Hydrocarbon ( Gasoline ) the by product is --->Heat-->H2O--> HC ---> CO---> CO2----> NOx ---> Look at your old smog test and you will see these gas values produced by a ICE car. This is basic Chemistry. Actually Organic Chemistry which I took in College EVs don't produce these gases
Toyota's stance sounds a lot like the approach Kodak took towards digital photography. Like Toyota, Kodak sought to protect its dealers (large and small) from the looming tidal wave of digital photography. Even though Kodak was on the forefront of digital development, it failed to realize that once out of the box, people were never going to back to film and chemicals for their pictures. The only thing that Toyota can hope for, if they choose this path, is that synthetic gasoline will be cheap and ubiquitous. That is a long shot at best - as is Toyota's current gamble.
Synthetic gasoline will still be stuck with oil engines & transmissions.
Fail
@@mavelous1763 Yeah, but they make manly noises and smells and you shift the transmission! Zoom zoom!
Well said!
Toyota is still hung up on hydrogen, and that is a fool’s errand.
It's exactly a repeat of Kodak
My god it’s so early in EV development that sitting it out for a bit while the tech shakes out is a good option.
There’s billion $ battery factory’s getting built that are practically obsolete already.
EVs are already outdated as they are. Please show me an EV that works great in Siberia.
Battery goes dead, can't charge, and you literally freeze to death.
@@BradKwfc Kinda like your diesel pickup? Just sayin' ...
@@capnkirk5528 I don't have a diesel pickup. But my gas car will run just fine in the cold.
I like EVs but they need to solve this problem. That and the cost of the batteries.
@@BradKwfc Siberia? How about Chicago?...and sometimes farther south. The word that comes to mind is "unreliable".
@@northdakotaham1752 Exactly!
I was going to buy one this year until I did some research.
I just became a subscriber today . I heard you mention pollution from ICE and I thought about what you said and I realized that there was a study regarding the sound from major traffic contributing to increased dementia. "A study published Sept. 11, 2021, in The BMJ found that people living close to noisy transportation routes for many years appeared to have an elevated risk of dementia, in particular Alzheimer’s disease, compared with those who lived in quieter locales.
Study authors in Denmark looked at national health registers, which included 105,500 cases of dementia among adults over age 60 from 2004 to 2017. They then looked at estimates of traffic and railway noise from residential neighborhoods throughout the country. After controlling for other factors, such as socioeconomic status, and air pollution they found that people living in areas of high traffic or railroad noise for a decade or longer had a higher risk of dementia in general and a 27% increase in risk for Alzheimer’s disease. Roadway noise, but not train noise, was also linked to a higher risk of vascular dementia, a type of dementia caused by reduced blood flow to the brain from plaque buildup in the arteries. Researchers speculated that noise may affect sleep quality or cause an increase in stress that affects brain health. They say the findings show the importance of public programs to lessen noise pollution." - Harvard Health Publishing Dec 1 2021.
Now its possible that even though the engines of EV don't make any sound but would a highway full of EVs still make enough damaging sound based upon the friction between their speed and air? I'm thinking no! Wouldn't it be great to see dementia numbers go way down as a result of adopting EVs?
EVs need low wind resistance for longer range, so I'd say the manufacturers are trying to increase 'slipperiness'. Although efficient, the cars are currently bigger than really makes sense and that'll be increasing tyre noise and tyre wear. I suspect the tyre dust is more of a problem than noise in terms of dementia and that may be harder to reduce. I think some kind of highway vacuum cleaner might help and I guess the dust would come off in a predictable way, so maybe an electrostatic mounted behind the wheels could collect most of it. No doubt there are studies being run that would determine which pollutants are most damaging at the moment and how best to counter them, so you may get your wish. I suspect old diesel engines and high air resistance vehicles endlessly raising road dust are the worst components.
@@rbdogwood If you've ever had to stop on the hard shoulder of a motorway, the noise is incredible. But on a wet day - a mile away, all you hear is tyre noise. I think you're dead right about particulates - not the actual noise, but ev/ice - the tyre noise is a problem!!
There are ways to deal with your dementia, friend.
@@carlbjames1 I agree about the noise, I have a small roofless 30's style car. and lorry tyres were deafening. I found most continuous noises fade into the background, though I've not had to live with a nearby motorway. A friend did have a house fairly close to one and to me it was the occasional horn or screech of tyres that was intrusive after an hour or so. I would want a bit of landscaping to deaden it though.
- I wonder how they "controlled for pollution" - vs noise in their study... lol...
Modern ICE vehicles have DEF and Catalytic converters etc... - they are not emitting the same types of pollution as only 7-8 years ago (in populated spaces..
Let]s go zero particle pollution - in any emissions - sounds fantastic...
maybe possible through nuclear production of "perfect combusting" light hydro nitrate fuels.... (from nuclear produced hydrogen...
(or any of the many battery chemistries of the future...)
Toyota's EV negativity partly comes from Japan's electricity crisis following the Fukushima disaster, their dependance on nuclear power and their historic under investment into renewables.
Why don't Japanese invest more in solar and wind energy? Every bit helps.
@@trythis2821 They are now, but they are playing catch up and it will take years for wind to replace nuclear in Japan.
Yes, sadly Toyoda is not speaking only for himself. He represents the viewpoint of an influential group in Japan.
that does not make sense, going hydrogen is way worst, it's wastes 2/3rd of the electricity in conversion...
@@passby8070 Who talked about hydrogen?
I thought Toyota's experience with hybrids would have put them at the forefront of EVs. Instead, they seem to be self destructing in slow motion.
Here in 'Murica, people are scared to death of them new-fangled lectric things. They completely die in the cold, sales have gone to zero, and worse yet it's a SCAM!!!!!!! perpetrated by "THEM" to deny you your rights. THEY don't want you driving, so THEY are forcing you to buy EVs that are fun and cheap to drive.
I've been asked if the battery in an EV has harmful ELECTROMAGNETIC RADIATION. I'm a radar engineer, BTW, and the answer is .... no, DC batteries don't radiate.
Toyota sales are doing great because they lead in hybrid tech (and reliability). The best thing about hybrids is you never have to charge them, they are self-generating (somehow). And the gas you save will pay back the extra cost in 30 years.
Number 1 car company in the world is hard to argue with. EVs arent exactly the economic gold mine that y’all make it out to be
@@carboy101best selling car in the world is hard to argue with... ya see what I did there?😂
@@jameshathaway5117So was the Cutlass…so was the Cavalier…
(in short: of course I'll argue against best sellers)
@@godozo both were huge economic successes for GM so your argument sucks...
Akio Toyoda is suffering from sunk cost bias, but not the sunk cost in $$ - he's already all in with his reputation and his ego and he aint turning back until the bitter end.
Unless there is a huge improvement in battery capacity, I think there will be a continued market for ICE or hybrid 3/4 and 1-ton trucks, as well as medium duty and heavy duty trucks. I don’t know how it is in Australia but I see a continuous stream of trucks with service beds and pulling equipment trailers.
I picture Ken Watanabe starring as Aiko Toyoda alongside Tom Cruise in the "The last Petrolhead". An epic blockbuster about the heroic but futile battle against inevitable progress.
Haha!! Excellent movie pitch!!
The question becomes what vehicle type is used in countries where 3 billion people have little or no electricity let alone a grid that supports a supercharger network.
ANSWER? NONE, our masters want driving for only themselves, flying as well. They want us gone.
You mean like India? The majority of people there can't afford cars. They mostly use bicycles and motorbikes. This won't happen overnight. It will take decades.
You would be surprised.
No one is stupid enough to sell EVs to a country that poor what are you talking about. LOLLL
General Atomics is working on a nuclear engine for cars. It shuld be able to gt at least 1 million miles before it needs refueling. They are also working on portable nuclear powered recharging stains. Each charging station us rated at 1 megawatt and it is air cooled.
5:15 How is Mazda on track to lose 50% of its sales? According to its December Sales and Full-Year 2023 Sales Results, Mazda's 2023 sales (in North America) increased 23.2% over 2022. December 2023 sales increased 44.8% over December 2022 and were its best December sales on record.
The Camry plant is working Saturdays to keep up with demand.
What is it about the Japanese that they seem to search out epic unwinable struggles for their own sake? They seem to glory in being the captain that goes down with the ship while standing on the bridge saluting.
Agree that Toyota is not doing a good job of fully explaining the "why" and "how" bits.. until then it's just crazy (corporate) cultural intransigence and denialism hyperfocused on a cherry-picked past. The truly sad part is Toyota seems to be taking the rest of the Japanese auto industry down with them. Leadership indeed...
saving face is not a doable with the denial of ev revolution
The pace of car electrification is glacial here in East Africa. The grid requires massive investment just to continue supporting existing/expanding demand. I agree that the market for ICE cars will decrease, but there are definitely other priorities in developing markets (not least because of the lack of promised support - "the fair green transition") before electric cars can even be supported, let alone afforded. Also, I think Big Oil has it's sights set firmly on us. Let's hope we can reprioritise regardless - help needed.
One thing Africa is in a prime location for is sunshine. Solar power and EV are a good mix, perhaps in time this might develop to an advantage.
I live in Kenya too, we have a booming solar market unrelated to the grid. Remember just one supercharger station midway between Nairobi and Mombasa would blow Kenya's trucking industries financial mind. If Kenya is daft enough to leave things to KL&P your predictions will come true. Is Kenya that daft? I don't think so.
I have always loved ICE vehicles and particularly Japanese cars - there are 3 of them in my driveway now. However, it’s obvious that a change is happening. The idea that new developments in ICE technology will play a part in the future is like talking about new developments in the steam engine or the horse.
Everyone who has fought the future has lost.
Yes Viking! Hubris is the proper term for all Corporations deemed too big too fail!
too
@@TerryHickey-xt4mf did this help.your OCD?🤣👍
@@louishendricks-tv1sx it should be “too big to fail!”.
Has Toyota found that they can use Fairy Dust to power their ICE powered vehicles and have no emissions?
They can run on hydrogen and still be ice while effectively having zero emissions
@@od40k77to expensive with cars, now if they did a water to hydrogen engine that was more efficient than 60% of usable energy then it’s viable.
@@herrba If you can do that, your Nobel Prize in chemistry awaits.
what is he amount of energy needed to take H out from H2O? Is it part of the 60% that you talk about?
changing water to hydrogen takes a lot of energy, storing and transporting hydrogen also uses a lot of energy, -
-thus an engine that makes hydrogen and uses it as needed instead of storing it,
either way compared to BEVS who can be as high as 80% efficient then a hydrogen engine needs to be similarly close in order to compete@@alexhu7939
I'm impressed by what Mazda achieved with their Skyactiv system (a significant improvement in efficiency in the 2010s), but would consider it a last gasp of a dying technology. Combining that with Toyota hybrid tech isn't really going to get them over the line.
Toyota originally countered criticism of going hybrid and not full EV in the early days by saying they were using hybrids to develop technology that would be used to work to their goal of EVs. Then they just didn't bother moving on from hybrids - this is so frustrating; they could have been the market leader.
Hubris, well said. Sadly, Japan’s gonna go through a rough ride.
No evs are over you can't sell them
This brings up the Volvo wood burning generator to charge EVs. If the trees are regrown; like a farm; it is a bit net zero because eventually the trees reabsorbe the CO2 and water they need to grow. However, if you do not replant the trees and you make a parking lot or some such thing it isn't net zero.
We can use horses and hay too. Let the horses walk around in a circle while turning a generator? Just as good as windmills!
Keep up the good work. Thanks for your excellent videos and reports.
Thank you very much!
Mazda was and still is such an incredible ICE company. Cars are high quality and very reasonably priced. Such a shame they completely lost the plot when it comes to EV
Actually it's more than 3 million deaths per year. It's estimated that more than 8 million people died from fossil fuel pollution in 2018.
"New research from Harvard University, in collaboration with the University of Birmingham, the University of Leicester and University College London, found that more than 8 million people died in 2018 from fossil fuel pollution, significantly higher than previous research suggested".
We're talking China, India and other 3rd world countries. Forcing the west to adopt EVs on a massive scale does ZERO to stop the problem.
@@rockyroad7345 Do you really believe it doesn't have an impact on people in the western world as well? Think again. Everyone breathing this garbage. Fossil fuels is an old source of energy and must be minimized rapidly. "Road transportation is responsible for almost a quarter of total U.S. greenhouse gas emissions. In cities, more than half of the harmful pollutants affecting our health also come from internal combustion engine vehicles.". "There are about 250 million light-duty passenger cars powered by ICEs. And don't forget other tens of millions of heavy-duty trucks, buses, and other large vehicles on wheels that also use large combustion engines.". - Autorevolution
This is a global issue as well. Less agriculture, stopping deforestation, EVS, better infrastructure (charging infrastructure, more trains etc.) renewable energy is the future. We have to minimize pollution globally asap.
@@rockyroad7345 "Agriculture is responsible for 11% of total anthropogenic greenhouse gas emissions. This rises to around 25% when land-use change is included. Governments and farmers around the world now recognize the need to adapt and reduce emissions." - Ccacoalition
China has a lot of electric vehicles these days. And I've noticed a sharp decline in the number of news stories about horrific smog days. @@rockyroad7345
As soon as you said "New research from Harvard University..." you lost the moral high ground. 🤣
Remind me of what they say about the horse and buggy too. Things never change 😅😅😅😊
When things change at their own pace its better. Forcing it, as the federal government is doing, is stupid.
move to New Zealand, no one forces you here, no incentives, no extra taxes on ice, and it's a lovely place to live as well.
@@dr.emilschaffhausen4683
Everyone knows the words "horse" and "buggy", but not any details about how complex that may have been to transition through, or even whether those industries collapsed. People still make all that stuff today, and making chassis never stopped. I am not saying the narrative is wrong. I would be interested in what they actually did say. Maybe the big collapse was actually horseshoes, or feed, or harness makers. It just sounds like some garbage people knowingly repeat.
I was a hardcore car fan, had a tuning business, loved car shows and races and i have totally evolved i completely lost interest in combustion engines and ice vehicles im all in on EV’s!
Yeah, right.
Right on man - wow.
Just wondering - Do you also miss the feel/sense-stimulation of combustion engines, or not even that - ?
@@justinklenk you still get a feel with evs maybe even more you just don’t get that engine sound, but more and more i get annoyed by it these people making noise with their cars trying to show off and attack attention when practically any EV would kick their ass in a race.. ev are a bit like a sleeper.. im also getting attracted to the ev sound with time it’s different from a combustion engine but there is something about it, recently saw a video of the cybertruck and those motors generate a unique sound i quite enjoy.. it will take time but people and newer generation will evolve with time
@@martinbeaumier7172
Dude 100% took all those words right outta my mouth - ditto on ALL that shit... 👍
@@justinklenk engin sound and turbo or blower whistle sound use tu represent power not anymore, now it represents inefficiency. Don’t get me wrong getting all those engine parts precisely working together in harmony trying to get everything dialed in is still an art but it’s obsolete and unnecessarily complicated and not needed anymore. There is a beauty to the simplicity of an ev drivetrain
The thing is Toyota have just stalled. The hybrid technology that they pioneered 25 years ago has had no significant development since then. If Toyota want to champion hybrid, they should be making HEVs with 4kWh batteries that can soak up considerably more energy, and vary power outputs depending on driving conditions and use. Have they done this? No. Have they learned anything from the amazing innovations in hybrid tech from F1? No. Honestly, if they were doing amazing advances in HEVs I would take them seriously. Now it's only a matter of time...
it because chinese HEVs are much better tech. toyota HEV tech is obsolete
@@user-oc5ry8pp1p actually IF Toyota continues to focus with their hybrid, Toyota will be 20 years ahead. Toyota was the first with successful hybrid cars the Prius But Toyota suddenly stopped and just focused with their current fuel engine since there were their biggest profits generated. Consider Toyota already treated as newcomers in EV or even Hybrid and blame themselves. This is what happens when companies are dominated by elderly.
hybirds is a dying specie, pure EV is it. china has mulitiple different hybird tech, its way better like a gas engine produce electricity only and run on electric engine, much more range and faster quieter smoother ride.@@ShahShah2-ln2sw
Who else has better hybrid than Toyota?!😊 here in the US Toyota is the gold standard.🖖
cause they don't allow chinese hybrid, and toyota can't do it better cause china already have the better hybrid tech. for example; gas engihe to generate electricity only car run on electric engine. longer range quieter faster.@@osuk1
Charlie Yunnek, who used to write the "Hey Smokey" column for Popular Mechanics magazine, patented a fuel mixing system over 340 years ago that doubled the power and mileage per gallon and passed any emission standards without using a catalytic convertor. He received several patents and demonstrated the actual system on regular model cars. No manufacturer was willing to license the technology. One VP of engine development said off the record that if he went back and told management that this was real and possible, they would say why are we paying you so much money, if some mechanic in his garage can figure this out. Plus, big oil has a vested interest in low MPG. By pre-mixing gas and air over a heated and tortuous path, complete combustion and double engine efficiency was obtained. Also, no need for platinum catalyst catalytic convertors which are a major target of thieves. Check out the patents and then ask why it will never happen. Too many powerful one percenters don't want higher MPG and cleaner emissions.
Frankly, I feel sorry for the Japanese people… they are being misled, largely due to the ego of seemingly one man, who can’t admit he’s missed the boat. I just fear that if Toyota and the other Japanese automakers don’t get on the bandwagon soon, they will never catch up in time to save their industry. And sadly, the current state of the Japanese economy will likely not survive that crushing fall, as Japan’s economy has the highest dependence on the automotive sector of any country in the world.
The EV bandwagon caught fire and burned down the parking garage
@@timothykeith1367still does not stop EV as a future car... Just admit it
Too late. The horse has already left the barn. China started the transition over 10 years ago. Hard to believe it now. But Toyota will go the way of Kodak.
Kodak says hi.
Hi ,there seems to be a lot of talk of ev companies failing due to lack of sales,lack of charging stations,charging stations that work , evs being towed places,what’s the truth,?,I enjoy your Chanel.Tony New Zealand.
when Henry Ford made the model T there were NO service stations, yet 'early adopters' still bought them by the tens of thousands. Here in NZ we do not have as severe weather as the US, and our ev charging station grid is going ahead in leaps and bounds. By the way I have owned an ev for 14 months and have had 0 problems and I charge from home on a normal power point and it costs me 10% of the fuel costs that my Ranger does. Keep in mind of course, horses for courses.
Yes "horses for courses". That's why EVs will not replace ICE vehicles, unless forced by government mandate. So I'm happy that companies like Toyota are prepared to continue development of ICE.
Fancy that!
New ice tech. 🤦
Well done Toyota.
Toyota is prime position for hybrid, which are the medium. Transitioning that from hybrid to EV over 10-20 years won't be a huge difficulty.
When I saw the headline for this video, I thought you must be referring to Tesla, whose stock has dropped almost 13% in the last five days. I don't necessarily think that ICE cars are part of the future, but I also am unconvinced that EV cars are either!
Go ride some camels
Fuel for ICE machines can be made from air if one is clever enough and have no qualms about expending profligate amounts of energy to make it possible. Pretty sure it will never be a viable competition to pure electrified mobility, but it could in principle be carbon neutral, though we’d still have the issue of some level of polluting combustion by-products.
Technically we have had carbon neutral car technology since pre ww1... it's called wood gasification and it makes an engine run on wood with very clean exhaust. It burns simmilar in cleanliness to propane powered cars. The carbon all comes from plants so its carbon neutral. I've been considering building another one and putting it on my old van. A vegetable processor near me sells corn cobs for around $200 a ton and I'd get around 2000 miles out of that even in a v8 powered 6400lb van. About 10 cents per mile with even cheaper options available. For instance waste from the Marijuana industry in my state would get me nearly 14 miles per pound vs 1. Even expensive fuels like wood pellets would still be cost effective with gas costing $4 a gallon.
It's like when the transistor was invented. The TV's transitioned with hybrids, using the vacuum tube only in the High Voltage section of the TV called the "flyback circuit" ...then it went full Solid State. That's exactly what's happening to the Automobile. The combustion engine is equivalent to the vacuum tube.
After a few years with an EV going back to ice it’s like getting a steam, powered car with coal or wood and a water tank. The lack of maintenance is staggering
@@basilmagnanimous7011you’ve obviously never driven an ev
@@basilmagnanimous7011 how could ev’s use more brakes than ICE vehicles???
@@basilmagnanimous7011 brakes last exponentially longer on ev’s. It’s quite common to only touch the brake pedal once or twice a day. The motors retard the vehicle and use the force to regenerate the battery (ie: one pedal driving)
This is like throwing all your R&D into creating better old style wrist watches (with hands) whilst everyone is looking to buy smart watches or just look at their cell phones.
As I look fondly at the Omega seamaster on my wrist.
Yeah, because everyone wants a watch they have to charge every other day and toss in the trash once the battery dies and the watch is crippled with updates...
@@nicholascortez4647 Ah but now you are talking fashion, not utilitarianism. There will always be folks wanting that lamborghini just for its looks.... even though a Tesla model S plaid will smoke it.
@@polska905 Uh you have heard of smart phones right? How many of those do people buy? Seems you make the same argument.
Although many older Teslas now have well over 300K miles on their original battery packs and are still going strong.
@@nickmcconnell1291but it's both. It has an automatically winding mechanical movement. I never need to charge it, it is rugged, has 300m of water residence, is beautiful, and keeps fairly accurate time of -2sec per day. It's not as accurate as a quartz movement. But, accuracy is not why I bought it. I love analog things. I've always been an old soul.
Years ago the talk was the
Conestoga Wagon could never be replaced. Also the horse and buggy would always be the people's
Transportation.
What happened?
someone found oil and had to find a use for it😃
A study in France correlated children raised near diesel fumes and incidence of cancer as an adult. It was very sobering.
Smoking cigarettes , aeroplanes, manufacturing industries, release toxic fumes. Are they going to ban them?
shut up communist
That study was debunked as fake.
@@chucksurgeonertribute2113 the UK did record it's first case of "air pollution" as one of the causes on a death certificate for a young girl. That study may or may not have been debunked (haven't seen or come across it) but the reality is there in black an white.
@@dayoadeosun1520 in the UK plans are being set in motion so that no one younger that 14 today will ever be able to smoke (does bring about a funny image in the distant future of an 80yr old being asked for ID 😅).
Trials are underway on alternatives for planes.
Most industrial plans are starting to move to cleaner sources like the steel industry. Others cover vast warehouses in PV and others will use carbon capture like devices for chimneys etc.
Not banning those industries, just changing how they operate.
I'm a big fan of options. I'm waiting for electrics to offer better range, post better reliability numbers and shorter charge times, V2L ..
Unless some of these promising battery developments are able to come to market. I see a market for ICE vehicles for at least 5 or 10 years..
Until then I see an electric for doing the day to day, and gas for trips over 500 miles and for inclement weather.
Great tools for people who can afford it.
So stopping at a Tesla super charging station once on your trip for a 20 minute charge while you pick up a few snacks and take a washroom rest break would be to inconvenient?
@@trent1615 Yes.
So you haven't bought a mobile phone yet, until the charge lasts at least a week?
@@trent1615 You're assuming it's not going to be an hour or two depending upon how many cars are ahead of you when you get there. But no 20 minutes ain't bad it's about a nice break.
When Tesla cars start getting up to over 600 miles of range they'll be able to cut back on weight and the cars won't take as much energy to move.
@@ChasL704 that’s fair. I’m personally waiting too not so much about the range and charging time I’m actually pretty happy with them I know the new model Y coming out will half the charging time and I think the range is going to improve 20%. I’m waiting mostly because I would rather own Tesla shares over the cars the bonus for me will be cheaper price with improved technology 2027 is the year my wife and I plan to buy our first EV most likely will be a model Y but we did reserve a cyber truck so who knows what we end up with.
Nah, Toyota will be just fine in fact they're the only ones doing it right. Their concentration on perfecting Hybrids is the right way to go in the mid term future. The US legacy big three are toast but that's simply because they build garbage.
Wonder if their ICE plans have any link to the plans discussed at COP28 for cheap ice engines to flood developing markets and bake in fossil fuel dependency there? With Sodium ion batteries going into production don;t see how they could compete fairly
Toyota: When we can't compete in the new technology, we denied that the new technology is the future!
ICE, what a joke, all those parts, and goop, and noise, and toxic emissions, and …. Honestly, it’s ridiculous
Won’t miss them, given their anti EV lobbying and mostly mediocre cars
If I ever needed a cheap old reliable beater 4 cylinder I would search for a Toyota, but soon EVs will be the new cheap reliable beaters, maybe we’ll buy used EVs soon for a few grand with a decent battery
Good luck with that.
They became huge for a reason: they provided well built, affordable, reliable cars. It’s sad to see a huge company fail, even though better things are to come.
me too!
@@camronrubin8599 Never thought I'd be missing the Camry but here we are
Toyota is one of the greatest engineering company in history. Right now, hybrids make the most sense. It is the best of both worlds and allows EV technology to mature to be a true alternative (range, charging speed, resilience in cold weather). Currently, EVs require government subsidy, coercion, and market manipulation. Not a great look.
hybrids have the advantages of both but coupled with it are the disadvantages
@@peejayem4700 disadvantages include: you carry around the weight of two types of motors. You have the highest chance of a fire among the three options: ICE, EV, Hybrid. You aren't actually emissions neutral.
Imagine if Toyota just built a car with no electronics. Manual everything. Easy to build, easy to repair. Stupidly cheap. Sell them for less than $10k each. Just 2 doors and a big trunk. Put a small easy to repair 2 liter motor in the front. Make it 3 speed manual transmission. No AC, just old school triangle front vents that blast air at you. Use the KISS method on everything. No fancy interior. Just 2 front seats, and a back bench seat, a strip of carpet in the bottom. That is all. Metal and foam padding everywhere. Just get a single star safety rating. That is all you need. Build it bare minimum in every way.
A Chinese buyer of Mazda Company is probably Geely. I think BYD and GWM are prefer to create their own new brands rather than buy a famous brand. However, I think the Japan Government will not allow a Chinese to buy the Mazda brand and company.
Toyota's business model going forward seems to be based on the fact that for a few years many will still opt for ICE/Hybrid vehicles, and they will. But the reality is that the adoption of EV's could and should escalate rapidly over just the next few years and laws restricting their use and purchase will only accelerate.
I am personally amazed by how many people I know who were skeptical of EV's are now asking me what I think about what EV they should purchase and when even about battery types/Chemistry and solar which indicates that my sharing of what I learn is being absorbed to some degree and hopefully further embraced going forward and a lot of that 'vetted' info I get from this channel...👍👍
you are brainwashed.
The writing is on the wall (in the form of technological advancements in battery chemistry and technology) for Toyota and other legacy automakers and it is shocking that they not only choose to ignore it but also to endeavor to con the rest of world into ignoring it.
Toyota sales worldwide are still very high Toyota RAV4, Toyota Camry, Toyota Tacoma, Toyota Corolla, and Toyota Highlander are all in the top 20 in the United States in 2023. Worldwide sales with the Toyota Hilux in the top 9 spot, Toyota Camry in the top 7 spot, Toyota RAV4 in the top 3 spot, and the Toyota Corolla in the number 2 spot. So 4 Toyota's in the top ten in worldwide sales for 2023.
I drive a 2017 Kia Soul EV plus and I do like it, but ICE vehicles are going to be with us for quite a while unless gas prices more than doubles for what we pay today. Especially when towing heavy items over a long distance EV trucks simply don't pass the grade yet. Only time will tell if the range under heavy load will improve dramatically with EV trucks.
A few weeks ago I picked apart an article "This NEW Engine Will DESTROY The Entire EV Industry!" which is about Toyota's water engine. This video showed a block diagram that shows an EV sized battery that electrolyzes water, throws away the oxygen and burns the hydrogen in an ICE engine. I explained how dishonest this approach is. All ICE engines produce NOx pollutants as long as they take in air. I understand the problem of 5.5 million unemployed Japanese workers, but ICE engine makers are no more appropriate in our future that dinosaurs are. They should be retrained to make electric motors and batteries.
I'm probably too old to fully enjoy it, but I want some of Mr. Toyoda's favorite smokes (or edibles).
Yes, Toyota are nowhere with batteries of any type. China are so far ahead with batteries of every type that if the route to go was solid state you can bet that they have actual tech developed that they can swiftly roll out like they do with anything. Ask yourself why they aren't and how Toyota could possibly have viable superior solid state tech ready to go., or other tech for EV production. To quote technical terms, Toyota are full of shit.
@@iainwares6361 An excellent analysis, but I'd say "very" or "exceptionally"... perhaps both... full of shit.
Could be they are thinking about burning ammonia or hydrogen as a fuel?
I think so, but the infrastructure is cost prohibitive.
Note: rare earth metals and recycling are the Aquiles heel of electric vehicles, and both this processes cause a huge amount of pollution. These issues will take decades to solve, until then, I think Toyota has seen the potential but also the cons of EV, and is focusing on hydrogen/eco fuels for the near future. Many of those who had to change the battery won’t buy another EV due to the replacement cost, and that is another issue.
The net zero idea Toyota might be referring to is the synthetic fuel that Porsche is working on, which apparently uses CO2 from the air to make the fuel. Therefore, if you use the CO2 to make the fuel that then puts the same amount back, technically it’s net zero carbon neutral. Of course there’s lots of other pollutants in the exhaust they aren’t talking about.
Some don’t believe such synthetic fuel can ever cost less than around $10 a gallon.
Anything that burns air will put out NOx. But there might be a market for synfuels in some applications. Ammonia, or butanol which can be handled like gasoline. Hey, it's only money. For cars or delivery trucks, ain't no way, EV all the way.
Sam can we get some updates on recent BYD INVESTMENT in Indonesia 😊
Last week 3 models were launched, and said BYD will invest IDR 20T here, maybe that amount maybe less. Slowly BYD will move from importing CBU, to CKD here
They’re talking hybrids.
They've been saying since the 1970s, "Just wait another 10 years and we'll have better battery technology, and THEN electric cars will be practical". Will the new sodium technology finally make this a reality? Will the US electrical grid capacity grow quickly enough? It will be interesting to watch.
When a fish is pulled out of the water it flaps around like crazy and trys it's best to breathe. When it realizes its danger it trys to get back into the water. It will die of course unless it adapts and grows lungs and legs.
It is hard to believe how far this once great and innovative corporation has declined. Their strength was economic, reliable and gas efficient vehicles. They have tossed that all aside.
How? Are their vehicles now gas hogging, unreliable and uneconomic? You guys are so out of reality with your EVs only goggles that you have no idea what is going on around you. All car manufacturers that invested many more billions in EV technology are at the moment in a much deeper hole, including lord n savior Tesla, but you just can't see it with those idiot goggles. Rant over
Toyota invested a lot in alternative technologies like solid state sodium batteries. I don't think they are saying no to EVs just no to lithium BEV.
Fisker was up near 35% early today. Now pullback to around 15% Was way oversold.
Fisket makes pretty ads…..
Fail
Trading Fisker is a real crap shoot.
@@jamesvandamme7786 A Fisker stock buyer needs to be sure he can find a "Greater Fool"
I’m a longtime Lexus/Toyota car owner but I can’t wait any longer for Toyota to catch up so my next car with have to be something else since I’m certain my next car will be an EV.
I’m hoping Toyota rethinks their strategy because it would be a shame for the world’s most reliable car brand(s) to not be a part of the EV future.
Finally Toyota executives started to see the reality. It's physics, dude.
BANG ON
Explain..
How is an EV car 'net zero'. Please explain
you are right, unfortunately there is no such thing as net zero in reality, unless of course we all go back into our caves and light a campfire, darn! it looks like we will have to freeze to death in the winter.
You're probably not wrong here, Sam. Not sure what EVs will look like in another 10 years. But I recall many years ago reading something that was talking about battery technology, and how it hadn't really advanced much in decades. The source I read mentioned that we would have needed to begin the electrification of vehicles 40 years prior in order to have the technology in place today (at the time of the article) to swap completely to EVs.
So.. that 40 year process only started what.. Maybe 15 years ago? 20 max? But probably closer to 15 years, realistically. So based on that original timeline estimate, we're looking at another 20-25 years before EVs are considered a comfortable replacement for ICE vehicles as they have existed for decades. It will take that long for the battery technology to get to where it needs to be. It is not there yet. Currently they catch fire. They lose range and functionality when it's cold. It takes more than an hour to charge them. You cannot charge lithium ion more than 80% or you get issues. These batteries are VERY expensive. Prohibitively so.
So yeah, we have another 20 years or more of battery technology development before we will be anywhere near where we need to be. We should have begun this 40 years ago, but we didn't. Big oil companies ensured that we never got on that path. As much as more and more people do not like Elon, and I'm one of them, Tesla gave the initial kick in the nads to the auto industry and got that ball rolling. The Chinese took off with it, and BYD is shooting past Tesla. When BYD overcomes the hurdles being placed in their way and comes to North America, Tesla will need to change. Not sure if Musk is the one who can lead that change, but will see what happens.
Technology development is accelerating, and batteries, frankly, are already where they need to be for 90%+ users (with the only hindrance being price, and that's nearly solved). So I doubt 20 more years are needed. 5-10 would be my estimate.
Well said on the problems! The recent cold has brought more of the temperature problems to light. The cost of replacing the battery is prohibitively high and most buying the EVs are really not aware of the issues that can happen before the 8-10-12 years most believe it will last. The fires even to where can’t exit the vehicle. I wouldn’t have an EV if it was provided free and paid to use and insurance paid. I wouldn’t want it near my vehicles or garage. I’m not comfortable on the highway with them anywhere near me. Just open your eyes people!!!!
@@siamesepleaseme7468 My pal who owns 2 Teslas, and has a solar roof, lived near a recent house fire that had nothing to do with EVs, but all the neighbours were hammering him for his dangerous vehicles.
@@juandiegoceleminmojica8790 It's still quite a few more things than just price. The technology itself is not viable for the mass market, or getting us to the "Model T" point. Just look in the recent news about the poor bugger who got a scratch on the underside of his battery on his Hyundai Ioniq 5, and was quoted $60,000 by Hyundai to replace the battery. Because of a small scratch. And $60,000. Bloody insanity. No, we are most definitely not anywhere near where we need to be, yet.
@@juandiegoceleminmojica8790 While part of the world is seemingly transitioning to EVs, the majority is not in any hurry to. In many parts of the world there simply isn't infrastructure, nor the resources to build up the necessary grid, charging and support infrastructure. People also seem to forget that the majority of mechanics in the world don't have deep electrical knowledge. So there aren't and won't be nearly enough service technicians to support a huge shift to EVs in many parts of the world for some time. He's also only focused on consumer vehicles, not utility/commercial vehicles, EVs simply don't make sense yet for most commercial use cases.
And lastly, Toyota does HEVs, which will be needed for many use cases even if EVs take over the world in the next 10 years, which I doubt will happen anyways.
Time will tell but I'm pretty certain this is simply another aggrandizing talking head video.
It is important to keep in mind that a very important part of Toyota production is aimed at developing countries and third-world area, where there is not even electricity for a lightbulb.... where a switch to EV is far, far away !
No Tesla is stolen and smuggled to Africa, Toyota are and it is becoming a nuisance in Europe.
Drive a Tesla and love it however I disagree with this. Toyota is following the natural progression curve of the technology. Alot of companies rushed it to get tax dollars or seem like they had ingenuity when all they did was copy Tesla. The environment will pay a price when all these outdated batteries get trashed when newer batteries come out. Don’t believe the media push on climate change by driving an EV, its not zero emissions. The emissions are just elsewhere. EVs are the future like CDs were the future only we waste working people’s tax money and the environment on this because its been made into an agenda
Toyota’s awkward self-destruction is one of the more puzzling in business history. Unfathomable.
The only companies that are self-destructing right now are Ford and GM because of EV’s nobody wants to buy. 🤷🏻♂️😂😂😂
@@Mike_Davidson No one wants to buy their EV's!!!! Model Y was the the number one selling vehicle in the world last year, not EV, Vehicle!!!!
It really doesn't matter, the old OEMs think they can sell electrified ICE cars, they have failed to recognize that BEVs are very different from ICE cars
@@MyUniversalUniversity 8 out the 10 top selling cars in the world are gasoline powered and the other 2 are Tesla’s. Is the entire planet gonna eventually by Tesla’s? 🤷🏻♂️😂😂
@@casperhansen826 What exactly is an “electrified ICE car”? You mean a hybrid? 😂😂😂
Don't eliminate the 5 million jobs, just transition to jobs requiring similar skills in other industries. Do I have any new jobs in mind? Not now, but throw a couple hundred million dollars my way over the next ten years and I'm sure I could come up with some.
Germany and Japan are both staring at the scary abyss of the reasults of their strategic complacency. Turns out "blue diesel" and hydrogen as smoke and mirrors to milk the status quo was a bad idea. Kodak moment on a global scale...
I don’t think that Toyota will fail. Why? Look at what happened in Chicago with people waiting hours in below zero weather to charge their dead EVs whose range was severely compromised my the cold. Add to that, the sharply higher insurance rates and the fact that it still takes five minutes to refuel a gas car..even in freezing weather. Of course ICE cars suffer from dead batteries too but the cost of battery replacement is a small fraction of what it costs to replace an EV battery. Collision repair on an EV is much more complicated and far more expensive than that of an ICE vehicle. Yes, EVs are great but it will take years to get both the technology and infrastructure equal to that of ICE cars.
Evs will never kick off as things are right now.
1. Insurance is through the roof for evs
2. Evs are expensive, most people cant afford a house why would they spend on a car that costs more than what they need to start mortgage.
3. more and more stories are coming out of ev batteries burning causing massive issues. I already see, no EV zones, especially parking lots that need to adjust their anti fire measures just to accomodate the evs.
Maybe in future, where its actually convenient for normal people but right now its a toy for upper class people. And majority of people are lower working class.
My guess is that Mr Toyoda has never driven a Tesla
The effort is needed to develop the infrastructure for electric cars to sustain the future. There’s a limited supply of oil and will eventually run out.
Classic case of a still successful company writing its own epitaph through denial. RIP Toyota.
If one follows the wires from the charging stations back to where the wires begin, one will find a big pile of coal.
No to my rooftop
I remember negotiating with Nokia in 2008-2009…they thought they were invincible
I'm a society were the disgrace of "bringing shame" plays a big part. It will be interesting to see what happens to Toyoda when this is laid at his feet.
this is what happened when they surrendered in WW2, the emperor had to keep his place as a matter of national pride, and the Americans agreed I assume to help keep the peace I think (way before I was born).