Britney Clause
Britney Clause
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Can AI Solve Your Business's Content Creation Challenges? | Simplified AI Video Suite Review
I have a confession to make: I struggle with creating content for my business consistently. 😅 I know that repurposing my longer videos into bite-sized, shareable content could help, but the process is time-consuming! That's why when @SimplifiedAI's Video Suite landed in my email, I was super intrigued. Could this be the solution I've been looking for?
I'll put three of their AI tools to the test: AI Video Clips, TikTok/Reel Script, and AI Script to Video. We'll see how they repurpose long-form content, generate scripts, and transform ideas into videos. Expect honest thoughts, experiences, and a few "why...just why" moments. By the end, we'll know if Simplified's AI Video Suite is the content creation sidekick we've been searching for!
#simplified, #simplifiedai, #aitools, #bestaitools, #aiclips, #ai, #aivideoediting, #videoediting, #videoeditingtips
📚 The chapters for this video:
→ Who is Simplified // 00:23
→ Pricing // 02:20
→ Dashboard UI // 04:45
→ Testing the AI Tools // 09:54
↪ AI Clips // 10:44
↪ TikTok/Reel Script Creator // 15:01
↪ AI Script to Video // 18:07
→ Conclusion // 21:29
✨ Two more important notes:
1. This is not an ad for Simplified
2. My vocal tone was designed for whatever playback speed you can handle me at, so have fun! 😀
👍 Follow & Subscribe!
Instagram // bit.ly/3eENYJi
TH-cam // bit.ly/3eB1n4P
⭐ Kudos!
Background Music // Know Myself - Patrick Patrikios
Logo's Used // Simplified
🔍 Site & tools that we looked at today (not sponsored)!
Simplified // simplified.com
AI Clips // simplified.com/ai-short-repurpose
AI Text to Video // simplified.com/ai-video-generator
👋 About me!
Hey, I'm Britney! I'm a former wedding and portrait photographer now turned user experience and search engine optimization-er.
I have a lot of opinions on things, and even though I have now retired from being behind the camera, I still have a deep love of exploring the systems and gear that make a photographer's life enjoyable and freeing. With this YouTubing outlet, I'm excited to celebrate, commiserate, and get suggestions on what's coming next.
มุมมอง: 105

วีดีโอ

Can 1-Click AI Photo Editing Lead to More Creativity? | Neurapix SmartPreset Walkthrough & Review
มุมมอง 188หลายเดือนก่อน
We are diving into Neurapix's SmartPreset today and uncovering if 1-click AI editing can truly transform a photographer's workflow. We'll be walking through the ins and outs of this powerful tool, and I'll be sharing my experience with installation, creation of our own SmartPreset - "BVers" - and the impacts that the SmartPreset could have on editing time and creativity. Let's see what possibil...
A Backpack That Works for Travel and Photography | Brevitē Jumper Camera Backpack Review
มุมมอง 123หลายเดือนก่อน
Camera backpacks are not typically my bag style of choice, so when Brevitē sent me their Jumper Camera Backpack for an honest review, I was initially skeptical of its benefits. Once I got the bag in and was able to give it a full look over I discovered that maybe I was being a bit too harsh on backpacks. The Jumper Backpack in particular is priced very competitively, the size is perfect for tho...
The Ultimate AI Photo Culling Face Off | Aftershoot vs. FilterPixel vs. Narrative Select
มุมมอง 1.3K2 หลายเดือนก่อน
I am looking at and reviewing three of the big names in AI photo culling software: Aftershoot, FilterPixel, and Narrative Select. Each of these systems are designed to free up a photographer's time and streamline their workflow by making the picking process of images "smart", but which tool is the smartest? Let's see if we can find out! #aiphotography #aiculling #aftershoot #filterpixel #narrat...
Why PixieSet's Website Builder is Great for New Photographers | System Review
มุมมอง 2.1K3 หลายเดือนก่อน
Ever wondered if Pixieset's website designer is your saving grace or a potential headache? I know I do! Join me as I explore Pixieset's website builder to see if it's capabilities can help the new photographer get off on the right foot with their web presence. In this video, I dive into everything from pricing to setting up your site for search engine success. We'll tackle the homepage setup wh...
Photographer Studio Manager Face-Off | CloudSpot vs. PixieSet
มุมมอง 1.4K5 หลายเดือนก่อน
Looking for the perfect way to revolutionize how you manage your photography business? Well, look no further because today I'm checking out CloudSpot and PixieSet's Studio Manager services! These two systems are expanding their capabilities beyond Client Gallery services with their photographer-focused (heh) client relationship managers. Both CloudSpot and PixieSet are making major moves to mak...
The camera bag to end all camera bags | The Peak Design 10L & 6L Everyday Sling Review
มุมมอง 24K2 ปีที่แล้ว
Going back and forth on whether to invest in a new camera bag? I know the feeling! But stress no more because today I'm reviewing the Peak Design 10L and 6L Everyday Sling bags! ✨SKIP AHEAD✨ 00:00 // Introduction 00:17 // Necessary Disclaimer 00:35 // Story Time 03:04 // Bag Pricing Comparisons 💰 04:41 // First Impressions 08:55 // Putting the Bags to Use! 11:31 // A Couple of Issues I Ran Into...
Could this CloudSpot + Plann integration OVERHAUL your social media workflow?!
มุมมอง 8692 ปีที่แล้ว
Hello, hello, helloooo! Today I'm chatting about the client gallery service provider, CloudSpot, and their latest feature release that has them teaming up with social media planner, Plann! Is this the future of social media posting for photographers & videographers 🤷‍♀️? Could social media be...gulp...enjoyable? Let's find out! 🔍 What is Plann? // 1:37 Plann's workflow // 4:06 How does the inte...
Who Will Win the Client Gallery Face Off? | Pixieset vs. Cloudspot vs. Pass vs. Pic-Time | Pt. 2
มุมมอง 12K2 ปีที่แล้ว
Welcome back! If you are tuning in for the first time, today I'm looking at 4 of the leading luxe photo gallery brands and pitting them against each other to see who reigns supreme. Feel free to check out part 1 first, or be a rebel and start with part 2 and finish with part 1! I've got 6 categories that I'm going to be judging each system on. In part 1 we covered the first 4, and in this part ...
The Ultimate Client Gallery Face Off | Pixieset vs. Cloudspot vs. Pass vs. Pic-Time | Pt. 1
มุมมอง 27K2 ปีที่แล้ว
For today's video I'm looking at 4 of the leading luxe photo gallery brands and pitting them against each other to see who reigns supreme....or, ya know, who does pretty good with what I toss at them. I've got 6 categories that I'm going to be judging each system on, and I've split this video up into 2 parts. In this part we'll be looking at: The Free Zone (a look at the free tiers each brand o...
Welcome to my photography channel! WOO!
มุมมอง 672 ปีที่แล้ว
Hey there! I'm Britney, and I'm a wedding and portrait photographer from Maryland! "Why are you here on TH-cam?" Well, I really like talking to cameras. I co-run another TH-cam channel called AudioShelf with my best friend where we talk about and review books! Through having that outlet, I started seeing the benefits of creating a photography channel and how it could help me discover new things...
How to Basic Invite
มุมมอง 1826 ปีที่แล้ว
A brief run through of Basic Invite's easy to use invitation creation interface! Thanks for watching and sorry to Becca and Dillan, whoever you are!
Britney Clause Photography Website Trailer | britneyclause.com
มุมมอง 1647 ปีที่แล้ว
Visit our website britneyclause.com to see the new updates to the Britney Clause Photography website! This is our reveal trailer, showing us off with being the best wedding photographers in Maryland. Be sure to stay tuned to the end for a special chance at a giveaway!

ความคิดเห็น

  • @justusmartin5179
    @justusmartin5179 7 วันที่ผ่านมา

    Thank you!

  • @cathymiller5933
    @cathymiller5933 11 วันที่ผ่านมา

    Not sure if this is the proper place to ask this, but I'm currently a Zenfolio client and need to switch away from Zenfolio since their customer service and overall website management has become a big problem. They are archiving old galleries and then upon restoring galleries images that aren't even mine are showing up in my galleries. I am looking for a new platform and want a sustainable, reliable (unlike Zenfolio) company to host my website. I have read that Pixieset is not great with SEO. Do you have any insight about the overall customer service and SEO from Pixieset? I am sold on many of of the attributes that you mentioned in your video, but am currently trying to decide between PixieSet and maybe Shootproof. thanks for any insight.

  • @MaMas.Beauee
    @MaMas.Beauee 22 วันที่ผ่านมา

    Thank you for sharing your insights. What about zenfolio and shootproof? Why not add them to your 'deep dive? '🤿

  • @thecolorcrafter
    @thecolorcrafter 22 วันที่ผ่านมา

    Great review. Thanks for the deep dive and detailed information. What are your thoughts on Imagine-AI? Have you looked at that? Also, I'd love to have you on my podcast, Creative Tech Chats, to chat about AI and photography. I'll send you a DM.

  • @joannawheeler8441
    @joannawheeler8441 25 วันที่ผ่านมา

    30:20 cuts to the chase. narrative and aftershoot tie. altho narrative took 3 secs to cull and aftershoot took 4.5 mins. she also says the ai is the same, same pics selected w all the programs. but she doesnt find the softwares useful compared to manual culling. it took her the same amount of time to cull her own images as the 4 min ones. thx for posting!

  • @OpenSourceCitizen
    @OpenSourceCitizen 25 วันที่ผ่านมา

    Sounds like AI Culling is not ready yet, untill they improve the cull-ai and the oversight / reveiw interface.

  • @OpenSourceCitizen
    @OpenSourceCitizen 25 วันที่ผ่านมา

    I heard like 90 to 100% of AI gui apps are using the same backend. Anybody know the actual name of the backend on these AI Cull tools?

  • @OpenSourceCitizen
    @OpenSourceCitizen 25 วันที่ผ่านมา

    AI Culling is crazy. I wonder How many people are actually doing it for hi-end portraits? Seems like several large 4k or 8k monitors/tvs would be quick.

  • @OpenSourceCitizen
    @OpenSourceCitizen 25 วันที่ผ่านมา

    Anybody know the best way to automate sending them more images gradually like monthly or weekly? Just for free. So when i cull the original shoot for the images i am going to show them immediately i can set aside a batch to send them a few at a time automated over say a year or two?

  • @OpenSourceCitizen
    @OpenSourceCitizen 25 วันที่ผ่านมา

    Anybody know the best way to automate sending them more images gradually like monthly or weekly? Just for free. So when i cull the original shoot for the images i am going to show them immediately i can set aside a batch to send them a few at a time automated over say a year or two?

  • @d1m18
    @d1m18 หลายเดือนก่อน

    This is not for all photographs sadly. Yet another comparison that only compares tools for Portrait Photography only. Sad

  • @papetimo
    @papetimo หลายเดือนก่อน

    Love the video! 🤩 Bvers ftw!

  • @thoska-music
    @thoska-music หลายเดือนก่อน

    I have an old ThinkTank Lily Deanne Mezzo, that is very good for street photography and events. The bag is unfortunately discontinued.

  • @jbensonphotography
    @jbensonphotography หลายเดือนก่อน

    Thanks so much for the amazing review! Justin the co-founder of Aftershoot here! Would love to get you on our updated version! Looks like the testing is on an older version of the app! We’re always improving and updating every 4-6 weeks so we have definitely added and improved some things! Let us know if you’d like to give it another run with the updates!!!

  • @LaVergne-ft6eo
    @LaVergne-ft6eo หลายเดือนก่อน

    ok what the f.... I've give you all my attention for this video and then for your conclusion i get pimp out to have to watch a part 2 video for your conclusion from the first one,,,,, totally pissed, don't take advantage of people time like this ever again... !!!! wtf.

  • @glennmeader626
    @glennmeader626 หลายเดือนก่อน

    1. I don't want/need unlimited storage. Clients get lost and don't order as much if they are overwhelmed with too many images. Also I want to incentivize clients to order soon, so I set galleries to expire in 30 days. That frees up storage for the next client. 2. The Pixieset store is superior. 3. Pixieset ease of use for clients is superior. This is incredibly important. They even provide a super easy tutorial. 4. Pixieset has a free Lightroom plugin that automates creating galleries and uploading. You just create a new collection in LR and click Publish - it then creates the new Pixieset gallery and uploads images in background - you can still do stuff in LR while it is uploading, . You don't have to wait for Pixieset, but you can also login to Pixieset on the web while LR is uploading if you want to customize something - your images will appear real-time while you are changing gallery things in Pixieset. Later, you can manage the gallery from within LR - adding deleting or updating images without logging in to Pixieset. This is brilliant. So I find Pixieset free tier completely sufficient for my needs. I rate it #1 compared to your other options, partly because I am not impacted by what you see as disadvantages.

  • @trancer03
    @trancer03 หลายเดือนก่อน

    You should give imagen-ai a try

  • @pawelkurzanski
    @pawelkurzanski หลายเดือนก่อน

    Thank you for the video, I am looking for a place where I can create my photography web/portfolio and Pixieset seems like a good place to do that.

  • @lazybonezlee433
    @lazybonezlee433 หลายเดือนก่อน

    I got their ads from ig a lot recently, and I’m sold after watching your video. Thank you!

  • @dreamdisturber
    @dreamdisturber หลายเดือนก่อน

    Thanks. I’m thinking both getting a 6L to upgrade from the 3L.

  • @thomasloganart
    @thomasloganart หลายเดือนก่อน

    Exactly what I was looking for, and very well done. Thanks for this video, well done. ~ Thomas

  • @paulszilard1685
    @paulszilard1685 หลายเดือนก่อน

    Recommend you look at SmugMug as well. I have been using them for about 10 years, but now switching to Pic-Time, due to 1 BIG reason. I live in Australia, but SmugMug interfaces only to US printers! So my test purchase of a postcard size print costing USD 8, needs a USD 30 shipping! I will NEVER be able to sell anything on this basis!!! Pic-Time on the other hand has 2 Australian fulfilment houses. Also Pic-Time has more useful products such a calendars and book type albums. I did find Pic-Time UI mighty confusing though, with different structure for "art" or "client" galleries. Smugmug is way easier to use and shows it's maturity, only wish they had Australian printers hooked up.

  • @saucelove
    @saucelove หลายเดือนก่อน

    TY. luv my 6L. just ordered the 10L. hopefully I can fit my 50-140mm & XT3 camera & lens.

  • @dallasvball
    @dallasvball หลายเดือนก่อน

    Maybe this is my export settings - does anyone notice the photos uploaded on Pic-Time appear darker than as edited?

  • @RedrumVideoProductns
    @RedrumVideoProductns หลายเดือนก่อน

    I wish you would have looked at how the difference System Resources effected culling in Aftershoot. I'm wondering if that shows any differences in selections. If they're all working off of the same/similar AI models, that one at least seems like it has an edge in how heavily it judges photos, versus the others. I would rather an AI help select a few of the potentially best shots versus assume every shot or even broader from an event shoot that I would want to select. I think for me, that aspect is what's most important in combing through photos. I'll go through the rest manually for the officially released album of photos. If there's an increased accuracy in overall best shots, composition wise, that helps at least get those out more immediately following an event. I have massive selection bias anxiety and these assist tools are intriguing to me in relieving that part of my being, as I am slow to cull. I do have my doubts though, as I have used FilterPixel so far and I still have to look through everything manually to make sure it's picking those best shots, but it's at least helped me in the way that it categorizes and puts similar images all next to each other, as sometimes I turn away to grab another little moment for a few shots and then turn back, so the timeline of shots gets screwy. It puts groups of images into context and that's helpful for my process. It's something that I feel like LR could have built in at some point, as they move further into implementing AI as well. That is so great for events where your attention gets pulled all over the place. The thing I liked best was the keyword tagging. It could look at an image and give a basic tag for what was going on in the moment, like people hugging and dancing, or portraits and group shots, but this is also something I could see LR implementing at some point. If the others are as accurate in this way as well, which I assume they are, as their AI models seem very similar, I may just have to use that Aftershoot trial for my next few events. FP just felt too barebones for me. It felt more like a shell for more to be built into it, but it still has a skeleton at least, which was great play with. Just left wanting more to justify paying. It's also good to see these products trending down in price as well. Affordability is rough with the types of events I work. I'm also interested to see where the AI editing aspects of these software models gets to. I think it's a bit overpriced to be training AI to edit like us, but really just have to go through everything still, especially at first, with a low image database to base everything off of. This last year, I experienced a hard drive crash and I had not backed up the whole previous year's photo edits before it suddenly went. I already culled those albums, but would love to feel like I could get those back to being at least somewhat accurately edited again and have that back catalog able to be pulled from again. The addition of AI tags would help me further categorize so that I can just go back and grab that couple's shot or a group without such an extreme level of combing to go find something. Thank you for doing this dive! It really helped me in it breaking down with real life experience. Going to try Aftershoot for the next month of events and hopefully I'll be reporting that I'm saving at least my selection anxiety, if not time!

  • @aayusharora3819
    @aayusharora3819 2 หลายเดือนก่อน

    We're grateful for being part of this discussion, and we appreciate the acknowledgment of FilterPixel as the most user-friendly option. I want to emphasize that FilterPixel now starts at $8.99 per month, making it the most cost-effective AI culling solution currently available (pricing was updated approximately 10 days ago). It stands out as the only option providing a perpetual license without any subscription fees, which positions it as the leader in terms of pricing. Additionally, it boasts exceptional speed, especially when processing a large volume of photos. FilterPixel's batch processing ensures that its speed remains competitive with other software until you reach around 1000 photos, at which point its efficiency becomes more apparent. Furthermore, each update is meticulously designed to enhance the accuracy and speed of the product, ensuring that users experience continual improvements. We encourage you to stay tuned for upcoming updates and enhancements.

  • @qcrew8819
    @qcrew8819 2 หลายเดือนก่อน

    I wish you had also covered client experience on how they shortlist and easy of communication etc. The pricing comparison could have been covered in 1 minute.

  • @XxDeathsEnemyxX
    @XxDeathsEnemyxX 2 หลายเดือนก่อน

    As nice as the thought of having an AI cull large weddings, I think for the time being, I will cull my own. Mayyyyybe the editing will be more useful, but we shall see. Oh, and good luck on your channel, and thank you for putting in the work.

  • @adeade4095
    @adeade4095 2 หลายเดือนก่อน

    I've been using the basic subscription for $8 per month and i noticed that one of my option as a paying customer is "CONNECT YOUR DOMAIN". IF I buy a domain and migrate it to pixieset are there any other additional costs or can just continue paying the basic $8 per month.

  • @adeade4095
    @adeade4095 2 หลายเดือนก่อน

    can pixieset provide a custom domain

  • @angeliquemaez5569
    @angeliquemaez5569 3 หลายเดือนก่อน

    Such a great thorough video! I currently use Shootproof and Honeybook. I love both but wish they integrated. I was wanting to learn more about Pixiesets whole suit to see if that’ll work better. So, in Pixieset the invoice, contract, and questionnaire have to be sent separately?? I really wish it could be one email with all three so clients actually do all three at once!! Also, I see that Pixieset has quotes and contact forms…I’ll have to look up videos about those! Would you then do client communications within your regular email app? The reason I like Honeybook is that it keeps all my emails straight and connected to my projects/sessions and what pipeline stage they are in. The reasons I got Honeybook was to keep track of inquiry follow ups and for auto sending emails in automated workflows. Does Pixieset have some sort of similar things?

  • @marianacarletti
    @marianacarletti 3 หลายเดือนก่อน

    Thank you for this video! Exactly what I was looking for. Can’t wait for the next ones ✨🤍

  • @paulacartwright4850
    @paulacartwright4850 3 หลายเดือนก่อน

    *PromoSM* 😊

  • @lyndanickerson1373
    @lyndanickerson1373 3 หลายเดือนก่อน

    Thank you for your review, I'm just getting into Photography and I'm looking for a bag for my cameras. You sold me on the brand with your gravey story! I'm a hot mess when it comes to spilling food upon myself and or slipping into a creek with a camera bag! The companies sustainability is another reason to buy with a life warranty and a recycling program is awesome I wish more companies would do this. I also love that the 6L turns into a fanny pack. This is the first video I've watched on camera bags. Thank you for your honest review.

  • @Pixieset
    @Pixieset 3 หลายเดือนก่อน

    It's always exciting to hear an honest opinion about our products and how photographers find working with them. Thank you for this review Britney, we're happy to share it also with our Product Team :))

    • @daskugs
      @daskugs 3 หลายเดือนก่อน

      👏🏼👏🏼👏🏼 Way to show her some Love! I’m strongly considering hopping over. Loving the information I’m getting from this video.

    • @Pixieset
      @Pixieset 3 หลายเดือนก่อน

      @@daskugs Looking forward to seeing you on Pixieset, Rob! We're here if you have any questions ;)

  • @FJWoods007
    @FJWoods007 3 หลายเดือนก่อน

    I really enjoy your in-depth videos. This was another good one. And, I agree with your assessment of the beauty of their templates - I find them very elegant.

  • @user-cd6bk6ec8i
    @user-cd6bk6ec8i 3 หลายเดือนก่อน

    This is exactly what I was looking for! Thank you so much! Would love to see a video going over the Blog section!

  • @RobbScholarTube
    @RobbScholarTube 4 หลายเดือนก่อน

    You're so thorough! Glad you're back thank you!!

    • @BritneyClause
      @BritneyClause 4 หลายเดือนก่อน

      Thank you so much! :D

  • @nathanthompson3321
    @nathanthompson3321 4 หลายเดือนก่อน

    is there any better experiences for client ease as far as downloading the galleries? What I mean is, my clients seem to struggle to download these galleries straight to there phone without going through zipping and unzipping files then saving to the camera role. Is there a better client experience CMS regardless of price?

    • @BritneyClause
      @BritneyClause 4 หลายเดือนก่อน

      Thank you so much for your comment! I really appreciate it! That is a great question and something I will need to look further into as I am currently unsure. I know on PixieSet they have a separate mobile gallery, but I honestly haven't played much with it, so I'm unsure if it solves that client struggle. Knowing some of the technology that is out there now, I'm trying to think about systems that sync up in some way with cloud storage so that client access is quicker, but again none are immediately jumping to mind so I'm eager to do some deeper investigating! I'm sorry I don't have an answer for you, hopefully, I will in the future, though, because that is definitely something I see myself digging deeper into now. Thank you again for your comment! 🤗

  • @redesignedlife777
    @redesignedlife777 4 หลายเดือนก่อน

    i will never understand how you guys went on with those messenger thin laptop bags. Especially when those lenses are just bumping into each other all the time. Even a 40 bucks Best Buy starter camera bag would have been better.

  • @chillwill1083
    @chillwill1083 6 หลายเดือนก่อน

    One thing to add, Pixieset has a Lightroom plugin that lets you upload/create your client galleries from inside lightroom. I haven't tried this on an actual shoot but it seems like this would speed creating and uploading the gallery because you can do it while you're editing.

  • @davidak_de
    @davidak_de 7 หลายเดือนก่อน

    Thanks for the review. Where they able to fix the issue with the strap?

  • @oxh973
    @oxh973 8 หลายเดือนก่อน

    Now do Shootproof vs N-Vu vs Proselect vs Framesuite

  • @vincentvscheung
    @vincentvscheung 9 หลายเดือนก่อน

    Would the 6L fit for canon r5 (with 24-105 f4L attached) + rf 100-400 lens + canon 430 flash? Thx.

  • @mcmasterphoto
    @mcmasterphoto 9 หลายเดือนก่อน

    You convinced me.... thank you!

  • @neige76
    @neige76 10 หลายเดือนก่อน

    an expensive edge to live on...

  • @banditoo7
    @banditoo7 10 หลายเดือนก่อน

    This has been very helpful. About to start part 2. Thank you for your time and effort. Much appreciated

  • @pixiedust1273
    @pixiedust1273 ปีที่แล้ว

    I don’t know if they updated it since the making of this video but cloud spot does 10gb now

  • @Samura1_Man
    @Samura1_Man ปีที่แล้ว

    I just got the new 6L and its perfect for street shooting with one extra lens and some other goodies and definitely hiking/trails as well. I can fit my a6100 in a smallrig with a Tamron 18-300, a extra Sigma 16mm, my keys, wallet, phone, and a few other things. If your going to be shooting professionally or needing more than one lens plus gear get the 10L for sure, but if you just want a small bag to have your essentials the 6L is the way to go. I've heard from a lot of reviewers and folks online the 3L is just too small.

  • @JPC009
    @JPC009 ปีที่แล้ว

    I’ve got three weddings to shoot and was trying to decide if this would be compatible with my Rose Anvil harness. Thank you for the review!

    • @redesignedlife777
      @redesignedlife777 4 หลายเดือนก่อน

      I give you my review. I wore it for 10 weddings. And after an hour or 2, that crap will start sliding downwards from my waist towards my butt. The strap would just gradually have slippage and i would always find myself readjusting. Quality of bag is great. But the strap to hold it sucks.