As long or short as it needs to be. The point is more "get every piece of info the customer needs into the ad" than it is "it has to be long." Probably should rename it. More thoughts here: th-cam.com/video/ohyUG2wFCSo/w-d-xo.htmlsi=Mhic-vhIAiIdzYnO
I'm really excited about this idea. How are you keeping track of all your concepts/angles/hooks when cranking out this much volume? Are you keeping track of how much creative you're pumping in an account for a specific concept vs another? E.g. "reduce oily hair with more oil" being the concept, or do you just look at ad performance and see what's getting spend and build out more ads within that concept?
I'm glad you said so. Deep down, I think this is one of the best, most helpful episodes I've ever released and we're implementing it at AJFG really actively. As far as keeping track, all I'm really doing is sorting Meta Dashboard by amount spent, then keeping a Notion Card highlighting the stuff that's spending the most and putting them through this process.
Great video, thanks for the value! One question, do you just launch each concept of variation in a separate ad set within 1 CBO (manual bids)? For e.g. for our case, we are a men's jewelry brand and we either run ads on CC or ROAS goal but all ads have the same goal in terms offer, products, targets, etc..) If that;s the case should we just launch each ad concept (variation) as a new adset in 1 CBO on either CC or ROAS goal, regardless of the angle? Also is there a benefit to having 2 campaigns, 1 on CC and one on ROAS goal and just launching each concept variation in both? Just so we can go after volume and value, i imagine it can attract different audiences. To give you some context our spend level is around $50-60K a month.
No more than 6 ads per ad set (unless you're running Flexible/Dynamic Creative). Group ad sets by AOV, as a general rule. I tend to split campaigns by product for ease of inventory management, etc., though in a category like jewelry I might break them up by category (e.g. rings, necklaces, etc). Beyond that, I don't REALLY care how you do it. As for tROAS and CC, here's my complete take: th-cam.com/video/kIJPYmBiHg8/w-d-xo.html
@@andrewfarispodcast Thanks for the reply! Yeah, that makes sense. We are mainly now focused on 1 product category, and whatever the angle or product is, the AOV is the same, and so is the targeted CPA. So, I think a single consolidated CBO will make more sense for us instead of launching every new concept as a new campaign in order to stay more consolidated. I considered going for 2 as I would like to use tROAS on top of CC, but I will listen to your take on it first! As for flexible/dynamic creative, we want to add more variations per angle especially for static ads, so we might try that too. Until now we were also doing 6 ads max even tho we can easily do way more variations.
This is hard to say if you're truly a 100% complete beginner. Maybe my first ever episode with Nasrin Jafari? ajfgrowth.com/mixed The other resource, if you're truly serious about it, is ADmission from Common Thread Collective: www.youradmission.co/andrew-faris-podcast
I literally love binge watching every single episode you put out. So so helpful! Thanks Andrew!
So glad you like it! I frankly this one will be super helpful to people.
Excellent video ans value!
Thanks so much! I really hope this one will help people a lot
Really like this process. How long is a long form explainer?
As long or short as it needs to be. The point is more "get every piece of info the customer needs into the ad" than it is "it has to be long." Probably should rename it. More thoughts here: th-cam.com/video/ohyUG2wFCSo/w-d-xo.htmlsi=Mhic-vhIAiIdzYnO
I'm really excited about this idea. How are you keeping track of all your concepts/angles/hooks when cranking out this much volume?
Are you keeping track of how much creative you're pumping in an account for a specific concept vs another? E.g. "reduce oily hair with more oil" being the concept, or do you just look at ad performance and see what's getting spend and build out more ads within that concept?
I'm glad you said so. Deep down, I think this is one of the best, most helpful episodes I've ever released and we're implementing it at AJFG really actively.
As far as keeping track, all I'm really doing is sorting Meta Dashboard by amount spent, then keeping a Notion Card highlighting the stuff that's spending the most and putting them through this process.
Great video, thanks for the value! One question, do you just launch each concept of variation in a separate ad set within 1 CBO (manual bids)? For e.g. for our case, we are a men's jewelry brand and we either run ads on CC or ROAS goal but all ads have the same goal in terms offer, products, targets, etc..) If that;s the case should we just launch each ad concept (variation) as a new adset in 1 CBO on either CC or ROAS goal, regardless of the angle? Also is there a benefit to having 2 campaigns, 1 on CC and one on ROAS goal and just launching each concept variation in both? Just so we can go after volume and value, i imagine it can attract different audiences. To give you some context our spend level is around $50-60K a month.
No more than 6 ads per ad set (unless you're running Flexible/Dynamic Creative). Group ad sets by AOV, as a general rule. I tend to split campaigns by product for ease of inventory management, etc., though in a category like jewelry I might break them up by category (e.g. rings, necklaces, etc). Beyond that, I don't REALLY care how you do it.
As for tROAS and CC, here's my complete take: th-cam.com/video/kIJPYmBiHg8/w-d-xo.html
@@andrewfarispodcast Thanks for the reply! Yeah, that makes sense. We are mainly now focused on 1 product category, and whatever the angle or product is, the AOV is the same, and so is the targeted CPA. So, I think a single consolidated CBO will make more sense for us instead of launching every new concept as a new campaign in order to stay more consolidated. I considered going for 2 as I would like to use tROAS on top of CC, but I will listen to your take on it first! As for flexible/dynamic creative, we want to add more variations per angle especially for static ads, so we might try that too. Until now we were also doing 6 ads max even tho we can easily do way more variations.
Great video!
Thanks!
Thanks Andrew! Do you run these as flexible ads or are you setting up individual ads for each variation of the copy/images?
Lots of flexible, as long as I don't need deeper insights about any of the particular ads.
I am a complete beginner for FB ads but want to start selling my homemade products. PLEASE what is the best way for me to start?
This is hard to say if you're truly a 100% complete beginner. Maybe my first ever episode with Nasrin Jafari? ajfgrowth.com/mixed
The other resource, if you're truly serious about it, is ADmission from Common Thread Collective: www.youradmission.co/andrew-faris-podcast