Increasing ROI & Maintaining Integrity as a Legal Marketer

Ever wonder what a day in the life of a marketing director at a personal injury law firm is like? Are you a marketing director looking for budgeting advice or productivity hacks? Or perhaps you’re a lawyer wondering how to make your marketing director’s job easier… Well, you’re about to learn it all!
As you know, digital marketing directors who work in law firms have very important responsibilities. They coordinate and collaborate with a wide range of people and agencies and have to constantly stay organized, efficient, and ahead of market trends. They also have to create content that’s not going to get them into trouble with the bar…
Today, we’re joined by the great Dan Brian, Director of Digital Marketing at Riddle & Brantley, a personal injury law firm. Dan's 20 years of marketing experience makes him the perfect guest to talk about what a day in the life looks like as a Digital Marketing Director at a law firm.
Stay tuned to the end for our “Sleazy or Not Sleazy” rapid fire round. You won’t want to miss Dan’s answers!
In this episode of Hot Docket, Bobby, Andrew, and Dan discuss:
- What does a digital marketing director do at a personal injury law firm?
- The responsibilities of an in-house marketing director at a law firm.
- Top project management tools and AI tools Dan can’t live without.
- When to hire a marketing contractor, marketing agency, and a full-time in-house marketer.
- Advice for attorneys to make the marketing director’s job easier.
- How to budget your marketing to prevent reallocation and make huge returns.
- The story behind Marketing for Justice, Dan’s membership group for law firm digital marketers.
- Advice for Legal Marketers: What Dan wishes he knew before getting into legal marketing.
To get in touch with Dan, email him at [e-mail]
If you have guest ideas or questions you would like our hosts to cover, please email [e-mail].
Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!