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Daryl Mander
United States
เข้าร่วมเมื่อ 29 ก.ย. 2013
Big Flare is THE Pay-Per-Click ads agency for Ecommerce companies that want to scale.
My channel is all about teaching you how to grow your Ecommerce store using paid traffic from Google Ads. I show you super actionable tips and strategies across all the channels in Google Ads, including Search, Shopping, Display AND TH-cam.
I'm laser focused on Ecommerce, having helped hundreds of Ecommerce companies succeed with Google Ads for over ten years now. My team and I at Big Flare are regularly testing all my profit making strategies at scale spending millions of dollars to prove and improve my theories.
This TH-cam channel is where I share with you the best of the best, only the winning strategies that made the cut across dozens of tests and millions of dollars of ad spend.
If you'd like to find out more about my agency head over to bigflare.com
🎥 Access My FREE Course - How To Profitably Scale Your Ecommerce Store With Google Ads: www.bigflare.com/lp-profitably-scale
My channel is all about teaching you how to grow your Ecommerce store using paid traffic from Google Ads. I show you super actionable tips and strategies across all the channels in Google Ads, including Search, Shopping, Display AND TH-cam.
I'm laser focused on Ecommerce, having helped hundreds of Ecommerce companies succeed with Google Ads for over ten years now. My team and I at Big Flare are regularly testing all my profit making strategies at scale spending millions of dollars to prove and improve my theories.
This TH-cam channel is where I share with you the best of the best, only the winning strategies that made the cut across dozens of tests and millions of dollars of ad spend.
If you'd like to find out more about my agency head over to bigflare.com
🎥 Access My FREE Course - How To Profitably Scale Your Ecommerce Store With Google Ads: www.bigflare.com/lp-profitably-scale
Every Major Google Ads Update This Year: What You Need To Know
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
------------
✅ Get My $40M Ecommerce Google Ads Checklist: checklist.bigflare.com/
------------
🎥 Access My FREE Course - How To Profitably Scale Your Ecommerce Store With Google Ads: www.bigflare.com/lp-profitably-scale
------------
In this video, I'll guide you through this document detailing the major updates to Google Ads this year, specifically focusing on e-commerce strategies. I aim to share actionable insights to help you stay ahead in your industry.
- Discover which assets drive more conversions in your Pmax campaigns.
- Learn how segmentation by device and time can improve campaign analysis.
- Understand the importance of ImpressionShare reporting in Pmax.
- Find out how to optimize your Google Shopping ads efficiently.
Time Stamps:
00:00 Google Ads Yearly Breakdown
00:31 E-commerce Advertising Insights
01:03 Data Management Tools
02:32 Search Ad Innovations
08:03 Performance Max Strategies
16:14 Shopping Ad Trends
19:31 Ad Creative AI
21:38 TH-cam Ad Tactics
25:04 Display Network Updates
25:45 E-commerce Advertising Recap
------------
✅ Get My $40M Ecommerce Google Ads Checklist: checklist.bigflare.com/
------------
🎥 Access My FREE Course - How To Profitably Scale Your Ecommerce Store With Google Ads: www.bigflare.com/lp-profitably-scale
------------
In this video, I'll guide you through this document detailing the major updates to Google Ads this year, specifically focusing on e-commerce strategies. I aim to share actionable insights to help you stay ahead in your industry.
- Discover which assets drive more conversions in your Pmax campaigns.
- Learn how segmentation by device and time can improve campaign analysis.
- Understand the importance of ImpressionShare reporting in Pmax.
- Find out how to optimize your Google Shopping ads efficiently.
Time Stamps:
00:00 Google Ads Yearly Breakdown
00:31 E-commerce Advertising Insights
01:03 Data Management Tools
02:32 Search Ad Innovations
08:03 Performance Max Strategies
16:14 Shopping Ad Trends
19:31 Ad Creative AI
21:38 TH-cam Ad Tactics
25:04 Display Network Updates
25:45 E-commerce Advertising Recap
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amazing stuff Man you Nailed it ! One Video On UTM Parameter also please
Thank you 🙏 I will try to fix my google ads. Do you know by any chance why accounts get dissapproved due to ‘infected site’?
thanks a lot for valuable updates
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
fruitful content
Thanks Daryl!
Thanks for the video, what budgets do you recommend for lead gen testing?
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
Hi Daryl, thank you for the vid, was wondering if you could help me with some advice? We have just switched our website and after a month of running well our google ads/merchant account was turned upside down. We are now on week 3 of having only 25% visitors compared to before. My coworker says theres nothing we can do and just have to wait for google to trust our renewed merchant account again. We have upped our marketing budget but getting nowheee near the visitors/clicks and cpc has increased alot. Any tips?
This is a great value video! Amazing info!
Hey Daryl, can i edit your youtube videos?
wonderful content
Question re: 3:57 - you state "I would group campaigns three and four into one campaign" (to hit threshold of 50 & expedite AI learning). Let's imagine Philip Kotler did your targeting strategy and the segmentation bases for 3 & 4 are meaningful. You merge campaigns. In a parallel universe, Kotler makes you keep 3 & 4 separated. It takes parallel guy 6 months to emerge from learning modeI, while you in this world does it in 3. Parallel you at 6 months has more strategically evolved campaigns than you at 3. Why? Because during the 3 month learning mode, the AI had to discover Kotler's brilliant segmentation bases and begin teasing them apart (so at 3 months, it's still drifting back to Kotler's segments). Kotler said something like, "if you get targeting and positioning right, everything else will follow". I think there might be a better way to emerge from learning mode without a strategic sacrifice. The rate limiting factor is conversions. Instead of relying on this one conversion definition (I presume it's a purchase), add two or more indicator conversions. For example, if your current conversion is a purchase success page, add depth of interaction conversions like add to cart, view cart, pages viewed, time on site, number of visits, etc. In this approach, you shift a small amount of uncertainty to the conversion end point in order to eliminate a lot of uncertainty for targeting and positioning variables - the factors that drive strategy.
Hey bro thanks for the vid. Quick question - is this doable only after meeting that 50k USD lifetime spend condition on the google ads account?
How do you know that search terms work that way?
Work what way? Sorry, not sure which part of the video you are referring to, but the answer is probably something like "because I have been doing Google Ads for a very long time (coming up on 2 decades)"
Hi, More of a question is a Performance max also good for an IT company? As an IT company you don't really sell a product but a service/services. Is it better to do keywords or performance max?
Hey Deyrl in general everyone tells that PMax is better at a later stage once you have more data in your account. Isn't that the case as you mentioned that PMax should be the first one
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
Hey Daryl , thanks for video! Will check/try :)
this came in handy dandy - thank you!
Hi Daryl, great content as always . We spend £35k - £40k a month on Google ads - selling £50-£100 home decor products in UK. Which structure do you think we should be following !? Beginner, Intermediate or Pro segmentation ?
I’d say pro might fit you best with the caveat that the prospecting stuff on GDN and YT is higher risk/reward. Go after that prospecting GDN/YT stuff if/when you’ve maxed out everything else in the pro setup and are looking to invest trying higher risk/reward campaigns.
Thanks Daryl, much appreciated … I was also wondering why in the Intermediate level structure , it is advised to split PMax into campaigns relative to website CATEGORIES , but in Pro structure , it looks likes the category PMax structure is replaced with more of a performance structure , with the campaigns being Profitable , Costly etc … instead of separated into the website category type structure ? Apologies if it is obvious , I just wondered why the performance replaced the website category type of structure . Would it not be a better option to use rhe better sellers in the category structure ? And throw all rhe average to poor performers in a catch all with a high tROAS ? Appreciate any advice . Thank you 🙏
Thanks this is a great strategy! Which product feed management tool do you use to filter these products?
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
great video! How do you force Google Shopping to do brand only? I also do this and add tons of exclusions for other KWs and I am curious if maybe you've found a better way
Hey, I was checking out your TH-cam channel and noticed a few things with your videos that might be pushing the viewers away. Mind if i can share a quick video to you explaining how we can do the same for your TH-cam and social media ?
Hey Daryl, love your videos. I don't comment on videos usually but I'm at a bit of a crossroads and thinking stuff it so here we go - pretty niche but we run a stainless steel nuts and bolts company. Campaigns are split into bolt type (one for hex bolts, one for coach screws, one for set screws, and so on) with asset groups for each split into their thread diameter (8mm coach screws, 10mm coach screws, 12mm coach screws, and so on). We have been stuck on 'maximise conversions' after finding ROAS (albeit for a very short trial) unprofitable due to some people buying one bolt and some people buying 100. Obviously smaller bolts are cheaper then big bolts but there is no rule of thumb that says people buy more of the small bolts than big ones. From our small trial, I don't trust Google to use the ROAS target to find big buyers any more than the search themes (which as you know, don't do the best job either). Do you by any chance have any advice at all at how I can look at solving this issue please? I have no idea how I can optimise an account selling products that are so specific and niche and it's hard to predict how many of a bolt someone will buy. We want to target tradespeople that hopefully buy lots of bolts and regularly. One idea I've had is to massively increase our under 2kg parcel delivery as basically short term sales prevention tactic that in theory would teach Google not to show our ads to the DIYers, but that feels kind of extreme. Thanks for getting to the end, even if you leave me on read! From not commenting, to reciting war & peace. Nice. Court
Hi Dary, Thanks for the content! I really like your videos-they’re easy to follow and implement. I have a couple of questions, though, as I found the intermediate-level campaign structure a bit confusing: In P-Max, do you mean one campaign per category? Are these product-only campaigns, or full P-Max campaigns with text, video, images, etc.? How do you prevent them from competing with each other? Thanks again!
Truly valuable
I wonder why should we run separate display network campaign when there is already targeting in audience signals for performance mass campaign?
Hi dary Wanna ask you do you run P.max for accounts with no historical data..? And what do you mean by brand search..? Can you give example
Great video, thanks for sharing! What are the required average monthly ad spends for each campaign setup?
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan
Hi Daryl! Nice video! When you talk about Categories in PMax do you mean resources with products? Or just products in the resource or asset (no images, titles or video)? Would you use a PMax campaign for each category of the e-commerce and resources into them for each the main subcategories of the category? Sorr I'm sorry if I'm not explaining myself quite right.
Hey Jose, sorry mate I don't fully understand you. When I talked about segmenting PMax campaigns into categories in the intermediate campaign setup, what I meant was like product categories on the website. For example if you sell mens clothing then some product categories might be: trousers (or pants if you are american); shirts; accessories; jackets.
Thanks @@DarylManderbigflare! yes, that I think I got it. What a was talking about is if your PMax assets contain only Merchant Feed or are built with titles, descriptions, video and images.. If you set them as standard shopping or using the whole spectrum of PMax
Hi Daryl, great content , as always . Could I ask please … does this competitor research work for PMax ? Or is it just for search and standard shopping ? Thank you
Yes it does! When you follow the steps I lay out what will happen is it will chart competitor performance for your whole ads account in Search and in Shopping. This will include activity within your PMax campaigns.
I need help getting my ads approved
Hi, I like your videos, I have 100 products and want to advertise all of them on google at the same time, do you have a video on how to do this best?
Check out the link in the description for my free Ecommerce Google ads course, I think that should help you get started
Hi thanks for the content. I could not see the link for the chatgpt. Where is it?
hey mate, link is in the description, but here ya goI shall paste it here too to make it extra easy for you :) www.bigflare.com/lp-product-optimiser-ai
good video
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Daryl, thanks for the video! It’s as interesting and useful as always. I have a question about the appearance of your Google Ads account. I noticed that each section in the left sidebar has separate blocks with a white background. Could you tell me if you’re using a specific plugin or theme for that? The default view can be a bit cluttered, so this looks like a helpful improvement.
I just have 100 conversions right now is this the right time to fill the form for negative keywords
Is it fine to fill the form for negative o pmax if i have 100 conversions till now or is it too early
I was just wondering If I am running feed only pmax campaign for 600 profucts for budget around 200-300 $ for 3 campaigns my troas i set up is 100-130% for all of them should i just remove troas from all of them and keep it as maximise conversion but all 3 of them have got me more than 100 conversions just super confused setting a troas doesnt spend all budget doesnt keep me that profitable just break even or maybe 10-20 dollar profit
Create a shopping campaign to feed them
@ i dont think thats a good thing to do as shopping campaign is gonna have same products so p max is gonna clash with it
Hey man I am a bit confused by the question TBH. I don't think I can answer it well without more context. 100-130% target ROAS is not going to be profitable unless you have basically 100% margin, as is the case for say a digital product but I think you have physical products right. Removing target ROAS as a decision is highly context dependent but if you have hundreds of conversions in the campaign then usually I would not remove Target ROAS and instead would be nudging it higher towards a more profitable number.
yeah, by stopping campaigns, you reset the bids. Not good for optimization. :)
Very good video, but I think 50% in the scaling phase is already a lot. You can also simply increase it by 20% twice a week if the values are good. That works too, doesn't it?
I just wanted to give some quick feedback. I implemented this exactly a fortnight ago and I definitely have a ROAS of plus two more from 3 roas to 4-5 roas or how you want to put it, I don't know. in any case, I make more profit from it THANK YOU!!
That's great, glad to hear it!
But should I rather take a Target Roars or a Target CPA? I personally do e-commerce. Which is better? I'm so overwhelmed.