of course in dominating merchand your impression share increase so the roas will decrease but if the roas is more than your break event roas still is very good step
Hi daryl, thank you for your info,, may i ask you how do you structure a e-commerce store that have huge brands in it like Gucci,Prada,etc..and different big prices,, regarding to Google Ads I feel lost totally :/ ,as you told before in a video if you are new for P.max or less than 100 conversions stick with 1 campaign And what suggestion of a daily budget you recommend for this case? Do also you suggest to run search ads campaigns(i will not exclude the brand terms in P.max) or shopping ads along side with p.max..?
If you are new to Google Ads, not super experienced, then I’d say stick to PMax only for now. Difficult to recommend a budget and campaign structure without knowing more about the specific case. But the easiest way to start would be just one single PMax campaign and a budget of $2K+ per month.
@@DarylManderbigflare thank you for your response lm gonna give you the case The store have Gucci and inside it there are gucci shoes,gucci perfumes and the same for other brands too and the prices are different How do you structure that in this case
Hi Daryl, great content , as always . Could I ask please … does this competitor research work for PMax ? Or is it just for search and standard shopping ? Thank you
Yes it does! When you follow the steps I lay out what will happen is it will chart competitor performance for your whole ads account in Search and in Shopping. This will include activity within your PMax campaigns.
"Hey! I watched your video, and it looks really good! I noticed, though, that your views might not be coming in as expected due to the thumbnail. I’m a thumbnail designer, and I’d love to help you create eye-catching thumbnails to boost your views. Let me know if you’re interested!"
![The 3 Levels Of Ecommerce Google Ads Campaign Structure [2024]](http://i.ytimg.com/vi/yXFgREefnyc/mqdefault.jpg)
![The 3 Levels Of Ecommerce Google Ads Campaign Structure [2024]](/img/tr.png)
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of course in dominating merchand your impression share increase so the roas will decrease but if the roas is more than your break event roas still is very good step
Hi daryl, thank you for your info,, may i ask you how do you structure a e-commerce store that have huge brands in it like Gucci,Prada,etc..and different big prices,, regarding to Google Ads
I feel lost totally :/ ,as you told before in a video if you are new for P.max or less than 100 conversions stick with 1 campaign
And what suggestion of a daily budget you recommend for this case?
Do also you suggest to run search ads campaigns(i will not exclude the brand terms in P.max) or shopping ads along side with p.max..?
If you are new to Google Ads, not super experienced, then I’d say stick to PMax only for now. Difficult to recommend a budget and campaign structure without knowing more about the specific case. But the easiest way to start would be just one single PMax campaign and a budget of $2K+ per month.
@@DarylManderbigflare thank you for your response
lm gonna give you the case
The store have Gucci and inside it there are gucci shoes,gucci perfumes and the same for other brands too and the prices are different
How do you structure that in this case
Hi Daryl, great content , as always . Could I ask please … does this competitor research work for PMax ? Or is it just for search and standard shopping ? Thank you
Yes it does! When you follow the steps I lay out what will happen is it will chart competitor performance for your whole ads account in Search and in Shopping. This will include activity within your PMax campaigns.
"Hey! I watched your video, and it looks really good! I noticed, though, that your views might not be coming in as expected due to the thumbnail. I’m a thumbnail designer, and I’d love to help you create eye-catching thumbnails to boost your views. Let me know if you’re interested!"