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MarCloud Consulting
United Kingdom
เข้าร่วมเมื่อ 12 ก.ย. 2018
The official channel for MarCloud Consulting - a UK-based team of Pardot, Marketing Cloud and Salesforce consultants helping marketing and sales to unlock the potential of their marketing automation set up.
Subscribe for best practice videos and tutorials on how you can optimise your marketing automation and Salesforce accounts for better sales and marketing alignment, lead nurture, and ROI.
For more about our services and to request a free account audit, head over to marcloudconsulting.com/.
Subscribe for best practice videos and tutorials on how you can optimise your marketing automation and Salesforce accounts for better sales and marketing alignment, lead nurture, and ROI.
For more about our services and to request a free account audit, head over to marcloudconsulting.com/.
Webinar: Pardot Marketing Through the Customer Journey
Watch us walk Pardot (now called Account Engagement) users through best-practice marketing automation strategies, and talk about what other customers are doing to achieve results within their vertical.
The beauty of Pardot is how it allows marketers to have a full view of the customer journey, from top-of-the-funnel acquisition through to lead nurturing, lead qualification, assignment to internal teams, management, and reporting on won sales.
While the concept is exciting for most, when it comes to understanding exactly how to make the most out of Pardot at each stage of the journey and which features to use for the best results, it helps to have a bit of guidance!
For more Pardot knowledge and tips, visit marcloudconsulting.com.
The beauty of Pardot is how it allows marketers to have a full view of the customer journey, from top-of-the-funnel acquisition through to lead nurturing, lead qualification, assignment to internal teams, management, and reporting on won sales.
While the concept is exciting for most, when it comes to understanding exactly how to make the most out of Pardot at each stage of the journey and which features to use for the best results, it helps to have a bit of guidance!
For more Pardot knowledge and tips, visit marcloudconsulting.com.
มุมมอง: 20
วีดีโอ
Webinar: Perfecting Pardot Marketing Automation for SaaS
มุมมอง 1621 ชั่วโมงที่ผ่านมา
Join MarCloud as we demonstrate the technical applications of setting up and maintaining lead capture and nurture journeys within marketing automation platforms, for better SaaS business outcomes. In the live demo we show how to: - Capture leads and tracking activity - Nurture and convert prospects - Make data-driven decisions Watch the webinar replay or visit marcloudconsulting.com for the tex...
B2BMA Nirvana by MarCloud: Free Webinar Replay
มุมมอง 1164 หลายเดือนก่อน
Join the MarCloud team in this exclusive webinar, where we delve into our new 'B2BMA Nirvana' framework, designed to enhance your reporting efforts and help you understand true attribution. Say goodbye to broken B2B Marketing Analytics reports and hello to a future of streamlined communication and data-driven decision-making. Webinar highlights: - Learn about our unique framework, designed to e...
How to Master Engagement Studio - MarCloud Webinar
มุมมอง 2836 หลายเดือนก่อน
Join MarCloud consultants Karen Kalejaiye and Ollie Dodd as they guide you through the best practices for using Engagement Studio in Account Engagement (formerly Pardot). Step-by-step, get familiar with the checklist for creating a successful Engagement program: - Objective - Entry list criteria - Engagement journey/design - Engagement assets Plus, you'll hear MarCloud's insider tips and recomm...
MarCloud Episode #5 - MarCloud Wrapped '23
มุมมอง 938 หลายเดือนก่อน
Join us for MarCloud Wrapped, where Carl, Tom and Triana of MarCloud are joined by fellow Marketing Champions Stephen Stouffer, Lucy Mazalon and Lara Black to look back over 2023. In this episode, each of us talks through… - Our highlight of the year working in Account Engagement, Salesforce and Marketing Cloud - What news or announcement got us the most excited - What feature we would love for...
MarCloud Podcast #4 - Stephen Stouffer on how to get started with RevOps
มุมมอง 818 หลายเดือนก่อน
On this episode, Stephen Stouffer of SaaScend joins our host Carl Mortimer to talk about how to get started with implementing a RevOps function in your organisation, what the benefits are in doing so and areas to watch out for when beginning your journey.
MarCloud Podcast #3 - Pardot or Marketing Cloud?
มุมมอง 34011 หลายเดือนก่อน
Confused about which product in the Salesforce tech stack is right for your marketing needs? Is it Account Engagement (Pardot) or Marketing Cloud? In this episode, our host Carl Mortimer talks with MarCloud CEO, Tom Ryan, and Head of Technical Services, Anton Minnion, to help you understand the key differences, strengths and weaknesses of each product against use cases that we see time and agai...
New: Pardot On-Demand Training Course | MarCloud Academy
มุมมอง 82ปีที่แล้ว
Become the best marketer you can be with our Marketing Cloud Account Engagement (Pardot) training courses. Available online so you can study at your own pace, and designed for all marketing roles, from email marketers to marketing operations. Become a specialist in Pardot and Marketing Cloud. Check out all the courses available at training.marcloudconsulting.com.
MarCloud Podcast #2 - Pitfalls to Avoid with B2BMA
มุมมอง 86ปีที่แล้ว
B2BMA is a powerful tool to use with Account Engagement (fka Pardot) and Salesforce. However, it’s often a tool that is misunderstood in terms of how it works, the data model underneath it and how much time is involved to not only create but amend dashboards too. Join Carl and Hollie as they talk through the main pitfalls they see when trying to implement B2BMA and how you can avoid them. Furth...
Meet MarCloud: Marketing Automation Experts for Salesforce
มุมมอง 42ปีที่แล้ว
MarCloud is marketing automation for Salesforce. We help Marketing Cloud, including Account Engagement (Pardot) users with implementation, training, free audits, projects and ongoing retainers. We even build templates, apps and solutions to make your marketing automation journey even easier. Learn more at marcloudconsulting.com
MarCloud Podcast #1 - 5 Things Marketers Need to Know About Salesforce
มุมมอง 143ปีที่แล้ว
In the first-ever episode of The MarCloud Podcast, we explore the key things we think marketers need to know about using Salesforce. We often find that career marketers enjoy using Pardot (Account Engagement) for BAU and campaign-driven marketing to prospects. But you’ll need to understand how this prospect progresses through the lead lifecycle and interacts with Salesforce Campaigns for a full...
Marketing Cloud CloudPages Demo: How to Create Your First Landing Page
มุมมอง 8Kปีที่แล้ว
A short demo showing the process of creating a new Collection and landing page in Marketing Cloud CloudPages, from MarCloud Consulting.
Marketing Cloud Webinar: Marketing on One Platform
มุมมอง 364ปีที่แล้ว
MarCloud Consulting Founder and CEO, Tom Ryan, gives a free webinar about the power of integrating Salesforce products for marketing throughout the entire customer journey, on one platform. He covers Marketing Cloud, including Pardot aka Account Engagement, and Sales Cloud, as well as B2B Marketing Analytics. Watch the webinar above and use the timestamps below to skip ahead to topics that most...
An Epic Example of Pardot Dynamic Content for Blogs
มุมมอง 286ปีที่แล้ว
Dynamic content can be used really innovatively to create personalised experiences for prospects. In this video MarCloud Founder, Tom Ryan, shows one epic example of how to use Pardot dynamic content within a blog post to provide completely tailored content based on the user's data points. Word of caution, this blog idea is terrible for SEO in that it will not rank, given the content is hidden!...
How To: Map Pardot Lead Fields to Salesforce Contact Fields (for Contact Conversion)
มุมมอง 1.9Kปีที่แล้ว
Ensure your Pardot and Salesforce accounts are fully configured to share field data between leads and contacts. Follow this quick tutorial to map Pardot fields to Salesforce contact fields, for contact conversion. For more Pardot advice, tips and best practices, visit the MarCloud blog: marcloudconsulting.com/articles
Pardot Demo: A Pardot Introduction for Beginners
มุมมอง 19K2 ปีที่แล้ว
Pardot Demo: A Pardot Introduction for Beginners
How the New Drag-and-Drop Pardot Email Builder Works
มุมมอง 5K3 ปีที่แล้ว
How the New Drag-and-Drop Pardot Email Builder Works
How to Set up Scoring Categories and Rules in Pardot
มุมมอง 1.2K3 ปีที่แล้ว
How to Set up Scoring Categories and Rules in Pardot
How to Create an Event Manually in Pardot
มุมมอง 4583 ปีที่แล้ว
How to Create an Event Manually in Pardot
How to Use Pardot Repeat Automation Rules
มุมมอง 7113 ปีที่แล้ว
How to Use Pardot Repeat Automation Rules
How to Organise Pardot Folder Hierarchy
มุมมอง 4523 ปีที่แล้ว
How to Organise Pardot Folder Hierarchy
How to Use the Recycle Bin to Delete & Undelete Pardot Prospects
มุมมอง 1K3 ปีที่แล้ว
How to Use the Recycle Bin to Delete & Undelete Pardot Prospects
How to Correctly Import a Pardot Prospect
มุมมอง 5573 ปีที่แล้ว
How to Correctly Import a Pardot Prospect
How to Create a Pardot Prospect Manually
มุมมอง 6433 ปีที่แล้ว
How to Create a Pardot Prospect Manually
Pardot Lightning Email Builder Explained: Recorded Webinar
มุมมอง 9K3 ปีที่แล้ว
Pardot Lightning Email Builder Explained: Recorded Webinar
The video quality is good Bellow we found your channel issues : 1. Video not SEO Friendly 2. Video Views Low 3. Video not Tags 4. Subscribers Low
Thank you for an amazing webinar! Is there a functionality that allows the A/B test within the simple drip campaign in the engagement studio?
Not exactly... If you pause an Engagement Studio and swap an email template at one of the steps, it will actually keep a record of the change. So you could actually see how email 1 performed against email 2. This is not a direct A/B test because you have to manually change the templates. The alternative is to use a tag and use this as a Rule node. You can then automate a portion of your prospects to receive email 1 and the others to receive email 2. This is a workaround to A/B testing within the Engagement Studio.
@@marcloudconsulting thank you so much!
is there no audio on this video?
No there is not on this one, sorry about this! We are looking at refreshing our TH-cam content to include voiceover commentary this year.
when we click the submit button twice, the error displays twice on a landing page. How to solve that?
Thank you for sharing this!
No sound
😢 *Promo SM*
Thanks for the feedback Steven, we're aiming for these to be very much informative and non-promotional (although it's clear we align with Salesforce!). Check out our latest episodes where we talk about Ep.2 B2B Marketing Analytics and Ep.3 Pardot vs Marketing Cloud!
Great Podcast. Great insight and as an SE at Salesforce come across the same technical issues.
Thanks Robbie! B2BMA can be a bit of a minefield and our goal is to show how powerful it can be once you master the basics...
Hi, I did all the steps but still the Dashboard is not showing up. What should i do?
I learned nothing!
Great overview!
Our on-demand training course is now LIVE! training.marcloudconsulting.com/course/pardot-training
Learn more in our on-demand training course: training.marcloudconsulting.com/course/pardot-training
What's the best way to reign in a Pardot folder structure that's been living in the wild west with little to none?
Those are the best case scenarios sometimes. You can create a new folder to store the old ones in, then go ahead and build your new one. I would then slowly start to migrate the old assets into the new structure (for scoring category purposes).
How do you capture the File Downloads in the prospect's activity? I tried to highlight a text and chose the link type as a file but it captures the link instead of the file downloaded.
The file needs to be hosted in Pardot and the prospect needs to download it. If this happens, a 'File Download' action will appear in activities.
There's no out of the box option to add a "sync from html" button that I can find. Did you guys add that yourselves?
Hey! Skip to 23:30 because when you edit the Text Body you should see the button inside that editor. We didn't do anything to add this button and it should appear by default.
I am sorry without sound this is not helpful. :(
Hi, thanks for uploading the video. Unfortunately, the video and audio completely out of sync - Which defeats the purpose of watching the video, or making it extremely frustrating.
I agree, nightmare when this happens. I had no control over the webinar tool I'm afraid so can only apologise on Salesforce's behalf.
I have added the dynamic content embedded code into the form. However, always form header showing the default logo not dynamic based in input field. Please let us know your thoughts.
Hi, thank you for showing so easy how this works! awesome video. I got it working and I am building the first email. I am looking into the docs if there is a way to add custom own components (apart of the 5 standard). I want to add a custom editable component so can be added/removed. Do you know if this is possible ? Thanks
It is now Nic with the Winter release! Check out the webinar I hosted with Salesforce here: www.salesforce.com/form/events/webinars/form-rss/3433224
@@tomryan3012 it doesn't show up on your webinar. Could you please specify this question Nic questioning ?
It appears you can’t copy email sends either which you could do using the old builder - list emails used to have a copy button when you viewed them so you copy the suppression lists, competition actions etc… making a 20 min process not take an hour and a half - this is because I have a list of x prospects and send them the same email on different days. It also now removes list emails from the Pardot dashboard once sent making it nearly impossible to know what’s gone out in the past through the calendar. Neither can you choose what's visible on mobile or desktop only, which is frustrating. Another problem for me is that the pardot task cant to assigned to the assigned user only the CRM owner… but every other completion action can… which makes little to no sense to me. I was hoping that the new builder and processes would although me to; • Set completion actions to assign to group • This would assign to via a round-robin • Then immediately notify the new assigned user - which will have been via the round robin • Then create the assigned user a salesforce task - this would only be possible to be assigned to the CRM owner at the moment though as pardot can’t make the salesforce owner match the assigned owner as salesforce is the master record not pardot. Salesforces task can’t be set for today either only 1 day in the future at the soonest - if I want the click dealt with today this is an obvious restriction.
At the top left of the builder, click the downward arrow and 'Copy' should be an option there :-)
would have helped if it had voice
video and audio are out of sync
I blame the webinar tool, I was just a guest on this one. Sorry for that, super annoying when this happens.
Nice! Tom is nice guy who cares about anyone and wants to consult all. Best expert in Pardot!
Hello "MarCloud Consulting" Team, Team, I hope you can help me with this assignment, which I have not be able to close. I did not find the needed information. Scenario: When we try to load Leads into Pardot we observe that some records are not loaded. We reduce the size of the file and then only THEN all the Leads are loaded into Pardot. My assignment is to understand which is the Leads limit within Pardo. NOTE: We have more than one system, including SalesForce Pardot and our customized systems, we are working on to automatic the processes as mush as possible. This is the main reason why for us is important to know records/leads -loading limits within Pardot. Any Pardot' records limits, which you know about I would appreciate the information. So I will be able to pass the info to executives and close this case. For your support thanks, Iworx, a software integration developer
Hey, When you upload the file, it should produce an error report and tell you why X errors occurred. There are a number of reasons, like role based email addresses (info@) being in there, no email address, incorrect mapping and so on. I would recommend you check that first as I am not aware of a numerical limit for data imports. It's more likely related to the above. There's also the whole AMPSEA thing. You should check on your account if this is enabled (allow multiple prospects with the same email address) because this gives us other things to consider. I can't advise directly because I'd need to see the data and process but I hope this helps in some way or another.
This was really helpful, thanks!
I have set up this correctly but I have reason to believe that my issue is with DMARC SPF not being compliance.... It's way over my head but I came across this article with this being a huge problem. success.salesforce.com/ideaView?id=0873A000000lHcOQAU