How to turn boring bullet points in to killer copywriting masterpieces

I'll let you into a secret...

The best copywriters NEVER use bullet points.

Because bullets don't sell your offers or packages. They barely get clients clicking on your freebie.

(yep, even if you replace the dot with an emoji 😉)

But 'Fascinations' do.
Like using sales psychology to boost your marketing?
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Fascinations are bulletpoints with a double dose of magic. They evoke curiosity. They magnify desire. They build....fascination.

In today's video I'm sharing two tips that'll turn your boring Bullets into fantastic Fascinations.

😍 Bonus tip: Always start and finish your Fascinations with the two most compelling parts of your offer.
Tip 1:
Use This as a pronoun.
Instead of saying what's actually included, replace it with This or These
Example (from VGC):
The best landing pages achieve these 4 core objectives.
This “ideal landing page” is your transformational blueprint
One of the greatest copywriters of the 20th century worked by this simple, 14-word motto
Tip 2:
Think of each point as a mini headline and use 'Why' 'What' "How' to start each one
Example (from Copyhackers):
What speaking to 100 life coaches taught me about fear
How to write your Homepage without losing your mind
Why you need to learn the rules in order to break them
Try taking one of your bullet lists and changing it into a Fascination list now and let me know in the comments.
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