Top 7 Digital Marketing Media Metrics (Explained)
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- เผยแพร่เมื่อ 22 ส.ค. 2024
- In this video I share with you the top 7 digital advertising metrics that you are most likely to encounter in the digital advertising industry.
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#MarketAndHustle #DigitalMarketingMetrics
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CPM: 1000 * Cost / Impressions
CPV: Cost / Video views
VCR: Completed video views / total video views
CTR: clicks / impressions
CPC: clicks / cost
CPA: actions / cost
ROAS: revenue / cost
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Great and simplified explanation of the key metrics!
Thank you Alan!!
awesome! way to Go!
Rock on!
🙌🏻 Thanks for always dropping such useful knowledge. Definitely saving this video for future reference!
=)
Great video. I would like to learn how to track ads and their performance. My research has so far shown cookies, tracking pixels and tracking URLs as the common tools. Could you do a video on this please?
Every major platform has tracking already built into their ads buying process.
really great video simple and good
Glad you liked it!
In Taiwan, we also have VTR( view through rate) for video views, similar to CTR
yup, great metric for engagement!
Love your content and your knowledge 💕 Keep posting such videos brother
Thank you so much Chirag! Let me know if there are any topics within digital marketing that you would like to know more about!
@@MarketHustle it'll be really really helpful if you could just post some marketing or digital marketing tips for artists. I'm a magician amd would love to enhance my market to get more gigs. How do I market myself well to normal audience, event managers and the ones looking for Magician on google and on other platforms. I know this is a bit out of the box topic but it'd be really really helpful 😊
Chirag Bhutani Magician ahh got you, I will brainstorm on a topic - essentially driving leads for event entertainers.
@@MarketHustle That'll be great. Thank you so much 💕
Hi, may I know where do you put the formula to the metrics you discussed? I couldn't find in the video description.
Check now, I updated the description.
If I want to get more qualified leads thorough webinars, what metrics I shall focus on?
It depend on the platform, strategies, and tactics being used. Can you share details?
@@MarketHustle Yes, I work for a cyber security company. My company wanted me to create a long term digital marketing campaign that will increase leds and hopefully later our customers. So, I thought about making webinar series. Dont know which platform. Im creating a report now and trying to figure out what can be my success metrics in this sense.
@@yutsiyutischi8889 Yes a webinar approach is a great idea, you can then use LinkedIn ads to have a steady stream of webinar registrations. Check out this video I just published that shares everything you need to know to approach this in 2021: th-cam.com/video/ImO6WxMFW5w/w-d-xo.html
@@MarketHustle thank you so much! You are helpful
Hi ... At #7 I think the formula should be Revenue/cost
You are right!!! I just updated the formula in the description. Thanks!!!
Nice
Thank you, glad you enjoyed!
CPM is cost per Mille (or cost per thousand impression)
Yup, same thing -- it has many names that are used. In the U.S. market we interchange,
FYI, this video isn’t 100% correct. CPM means Cost per Mille not Measure. Mille means 1000. So CPM is cost per 1000 impressions not “measure” additionally it’s the cost to serve 1000 impressions NOT “reach” 1000 people. Reach is a Unique number not a rate...
So you are correct, CPM is technically cost per mille, but we use the term cost-per-measure interchangeably at least in the the U.S. ad agencies areana.
Also, Yeah, you are correct on reach and impressions are technically different -- you're probably more advanced than the target channel audience :)
What about eCPM?
What about it?
@@MarketHustle could you please explain about eCPM in a simple way.
@@bhavanafox6561 it's an average, so you might buy ads from multiple places and effective CPM is basically a calculated average.
@@MarketHustlethanks 🙌
Anyone looking for vcr
Huh?
dude cost per measure really?
It is known as both Cost Per Mille and Cost Per Measure -- Google it LOL
It's cost per mile
@@bhavanafox6561 It is known as both Cost Per Mille and Cost Per Measure -- Google it LOL
@@MarketHustle cool😅 I didn't know that and glad I came across the other abbreviation. thanks again💜
@@bhavanafox6561 it's ok -- the digital marketing industry has a million abbreviations & acronyms haha