Acquire, Nurture, and Retain Your Event Sponsorship [Event Planning Tips 26]

Tune in to this panel on "Acquire, Nurture, and Retain Your Event Sponsors" to hear from Kiara Graham, Shana Davison, CMP, and Tom Dunnam, CHHC, AADP discuss the following topics:
- Creative ways to identify and connect with promising sponsorship prospects.
- What metrics and methods do you measure to ROI for event sponsors- and how can this data be valuable to potential sponsors?
- What innovative strategies and ideas to make sponsorship opportunities stand out and appeal to potential sponsors?
- How do you win back a sponsor who is leaving?
- Can you share some creative ideas on a-la-carte sponsorship opportunities or tiered benefits?
- How to leverage digital platforms to enhance sponsor visibility before, during, and after the event?
- What are the emerging trends or technologies in event sponsorship and how to stay ahead of the curve?
- Besides delivering the numbers, what else do you do to nurture and retain a good relationship with your sponsors all year round?
- Regarding the sponsorship tiers, do you increase the price each year? How much do you increase without backfiring?