Performance Max Campaigns in Google Ads - How to Setup & Launch Performance Max Campaigns
ฝัง
- เผยแพร่เมื่อ 3 ก.ค. 2024
- In this video, you will learn how to create a Performance Max campaign in Google Ads. A Performance Max campaign will automatically show your ads across Google's advertising networks, so your ads can appear on Google search results, sites on the Google Display Network, and more. We will walk-through the steps to create a new campaign and you will learn about the different elements that make up a Performance Max campaign.
JUMP TO A TOPIC:
0:00 Introduction
0:51 Create a Performance Max campaign
1:05 Select conversion goals
1:46 Set a daily budget
2:27 Choose a bidding strategy
3:09 Set a location target
3:48 Create an asset group
8:26 Add an audience signal
9:45 Choose ad extensions
10:19 Review and publish the campaign
10:56 Conclusion
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○ Linking Google Analytics (GA4) - • How to link a GA4 to G...
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Check out the results of the Performance Max campaign in this video 👉 th-cam.com/video/Gwq95xRoIvg/w-d-xo.html
This was such a clean, organized, and exemplary walk-through of how to set up a Performance Max campaign. Very much appreciated!
Thank you Benjamin.
You always make very nice, clear and time driven videos. That's why I like your channel very much.
You are the best - I subscribed since it is the first time I understand the concepts in an easy way!
Thanks for sharing. Our agency literally mentioned this to me on Friday, and I had learning about it on my to do list. Your video comes at perfect timing. Super helpful!!
Ha! That's great! I'm glad you liked it.
Good solid video. Thanks again!
Great tutorial thanks so much
Thank you for your helpful videos yes we love to see results 🙂
Awesome. I'll definitely share the results with you!
Yes, we would love to know the results of the campaign! Great content
Thanks for watching. I'll share the results with you in a couple of weeks.
I Love Love Data! you videos helps me a lot 100% Legit!
Thank You!
You are so great TH-camr. Create most helpful video for us. You video is as great as your smile.....
Thank you so much!
Very informative video
Very interesting! Please share the results of this campaign with us, Benjamin. 🙂
Excellent and extremely clear, useful video. I’m from Hong Kong and really love watching your videos!
For performance max campaign, wonder what kind situations are good timing to launch, e.g. e commerce business with conversion numbers, start up business without lots of conversion. Thank you!
For the bidding focus, may you give some examples when to choose conversion and conversion value, thank you!
Benjamin Sir, you created a video after a long time!
A long time?!? I release a new video every week 😂
Good video❤
Nice content! Do you think it’s better to separate product categories by campaign? Or by asset group within one campaign? Thanks.
Thanks for sharing!!! Maybe you can help me with this question: Are there any video specs? Does it have to be uploaded to youtube?
is it okay to mix all those audience signals at different stages of the funnel in one asset group? Or should they be split into multiple?
Thank you for the nice video, would like to check the result of your campaign. it will be really useful to get to know the outcomes
My pleasure! And I will cover the results in a couple of weeks.
Yes please I would love to know your thought on the results you got from this campaign type. I am about to trial it for "in store visits" as a conversion for a local retailer.
Hi Allie, you can view the results in this video: th-cam.com/video/Gwq95xRoIvg/w-d-xo.html
How do I add performance max metrics in data studio?
Hi. Should Performance Max be used as a single campaign or with a second campaign?. Thank you
For the 4 Audience signals you have created, may I know if they are with “and” or “or” condition, thank you 🙏🏼 😊
How about tracking with UTM for performance max?
Hello, I have one question, can we set priorities amongst different PMax campaigns like normal shopping campaigns? How does priority work in case of PMax campaigns, can it be set manually?
Thanks for the video, I have a doubt, can you help me please? Create this campaign but it's not delivering impressions, what could it be? I did as conversion > desired ROAS
Thanks from Brazil
Hi Teacher, could you let us know if Performance Max can be setup as an independent campaign. When there is no other Search/Display/Video etc campaigns running along side in the account. From what I read mostly online there should at least be another corresponding campaign running. Thanks!
Great video!! I entered a UTM parameter in my Performance Max campaign but in my GA analytics this campaign show as "Undefined" Any thoughts?
If you had a google shopping campaign running for years, will Google use that machine learning for the Performance Max campaigns?
what would be a good asset group name if im a residential painter and trying to get more leads?
is the machine learning data shared between performance max campaigns and manual CPC campaigns?
also, can a performance max campaign run alongside a manual CPC campaign where the products are the same? I recall when I ran a smart shopping campaign it stopped my other campaign getting any impressions (despite adjusting priority to high for latter)
Can i create performance max campaign as the first campaign on an ad account that has just been created, Knowing that there is no conversion data yet?
I have done all I can and the uploading of images will not work! Videos from YT showed up just fine. What should I do?
how to attract potential customers to the site?
Hi, what if we have 2 different products and both have different creative assets and keywords. Should we create 2 performance max campaigns in that case?
This
Hi, I have a question. If you don't upload a video then your ads will not be shown on Google maps? I am trying to create a performance campaign for a local business so showing up on Google maps is very important
Sorry so for final URL, i have to put just 1 URL? So in essence this is a search campaign on steroids? Not a shopping style campaign?
How do I fix this recomendation in google ads: You have campaigns that can't serve. Fix this by adding products to your campaigns.
Note that you'll need access to the Merchant Center account to apply this recommendation.
Recommended because you have campaigns with no products
Campaign
Next step
Performance Max-1 Testing
Add items to your Merchant Center feed
How do I do this?
How to create ad group in performance max?
Oh a video
Daily budget here is $10 and cpa is $15 in the video, clarify
Bids in Google Ads are automatically converted to CPC bids, so you simply enter the amount you want to pay for a particular action and it will be converted.
My Performance Max status indicates "learning." I published it two days ago. Is that usual? When might it transition to active status?
Since Performance Max campaigns rely on machine learning, it will depend on how much data is being collected. It could a week or more.
Hey! Quick update for you. The campaign I created in this video has now been running for three days and results are appearing for the performance of individual assets (not all of them, but over half). I did increase the budget to $40 a day which I'll discuss when I create the followup video with results. And the bidding strategy is still learning. It looks like this requires a minimum of five days.
Benjamin how are you? I am from Bangladesh.