My dad always said, if you are receiving a service for free and you are not paying for a product, then YOU ARE THE PRODUCT. That's what social media turn us into. Products that bring in advertising and profit for their companies.
Just like mass media! They've been doing it to us right from the beginning! Their hypocrisy is incredibly hilarious.... I can't stop laughing that people are swallowing this double standard 🤣🤣🤣🤣
Like Manafort and Giuliani and even Michael Cohen. The money trail is not clear and money laundering, dark money and Citizens United all work to mess w our Republic and our democratic principles.
@@duckvenom who doesn't? Include your washing machine..your cable streamer your Alexa your garage door opener.. ' Now look at them yo-yo's that's the way you do it You play the guitar on the MTV That ain't workin' that's the way you do it Money for nothin' and your chicks for free Now that ain't workin' that's the way you do it Lemme tell ya them guys ain't dumb Maybe get a blister on your little finger Maybe get a blister on your thumb We gotta install microwave ovens Custom kitchen deliveries We gotta move these refrigerators We gotta move these color TV's '
I for one, always question google... to be balanced tho... If it weren't for google, many things would (never?) have happened? Free GPS and navigation on your smartphone, Android - the OS for >50% of phones, THE web searchengine, free scheduler, timetable, mail, many scientific projects, sponsored companies, wikipedia,... For my information? At every day that ends in a Y. The real issue i have - we are not trained or taught in use of ads and such - and the big companies have too little restrictions - or can operate in the dark too easily. And even used by the government.
Agreed. This is a cake story for lefties. Qualcomm makes your phone chip. Microsoft makes your software unless Apple. Intel makes your computer microprocessor. ALL work closely with Israel. I can't remember the code name for the campaign. the word means nothing in English.
I think many people know about legitimate data collection and sharing. Not everyone, somehow, but most. They know they're seeing ads for the shoes they recently searched pop up on Facebook. Most don't know the extent of it but even those that know the legitimate extent, which is bothersome enough, shouldn't be ok with companies going beyond what's legitimate especially if it is being used to sway elections. Again, everyone knows about opposition research and smear campaigns but this appears to be more than that. I've never liked smear campaigns. It's one thing to talk yourself up while stating your positions and simultaneously pointing out your opponents flaws but it's something else to play on people's fears and and misrepresent facts to basically slander them. One is manipulative. The fact that people's data was collected in nefarious ways to accomplish that is worse.
I have read that this organisation was also involved in influencing the pro-Brexit vote on the side of Brexit. This should be investigated to determine if their influence was toxic.
Anime freak17 Who for? I am a left winger, and while the EU is a neoliberal organization, which I don't support, but it's going to diminish the trade for the UK.
Rhod Jones... only if there is an investigation into the mainstream media to figure out why so many people don't believe in the results of the democratic process when the vote doesn't go the way the mainstream media says it should go.
huh? ok, so he created profiles based on the information harvested from facebook, and then what? for this cultural stratified change to be effective it would have to be integrated into Alphabet, Zeta, Twitter products, possibly even include voting and tax records. facebook is not that influential anymore.
Another English twisted creation. Blame it on Mad Cow disease or inbreeding. I haven't used Facebook - nor watched Game of Thrones - it feels like I live in different world. Interesting but scary how the entertainment industry is using techniques to manipulate societies.
I'm amazed at how simple this was. Put simply, in the source code of a page is an ID (which you can view by right clicking and pressing view source) - the ID represent a person; at the time we could create ads which targeted people by ID, by simply uploading the list of IDs to facebook's ad manager tool. So if we uploaded these IDs into specific campaigns, we already knew a person by name at this point ... that's the core of what was available then, but is no-longer available now; you can't upload groups of IDs to create ads anymore. You have to target people by attributes, such as pages they like, or gender, or marital status... personally, it was a way to create T-Shirts with peoples names on, so they would see an advert for a t-shirt featuring their name, which inevitably resulted in a lot of clicks because it was so personalised. We could merge their name with any other attribute, for example if they liked a page about Horses... then we could advertise a t-shirt that has a witty catchphrase about horses, or even include their birthdate, so it said " Established 1/4/1985 " in a trendy looking roman-style font underneath a picture of a horse. I never imagined that this t-shirt business boom was in parallel with political data mining, but it makes sense. All of the data was available if the user's profile settings were set to "public" - if not, no data was accessible. So by that merit, Facebook technically didn't facilitate the data mining... however the fact that you could create ads which were powered by these "ID lists" was a grey area - they updated their marketing terms of service very quickly, and the name-targeting fad was over within weeks.
I'm glad someone like him is speaking up and bringing light to this topic. Also, wishing him the best of luck as he is naming all these high profile people. Hope nothing bad happens to him.
Do some research Chris, he's not telling us anything new, he's just putting a new spin on an old story. This fool is lying through his teeth, dressing up like some fake punk barbie doll, such a joke. All he's doing is trying, and succeeding, in getting some promotion where he paints himself as the hero done wrong so that he can rebound into a better paying job with another equally corporate online marketing PR firm who'll pay him well to be an online admin dogsbody. Guys like him are a a dime a dozen on the streets of soho, I can't tell if he's selling touch typing skills or blow jobs. Cheap, low class mutton dressed as lamb. His accent is the worst, feigning a well spoken accent when he's really some awful low class american mongrel type. Tacky, awful, lying scum, yuk.
Atir do your research please, don't be fooled. This guys is cashing in for his own selfish gain, he was cast out from his job, he didn't quit to tell all he got fired and had no other option. This fool is lying through his teeth, dressing up like some fake punk barbie doll, such a joke. All he's doing is trying, and succeeding, in getting some promotion where he paints himself as the hero done wrong so that he can rebound into a better paying job with another equally corporate online marketing PR firm who'll pay him well to be an online admin dogsbody. Guys like him are a a dime a dozen on the streets of soho, I can't tell if he's selling touch typing skills or blow jobs. Cheap, low class mutton dressed as lamb. His accent is the worst, feigning a well spoken accent when he's really some awful low class american mongrel type. Tacky, awful, lying scum, yuk.
Jeremy Fox: You're full of it and clearly have a fake axe to grind. Is your issue that he outed CA or Facebook? Did the gay vegan part get to you? Most of your posts is just spurious personal attacks on a person you don't even know. Where is this almighty research that you speak of? Don't bother posting links to Breitbart, InfoWars, or any other bullshit either. They are the very definition of fake news.
You are out of line! Channel 4 has released video of CA officers confirming their disgusting tactics. As to this whistleblower, I don't much care about his own agenda - all I care about are the facts, if he imparts the facts on his way to his own personal agenda, I have got no problem with that! The facts in the Channel 4 programme show corrupt criminal activity in the UK and USA at the very least. Its time to nail CA and Facebook. These companies worked [together] on the Trump Alamo campaign in the same office [together]! Money changed hands for Facebook to turn up and work in their offices, this is serious.... Facebook was not duped, they were hand-in-glove with these people. Zuck is a piece of sh**
Good on him for trying to do the right thing, it's very sad that these things do happen unfortunately but guess what I for one am glad he was the one to do it bcos he has what it take in him to expose them, they would have got someone else to do it anyway and prob someone with little conscious who would be able to walk away from it. Good on him for doing the right thing.
This isn't desperate though is it, this is an individual whistleblower whistleblowing something he viewed as wrong, is he doing this due to a movement, can you see anyone else from the company do this as well? Conned or duped? We don't know how much of an effect it had because it's pervasive psychology, maybe no effect, maybe some effect. This did actually happen though and these people were hired at least to disinform people and at worst to brainwash. This is the new form of propaganda.
suburben yobbo People use every issue to push an agenda, there is no such thing as unbiased news cause as soon as you focus on one issue, another issue is sidelined, the difference here is that this is a global, intrastate problem which actually should lead to ramifications from the abusers of power
Sam Summers... wow, I'm a Bowie fan and actually owned and liked Low but didn't know that. Then again, I don't key in on titles and lyrics as much as others do.
"Very successful project in an Eastern European country" is spoken by one of CA chiefs in "Cambridge Analytica Uncovered" video. So shirt might be a point out, which country he meant. Obvious guess - Duda's campaign AKA How To Make a Nobody a President.
If I do it, it is "persuasion." If my opponent does it, it is "manipulation." Advertisers, politicians, salespeople have been doing it forever. What has changed is the sheer volume of data available and the computing resources to use it.
+GAME OVER I didn't watch the whole video because I can't take pink-haired people seriously, as I stated. That being said, one has to be particularly idiotic in order to believe that Facebook, fake news or pepe the frog were responsible for Trump's victory, rather than the utterly poor state of American politics, the corruption of both political parties and their complete abandonment of ordinary people. Trump won not because he was the most qualified, but because he was different, and sometimes being different makes you the best option, for it provides respite from the sameness of old.
And therein lies the problem. Not only are you unwilling to listen to someone who does not live up to your expectation of what a knowledgeable person should look like, you dismiss, in the face of all evidence, that what this young man has to say is invalid, based on his hair colour. If you are an authority, we are so fucked.
Why does this person need a goal? He's revealed psychological warfare on a global scale to influence democracy. That should be illegal for an organisation to do.
He saying hypocritical because he wants to sounds cool. Like I am cleverer than you suckers falling for the conventional narrative. So don't expect a proper justification.
Good job, Chris, for routing them out. Your integrity and ethical will standard stand the test of time. Many lives have been lost and blood spilled because of FB's questionable ethics.
Patrick Sheedy You obviously have not been paying attention to Google. Google owns and TH-cam and controls it and they uave been censoring just about anything thats not left sided, this is coming from an objective person
not really, he's just explaining how his company contributed to manipulating the american public. You can have your own reasons but this is completely messed up.
From what I gathered, they used one of those personality tests. "Which insert movie/show tittle here character are you?" type of test. How many of those tests lead back to other companies like this? Who do they sell this information to? This is the first company outed but I am willing to bet this has been going on since those fill out 10 questions things on MySpace.
"persuade , not manipulate. there's a difference" what's the difference? Give objective and clear criteria for how to distinguish persuasion and manipulation.
"People don't know"... bullshit!... you put your life online, including daily updates, you're totally RESPONSIBLE for the outcome! Facebook is not mandatory. Advertisers change minds daily!
To kinda recap what this remarkable young man is saying: they gathered a wealth of quality data about us because we carelessly volunteer enough information about ourselves online. Through this data they can anticipate are our mental vulnerabilities, our weaknesses, our cognitive biases. This knowledge is than passed on to those who knowingly misrepresent the truth, in a way that is conducive to their objective, which is to manipulate - NOT persuade. They do this by exploiting our paranoias by serving us a personalised message that will make us even more fearful and more susceptible to far-right agenda. Genius! They first poison us, and then offer us an antidote.
It was also a pivotal role in manipulating and swaying the hearts and minds of 51% British voters to vote Brexit, by responding with key narratives and psychologically packaging unconscious messages to manipulate British voters..
Haters will always hate. Stop hating on successful business models. They said they just enhance your fears or hopes, they don't create them. That is a business opportunity. Am happy they helped in Kenya in 2013 and 2017. Kudos Cambridge Analytica, very successful in your work, I mean elections have to be won by the smart people.
Why do you think every single website now asks for your login details to get prices, information, apply for jobs, etc.? Because they sell the data to make money. How else do you think they make money?
My dad always said, if you are receiving a service for free and you are not paying for a product, then YOU ARE THE PRODUCT. That's what social media turn us into. Products that bring in advertising and profit for their companies.
Just like mass media! They've been doing it to us right from the beginning! Their hypocrisy is incredibly hilarious.... I can't stop laughing that people are swallowing this double standard 🤣🤣🤣🤣
Like Manafort and Giuliani and even Michael Cohen. The money trail is not clear and money laundering, dark money and Citizens United all work to mess w our Republic and our democratic principles.
Yet many pay for phones, cable, smart tvs and internet...and are spied on.
That slogan your dad adopted became my mantra as well..
I'm sure we both have been noted and *** , put into the appropriate box..
@@duckvenom who doesn't? Include your washing machine..your cable streamer your Alexa your garage door opener..
' Now look at them yo-yo's that's the way you do it
You play the guitar on the MTV
That ain't workin' that's the way you do it
Money for nothin' and your chicks for free
Now that ain't workin' that's the way you do it
Lemme tell ya them guys ain't dumb
Maybe get a blister on your little finger
Maybe get a blister on your thumb
We gotta install microwave ovens
Custom kitchen deliveries
We gotta move these refrigerators
We gotta move these color TV's '
I am sure that the truth is much worse than this. Include Microsoft and Google and more.
I for one, always question google... to be balanced tho...
If it weren't for google, many things would (never?) have happened? Free GPS and navigation on your smartphone, Android - the OS for >50% of phones, THE web searchengine, free scheduler, timetable, mail, many scientific projects, sponsored companies, wikipedia,...
For my information? At every day that ends in a Y.
The real issue i have - we are not trained or taught in use of ads and such - and the big companies have too little restrictions - or can operate in the dark too easily. And even used by the government.
Agreed. This is a cake story for lefties. Qualcomm makes your phone chip. Microsoft makes your software unless Apple. Intel makes your computer microprocessor. ALL work closely with Israel. I can't remember the code name for the campaign. the word means nothing in English.
People are so naive - this is why social media companies are so valuable. Information is power.
As someone said on the Guardian comments: "If the service is free, YOU are the product"
I think many people know about legitimate data collection and sharing. Not everyone, somehow, but most. They know they're seeing ads for the shoes they recently searched pop up on Facebook. Most don't know the extent of it but even those that know the legitimate extent, which is bothersome enough, shouldn't be ok with companies going beyond what's legitimate especially if it is being used to sway elections. Again, everyone knows about opposition research and smear campaigns but this appears to be more than that. I've never liked smear campaigns. It's one thing to talk yourself up while stating your positions and simultaneously pointing out your opponents flaws but it's something else to play on people's fears and and misrepresent facts to basically slander them. One is manipulative. The fact that people's data was collected in nefarious ways to accomplish that is worse.
RollaArtis you are so dumb. That wasn't even the point
Not so dumb as to be Facebook fodder.
Humans are easily brainwashed. I didn't realize how easily until the 2016 election.
I have read that this organisation was also involved in influencing the pro-Brexit vote on the side of Brexit. This should be investigated to determine if their influence was toxic.
Rhod Jones
I completely agree with you.
Anime freak17
Who for? I am a left winger, and while the EU is a neoliberal organization, which I don't support, but it's going to diminish the trade for the UK.
Rhod Jones... only if there is an investigation into the mainstream media to figure out why so many people don't believe in the results of the democratic process when the vote doesn't go the way the mainstream media says it should go.
Give me a break. Loser. Everybody knew what they were voting for. The only toxic influence around here is Rhod Jones.
The left wing case for leaving the EU was strong. Tony Benn would have been proud.
Why do I feel we are being manipulated even now
I know. This looks like an advert
Fakebook is 1984 cubed...
huh? ok, so he created profiles based on the information harvested from facebook, and then what? for this cultural stratified change to be effective it would have to be integrated into Alphabet, Zeta, Twitter products, possibly even include voting and tax records. facebook is not that influential anymore.
That means Brexit was rigged by MI5. Yup I can see that.
Another English twisted creation. Blame it on Mad Cow disease or inbreeding. I haven't used Facebook - nor watched Game of Thrones - it feels like I live in different world. Interesting but scary how the entertainment industry is using techniques to manipulate societies.
Then what, ask Bannon. Massive campaign founded on deliberate lies and orchestrated slander. americansforkochsprosperity.blogspot.com
7809531904 ?
Regardless of motive, bravo to him for exposing the whole thing.
I'm amazed at how simple this was. Put simply, in the source code of a page is an ID (which you can view by right clicking and pressing view source) - the ID represent a person; at the time we could create ads which targeted people by ID, by simply uploading the list of IDs to facebook's ad manager tool. So if we uploaded these IDs into specific campaigns, we already knew a person by name at this point ... that's the core of what was available then, but is no-longer available now; you can't upload groups of IDs to create ads anymore. You have to target people by attributes, such as pages they like, or gender, or marital status... personally, it was a way to create T-Shirts with peoples names on, so they would see an advert for a t-shirt featuring their name, which inevitably resulted in a lot of clicks because it was so personalised. We could merge their name with any other attribute, for example if they liked a page about Horses... then we could advertise a t-shirt that has a witty catchphrase about horses, or even include their birthdate, so it said " Established 1/4/1985 " in a trendy looking roman-style font underneath a picture of a horse. I never imagined that this t-shirt business boom was in parallel with political data mining, but it makes sense. All of the data was available if the user's profile settings were set to "public" - if not, no data was accessible. So by that merit, Facebook technically didn't facilitate the data mining... however the fact that you could create ads which were powered by these "ID lists" was a grey area - they updated their marketing terms of service very quickly, and the name-targeting fad was over within weeks.
Facebook opened the Pandora's Box, welcome to chaos, try shutting it down.
Easy, just shut off their server farms or revoke their SSL certificates so all their websites and apps break. No more facebook.
Radioactive Rx watch me
THANK YOU Channel 4 for this! 🙏🏼
Brilliant work 👍🏼
I'm glad someone like him is speaking up and bringing light to this topic. Also, wishing him the best of luck as he is naming all these high profile people. Hope nothing bad happens to him.
Excelente Black Mirror is Now
Considering what he's revealing, makes you wonder WHY he's not being stopped...
Left FB years ago👍🏾
no matter what social media you use this is whats going on behind the scenes regardless of what you think ....one way or another.
But you’re an anti-vaxxer. Fucking LOL.
there was nothing to leave
I did the same in 2012... and I've never felt as if I'm missing out on something.
+Tony Curry its a single social media platform that allows you do almost everything. more than instagram, snapchat, facebook and youtube combined.
Shock, Horror, someone is collecting data about people off Facebook. So what do people think store loyalty cards are for?
Have been saying for years that Facebook is evil. That was just my feeling based on the out front processes that we all see. Oh, the horror!
World needs more whistleblowers.
There always been sheep people that are easy to manipulate. Now you can use computers to find them.
Everyone is Manipulated, only the smart ones knows it happening.
then who finds who
The kid doesn't realize how he was manipulated and is still. Get a lawyer 🥕 top.
Dave Truestory those thinking theyre above it all....usually arent✌🤣
The word is "sheeple". And you're 100% correct!
Props for this guy's courage!
He looks like a vegan southpark character
Your resorting to single out tactics as a true Right winger
His hair and style is LIT tf u talking about
The best way to combat this is to educate people to be more skeptical and better critical thinkers!
Facebook needs to be taken down!
Why. Why couldn't one person come forward in the beginning. Their actions have caused so much pain.
Good on him!!! Thankyou👏 whatever the motive it doesn’t change the information and knowledge.
Do some research Chris, he's not telling us anything new, he's just putting a new spin on an old story. This fool is lying through his teeth, dressing up like some fake punk barbie doll, such a joke. All he's doing is trying, and succeeding, in getting some promotion where he paints himself as the hero done wrong so that he can rebound into a better paying job with another equally corporate online marketing PR firm who'll pay him well to be an online admin dogsbody. Guys like him are a a dime a dozen on the streets of soho, I can't tell if he's selling touch typing skills or blow jobs. Cheap, low class mutton dressed as lamb. His accent is the worst, feigning a well spoken accent when he's really some awful low class american mongrel type. Tacky, awful, lying scum, yuk.
lol what? He actually proved theories and talk.
Ahh I see thanks for clearing that up.
Yep, he wants to position himself as a "whistleblower" now that this is falling apart. He could have spoken up years ago, but chose not to.
Chris Germana - Agreed !
Journalists are our only hope. Thank you.
How can they know who i'm gonna vote for if i allways do it randomly???
This has been happening for years where companies are stealing people’s personal information
This is a brave young man.
Atir do your research please, don't be fooled. This guys is cashing in for his own selfish gain, he was cast out from his job, he didn't quit to tell all he got fired and had no other option. This fool is lying through his teeth, dressing up like some fake punk barbie doll, such a joke. All he's doing is trying, and succeeding, in getting some promotion where he paints himself as the hero done wrong so that he can rebound into a better paying job with another equally corporate online marketing PR firm who'll pay him well to be an online admin dogsbody. Guys like him are a a dime a dozen on the streets of soho, I can't tell if he's selling touch typing skills or blow jobs. Cheap, low class mutton dressed as lamb. His accent is the worst, feigning a well spoken accent when he's really some awful low class american mongrel type. Tacky, awful, lying scum, yuk.
Jeremy Fox: You're full of it and clearly have a fake axe to grind. Is your issue that he outed CA or Facebook? Did the gay vegan part get to you? Most of your posts is just spurious personal attacks on a person you don't even know. Where is this almighty research that you speak of? Don't bother posting links to Breitbart, InfoWars, or any other bullshit either. They are the very definition of fake news.
Did you just assume it's gender?
You are out of line! Channel 4 has released video of CA officers confirming their disgusting tactics. As to this whistleblower, I don't much care about his own agenda - all I care about are the facts, if he imparts the facts on his way to his own personal agenda, I have got no problem with that! The facts in the Channel 4 programme show corrupt criminal activity in the UK and USA at the very least. Its time to nail CA and Facebook. These companies worked [together] on the Trump Alamo campaign in the same office [together]! Money changed hands for Facebook to turn up and work in their offices, this is serious.... Facebook was not duped, they were hand-in-glove with these people. Zuck is a piece of sh**
JJ Says - o.k.
Thank You Channel 4 News....!!!!
Good on him for trying to do the right thing, it's very sad that these things do happen unfortunately but guess what I for one am glad he was the one to do it bcos he has what it take in him to expose them, they would have got someone else to do it anyway and prob someone with little conscious who would be able to walk away from it. Good on him for doing the right thing.
3:07 i love how they just used the tree command to make him look like a computer genius. xD
Typical of programs like this. It's a simple thing that's not often looked that far into.
He isn’t claiming moral
High ground he is exposing a huge venerability within society
So your saying you don't know how Cathy Newman still has a job either?
Thank you Channel 4 news and the whistleblower for this investigation.
wern't they also hired by the Leave campaign? remember reading about them a year or two ago
www.theguardian.com/technology/2017/may/07/the-great-british-brexit-robbery-hijacked-democracy
Here's the article, it's long but worth it.
cheers :)
This isn't desperate though is it, this is an individual whistleblower whistleblowing something he viewed as wrong, is he doing this due to a movement, can you see anyone else from the company do this as well? Conned or duped? We don't know how much of an effect it had because it's pervasive psychology, maybe no effect, maybe some effect. This did actually happen though and these people were hired at least to disinform people and at worst to brainwash. This is the new form of propaganda.
suburben yobbo People use every issue to push an agenda, there is no such thing as unbiased news cause as soon as you focus on one issue, another issue is sidelined, the difference here is that this is a global, intrastate problem which actually should lead to ramifications from the abusers of power
suburben yobbo Your arguments are ignored because no matter what counterargument we bring you will ignore them as well.
Delete your profile on any social website! Best move you will make! Your commodity is worth more when your invisible not an open book!
*WHY DOESN‘t HE SOUND BRITISH??*
WOW, you are right!!!! He is a paid actor 1!!!11! Soros paid him!!!!!
king brekker he is Canadian I think.
He sounds like a American or Canadian not British
Oh please don't tell me. I mean he should sound British. I think he should sound capitalised bold British. May be we could underline it as well.
It was a big mistake of Cambridge Analytica to hire this brilliant man.
The Russian-Trump trolls are out in full force on this !!!
Russian troll here. What do you want?
Joniquaz gurl - Nothing from you.😕
Atir X - Trump 2020. Russian bot signing out. Beep boop.
Atir X
/doublefacepalm
if they're that good at this psychological profiling and manipulation, then how do we know that this wylie guy isn't exactly part of a larger plan
Slightly off topic.. why is he wearing a jumper with Warszawa written on it? When did Poland become trendy?
Karolina Piętka it’s a Bowie track off the album Low
Karolina Piętka
It matches his hair. Not that something you girls ever do.
Sam Summers... wow, I'm a Bowie fan and actually owned and liked Low but didn't know that. Then again, I don't key in on titles and lyrics as much as others do.
Get informed?
"Very successful project in an Eastern European country" is spoken by one of CA chiefs in "Cambridge Analytica Uncovered" video. So shirt might be a point out, which country he meant. Obvious guess - Duda's campaign AKA How To Make a Nobody a President.
this guy looks like he just came out from matrix
😂😂😂
Like my Grandma used to say, never trust a man with Pink hair
If I do it, it is "persuasion." If my opponent does it, it is "manipulation." Advertisers, politicians, salespeople have been doing it forever. What has changed is the sheer volume of data available and the computing resources to use it.
Watching this, and my Wi-Fi went down my phone stop working reset. My PS4 froze reset. WTF😓
VERY Cheezy!
N. Dynamite I was buttttt........I need it the foil to make bake potatoes. But is cool my friend E.T assure me that, everything will be okay!😀
Why the mood music?
Just for the record: *So we can all agree it wasn't the Russians, right?*
Thank you Channel 4 News on behalf of America
I can't take people with pink hair seriously.
Orange? Some Irish has the natural color like him.
I take him so seriously I can't even dislike your comment after watching this video.
Thats your takeaway from this video!?!?! His hair, not the massive hacking and corruption of the election to help trump win????
+GAME OVER I didn't watch the whole video because I can't take pink-haired people seriously, as I stated. That being said, one has to be particularly idiotic in order to believe that Facebook, fake news or pepe the frog were responsible for Trump's victory, rather than the utterly poor state of American politics, the corruption of both political parties and their complete abandonment of ordinary people. Trump won not because he was the most qualified, but because he was different, and sometimes being different makes you the best option, for it provides respite from the sameness of old.
And therein lies the problem. Not only are you unwilling to listen to someone who does not live up to your expectation of what a knowledgeable person should look like, you dismiss, in the face of all evidence, that what this young man has to say is invalid, based on his hair colour. If you are an authority, we are so fucked.
We all have to wake up one day.
No goal,and needed pink hair to make it seem interesting
Why does this person need a goal? He's revealed psychological warfare on a global scale to influence democracy. That should be illegal for an organisation to do.
are you the fashion police.
Just imagine when super intelligent AIs of the future gets a hold of this. You will all become obedient pets.
Hypocritical.
he responds to that critique around 13:15, FWIW
deliriumwaltz Not him. The channel.
How so?
He saying hypocritical because he wants to sounds cool. Like I am cleverer than you suckers falling for the conventional narrative. So don't expect a proper justification.
Sara Cantello: No, no, no... You start with "so what he's saying is..."
Good job, Chris, for routing them out. Your integrity and ethical will standard stand the test of time. Many lives have been lost and blood spilled because of FB's questionable ethics.
Fascistbook & GoogLeft
Angelo 23 Google is a capitalist corporation.
Fascism is what we need to take our countries back. And call it 'Goolag.'
Google is a right wing organisation.
Patrick Sheedy You obviously have not been paying attention to Google. Google owns and TH-cam and controls it and they uave been censoring just about anything thats not left sided, this is coming from an objective person
GalacticReverie “objective”
C A is running around with all our personalrecord but I feel there is something bigger then this some other place
lol looking for someone to blame for trump. btw im a English ~American and totally love brexit!!
not really, he's just explaining how his company contributed to manipulating the american public. You can have your own reasons but this is completely messed up.
America is awesome
So you're an idiot, twice
"im a English" 😂 I can tell your american.
You're Russian
You're a religious Donkey. Enough said.
I think this should be translated to other languages, please open it for community contribution, thanks.
If you're not the consumer, you're the product. We should all know and remember this.
good journalism by channel 4. i wish all the mainstream news outlets did work like this. we would have a better democracy if they did
Love the VLC ad placement
What's up with the cut at 9:49 ?
When you use 'tree' command to pretend that youre working on something. 3:10
Anyone has the link to the interview with Alexander Nix presented around 11:00?
From what I gathered, they used one of those personality tests. "Which insert movie/show tittle here character are you?" type of test.
How many of those tests lead back to other companies like this? Who do they sell this information to? This is the first company outed but I am willing to bet this has been going on since those fill out 10 questions things on MySpace.
Here is a form to sign that you deleted the data ... yeah right :D
"*Persuade*, not manipulate."
"Can you explain the difference?"
"Er, ah, I, um, eeh, uhhhh, I WAS THERE!"
lol. Alright, buddy.
So glad he blew this whistle.
Does anyone ever actually delete info they get?
"persuade , not manipulate. there's a difference" what's the difference? Give objective and clear criteria for how to distinguish persuasion and manipulation.
Whats the name of the app..
Wow I hope that Professor Cogan doesnt get off without atleast being fired
Being in such a position at Cambridge Analytica almost by definition you must be aware of
wikileaks. Why did you not go to them?
This was very frightening.
Just imagine what they're doing with your MySpace data
Thank God our media in the US isn't allowed to report on such private and crucial methodologies
- which were used to make our country great again.
"People don't know"... bullshit!... you put your life online, including daily updates, you're totally RESPONSIBLE for the outcome! Facebook is not mandatory. Advertisers change minds daily!
To kinda recap what this remarkable young man is saying: they gathered a wealth of quality data about us because we carelessly volunteer enough information about ourselves online. Through this data they can anticipate are our mental vulnerabilities, our weaknesses, our cognitive biases. This knowledge is than passed on to those who knowingly misrepresent the truth, in a way that is conducive to their objective, which is to manipulate - NOT persuade.
They do this by exploiting our paranoias by serving us a personalised message that will make us even more fearful and more susceptible to far-right agenda. Genius! They first poison us, and then offer us an antidote.
Something tells me Mr Wylie is a marked man with some very serious people.
Correct me if I am wrong, So it is an UK based Company Cambridge Analytica which meddled in the US Elections & NOT RUSSIA.
-hey, let's make it look very edgy
-ok, 03:03
god i want to vomit, what a horrible scenography
Umbrella
Deleted my facebook account 7 years ago. Never looked back
What’s his nationality??
remember those "Who are you at Hogwarts?" you did back then? there goes your data lol
It was also a pivotal role in manipulating and swaying the hearts and minds of 51% British voters to vote Brexit, by responding with key narratives and psychologically packaging unconscious messages to manipulate British voters..
How can you trust these people.
People are not understanding that it's not Cambridge but Facebook that is really scary
very courageous
Go to the roots of the problem: ban advertising! Finally the big reason for it is sitting on the table
This is literally what advertisers do why is it any different.
going to see this footage in an Adam Curtis doc soon
He is pathetic. too little too late. Looks like a very convenient time to “regret” what he has done. Pathetic. I believe in Karma.
Mercer, Bannon, Trump: Prison is waiting for you!
Good luck on that. Lol
If it can be made, it can be un-made.
I love without FB without TV Android I am so happy. Highly recomended
Haters will always hate. Stop hating on successful business models. They said they just enhance your fears or hopes, they don't create them. That is a business opportunity. Am happy they helped in Kenya in 2013 and 2017. Kudos Cambridge Analytica, very successful in your work, I mean elections have to be won by the smart people.
Why do you think every single website now asks for your login details to get prices, information, apply for jobs, etc.? Because they sell the data to make money. How else do you think they make money?
Huffington Post, the Guardian and The Atlantic were covering this issue years ago.
So your saying spying is good? Its infectious through out channel 4.