How Instagram And Facebook Make Money
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- เผยแพร่เมื่อ 1 เม.ย. 2019
- Everyday more than 2 billion people use Facebook, Instagram, WhatsApp or Messenger. That's more than a quarter of the world's population. And despite a rising number of privacy scandals and public backlash - Facebook is still growing. Since the apps are free to use, Facebook sells advertising to make money. Here's how the company's advertising model works.
Facebook could launch a dedicated news tab in partnership with “high-quality” publishers, if CEO Mark Zuckerberg carries out his latest vision for news content on the platform.
The dedicated news tab sounds similar to Facebook’s Watch tab, which hosts original programming and longer-form videos - and shares some of the advertising revenue with publishers.
“We want this to surface high-quality and trustworthy information,” Zuckerberg said in a conversation with Axel Springer CEO Mathias Döpfner that was posted to Zuckerberg’s Facebook page. “I think there’s real opportunity within a separate news surface to have better monetization for publishers than we have today in News Feed.”
Facebook has been blamed in part for the erosion of traditional and digital media, through its hosting of often-free and widely shared news articles. As a result, Facebook has been toying with different ways to support digital publishers and simultaneously stop the spread of misinformation that purports to come from legitimate outlets.
Facebook would partner with publishers to make sure their content is available in the new feature, Zuckerberg said, similar to Apple’s latest push into subscription news.
“Local journalism is having a hard time transitioning to the internet in general, and I would hope that we can be one of the ways that we can support and make [that] more sustainable from a distribution and monetization perspective,” Zuckerberg said.
The new tab would be a free service for users, Zuckerberg said. The company wouldn’t employ journalists to produce news but could hire curators to maintain the quality of the product.
Facebook executives have been discussing the idea for a while, according to a company spokesperson, but the product is not yet in development.
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How Instagram And Facebook Make Money
Have you ever had a moment where you thought Facebook was listening to your conversations because of an ad that popped up?
All the time...
I don't talk, I scroll.
Hey Siri? Okay Google.
It's super creepy that they are always listening to us.
@@samurai8223 haha
If the service is free, then you're the product.
Nice bro
So true
Yea been out of FB for like 3 years and don't miss it.. people seem stuck to their phones doing nothing..
Fax 📠
I'm a good product. Keep it free. Just don't sale me on things that don't interest me.
Senator, they run ads.
Senator : oh my is that so? Okay then
Senator: Does ads differ on ur info and privacy?
U have much smarter senators, than russians. I bet ))
.
that took him about 1 minute to reply... what does that mean
The targeted ads are way better than some random ads though..
@Blan_K you don't pay for the service plus you don't pay their bill so i guess just opt out
But they steal your privacy, and sell it to businesses and third-parties.
@@Eb7Jqx9a5PpEXK64s There is something worse in addition to "stealing privacy" and that is our precious time spent on these social networks, who has not found a way to turn them to make money passes his life in the virtual world and I know many people who are in such a situation.
@@gospodin726 Great point to add, Gospodin just a guess are you slavic perhaps?
when i boring i scroll the Facebook timeline and Facebook know what game genre that suit me i think its good targeted ads than youtube ads that not suit my interest at all
I've never bought anything from a Facebook ad. 😂
that's what you think
I bet you’ve been influenced to by something by a Facebook ad and many people spend thousands off Facebook ads
I go to McDonald and they have ad on Facebook.
Me neither. Ive got close but it felt like a scam so I didnt do it.
I never made a facebook, my prefrences will not be a corporations statistic
My Facebook profile shows me targeted ads for cheap beer, legal brothels, Thai brides, and ramen noodles 🍜. So I’d say it’s pretty accurate.
I spit out my noodles reading this
"Senator.... we run ads" - Mark Zuckerberg
I Hate ads they're annoying don't @ me
@@iloveindonesia69 nobody @ you. You're alone
😂😂
Waiting for a service that pays my rent in exchange for blasting ads at me all day long
Jonathan Hidalgo that would only work if you spent way more money on the products in the ads then you would on rent. So you would be losing money with this system.
Edit: and I assumed it was comedic :)
@@featherman9 i'm fully aware of this, the comment was made jokingly however. I could see a service in the future that woul subsidize the price/cost of certain items in exchange for participating in voluntary data collection or ad viewing. I believe it was Black mirror that made an episode exploring how it would work, it was also explored in the Netflix show Maniac.
@@jonathanhidalgo4591 In theory they might, but they already collect data from us and we pay them to do it. Almost every thing in your house has a version that is wifi enabled, from your toaster to your washing machine, even your light switches the only things that is not (currently) tracked is your furniture. And I am sure they are working up some ways to do that.
so grateful I can now get my dream car due to this here, *4 N e t J o b s . C o m*.
Question:How facebook makes money?
Answer:Sell users data and ads
GAMING WITH MK sums everything right on up...
saved 9 minutes of my life lol
Facebook does not sell user data.
So how to prevent it?
delete your account @@lokanantazain
Facebook is actually not doing anything unique in the ad space. They just have the scale to make the most noise in the media. Data gathering, hyper-targeting, and custom ads is commonplace in digital advertising. If we're just worried about FB, we don't know the half of data gathering elsewhere.
At the moment these companies are generally harmless. What I am more worried about will be when all this information starts getting sent to insurers etc. People should be careful what the post online, no matter how private they think it is.
advertisements and third partying partnerships. easy didn’t have to watch a TH-cam video to know that lol
Plot twist:
This video is: Sponsored by Facebook
The Target Marketing also works to our advantage. If I'm a Photographer, and they show me ads for Photo Gear, they're doing me a favor!
Thanks for this, very informative!
*They sell advertising space and us.*
I mean,you have to earn money from somewhere, right?
Ok, so don't use their platforms. It's as easy as that 😂
and?
Very nice. Very informative.
Zuck made a voluntary human Pokedex for advertisers. simple.
So... we are pokemons??🤣
Concept is simple. Implementing it is VERY complex
Well Facebook isn’t making money from me because I don’t have a Facebook account 🤣
Somehow they still get you from your friends.
Nicholas Littlejohn well actually I don’t have any friends.... that’s by design btw 👍😃
TH-cam is making money of you.
you have instagram or whatsapp?
@@COLMECTIGAMINGANDMORE nope
By selling user data to whoever pays the most.
Great video.!
Well done report with a lot of 🙀 moments.
"Senator, we run ads"
The silver lining is that I see relevant ads to me and not junk that is annoying or completely off topic. Welcome to the world of nothing is private.
Amazing bruh
I don’t understand why that should be dangerous. I’m conscientiously giving them datas so that they can suggest me better product to have, still my choice to buy them or not. Honestly I’m happy I don’t have to see tampons ads instead of the new geek t-shirt. Also in politics, an ideal world would see parties rise if they have significant relevance as seen by data... It is not Facebook responsibility if they choose to manipulate people’s willing instead of embrace it.
So what if there's ads if i dont have plans to buy anything from it😂
Net compani wich money ghivad chardges fesbook detaa income
We’re just faces stuck inside an ad marketplace pretty much
Who was creating this B-Roll? They must be a bio-hacker. Ads for the ChiliPad and Dexcom G6 😂
At this day and age, probably only the senators don’t understand how FB makes money.
I have serious issues before until I discovered a solution and that`s the program that permitted me to make income over 116 USD each day. Believe me, I have tested out several other sites that offered survey jobs and promised big money, but I got small accomplishments. This site is one of the best among its rivals. Go to *4 N e t J o b s . C o m* to learn more. This is something that would certainly capture your interest..
If you ask Zuckerburg how they make money, it's official and in writing.
So technically Facebook isn't free you pay with your personal information
It's still free.
Interesting topic
Hey does everyone remember that moment in the hearing where Zuckerberg cracked a smile because of a question from congress.
Facebook Try to Analyse your Birth date and all 😆
This video was very helpful. Straight to the point, not too long, informative and easy to understand.
That’s absolutely correct
CNBC totally missed using Mozilla Firefox browser and installing the add-on "Facebook Container" which helps prevent Facebook from tracking
Awesome suggestion! And also #DeleteFacebook
Heard a guy saying " they make money from our internet"🤣🤣
it keeps growing because not all people are bad people, and most people know that....
I think it has to be enormous scandal..Well we have seen that enormous lately.But i think,there is literally no way to stop people from using facebook.As you have said,it keeps growing and never stops dude.I have deleted my account a year ago.And since then i am out of facebook business.
So tell how did Facebook showed me an ad for a product that i was using a minute before opening Facebook, the exact product and brand. I did not browse for the product in anyway, all i ever did while using the product was open the instructions booklet and i had my phone on my hands checking my notifications. How did Facebook did that, exactly!
Hahaha absolutely me. I am totally into using whats app, google, You tube, sometimes use FB, Ins as well!
“Senator we run ads”
I would rather relevant ads than pointless ads. Nothing wrong with collecting data on your userbase.
CNBC: “Many paranoid users think FB is listening on their audio. This isn't true.”
*2 seconds later*
“FB has however filed patents to acquire audio from your TV and interpret the facial expressions on your face while you go through your Feed.”
Targeted ads are better then seeing random ads like a freaking Home insurance ad that little kids see
Was she talking about gdpr
Despite many of us leaving, deleting, or criticizing Facebook, billions still use it - along with Instagram, WhatsApp and Messenger. What's more, tragic scandals and data breaches notwithstanding, advertisers are still advertising on its wide ranging ecosystem. Go figure!
What to use instead of these platforms
Isn't it beneficial to users to see products or offers they are interested in instead of seeing some ads that makes no sense to them ??
When I see ads I just hide them all or swipe or scroll right pass them.
One thing is really important to mention - advertisers show customers in aggregated form i.e. based on targeting parameters facebook shows X number of customers to whom will be shown, Advertisers never know in advance who will see the ad nor do the customer know which ad will be shown to them.
*Senator we run ads*
0:20 okay, but what about the profit?
At 0:40 Zuckerberg be smiling >_
Interesting
Netflix also has ads so then why do we still have to pay?
Hi
I want to access Facebook Media Support.
What can I do ?
Thanks.
They do hear the conversations. Nothing new
FB has too much market domination. It's gonna be hard for another similar social media website to take over FB.
Linkedin, Twitter, and TH-cam are still social media who is not facebook, but still
by selling DATA or _DATA_
Why does my keyboard auto correct Zuckerberg to Sucker berg ?
That pause between the senator question and Marks response. 😂
social media is very addictive i wonder what it would take for ppl to delete their apps
Show this to orrin hatch
aren't targeted ads better than random ads?
By selling our data ....
lol
“Facebook doesnt listen in to your conversation through the mic”....... bwahahahaha....... ..Just like the Politicians dont lie?
Yes, good video. I'm personally making some cash from *4 N e t J o b s . C o m* and this is my only source of income. If you guys are looking for ways to earn from home then this site might help you. Hope this helps.?
@8:55 yep
They run ads. They make you think that only your target market see the ads, then they make them available all over the world.
Google also do that.
I never realise Instagram had ads......... lol
I don’t have a single ads, none at all because I only follow news organisation.
Cool
Facebook keeps having users (at least in 3rd world countries) because people are poor and telecom companies do not offer free calls to their mobile or internet plans. In Australia, being able to call is the difference of life and death and as such is a right. In essence, Depriving it is a crime. Messenger and VOIP provides free calls virtually since you are using the internet anyway for other functions than that.
Different regional organizations (EU, ASEAN, NATO, ETC.) should declare this as basic right for their member countries. This will demand enforcement for free of charge calls.
With regards to FB ads
It's comical how you can remove ad topics such as Parenting, Pets, elections, etc but not Gambling or Loans
all i get are ads for totally useless products like scams for coaching
So we don't pay for our internet?
Senator, we run ads.
Why is illegal for companies to target audiences? Landlords who want to rent houses to men without kids or something specific... Why is that bad?
I was shocked recently by how someone got my mobile number when my number is neither listed or given any permission to my phone contacts etc.
Bringing eyeballs to advertisers since 2004.
by stealing and selling your personal data to private companies
They run ads and human catalog
I currently have 3 business and I spend roughly 350k a month on Facebook ads. So yea.. it’s ads.
Wtf 😂 idk whether you're lying or jot but if you're not well done
Why is targeting ads based on race, ethnicity, and gender wrong? I get why targeting ads as a whole are contentious, but why is the line race, ethnicity, and gender? Those categories do have significant differences on spending habits.
Men ! I love CNBC
Facebook is being criticized so much that the criticism will end up being irrelevant.
And now instagram, because he acquired the company!
By spying on your every move then showing you relevant ads.
First of Mark Zuckerberg you don't file for a patent unless you have intentions on using said Patent
i wanna know how you can make money on facebook ?
And this is why we don't use social media.
10yrs in facebook but i dont buy something because facebook advertisement
I'm glad CNBC has stepped up and helped educate an ignorant public brainwashed by a biased media.
The following was in reply to a comment about you being the product if a service is free, I decided to repost in here too:
Rather than you being the product, you are instead on the receiving end of a service that you don't have to pay for, while Facebook is a broker/matchmaker that brings small and big businesses that likely interest you to your attention. It's like a company hiring a headhunter to find the best candidates for a job, is the candidate the product? No, they are not, rather they are on the receiving end of a wonderful service that connected two relevant parties.
Only in the case of Facebook, you get that added value from relevant ads for free while also getting a platform that is actually quite incredible at helping you share your life to your friends and family, also for free.
The ads do not even intrude or bother you in the least, you can scroll past them at will if they do not interest you, it's really that simple. And if they *do* interest you, then guess what... You were provided a free service, and received value. Sounds like a pretty darn good deal to me... And yet sheep-like people are so easily influenced by the media's portrayal of all of this. You know.. the media that is the losing ad money to Facebook and Google? Yeah those guys.. The very same ones who send you ads that intrude on your precious entertainment with commercials you have to watch whether they interest you or not?
I love the fact that I would get ads that might improve my lifestyle with things I'm interested in or relevant to the city (or even part of the city) I live in rather than hours away or even on the other side of the world.
I never have to face cooking ads, celeb/gossip service ads, rock n roll ads, or beer ads etc. cause Facebook knows I have no interest in such things. But I am constantly "bombarded" with ads of courses, books, football, business services, or other kinds of relevant services that actually interest me and that have added value to both my personal as well as professional life.
So in summary, stop being like sheep, and do some thinking and analyze the reality around you a bit.
Good luck.
I pay Facebook $50 a month to run ads for my business 😩😭😩 it gets me clients .
3:15 seriously?!
Soylent Green is people
what is the harm other than them being able to advertise things that might actually be relevant to me?
Why can’t I sell my own data?
"We didn't take a broad enough view of our responsibility"- absolutely no one would get away with weasel language like this unless they thought themselves too big to be taken down.