Yeah, me too! I'd find myself in that situation with almost every project before the Solution First concept occurred to me. Thanks for checking out the video and hanging out with me on TH-cam!
The Small Favor and the Pilot Program or two different concepts that can be used together. Small Favor => Get Leads Pilot Program => Onboard New Clients When you're out in the world talking to people, it is a lot easier to open a conversation by offering a small favor. Once you're talking about the favor, you can mention that you also have this new platform you're working on that's open to Pilot Program participants right now. For me, everything just flows better and more naturally if you start small and grow from there.
Yes, you could skip the Pilot Program but then you wouldn't have the benefit of building your confidence while testing your solution. One reason you might feel like skipping the Pilot Program would be that you've already got a lot of experience (maybe you were working for an agency before going out on your own) and you already feel confident that your solution is awesome.
@@DoubleStack and should you approach clients with or without websites, for the pilot program? For example, work with clients with websites during the Pilot Program, then transition to clients without websites so you can charge for the website creation as well?
@@CarSavvyTV it doesn't really matter if they have a website or not. The only thing that matters is that they want better results from their online marketing. It's sort of like a car dealership. Most people who buy new cars already have a car. They just want to upgrade their driving experience. The same is true with digital marketing. There are a few different ways we handle clients who already have websites without getting you into a situation where you have to rebuild a huge website for free. You could just rebuild some of the site, or just start with developing landing pages for specific marketing campaigns. This is something we'd talk about on a case-by-case basis in DoubleStack. The main takeaway is that you want to test your MARKETING STRATEGY in your Pilot Program without getting bogged down building large "free websites" for people.
Thanks Lee. This was really helpful. What if I have got, like 5 years freelancing experience already and have worked with businesses that have some recognition, while none of them was a local business let alone a particular niche I am going for? Is it a good idea to show reviews and company logo of those clients on the website that is now gonna target a local business niche? If yes, where would it be appropriate to put that stuff on the homepage? I feel like it would be a good idea to put that in the about us section where I tell them this agency is being run by me who has got 5 years of experience and has worked with reputable clients and now looking forward to serve local businesses. But I am afraid it might have negative impact. What do you think?
There is a homepage template to follow in Blue Theory that demonstrates how to display your social proof and your skillset, even if your previous experience is outside of the niche you're going to be focusing on. It's hard for me to condense that whole module of Blue Theory into this comment, but the short answer is yes, you can leverage your 5 years of experience and your past work on your own website even if the work was done for some other agency and those clients are outside of your niche.
Find Your Niche Quiz: Lee.Blue/niche-quiz
"Saying yes to something that you think you can do but you've never done before". Very relatable for me as a developer!
Yeah, me too! I'd find myself in that situation with almost every project before the Solution First concept occurred to me. Thanks for checking out the video and hanging out with me on TH-cam!
@@DoubleStack Happy to be here :)
@@FreelanceFadi hey let's collab I have graphic design & uiux designer also developer let's create something amazing
Thank you for this great video, also the niche quiz is awesome.
Is the pilot program reduce the need for offering a small favor at beginning?
The Small Favor and the Pilot Program or two different concepts that can be used together.
Small Favor => Get Leads
Pilot Program => Onboard New Clients
When you're out in the world talking to people, it is a lot easier to open a conversation by offering a small favor. Once you're talking about the favor, you can mention that you also have this new platform you're working on that's open to Pilot Program participants right now. For me, everything just flows better and more naturally if you start small and grow from there.
what if you skip the pilot program part? can that work?
Yes, you could skip the Pilot Program but then you wouldn't have the benefit of building your confidence while testing your solution. One reason you might feel like skipping the Pilot Program would be that you've already got a lot of experience (maybe you were working for an agency before going out on your own) and you already feel confident that your solution is awesome.
@@DoubleStack and should you approach clients with or without websites, for the pilot program?
For example, work with clients with websites during the Pilot Program, then transition to clients without websites so you can charge for the website creation as well?
@@CarSavvyTV it doesn't really matter if they have a website or not. The only thing that matters is that they want better results from their online marketing. It's sort of like a car dealership. Most people who buy new cars already have a car. They just want to upgrade their driving experience. The same is true with digital marketing. There are a few different ways we handle clients who already have websites without getting you into a situation where you have to rebuild a huge website for free. You could just rebuild some of the site, or just start with developing landing pages for specific marketing campaigns. This is something we'd talk about on a case-by-case basis in DoubleStack. The main takeaway is that you want to test your MARKETING STRATEGY in your Pilot Program without getting bogged down building large "free websites" for people.
@@DoubleStack thank you. Will definitely join Blue Theory soon.
How to find client anyone tell me
Thanks Lee. This was really helpful. What if I have got, like 5 years freelancing experience already and have worked with businesses that have some recognition, while none of them was a local business let alone a particular niche I am going for? Is it a good idea to show reviews and company logo of those clients on the website that is now gonna target a local business niche? If yes, where would it be appropriate to put that stuff on the homepage? I feel like it would be a good idea to put that in the about us section where I tell them this agency is being run by me who has got 5 years of experience and has worked with reputable clients and now looking forward to serve local businesses. But I am afraid it might have negative impact. What do you think?
There is a homepage template to follow in Blue Theory that demonstrates how to display your social proof and your skillset, even if your previous experience is outside of the niche you're going to be focusing on. It's hard for me to condense that whole module of Blue Theory into this comment, but the short answer is yes, you can leverage your 5 years of experience and your past work on your own website even if the work was done for some other agency and those clients are outside of your niche.
@@DoubleStack Thanks Lee. I look forward to join Blue Theory
Anyone here for collab with me i have my team for uiux and graphic also devlopment lets create something amazing with us