He had explained so beautifully this topic and his thought was very deep to understand. He did his job very well beauty, truth, courage and being a good person this idea was really great
I love this subject because if we (the world) don't figure out what works sooner or later than we may as well just get drunk & stay in the party. Knowing this I wish we'd either seriously try or start the party.
Quite a sophisticated subject. Reference to the giants of Thinkers enrich your arguments from the basis of knowledge, Herakleitos, Sokrates, Platon, and Aristoteles , among other things as the legendary Errol Flynn used to extrapolate.
Here's a thinker. Truth works from the smallest to the biggest = that's true. And wisdom can be defined by its actions as wisdom only does what works. If an action doesn't work to achieve its purpose that's learning seeking what works = wisdom.
I don't believe that people really want to have a conversation about a brand. In most cases consumers/ customers have a specific need or desire. It can be an immediate one which they need to feed right away or a planned one that needs a little bit more thought and elaboration. However, ultimately shoppers just want the best solution in terms of price and value and want to reduce their risks as much as possible. They usually don't care about brands at all. The only reason they tend to pick brands is because they are "top-of-mind" and more salient with a specific category. So I believe that the future of marketing isn't about bribing people into a conversation with some sort of gift. It is about increasing the strength of the brand in terms of salience and recognisability.
Seb Melbourne People don't buy things based on rationality such as features and price. It plays a part but your missing something. People buy on what makes them feel something. An emotion or gives them social currency. They buy things that express who they are. People buy Apple products as its an expression of who they are and it has huge social currency with there friends and the world. Social meida is the future of marketing and there is simply too much media out there then there is demand so brands need to start caring about there customers to gain there attention. They need to create content, value and gifts to create a long lasting relationship with there consumer. This will all become apparent in the next 10 years as social media begins to explode!
Jack Trowbridge It's all about giving a shit about your consumer and not bombarding them with advertisement. It's about creating long lasting relationships. In 2015 and beyond with social media the power is with the people and not large authorities such as newspapers and TV shows. THE POWER IS WITH THE PEOPLE.
Jack Trowbridge Have you ever heard about brand repertoires? Yes there are some brands that have higher repeat purchase rates but this is not based on 'deep' commitments in terms of relationships. Buyers learn through purchase and consumption and form attitudes based on their behaviour. Most buyers of a brand, however, are buying that particular brand only a few times and buy all other brands more often. One great example is Coca Cola and Pepsi. Did you know that Coke buyers buy Pepsi more often than they buy other Coke products? This law is called Duplication of Purchase and has the effect that brand size determines how successful you are. Consequently, brands need to build their customer base in order to grow. Now, do you think that brands can really grow through are targeted social media campaign? Or is it more a reinforcer, used to retain current customers so that they increase the brand's share of category requirements? Sole loyalty is a rarity and less than 10% of a brand's customers fit into this behaviour. You can maybe create relationships with these customers but not with the 90% of buyers who seek for variety! Consequently, advertising in mass media is necessary! It simply reaches more people. However, I recommend you to read 'How Brands Grow' and several articles by Ehrenberg, Kennedy, and Goodhardt. They present empirical evidence for a variety of marketing flaws that are still lived by some organisations. To finish it off, why do you think Coke advertises that much? Think about it!
It was never good enough the "so and so said so." That's an argument from authority, and people have been dismissing them for so long the name for it is in a dead language.
+Grengis I think its more than Shareware. You see, today, softwares and games are not "just" provided as Shareware. They are instead provided as community edition or basic edition which essentially is free and not Shareware or "Trial edition". It is literally FREE. Most of the users would be satisfied with it. To commercially use it or use enterprise features, they offer to purchase the Pro edition. Isn't it different from, offering the pro version's trial version and later give the option to purchase it. And, of course, Shareware co-exist with this model.
mostly malarky. Socrates came to no conclusions, preferring careful argument over sound answers. Plato’s later writings become more didactic, but still you can hear the fun he’s having. This guy is just using them as fancy names. Terrible. Had he played Hick’s rant another 30 seconds, the audience would know what trickery they were jn for.
#iisadoraf The only honest way to market a product is to allow free use of the product in order for the consumer to make an entirely informed decision on whether the product is for them. @Mark Seed
#J-T It was a very nice try this ted talks , but the credibility of brands isnt possible to have if there isnt any credibility in the true value of money, some brands now how to play the game, but its all fake and ancient , like prostitution , why still isnt legal ? because marketing is prostitution without the sex part. @brejo
He had explained so beautifully this topic and his thought was very deep to understand. He did his job very well beauty, truth, courage and being a good person this idea was really great
Waving a baton of power at anything I Like
I love this subject because if we (the world) don't figure out what works sooner or later than we may as well just get drunk & stay in the party. Knowing this I wish we'd either seriously try or start the party.
"Bill Hicks is my favorite comedian of all time. He died at the age of 34".
No, he was 32.
A minor prophet. A genius.
@@jkbenedict Youre missing the point.
He’s a marketer - what’s a sloppy metric here or there
Quite a sophisticated subject. Reference to the giants of Thinkers enrich your arguments from the basis of knowledge, Herakleitos, Sokrates, Platon, and Aristoteles , among other things as the legendary Errol Flynn used to extrapolate.
Well done shaun
Here's a thinker. Truth works from the smallest to the biggest = that's true. And wisdom can be defined by its actions as wisdom only does what works. If an action doesn't work to achieve its purpose that's learning seeking what works = wisdom.
marketing strategies evolve with the times.
This guy is afucking hero!
So obviously I think you are too
Worse Ted TALK ever - take your cue from Bill Hicks please and do the world a favour.
I sort of knew that was coming...
@@seandromgoole776 it wasn't as bad as he's making it
fed up as soon as he stopped talking about Bill and started talking about brands
"Where marketing could raise expectation and enjoyment and assist choice" - no, it can't.
I don't believe that people really want to have a conversation about a brand. In most cases consumers/ customers have a specific need or desire. It can be an immediate one which they need to feed right away or a planned one that needs a little bit more thought and elaboration. However, ultimately shoppers just want the best solution in terms of price and value and want to reduce their risks as much as possible. They usually don't care about brands at all. The only reason they tend to pick brands is because they are "top-of-mind" and more salient with a specific category. So I believe that the future of marketing isn't about bribing people into a conversation with some sort of gift. It is about increasing the strength of the brand in terms of salience and recognisability.
Seb Melbourne People don't buy things based on rationality such as features and price. It plays a part but your missing something. People buy on what makes them feel something. An emotion or gives them social currency. They buy things that express who they are. People buy Apple products as its an expression of who they are and it has huge social currency with there friends and the world. Social meida is the future of marketing and there is simply too much media out there then there is demand so brands need to start caring about there customers to gain there attention. They need to create content, value and gifts to create a long lasting relationship with there consumer. This will all become apparent in the next 10 years as social media begins to explode!
Jack Trowbridge It's all about giving a shit about your consumer and not bombarding them with advertisement. It's about creating long lasting relationships. In 2015 and beyond with social media the power is with the people and not large authorities such as newspapers and TV shows. THE POWER IS WITH THE PEOPLE.
Jack Trowbridge Have you ever heard about brand repertoires? Yes there are some brands that have higher repeat purchase rates but this is not based on 'deep' commitments in terms of relationships. Buyers learn through purchase and consumption and form attitudes based on their behaviour. Most buyers of a brand, however, are buying that particular brand only a few times and buy all other brands more often. One great example is Coca Cola and Pepsi. Did you know that Coke buyers buy Pepsi more often than they buy other Coke products? This law is called Duplication of Purchase and has the effect that brand size determines how successful you are. Consequently, brands need to build their customer base in order to grow. Now, do you think that brands can really grow through are targeted social media campaign? Or is it more a reinforcer, used to retain current customers so that they increase the brand's share of category requirements? Sole loyalty is a rarity and less than 10% of a brand's customers fit into this behaviour. You can maybe create relationships with these customers but not with the 90% of buyers who seek for variety! Consequently, advertising in mass media is necessary! It simply reaches more people. However, I recommend you to read 'How Brands Grow' and several articles by Ehrenberg, Kennedy, and Goodhardt. They present empirical evidence for a variety of marketing flaws that are still lived by some organisations. To finish it off, why do you think Coke advertises that much? Think about it!
+Seb Melbourne Absolutely, people only care about their own agendas. But between that and impulse buying you got Marketing
I think there's more to it than that. If that was the case supermarket own brands would clean up. They don't.
It was never good enough the "so and so said so." That's an argument from authority, and people have been dismissing them for so long the name for it is in a dead language.
why isn't it in TED? I want to watch this lecture with Korean subtitle.
Guy does entertainment/games marketing and he doesn't know that "shareware" has been around for 20 years?
+Grengis I think its more than Shareware. You see, today, softwares and games are not "just" provided as Shareware. They are instead provided as community edition or basic edition which essentially is free and not Shareware or "Trial edition". It is literally FREE. Most of the users would be satisfied with it. To commercially use it or use enterprise features, they offer to purchase the Pro edition. Isn't it different from, offering the pro version's trial version and later give the option to purchase it. And, of course, Shareware co-exist with this model.
good
mostly malarky. Socrates came to no conclusions, preferring careful argument over sound answers. Plato’s later writings become more didactic, but still you can hear the fun he’s having. This guy is just using them as fancy names. Terrible. Had he played Hick’s rant another 30 seconds, the audience would know what trickery they were jn for.
It went downhill after the bill hicks quote.
I would never claim to be in the same league as Bill.
bubba the buddah
marketing ashole.
there is no future of marketing . the iron age is coming to an end .
🧢
#iisadoraf there is no future of marketing . the iron age is coming to an end . @Ylemonade
#iisadoraf The only honest way to market a product is to allow free use of the product in order for the consumer to make an entirely informed decision on whether the product is for them. @Mark Seed
#J-T It was a very nice try this ted talks , but the credibility of brands isnt possible to have if there isnt any credibility in the true value of money, some brands now how to play the game, but its all fake and ancient , like prostitution , why still isnt legal ? because marketing is prostitution without the sex part. @brejo
i could say the same for all white men :D jk jk