Creating Brand Equity - for Fashion and FMCG Brands

For many fashion brands it arguable the brand that the customer buys into not necessarily the physical product. Having a valuable brand can help businesses develop loyal customer base, command great margins, and have something that can be sold on. In this session we will explore how you can build brand equity.
Mark Baxter - Founder of Baggi
Katrina Urwin - Marketing & Ecommerce Consultant
Ben Davies - Group Marketing Director at Praetura Group
Recommended Reading:
Contagious by Jonah Berger
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet and Peter Field
The Brand Book by Daryl Fielding
Building A Story Brand by Donald Miller
This is Not a T-Shirt by Bobby Hundreds
Thinking, Fast and Slow by Daniel Kahneman
Brand Book by Wally Olins
How Brands Grow by Byron Sharp
Lemon by Orlando Wood
The Sea We Swim In by Frank Rose