Individual Differences Theory and Media Effects

Individual Differences Theory and Media Effects discusses how individual differences in personality, intelligence, cognitive ability and empathy moderates media effects. Dr. Uma Shankar Pandey discusses the individual differences perspective as a limited effects media theory.
#individualdifferences #audience #mediatheory
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0:00 Intro
1:26 Limited Effects
2:22 Audience Motivations
3:48 Personality Traits
4:45 Information processing
7:02 Active Audience

[@loops_8837]

FANTASTIC

[@nrfilmswithnidhisharma8820]

Very informative sir

[@piubanerjee1937]

Thank you sir

[@sureshgaur2008]

Hello Dr. USP 👍🤝👌👌👌

[@sureshgaur2008]

Fantastic Knowldege Session 🌟🙋🏻‍♂️

[@somaksen4748]

Excellent one Sir.

[@iamusharoy]

Sir can you please tell me who proposed individual difference theory

[@DrUSP]

It has been adopted from the field of Psychology

[@ChandniS12]

who gave this theory and when

[@DrUSP]

Melvin De Fleur used the label ‘Individual Differences Theory of Mass Communication’ for the first time in 1966.

[@ChandniS12]

@@DrUSP Firstly, Thankyou soo much for the reply.
I read somewhere that LA Festinger gave this theory in 1951. Was that incorrect or which one is more relevant ?