AVID: Make Pro Tools Cool Again
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- เผยแพร่เมื่อ 8 ก.พ. 2025
- Do you feel AVID has lost the Younger Audience?
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#BoloDaProducer #protools #musicindustry
Avid Audio.. do you guys realize Bolo just gave y'all a million dollars worth of game.
We all see it. I hope you do as well.
Not really. For one, Avid's sowftware product line and consumer base is mega wider than an Image Line, and it's hardware product line obliterates any other DAW company's. All that means more STREAMS of revenue, which can actually be better than just one very popular stream.
Bolo is thinking as a producer, which is a blip on the Avid product line radar. These young producers aren't a make or break for a company that caters at the highest levels or hardware and software professionalism, across SEVERAL industries.
You guys are looking at trees, but not seeing the forest.
Avid was also busy, at this very same NAMM, winning the TEC Award for "Workstation Technology/Recording Devices"..
@@fcmasI totally agree with you, and would like to add that Avid doesn’t really care where your project starts because if your production crosses into the mainstream, the path will lead through some Avid product either in the studio to the stage or the sound stage of a movie. A company that just makes a DAW cannot be fairly compared to a company that offers a whole ecosystem.
Avid could care less about the younger Users and they are still stuck in the 90s thinking of DSP is what's people want and that they're the standard. I don't like protools and I use other daw that will run circles around it On a bad day.
@@fcmas I'm glad you mentioned the several industries part. From what I hear, no other DAW besides Nuendo and maybe Reaper has the functionally to handle large projects for post production.
I’m a Studio One user and I love it. But like Bolo said, if FL changes some of their workflow to fall in line like studio one (linear style) and upgrade the GUI (like Luna), GAME OVERRRR!
I agree. I stopped using FL a few years ago because I just got bored with it. I had been using it since Fruity Loops 2 (but before that I was producing on hardware [keyboards, drum machines, hardware sequencers, etc]). I was using it because it was convenient (and cheap) but I got tired of the workflow and jumped into Logic and never looked back.
No subscription base software. Get them off the planet. I paid 600 for a license. The end of the year, they hit me up saying 299 to upgrade. Been on logic ever since. Vote “make software great again” no subscription or we dipping😢
Not only Pro tools but auto tune as well... everybody making products subscription based.
@ pretty much, but we as producers drive the industry. Just like how we came together when waves” was tripping. Got to put a stop to this. Avid was king because they was the sauce back in the day with no competition . We payed that ridiculous price and they gave us updates. It’s simple and affective. Subscription locks you into the matrix. That’s why fruity loops, logic controls the music now. They get it
You guys do realize that you don’t NEED to upgrade every time they release one right? I generally go at least three or four years without needing to do any sort of upgrade and even when I do upgrade it’s only because there’s a new future that I actually really want. People are really making this bigger than it is lol
@@jmclane27 when you don't upgrade you don't have all the current features or bug fixes. For instance, if you haven't upgraded in 4 years then your missing out on newer technology like stems or A.I
@@daambassador of course. But
#1….i don’t need AI to make and mix music.
#2….protools on Mac has really not been “buggy” much at all in years….
But have a blast thinking that you need every new-sexy feature. lol
When I go to Studio’s that are still recording Major artist at a high level, some of them are still using ProTools from 2018/20 or so …. No one complains. You just get to work done.
I’m straight up Studio One these days been using them since version 2.5
Logic is where it’s at! And I know someone who uses Studio One and I’ve messed with it for a little bit and from my little experience it was dope as well. When it does exactly everything you need it to do for a way cheaper price and you still get professional industry standard quality… hard to argue with that
Yep Logic Is A Great DAW Especially For The Price&Everything It Comes With
The IPad Pro version if you know, can you do some serious work on it?
@@godscience7821 There's definitely some guys live streaming their iPad workflow, if that would give you an idea…
I run Protools perpetual, just updated for the first time in two years, it didn't cost any more than Studio One and comes with Steinberg Spectral Layers Pro 11 included, amongst many other great thing. What's not to like. Plus, it has the best editing of any daw, at least for me, is reliable and works like a charm.
Way harder to master than other daws
@@jessieharris3915 But once they've got it figured out, it's smooth sailing
I have used Pro tools 12 for years and just upgraded like 2 months ago I paid $99 for PT2024 the problem is pro tools Daw is very professional FLstudio caters to beat making I’ll stick with Avid Pro Tools you can say what you want every client that’s ask about DAW asks do you got pro tools
I don’t think so. Editing and mixing in Logic Pro was way harder to learn than pro tools was as we’re all the shortcuts. Take printing a track. In pro tools it’s in place when you are going out to analog gear. In logic I have to create a separate track and bus the audio to the new track. Pro tool trust treats it like another take but with loopback as the input. Don’t get me wrong I loved Logic for the year I used it for creating some great backing tracks but for straight up recording, editing and mixing Pro Tools is way faster and better
Bolo you right! I have a full production studio (PT) went to college to learn more about PT, my sons and their friend use FL, they will not touch PT, they say it's too complicated, they can produce beats in a matter of mins with FL, I love PT, but I will not get left behind! These kids are the future and AI. PT needs to take a look around!
I agree, but its not just FL Studio, its all the other DAWs in general. Abelton Live, Mixcraft, studio one, logic pro, harrison mixbus, cakewalk, reason, reaper, and so forth. People are choosing the DAWs that attracts them and they are becoming comfortable with that workflow system. Pro tools is no longer the main daw simply because commercial studios are NOT the neccesity any more.
@@marksmusicplace3627 they are choosing the easiest to crack. Those are " cool"
I think Bolo hit the nail on the head again. I'm 47 and I was introduced to Pro Tools at 23 years old when I worked in radio. It was used by Clear Channel (Now iHeart) in their production studios to record and produce radio spots (commercials), and station imaging (drops or on-air sound effects that branded/marketed the station). The first time I saw it I reacted as Bolo said he did, "what is this?" We had Digi 001's in all of the production studios.
In addition, I've noticed here on TH-cam, others that have chimed in on the "industry standard" thing (after Barry Johns, and then Bolo, stirred up the convo) come across as having been around for a little while. Whether in a big way or on a small scale, they've been using or have been familiar with Pro Tools for at least 15 to 20 years. It's not surprising to me at all that many of them have taken the stance that it was, and is still the "industry standard."
Bolo is right, in his commentary about appealing to youth. A product can easily out live those that use it. BUT, in order to do that it has to be appealing to, or attract the younger, or next generation. If they don't they'll find them selves in a decline."Change is the only constant in life." Embracing change is a part of growth. Staying stuck can lead to failure.
Appreciate that, it's crazy how much the industry has changed!
I think you're absolutely correct, Bolo. I remember when Sprint PCS was one of the biggest dogs of the cell phone service provider industry and T-Mobile was considered as a cheap, low-budget provider for people who couldn't afford contracts. Years later as we all know, T-Mobile grew to the point of being able to buy Sprint out... and after a while, Sprint eventually became a faded memory of the past. I can easily see Avid becoming Sprint and FL becoming T-Mobile. In the early 2000s, I remember people laughing at producers saying they made their beats on Fruity Loops, but over time - especially with rebranding as FL Studio, they've now earned people's respect by climbing up the ladder because of its user-friendliness and capability of facilitating high-quality sounding composing and sound. Respectfully - Avid needs to get their sh*t together before they become a memory.
Yo, the way us Fruity Loops users used to get clowned, I still remember people laughing in my face even at Sam Ash and Guitar Center lol. The rebranding definitely helped. I stuck with it and watched it grow into something pretty dope. I have switched to Studio One, but I used FL Studio from 2004 to 2022 and Cubase for some of those years. I had my artists record vocals in Cubase while I produced in FL.
@@high-heat-beats Man, even the salesmen? 😫
@@crnkmnky yep lol
Good luck convincing AVID. Everyone there is in a bubble.
Some companies will rather die than make change. Oh well!
Bolo pulled up to the Avid booth ready for the smoke🤣
Man i swear i love bruh. He most def did.
Everybody wants that new bro- I don’t think they can’t catch up. I started out on Cubase because I was over it in 2000
I have been working with Cubase for 15 years. Currently using Cubase 12 Pro and I love it. I produce electronic music, psytrance to be precise.
I agree with you on this one Bolo. We're in the same age bracket (im a few years younger) and i made the transition to fl from various low budget hardware in my 20's. It was a total game changer for me once i learned how to create with FL. I prefered the instruments from my hardware better but the 808's and other drums is what i loved about FL. I mainly work on Fl now but i still have my hardware sitting around collecting dust. Plugins changed my life and saved me money as well. If i could afford to buy expensive hardware i probably would but i have to work within my budget. Your channel keeps me motivated and im leaning towards purchasing that Akai MPC Key 37. It's looks like i would have a field day with it.
BOLO being on business! That’s what’s up dude I love that about you bro! Stand on it. I believe you. I wish I could’ve went to NAMM bro. I am eyeballin that BlackBox hg Q- with saturation 🤨 - Tight Work though, bro Thas Gator 🐊 🙏🏼
Fortunately, for me, that’s not my problem. I’m never working for the industry nor selling beats. Music is still a art form no matter how you make it.
Been using STUDIO ONE for several years. Not planning on changing!
Smart take on the event & the current industry state. "Subscribed" 😃
The people who consider Pro Tools the industry standard don’t make rap/hip hop for the most part, they record live instruments for rock, pop, movie scores, and country etc.
I personally only use PT for vocals/mixing and put my beats from Maschine or hardware workstations through it.
Those users don’t need new features and tricks as much because they are emulating recording to tape or ADAT so they stick to what they know; recording, mixing, and mastering.
VERY valid point!!! Pro Tools is catering to a vastly different audience, market and user base.
Avid will NEVER lock in the younger crowd using their subscription model.
is economics, the same with Warm Audio, cheap gear: youngert crwod, more professional gear: serious crowd and older too
Younger people are more inclined to use subscriptions they barely remember perpetual license days.
The worst thing about avid , is they make it hard to buy their used gear, because they are one of the few companies left that still requires a “transfer of ownership license” to register, get support, or os upgrades for their used stuff. They also charge you a fee if you’re approved for transfer of ownership on some stuff, or require new paid licenses to use old gear.. Many original owners lose that info over time, And avid is so strict, that the majority of used buyers never get approved or registered with protools, which hurts young people, since they mostly start-off with used gear. . Most young people are simply not going to jump thru all those hoops, not when there are other less expensive, equally promising options around, that they see all their friends using. Used gear is the best introduction to your company, that should be easy, not hard, and the subscription model just makes it even worse, and puts yet another barrier/obstacle, to what should be the very easy process of choosing your gear.
Studio One is subscription.
Dumbest thing they ever. Turned me away from wanting to even try it
This is spot on! I’ve been using Pro-tools since 1999…I had the Digi001. I presently operate the Mac Pro tower with the Avid Carbon (Pro-Tools ultimate) loaded with Ableton, Reason and a truck load of soft synths and plugins. We also have the MPC-X and the Yamaha 88key Montage. Sooooo I said all of that to say this, my 16 year old son who I thought would be like “WOW” about our set-up >>> he went and purchased FL and sits in his room producing🤷🏾♂️….he’s looking at getting a small midi keyboard also😂😂. At the end of the day he comes to me to do his mixing and mastering LOL. I’m just glad he still has dreams that he is still chasing ❤
👏🏻 You hit it. Yup AVID has to get on the radar of younger producers and producers in general. They big with mixers of course and is a must have for interfacing with pro studio kinda stuff. If you’ve ever heard of “Digital Performer” by MOTU you can see the possible scenario where they lose touch with up and comers. You got insights man. You should tell ‘em bout you though,
Yea it was good to see you fam!
I’m about to turn 54. I’m just getting into these audio programs now.
I have ProTools, and Studio One. I will also get Logic Pro. I think it’s branding and also social media.
Trends are stupid because it’s emotionally driven over “what works best”.
I’m teaching my 12, 10, & 8 year old daughters to use all three so they know not to be pigeonhole into one DAW
I am a 60 something old lady newbie and I am using Logic Pro! I love it!!! I am a late bloomer, but It makes me feel 20 something!!!😁😎
Keep rocking Robin ❤
All facts. I believe Avid will wake up. As far as production in Pro Tools, I don’t think it is as easy for someone with no musical technical skills to make a beat like how it’s in FL Studio. Learning how to keep on beat with the metronome is a plus. In FL Studio, you don’t have to know much. What I do love about FL Studio is that you can produce how you want to. I personally like to use the Play List when adding tracks. Record and play, since I don’t draw notes. If Avid does not make moves fast AND Image-Line becomes a complete audio recording and editing DAW, it’s a wrap. I definitely would be using it more from start to finish. Great points as always. Respect.
Avid Pro Tools better recognize that being at the top doesn't mean you will stay at the top...... All companies have to conform and change with the times or get left behind.... !!!!!!..... Studio One for recording, mixing and mastering and FL Studio for beat making for me all day......!!!!!!💯🔥🔥
Couldn't agree more! 💯🔥🔥
And btw, my son (22 and has a pub deal) and I (64) both use a Studio One. 😂 I was a consultant to them and knew one of the og devs. But they also need more push as like you said, youngers are big on FL and Ableton.
The point you're making about Pro Tools needing to reach younger folks is the same reasoning i give MPC heads in our age range (40s and 50s).
I hear cats complaining about how the current MPCs are "toys," how they're nothing but DAWs in a box, and how Akai is "screwing over" their loyal fanbase with the way MPCs function these days.
I'm 48 but i have no problem woth modern day MPCs and I actually prefer them more since I don't sample. I also understand why Akai had gone the direction they've been going and that's because they wouldve been left in the dilust if they were still making their boxes with the same limited functions of the oldsr models.
Just the other day I had told a dude that Akai being a "DAW in a box" makes sense because these days if they want to keep the business going, they had to be appealing to young heads who dont have qualms with using computers to make music. Many of those youngins aren't trying to deal with the limitations of the old school MPC models. Akai understands that and had to adjust to tap into the you ger demographics.
MPCs back in the day didnt have DAWs as big time competitors. These days they do and it would be stupid for a big dog in the game to not adjust with the times. Clearly they're doing something right or else we wouldnt be seeing so many young cats either being interested in getting a standalone device or (in regards to the ones who do havean MPC) praising the fact that there are DAW functionalities in today's boxes.
I say all that to say you're right. Avid better take herd to what you and others are saying. They'd do good with seeing where the market is heading because if not, they will be a part of those conversations about classic gear that aren't in production any longer.
He is making a very strong point when it comes to each young generation getting exposed to and introduced to these platforms.
What ever happened to Digital Performer by MOTU? Is it discontinued or something? I don’t really hear ppl talking about it.
People have been saying that if AVID/Digidesign doesn’t change in 10 years they’ll be gone for as long as they have been in business. It is still the best and most intuitive editing for audio/video post and music editing. Is it good for arrangement or creating machine assisted music creation? No but that isn’t their target market and they don’t care to make it such. I’ve used Logic Pro, Cubase, Studio One, and Pro Tools and hands down for my workflows in my small project home studio Pro Tools is the best especially coupled with Ableton for the creation a sequencing side. For straight up direct audio recording nothing beats it and their hardware is next level. There is hardware out there that is on par with or close to for cheaper for certain but when coupled with Pro Tools their HW is leaps and bounds beyond others for lack of latency and audio sample clarity
The price to update from Avid protools is unacceptable as well.
You are not forced to update and it's really not much more than Studio One. I updated my Protools perpetual last week for $199 and it came with Spectral Layers Pro 11.
@@roberteismann1929 Wrong!!! I like being update. You can't tell I am not forced to up to date. I have cubase and Spectral layer pro 11 outside of protools. Come on! come here with a better comment!
Not sure if you saw me but I was “walking about” DJing wirelessly lol 😁💪🏽
Pro Tools is the industry standard in an old industry that is being taken over by the home studio market. Commercial studios are closing down. Cakewalk has been superior to Pro Tools in features since 2006 and Sonar 6. That's why I upgraded from Sonar 3 to 6. I also tried Pro Tools at the time with a M Audio interface but I didn't like it as it wasn't as straightforward as Cakewalk and Reason.
If 2 inch tape could get replaced as the industry standard then Pro Tools can be replaced as the industry standard if Avid doesn't adapt to the new music market. That's my opinion. That said, I think that I may try out Pro Tools again after the 19 year lay off, and see what it's like now
I was just asked to st on the Music Technology board at a college here in the Detroit area, and one of the first questions asked to me was, "Given the choice, would you start the students in Pro Tools or Studio One?" and my answer was Studio One. I don't even have to go into the reasons because you already know them all.
Like you, and you made a fantastic point, the first time I came across Pro Tools was back in 2000, as a 19 year old kid. I was a Cubase VST 32 | 5 user back then. When I heard Pro Tools was the "industry standard, though... I purchased a Digi001, grabbed the VST to RTAS Adapter from FXpansion and I made the switch to Pro Tools.
Over the years, as more of a producer/creative and less of an engineer, Pro Tools has been less and less appealing and I recently, after watching many of your videos on it, and some others, made the switch to Studio One for creating and production full-time.
Another point to make is this When you and I were coming up, most software was for recording and they'd just started introducing VSTs and in the box production because we still had a TON of outboard gear and were doing everything on MPCs and keyboards. That's not the case these days. People are literally doing it ALL in the box is a lot of cases. The young people definitely are.
Avid, literally, just doesn't get it... and I really hope they do at some point. They really need to take some pointers from these other companies and pay attention to what's going on around them.
Well said in the video, brother. Keep speaking your truth.
I'm definitely waiting for them to catch up.
I find the workflow of audio tracks recent editions of fl to give me a work flow similar to how I'd engineer on logic and studio one and its great fl is almost there and once its there it will be a behemoth.
First they love me then they hate me then they love me again. 😂 protools
Avid ruined Pro Tools, Digidesign cared about making Pro Tools true to it's name. Avid's focus seems to be solely on $$ and not innovation.
1:16 y'all the only one can afford the tix. They price out people trying to build themselves
If FL pull that off all these other DAW company employees go need to fill out an UNEMPLOYMENT APPLICATION
Nope frfr. FL make some major changes it's over.
@@dj_instruments937 😂 Facts though!
If Fl developed the audio side of things like Studio 1 it would be a killer DAW.
My professor at school drilled pro tools in our heads. Seeing how everything has change now is pretty interesting. Pro Tools is no longer the golden standard. What you can do in pro tools you can pretty much do in any modern daw nowadays
pro tools is the most widely used system in big professional studios with large console and racks of gear to record live instruments and artists. they're not the best tool for EDM, hip hop, experimental etc.
Great minds think alike
Pro Tools is great. It’s just that the drums and midi workflow is complicated.
Hey BusyWorks Keep Sharing Great Music Info With The People Much Success To You My Music Brother
My question is, who cares if Pro Tools is not industry standard. Pro Tools was never made to make beats on. It was designed for audio engineers primarily. You can make beats on this DAW but it's in the eyes of the beholder. If you're a great producer, you can make beats anywhere with any DAW. Just like the SP 1200 vs the MPC, the SP 1200 only had maybe 4- 8 seconds sampling time whereas the newer MPC's have more, and that is just a small comparison. People should just get over it already. You don't have to purchase the program. Nobody is putting a gun to your head and make you buy it. Smh
And we know it’s not just about features. They need young producer endorsee to be an aspirational brand. They have lots of fine mixers, but need writer/producers in their 20s and 30s.
Once you go Reaper, there's no coming back.
Reaper users are like vegans. How do you know if someone's a vegan? You don't have to - they'll tell you!
I use PT only to extract audio files from a project that someone else sends me and then import them into Studio One...
REASON 13🎉
If Avid develops a step sequencer like FL that would help.
I am mainly a Cubase user but use Protools for mixing and mastering but the question is with Avid being so entrenched in the commercial music and movie industry, who would be the replacement? FL, Studio One and others are NOT going to replace Protools. Sure they may take the hobby and amateur but for the high end professional those DAWs have a long hill to climb. UAD Luna MAY be the one because of their reputation.
You're right my brother I've been recording, producing, mixing, and mastering from 1986 until now and I do videos too, so I NO YOU RIGHT!
steinberg‘s Cubase is another one that’s borderlining when it comes to catering to the younger audience. They’re a little slow catching up to the trends, but the DAW is very solid and can hold its own and I believe the next few updates that are coming , and more streamlining are going to really turn heads away from avid at least. Just my opinion. 😅
Have you seen Cubase 14? They are keeping up wym?
@@ms.rebelle yes, I have 14… and the new features they have are nice, but some of that stuff is already been done in other DAW‘s for a while now. I see where they are going and like I said earlier, they are about to turn some heads when they introduce newer updates.
@@taxiwilliams they just need to add a vst instrument undo and redo function (for stock and third party instruments) natively like Logic Pro and Studio One then I'd switch in an instant.
@ @ it would definitely make my day if they would finally add routed folder tracks in the mix console like S1, and have a dedicated slot for third-party midi effects like logic pro. Cubase is my main daw and I’m a rock with it until the wheels fall off, but it would be nice if I didn’t have to second-guess on which DAW I’m gonna work on today based on how many steps I am willing to take to accomplish certain task
In all honesty, the only people who care about Pro Tools, are the people who currently use Pro Tools. Forget Avid, Pro Tools, and the whole "standard" thing regarding making music, mixing, or mastering.
It's still the standard for a lot of people. It's just that the standards have been changing.
A lot of ppl just can’t afford avid or would rather roll the dice with other brands for the same reason because you can make a beat on anything. But PT is the standard as far as the industry is concerned. Keep in mind their product are used for a lot more than the putter pat music many wood be musicians come up with. A raw pianist is not interested in Casio.
Preach Bolo
That title 😂 what I can say is Avid dose have it's pluses I like the way the vocals sound recorded in it.
Facts 👍🏼
wow ya seem to be eyes open and on point thanks hmmm
I really can’t get with pro tools. I want to but everytime I’ve opened it, I just couldn’t figure it out. It’s so complicated. FL always been solid. But Ableton made everything easy and to be able to do a whole some from start to finish is amazing!
Pro Tools was meant to mimic a console workflow and it's strengths lie in recording, mixing, and mastering. Me personally, I wouldn't use it to make an beats unless I'm recording the instruments live. Since I've only used Pro Tools with the original intent in mind, I never tried to use VSTs but I 100% get what you are saying about it being complicated (until you get those templates)
It’s so true. The only reason I don’t use Fl more is I do lots of audio, and it’s still a pain. If they implemented the Mixer and channels working like how they work on all other daws, they would be king.
You can setup a linear style default template in FL Studio to match track and channel number
@@omarr2423 I know that’s how I have my template set up. It’s still harder to track audio than other daws. The disconnect for most people is having clips and instrument in the instrument rack, and having playlists.
@ yea I think you’ve nailed it there. I’ve got the top tier version as well as ableton and studio one. FL just seems too disorganized at times with the way the windows pop up and routing is a bit of a many click process.
@@omarr2423 yes I own those also, along with Cubase, Bitwig, Reaper, and Logic. They would be king if they had an option to have a connected workflow like other daws. Not everyone needs or likes the Fl workflow.
I am a studio one user as well as a FL studio, maschine and mpc user.
You 100 percent right… i feel that disconnect. They need to update there production programming cuz pro tools sucks for making a beat…
pro tools targeted costumer is Not kids, it s cash flowing Studio that needed a reliable interface, period.
now days, any DAW will get the job done.
100% right!!
NICE CONTENT
Avid only interest is to squeeze as much money is possible from their existing clients not making new ones. It's more likely that other companies will catch up with the 2 o 3 features that pro tools offer over the others.
Many people like me decide to leave pro tools behind years ago since it's less complicated to learn a new daw and find a workaround than wait for features from avid that are not 10 years behind the others. yes, all the major mixers I know use pro tools but, as Bolo has said, they are also old people. and when I get mix session pro tools is very rare to come by, usually it's logic or fl, and if it's a pro tools session I already know that the song has been mixed by an old engineer (and then I can simply ask to have the stems instead of the session)
I ALWAYS RECORDED AT HOME BECAUSE EVERYTIME I WENT TO A STUDIO MOST PRODUCERS JUST CAME FROM VACATION, THEY EITHER BE TOO LAZY OR THEY'LL RUSH YOUR TIME AND TAKE YOUR MONEY. PROTOOLS IS MAINLY GREAT BECAUSE OF THE PLUGINS, THAT IT.
I stated with Sony acid switched to adobe audition then cakewalk after cake walk I got a Mac and been on logic every since but I’m bout to either go back to cakewalk or studio one
Avid is used for movies mostly, at this point they are focused on that and not making Mickey mouse beat
Well said!
I keep thinking that if you have to actively tell people that you are the industry standard, you are not the industry standard. Just use whatever tools work for you and let everybody else do the same
That's right and most pro studios and engineers use what? Serban, Jaycen, Andrew and the list goes on.
Far more people are spending far more time online talking about how pro tools is _not_ the industry standard compared to avid saying that they are. For professional productions across the world, pro tools is the most widely used system and that's just a fact. does that mean it's the 'best'? depends on what aspects is valued by a specific user.
@@the80386 this is absolutely a fair point. Industry standard really does depend on how we define industry. If you are talking about multi-million dollar Studios then I would agree that Pro Tools is it. If we were talking about the music industry, writ large Pro Tools absolutely does not dominate that. That has to go to image line. No matter what everybody's main daw is, it seems like 80 to 90% of all the people I interact with at least have FL Studio sitting on that computer too.
I don't spend a lot of time around Avid the company so I can't tell you whether or not they call themselves the industry standard. But I assure you every single Pro Tools user I know has at least once told me they use it because it's the industry standard.
Way too many people arguing over daws and not making music lol
The goal for everyone other than fan boys and purist is to get to market the fastest, cheapest, easiest way. That's always been the mission. Purist lose sight of the fact that the average creator and buyer of content really only want ..... "Good Enough". There was a time where good enough or bare minimum meant Avid somewhere in the process but no more. As outboard gear and specialty cards have disappeared-absorbed completely by emulation or shrunk 10 times in price and size while improving in quality 50 times, what young or struggling artist would spend resources they don't need to. The destination used to be Radio or a CD but even that has changed. Compaq, Texas Instruments, Avid, sounds about right.
What specific features are you saying Pro Tools is lacking?
I want to know if Akai is power marketing by giving us 3 standalone, to charge for 3 software?
Man the FL Studio (Fruity Loops) take is a scary shift 😮 but it’s 💯 true!
35+ average age seems right. It’s $150 to get in, unless a vendor gets you a pass. And for non-L.A./O.C. folks you gotta add travel and stay. EngineEars tends to have a young crowd.
It’s not just NAMM bro.
Pro Tools users are an older set for the most part.
No diss, just an observation.
Nothing wrong with that at all.
As they say; it is what it is.
Pro Tools is what they teach at music schools though. I believe they teach Logic though too. I'm not a fan of the PT business model though at all.
Yo bro You’re a humble dude, I’m not going to be so humble FUCK AVID!!! they been ripping us off for decades starting when they had the DigiDesign with the TM series over priced , then the HD system was good , but when they started with the subscription services nobody fucked with them but the A studio’s and your exactly on point. Because no artist is getting them big budgets to record albums , and in Hip Hop there’s no live orchestras and live drummers really unless you have a drum booth, so there’s no need really to go to a A class studio to cut vocals or track mainly mixing and mastering now if you have a budget that’s totally different because now you have the opportunity to make a classic album, the irony of it all is everyone is going to be running back to analog and tangible products once Ai and Quantum computers take over.
Bro, Should Image-Line update their mixing console to what every other DAWs mixing console workflow is - MAHN! Its game over. These youngsters will dominate the industry.
Right!
What does Protools Not Do that FL or LOGIC Does? Midi connectivity and Control is SERIOUSLY LACKING in PROTOOLS vs LOGIC. LOGIC ENVIORNMENT IS BOSS! Cost is another issue LOL! I do everything in Protools from start to finish. Use to use Logic 9 and it was great.
I will stay with studio one as my main choice. Pro tools is cool.
But avid has the high end hardware. 2 fl has none, so avid ain't really worried
Woulda, coulda, shoulda.. MAudio merge/buyout had the chance just like Creatuve Labs. ((Fumble)( In the 90s
By the way, it’s not about features, it’s about that subscription
Studio One is subscription.
@@roberteismann1929 you reaching. Perpetual License - $199.99
Or subscription
Protocols is license 699 and then 299 for upgrades after
@@roberteismann1929 Is it $600 a year for the top of the line version?
What is hip does that mean
that young people are
supposed to be the guidelines
for what music supposed to sound like
👏👏👏👏👏👏
Digidesign/Avid/Pro Tools was never made for Beat Makers or Music Producers. They knew from the beginning that they wanted to cover the needs of mixing engineers and people who make live sessions ( Recording Instruments ) and mix those records. Fast forward to today, people think and want every daw to be the same and have the same tools. If that was the case then there's no need for competition or for a product to shine and have that "thing" that people love. Same for phones, cars, tennis shoes, clothes etc etc. You cannot expect Avid to change everything they've done for a little demographic that wants Pro Tools to look like FL Studio
I agree but if they do decide to make the change i hope they dont screw up and copy these other daws! In appearance i mean. Protools and studio one have the nicest appearances in my opinion!!
Leaned MIDI, synthesis, recording etc….on Logic Pro at Dallas College. There you go
It's very simple! Greedy Avid with their overpriced annual subscription fees drove people away.
Yep. Truth be told, more people will talk about the features and all of that, but I've always felt that Avid's business practices are the real driver.
Avid has to put browser at Protools, this is so much missing.
It Make sense
I would use straight pro tools but I have to use ableton to make the beats and mix it in pro tools. They need to take a little from fl and a little from ableton. I think the so called real Muscian love pro tools and the ones who work in the box gravitate to other programs. My teacher in my audio engineering program was always fighting me over the two but I learned that the best mixes will always come from pro tools cause it emulates those old analog systems.
Facts
If you really want to have a convo about kids using music tech, you should talk about how many kids are recording and making beats on their phones. There will always be a place for Pro Tools and FL Studio as long as people are using computers.
True!
Absolutely 💯
Way more kids using bandlab than FL studio where I’m from. Mostly everyone has access to a cell phone but not every musician has access to a laptop/desktop. Actually I think laptops/desktops will phase out sooner than the DAW platforms. With these tablets/phones becoming more powerful and compact and AI/AR glasses etc. all of these platforms need to be rethinking their marketing and development strategies.
@@mbb3817 You do know that FL studio has a mobile version way better than bandlab right? I've seen most using FL Studio Mobile.
You’re missing the point
Been in Pro Tool for 20+ year & I just bought a Studio One coarse cause I'm tired of waiting for workflow feature 😔
Funny, we just switched over to Studio One Pro 7 LAST WEEK after over 20 years of being Pro Tools users! PT just isn’t evolving AT ALL!
💯🔥🔥🔥🔥🔥🔥🔥