Why Fashion Brands Need Brand-Market Fit Over Product-Market Fit

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Why Fashion Brands Need Brand-Market Fit Over Product-Market Fit
In today’s video, I explain why fashion brands need to focus on achieving brand market fit rather than just product market fit. Learn how selling the brand’s image and message is more crucial for fashion businesses than the functional side of the product. Discover the importance of brand tone, voice, and community building in traditional marketing.
Gain insights on why developing a strong brand is essential for any product-based business to reinforce its offerings. Whether you’re in the fashion industry or managing a product line, these strategies will help you build a brand that resonates with your market.
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