Recast - How Bayesian MMM Works

How does the algorithm that underlies Recast actually work? We get this question a lot, and there are a couple of different ways to explain it.
In this video, our co-founder Michael Kaminsky gives a simplified explanation of one way that we like to think about how the algorithm works.
We have a bunch of documentation for data scientists or statisticians who want to get really into the weeds on the math which you can also check here: docs.getrecast...