qyahb is it a better bed in terms of quality tho. Bad bads can hurt ur back and not be good for your body at all. I have a seally mattress. I wonder if in terms of quality and comfort that casper is better
@@user-he7sc3fg3r I went into slumberland looking for a bed the other month. I laid on the sealy bed and I was amazed at how comfortable it was. I saw it was only $800 and was ready to buy it that day. But then they told me that $800 was only for the frame and the mattress was $2500 :( Maybe Ill talk myself into getting it but idk
every product that is profitable has a low cost. but to do 10000000 item at the same quality, it requires consistency. to deliver your products to customers on time requires consistency. consistency is what costs money.
I went with a competitor mattress-in-a-box because they were Canadian but I love the concept and my Endy. It was way easier to transport this type of box to a new apartment compared to a traditional box/spring set up.
This is more innovative than you think Most of the money old matress stores spent went into fancy showrooms and salespeople. Cutting those out makes things much much cheaper. To the point where shipping is by far thoer largest expense. But before Casper and the like took off the common logic is that no one would buy a mattress without trying it first. but apparently people do.
Flak153 it has more to do with the power of “influence” if a well loved celebrity endorsed any product, either the company behind the product is legit and actually good or they have enough money to pay the price to get such influencer (which they wouldn’t have if they sucked soooo it turns into “they must be good”) as far as the public is concerned, they give the benefit of the doubt if a loved celebrity talks about it. That’s enough to jump start any business
StJimmy546 I’m talking about over advertising and flooding their ad. Back when they first started, you could not listen to a podcast without hearing one of their ads.
So how good is the actual mattress? My bed is from IKEA and that mattress was picked out for my back, sleeping habits etc. They didn't talk about the quality at all, isn't important for them remaining popular?
I honestly can not understand how they are valued at $1B??? It is a one product online company... selling mattresses. What are their assets? Patents? Inventory? Machinery? Feels very unreal to me - a lot of hype and speculation created that value... no market barriers for other companies no IP... this will resolve into hot air...
Sales. In the third full year, they did more than $600m in revenue. And I wouldn't quite call them a one product online company anymore either. But in many ways, they are the iPhone of the bed industry. It's just way simpler, less hassle, less worries. I would also assume that their R&D is going through a lot of possibilities as well.
@@kevin1994chan doesn't really matter. The company is still very young. If it's not profitable in 5 years it's a problem, but it's not a problem as of yet.
They have raised their prices substantially in the past few years.the same mattress price going from $900 to $1200 in two years isn't insignificant. And that is just for a basic full mattress alone. prepare to pay another $500 for the base or what used to be called the boxspring. So expect to pay around $2000 plus another $180 for sales tax
Rated with 1 star George of Melbourne Beach, FL Verified Reviewer Original review: Jan. 6, 2020 A few months after purchasing a Casper Mattress and their protective mattress cover, I began to notice that the ends or corners were curling upwards. Their support asked if I was following washing instructions and I was. Thereafter, a new mattress cover was sent to me. The problem persisted and I was told next that the actual bed cover (not the mattress cover sold separately) likely needed to be replaced. I replaced the cover with a new one they sent and the problem continue
A mattress is one of those things you only buy as often as you move out to a new house/place. The point is not the price but if it is worth it. For me, my health is totally worth it; the best investment you can make for yourself.
Rex Limiron they make it sound like you have to break the bank or your spine will collapse if you don’t buy something that’s obscenely overpriced. No ones saying go buy a $50 piece of crap but there’s a lot of middle ground and other options both in price and comfortability that don’t include breaking your back or bank account. Foh
Amazing, this old technology and marketing got 1 billion in the US. Mattresses are beeing sold on internet in the EU sind early 2000. The youth is beeing influenced way to easy, what happened to their education / parenting? (Kylie Jenner for f.. sake)
I bought a matress online from amazon nearly a decade ago. it's not innovative or new, they simply got lucky that cool celebs mentioned them.And you could literally sell a piece of shit as long as celebs say it's cool it will sell out.
Casper is a failure! They've lost money every year. Casper was a product of venture capital hype. In an effort to stay afloat Casper has desperately been trying to get its mattress into stores -- the exact opposite of its mission statement. The company is heading toward penny stock status.
Why are people ok to sleep on synthetic materials and toxic fire retardants? There are healthy alternatives to spend a third of your life on! Wool mattresses are an amazing option that has transformed my life!
Now a days it seems like everybody is valued at 1 billion. Oh you built a lemonade stand ! Scouts cookies! 1 billion valuation. It would be nice to know actual profit. I have a feeling it's not much, thats why they have to create the hype.
Don’t believe the valuation hype! It’s about the net profitability people! Note: the valuation source is Casper themselves!😂 Look I wish them all the best and success but enough with the “billion dollar companies”, when it’s just valuation!
When are they gonna IPO? Also I'm all for a healthy dose of skepticism however, I earned a long time ago that any investor that that rejects an idead and uses the words "never" or "no one" or "impossible" isn't worth doing business with anyways. Too many companies have proven those with that mentality wrong e.g. Tesla, Casper, Netflix, Apple, the list is endless. Pretty much any technology that has revolutionized/disrupted entire industries dating all the way back to the light bulb involves stories of cynics/doubters speaking in definitive terms and they were all proven wrong.
There’s an name for this effect and it isn’t coming to mind rn but if I remember it I’ll edit it to this post. It basically goes like people look at exceptions to the rule and try to make it the rule itself. Like propping up the thousands of successfully startups but the millions that may fail that no one ever talks about. Of course your gonna have those who had a dumb idea and still made something out of it but it isn’t being a bad investor to think logically or rely more on numbers and practicality more than faith and blind intuition. Yes, MANY companies have proven those who doubted them and shut them down wrong, that doesn’t mean those aren’t the exceptions. For example, just because bill gates and mark zuckerberg dropped out of college does that mean in every new startup, being this genius college dropout is a key indicator? No. If something sounds like a dumb idea, with no chance of turning a profit and no organized team, ideas, vision etc use your head and pull out. Yes there are people like amazon who didn’t make profit for years on years but manage to grow exponentially, but again, exception to the rule. So just because there are companies who proved naysayers wrong are great but we never hear about the millions more in the background who failed. And of course different investors and willing to accept different levels of risk in a new start-up. Sometimes, it’ isn’t the company or even the investor fault, the company just needs to find the right type of investor interested.
Jason Deblou true but none advertise like Casper. if you live in NYC, you see their ads almost in EVERY train cart and since people in NYC (especially on the train) don’t like making eye contact they look at the ads while on the train. casper is everywhere in nyc
How is this unique? Purchased a memory foam mattress online from Costco 10 years ago and it shipped exactly the same way
Lmao
well costco isnt as good as marketing their online mattress stores
this is an informercial
Marketing is everything
😂😂😂
Celebrity endorsement is the difference.
They just explained us how to properly market a product trough influencers
Well duh read the title of the video
Very profitable business, bunch of foam cost very little, end product is x100 of the cost
What about the engineering and manufacturing of the tooling, the warehousing, logistics, marketing, etc.?
Same with your phone
qyahb is it a better bed in terms of quality tho. Bad bads can hurt ur back and not be good for your body at all. I have a seally mattress. I wonder if in terms of quality and comfort that casper is better
@@user-he7sc3fg3r I went into slumberland looking for a bed the other month. I laid on the sealy bed and I was amazed at how comfortable it was. I saw it was only $800 and was ready to buy it that day. But then they told me that $800 was only for the frame and the mattress was $2500 :( Maybe Ill talk myself into getting it but idk
every product that is profitable has a low cost. but to do 10000000 item at the same quality, it requires consistency. to deliver your products to customers on time requires consistency. consistency is what costs money.
I went with a competitor mattress-in-a-box because they were Canadian but I love the concept and my Endy. It was way easier to transport this type of box to a new apartment compared to a traditional box/spring set up.
😮
who else thought the biggest investor was adam levine when it was showed at 2:33
In alternate universe where the allied loses he does....
meeeee
they thought selling a mattress online a good startup idea, now i am crying in pain for all that REAL good startups ideas I had before .
This is more innovative than you think
Most of the money old matress stores spent went into fancy showrooms and salespeople.
Cutting those out makes things much much cheaper. To the point where shipping is by far thoer largest expense. But before Casper and the like took off the common logic is that no one would buy a mattress without trying it first. but apparently people do.
Flak153 it has more to do with the power of “influence” if a well loved celebrity endorsed any product, either the company behind the product is legit and actually good or they have enough money to pay the price to get such influencer (which they wouldn’t have if they sucked soooo it turns into “they must be good”) as far as the public is concerned, they give the benefit of the doubt if a loved celebrity talks about it. That’s enough to jump start any business
They probably spend millions a year in advertising.
StJimmy546 I’m talking about over advertising and flooding their ad.
Back when they first started, you could not listen to a podcast without hearing one of their ads.
Yes they do, the paid Kardashian promotion he talks about in the video costs $250K minimum just for an instagram plug.
Genius
So how good is the actual mattress? My bed is from IKEA and that mattress was picked out for my back, sleeping habits etc. They didn't talk about the quality at all, isn't important for them remaining popular?
Well known in Europe. Multiple startups like this actually.
Great Case Study. Keep making videos like this.
“The Nike of sleep...” lol that’s a good one!
I just bought a $100 memory foam queen mattress from Walmart, got it in 2 days and came in a tiny box. I love the future
*Good to see business innovation* that paid off.
All their podcast ads and YTube reviews made it possible !
Who else heard their ads on a podcast ?
This aged wonderfully…
Cant literally hear anything he says background is too loud
I honestly can not understand how they are valued at $1B??? It is a one product online company... selling mattresses.
What are their assets? Patents? Inventory? Machinery?
Feels very unreal to me - a lot of hype and speculation created that value... no market barriers for other companies no IP... this will resolve into hot air...
Sales. In the third full year, they did more than $600m in revenue.
And I wouldn't quite call them a one product online company anymore either. But in many ways, they are the iPhone of the bed industry. It's just way simpler, less hassle, less worries.
I would also assume that their R&D is going through a lot of possibilities as well.
@@norddalle6408 they don't make any profit. Their profit is negative
Kevin Chan what do you mean they make no profit ?
@@Guchinagi yes they have revenue but their cost is greater then their revenue. They have no cash or profit, hence the IPO
@@kevin1994chan doesn't really matter. The company is still very young. If it's not profitable in 5 years it's a problem, but it's not a problem as of yet.
Make mattresses great again
*_Casper, the friendly foam_*
And this advertisement will break their website again
Sustainable growth? This is a sugar high
Video about Casper:
Ad about another mattress company: Free propriety😏
The middle foam layers cause respiratory problems
Hey! Would love to know more about this.
What materials are they?;
I bought a mattress last year. Started to go with memory foam but decided on latex from Sleep On Latex last minute. Best decision I ever made.
never even heard of it
Watch a purple ad before watching about casper lol
They have raised their prices substantially in the past few years.the same mattress price going from $900 to $1200 in two years isn't insignificant. And that is just for a basic full mattress alone. prepare to pay another $500 for the base or what used to be called the boxspring.
So expect to pay around $2000 plus another $180 for sales tax
This video is making me sleepy just by watching it
I should be sleeping now, but I am watching this video
Everyones loves a good mattress!
Heyy, i see the wolf of wallstreet
Is it really comfortable tho for those who have it?
So, what's this? Just a "hyped up" ordinary foam mattress
I think it's the factor of accessibility too
idk I kinda like it I tried it at one of their stores. way different than other foam mattresses I've been on.
So is the mattress any good?
Nobody give props but i do because they’re clever Inventors who successfully marketed a really comfortable product
Rated with 1 star
George of Melbourne Beach, FL
Verified Reviewer
Original review: Jan. 6, 2020
A few months after purchasing a Casper Mattress and their protective mattress cover, I began to notice that the ends or corners were curling upwards. Their support asked if I was following washing instructions and I was. Thereafter, a new mattress cover was sent to me. The problem persisted and I was told next that the actual bed cover (not the mattress cover sold separately) likely needed to be replaced. I replaced the cover with a new one they sent and the problem continue
Casper is the American version of Koala mattress company
Why am I watching this on my bed ?
Damn! Now i want one
Brilliant! Just brilliant!
I got a puffy mattress ad before this.....
I got a add that was a matters name pluffy or pluff matters
Great idea . Nice fit . 💯
Sleeping on purple is like sleeping on Dr Scholls Foot Inserts
the mattresses look super cheap and uncomfortable
Haha it’s funny cause I’m watching this at 2am LOOL
laughing out overly loud
Love to see new success entrepreneur
I Made Suparta why ?
So where is there more money? In being the company that pays for celebrity endorsements? Or the celebrities that invest?
I love Casper and the next mattress I get will be one. Once I buy one, it's guaranteed my parents will buy two more.
this sounds like an ad..
1000 dollars for a mattress no thank you
1/3 of your life isn't worth your silly 1k bucks?
A mattress is one of those things you only buy as often as you move out to a new house/place. The point is not the price but if it is worth it. For me, my health is totally worth it; the best investment you can make for yourself.
@Rex Limiron That's besides the point lol. The point is that he's not willing to spent 1k for a mattress lol. Doesn't have to be this mattress
A&L Strarup silly 1K? Is that a joke?
Rex Limiron they make it sound like you have to break the bank or your spine will collapse if you don’t buy something that’s obscenely overpriced. No ones saying go buy a $50 piece of crap but there’s a lot of middle ground and other options both in price and comfortability that don’t include breaking your back or bank account. Foh
99 Insomniacs, hated this video.
Amazing, this old technology and marketing got 1 billion in the US.
Mattresses are beeing sold on internet in the EU sind early 2000.
The youth is beeing influenced way to easy, what happened to their education / parenting? (Kylie Jenner for f.. sake)
So it is not about the product, it is about marketing.
Very Interesting
*IKEA matress 3 times better and lasts you 20 times longer.*
next up, people buy a car online without actually test driving it!
This has been happening for ages.
People do this with Carvana
Tesla, Genesis.. lol
It's already been done. Look up Carvana. Stuff like this is the trend now.
I bought a matress online from amazon nearly a decade ago. it's not innovative or new, they simply got lucky that cool celebs mentioned them.And you could literally sell a piece of shit as long as celebs say it's cool it will sell out.
Got a leessa advert on this vid
Casper is a failure! They've lost money every year. Casper was a product of venture capital hype. In an effort to stay afloat Casper has desperately been trying to get its mattress into stores -- the exact opposite of its mission statement. The company is heading toward penny stock status.
Very interesting how that is. Same thing with Allbirds apparently
What's the value now
Well a mattress isn't really something you should skimp on, people often overlook this.
Purple is better their bed are amazing
Actually it's worth $100 million now based on the stock market.
50 million today
Ummm why is Kylie on the thumbnail ?
Cause she unboxed a Casper mattress in her Insta and their site crashed after that
Lmao this aged well
I helped this company lol n never had one I post it cus at work everyone was getting one
Team of 5? My god each person must be so diluted in terms of equity.
Why are people ok to sleep on synthetic materials and toxic fire retardants? There are healthy alternatives to spend a third of your life on! Wool mattresses are an amazing option that has transformed my life!
Lol the business is putting a mattress in a box for dumb people to buy LOL genius
You mean foam instead of mattress lool
their mattresses are overpriced garbage tho.
Seems like nothing special just an ordinary foam mattress
Can someone feedback on how this Casper performs after 4,5 years?
Still losing money year by year
Looks pretty low tech to me, no way is worth $1billion company unless the initial investors are planning to dig a big hole for the future investors
as long as the profit is enough to maintain the valuation.
Frankly, these videos are inspiring..
Now a days it seems like everybody is valued at 1 billion. Oh you built a lemonade stand ! Scouts cookies! 1 billion valuation. It would be nice to know actual profit. I have a feeling it's not much, thats why they have to create the hype.
Who's here from Patriot Act? Hasan if you're reading this give me a job already.
I won't take it return it back to Casper baby
Don’t believe the valuation hype! It’s about the net profitability people! Note: the valuation source is Casper themselves!😂 Look I wish them all the best and success but enough with the “billion dollar companies”, when it’s just valuation!
when a company valuation become 1 billion dollar
You were right. Even with the "billion dollar valuation" they are still losing money..
3:34 CAN SOMEONE PLEASE TELL ME WHAT THAT LIGHT IS CALLED OR A LINK?
It's called "The Glow Light". You can find it here on Casper's website: casper.com/glow-light/
@Moh same
I use a sleep lamp, cost me about $20 on Amazon. There are thousands of lamps that do exactly what this Casper lamp does.
Amazing
There was a similar business in shark tank
Sorry mate, bambillo is the Nike of sleep.
way too firm for me
Wow !
Very nice. I like Business...and it's good to know....
Casper IPO was a flop. They were supposed to be a 1 billion dollar business, now they're worth 50 million!
Honestly the worst ecological way of buying a mattress
Thought it was lull?
Pretty dumb how they make it sound like better sleep was a niche trend. Everyone wants a large comfy bed. Don’t try so hard lol
Cool
elon musk dont sleep
You want something actually nice buy a cocomat matress
What's that ?
When are they gonna IPO? Also I'm all for a healthy dose of skepticism however, I earned a long time ago that any investor that that rejects an idead and uses the words "never" or "no one" or "impossible" isn't worth doing business with anyways. Too many companies have proven those with that mentality wrong e.g. Tesla, Casper, Netflix, Apple, the list is endless. Pretty much any technology that has revolutionized/disrupted entire industries dating all the way back to the light bulb involves stories of cynics/doubters speaking in definitive terms and they were all proven wrong.
There’s an name for this effect and it isn’t coming to mind rn but if I remember it I’ll edit it to this post. It basically goes like people look at exceptions to the rule and try to make it the rule itself. Like propping up the thousands of successfully startups but the millions that may fail that no one ever talks about. Of course your gonna have those who had a dumb idea and still made something out of it but it isn’t being a bad investor to think logically or rely more on numbers and practicality more than faith and blind intuition. Yes, MANY companies have proven those who doubted them and shut them down wrong, that doesn’t mean those aren’t the exceptions. For example, just because bill gates and mark zuckerberg dropped out of college does that mean in every new startup, being this genius college dropout is a key indicator? No. If something sounds like a dumb idea, with no chance of turning a profit and no organized team, ideas, vision etc use your head and pull out. Yes there are people like amazon who didn’t make profit for years on years but manage to grow exponentially, but again, exception to the rule. So just because there are companies who proved naysayers wrong are great but we never hear about the millions more in the background who failed. And of course different investors and willing to accept different levels of risk in a new start-up. Sometimes, it’ isn’t the company or even the investor fault, the company just needs to find the right type of investor interested.
*I hear it breathing*
you have like 10 other brands like casper
Jason Deblou true but none advertise like Casper. if you live in NYC, you see their ads almost in EVERY train cart and since people in NYC (especially on the train) don’t like making eye contact they look at the ads while on the train. casper is everywhere in nyc
What is innovative about matress, they just hyped it, their good in mktg it.
I thought Casper is a ghost?
Why the f is Jenner on the thumbnail. Wtf
1 billion? Sounds a bit overvalued for a mattress company...
joe ten idk it made 400 million in 2018
@@ImKittyCow No, that was the revenue. It lost money in 2018, i.e. costs exceeded revenue/sales.
GREAT
Wake up
Poly foam. Plastic. Amazing what marketing can do for a mattress company lol
If it has millennial in it, I don't want it