View and View 2 | Verner Panton | Industrial product design

#visiona #vernerpanton #panton #design #stefanopasotti
From the late 1960s to the mid-1970s, the chemical-pharmaceutical company Bayer had made it a habit to charter a cruise boat during each edition of the Cologne Furniture Fair, the leading German trade fair for the furniture sector. .
The 1968 edition took the name of "Visiona" (later also called for that of 1970 with Vision 2)
Visiona 1, on the other hand, was directed by the Italian designer Joe Colombo
“Visiona 0” to distinguish it from the second, more famous, installation.
The main objective of the operation was to promote the company's products, in particular Dralon - a synthetic fiber with unexplored and infinite applications in the field of furniture - which the company wanted to present to buyers and manufacturers in the world of design. that in those days crowded the capital of
Now let's divide the 2 events. Regarding VISIONA 0
In the articulated spaces of the boat Panton staged an extraordinary universe, where one could already taste all of his themes (albeit slightly immature and dampened by a relative shyness destined to disappear completely in subsequent works): pure and intense colors, geometric shapes clear and repetitive, the principle of the “total environment”, which consisted in involving every single aspect, object and material of the interior space in the project.
Here there is also a video that I am then going to insert in editing where we already see some of his products that will subsequently be sold by both Verpan and Vitra such as the Panton Chair or some iconic lamps. Here you are presenting worlds.
I have always considered him a creator of worlds capable of taking the user to another dimension to make him better understand the one in which he saw.
And here, as mentioned before, it literally went flat, in the sense that the walls can be clearly distinguished from the ceiling and the floor. Now: why did I say such a thing?
Because then there was the VISIONA 2 edition
In 1970 when Bayer confirmed the assignment to Panton who, reassured by the success of the first initiative, felt ready to go even further.
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[@matisboero42]

Questo progetto(i) ha contribuito al lavoro e allo sviluppo di punti di riferimento per Ettore Sottsass? Ha una certa sfumatura stilistica e "metafisico/spaziale" affiancabile a "Pratone" (per citarne uno) o sbaglio?

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Ciao Maris, potrebbe essere... Sono vissuti nello stesso periodo, quindi potrebbero essersi contaminati a vicenda