You prolly dont give a shit but if you are bored like me atm then you can watch pretty much all the new movies and series on Instaflixxer. Have been streaming with my brother for the last few weeks =)
The easiest (and cheapest) is to use your analytics and metrics to see how your audience (or your client's audience) actually behaves based on the messaging / call to action...
great video! how would you use neuromarketing for choosing a better for you product.. for example: for years you have been eating magnum ice cream or mars bar.. and its a sugary product you picked up for years because of habit. now there is a healthier choice however because of habit you would still think of the magnum first.. how do we change this thought to thinking first of the healthier product?
I would imagine you could deliberately create a negative association with the magnum or Mars bar? Develop a fear of diabetes or learn about the association between blood sugar and mental clarity?
Partly because society and advertising tells us that luxury items confirm our success and standing in the world. Partly because this standing increases our sense of importance. I don't think this is necessarily a negative as this had been a drive for our primitive ancestors. We want to belong. The higher our importance, the higher the sense of belonging and relevance to the world we live in.
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Thanks for the info Stephen! Any neuroscience book that you would recommend?
Brainfluence - Roger Dooley - Great read
could you reccommend books or resources on neuromarketing
Unconscious Branding + Brainfluence
You prolly dont give a shit but if you are bored like me atm then you can watch pretty much all the new movies and series on Instaflixxer. Have been streaming with my brother for the last few weeks =)
@Dario Kashton definitely, I have been watching on InstaFlixxer for since november myself =)
What are the books behind you? Could you make a video on your favourite ones?
The two most visible are Branding in 5 and a half steps by Michael Johnson and Ogilvy on Advertising
I'll certainly try to do a book review soon
Thanks for covering this topic!
Most welcome 👍
Awesome Video!! Uau I love Neuromarketing!!
Cheers - glad you enjoyed 🙏
Good Info! Thanks
Glad it was helpful!
Its lit🔥💯💯 thanks for this helpful video!
Happy to help!
May you provide me with a link for your branding services?
Thanks for the information. Can you please give examples of micro commitments?
Downloading a lead magnet
provide activity options - build bondage
Great video!
Any book suggestion for ethical dilemmas/concerns in neuro marketing??
I've had a book on my radar which I havent read yet called "Ethics Of Influence"
Can you suggest some low cost methods we can follow for testing in neuromarketing
The easiest (and cheapest) is to use your analytics and metrics to see how your audience (or your client's audience) actually behaves based on the messaging / call to action...
Awesome tips 👌🏻 I tend to abuse of trick #1 😅
Great to hear 👍😀
great video! how would you use neuromarketing for choosing a better for you product.. for example: for years you have been eating magnum ice cream or mars bar.. and its a sugary product you picked up for years because of habit. now there is a healthier choice however because of habit you would still think of the magnum first.. how do we change this thought to thinking first of the healthier product?
I would imagine you could deliberately create a negative association with the magnum or Mars bar? Develop a fear of diabetes or learn about the association between blood sugar and mental clarity?
I am saving this
Save and come back Taiwo :)
@@BrandMasterAcademy Sure :)
Can you talk about gaining customer loyalty
Noted - good idea for a video 👍
Thank youuu
You're welcome!
Good Content 💯🤓
Thank you
Thanks for the interesting video! Would like to hear your thoughts on how neuroscience explains luxury products why we buy them.
Partly because society and advertising tells us that luxury items confirm our success and standing in the world. Partly because this standing increases our sense of importance. I don't think this is necessarily a negative as this had been a drive for our primitive ancestors. We want to belong. The higher our importance, the higher the sense of belonging and relevance to the world we live in.
Politicians use this.
Many industries use it
What do you think would work for attracting parents?)
Tapping into the emotions around their specific challenges... what do they want and what do they want to avoid