How To Promote A Spotify Playlist With Instagram Ads | Spotify Ads Music Marketing

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  • เผยแพร่เมื่อ 18 ต.ค. 2024

ความคิดเห็น • 120

  • @ianhardcastle3506
    @ianhardcastle3506 4 ปีที่แล้ว +9

    Yes please for the 2 weeks ad campaign, looking to create my own EDM playlist with my own music included

  • @Turbo_614
    @Turbo_614 3 ปีที่แล้ว +3

    Yes thank you for the info needed this. and would love the ad campaign for 2 weeks. im trying to push ppl to my spotify for my own music. Im a rap artist from the US.

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Amazing, glad it helped! And yeah the new video is taking forever to make so I can announce the winner, but I have a lot of video ideas planned for 2021 so next one is finally coming!

  • @nicogroovecoach
    @nicogroovecoach 6 หลายเดือนก่อน

    Thanks for the info. I like the vibe of reality you have here. I’m looking at getting on this playlist magic…

  • @bruceelebee6674
    @bruceelebee6674 3 ปีที่แล้ว +4

    This was dope! I would love the ad campaign for 2 weeks if you're still offering. My focus is to create a future of R&B playlist where it would showcase new indy artists in the R&B space.

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Thanks a lot Bruce! Not anymore unfortunately, but I’ll be uploading more content to help you do that!

  • @freshmenleaguebully2078
    @freshmenleaguebully2078 4 ปีที่แล้ว +3

    Been looking for this exact video . Always knew the key was making a playlist network . Playlist I’d like to make is Rap hits or Rnb Archive

  • @Cadmiummusic
    @Cadmiummusic 4 ปีที่แล้ว

    I watched the whole thing, was pretty helpful and I will rewatch when Im setting up my own playlist campaign soon. Subscribed. Great video!

    • @GiovanniBottan
      @GiovanniBottan  4 ปีที่แล้ว

      Thank you so much Alex! Glad you found it helpful :)

    • @bramvannoort1324
      @bramvannoort1324 4 ปีที่แล้ว

      Hey, i also want to do that, would you mind sharing your experiences with me? My instagram is @musicbybram

  • @bramvannoort1324
    @bramvannoort1324 4 ปีที่แล้ว +1

    Damn, this is exactly the video i was looking for! You really helped me, and earned a new subscriber! I would love to see more content in the future on this channel. And about the giveaway, im in ;)

  • @ethiumrecordings1739
    @ethiumrecordings1739 3 ปีที่แล้ว +2

    Thanks super helpful have to watch it a few more times a lot to absorb but the best insight I've found and I've been looking for a while, my playlist would cater to Epic festival music intense EDM, FUTURE BASS . LIQUID DRUM & BASS , FUNKY TECH HOUSE.

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Amazing, let me know how it goes!

  • @Deebrano
    @Deebrano 3 ปีที่แล้ว +1

    Please Is it the playlist link,I'm going to promote or my Spotify Song link ????
    Which of the link would give me streams

  • @裕樹門田
    @裕樹門田 2 ปีที่แล้ว

    Im doing research on growing playlists and honestly, you have the best explanation! Subbed

  • @santiagogomez2342
    @santiagogomez2342 7 หลายเดือนก่อน

    perfect video for curators also, cheers mate!

  • @Jarxiel
    @Jarxiel 2 ปีที่แล้ว +1

    Thank you

    • @GiovanniBottan
      @GiovanniBottan  2 ปีที่แล้ว

      You’re welcome! Thanks for watching

  • @modet0beats700
    @modet0beats700 2 ปีที่แล้ว

    To create an event it requires for Pixel to be set up on your page, so is this page the Smartlink landing page for the playlist? I can't seem to be able to connect Pixel with ToneDen

  • @ramone4542
    @ramone4542 3 ปีที่แล้ว +2

    So helpful, thanks for posting... I would like to make an edm playlist

  • @DubZenStep
    @DubZenStep 2 ปีที่แล้ว +1

    Great. But is it legit to use other artist pics and music in an ad to promote your own playlist? (Serious question)

  • @alisashamrow
    @alisashamrow 2 ปีที่แล้ว +1

    This video is super helpful!! Are you running any more promotions like this? I’m an indie pop artist.

    • @GiovanniBottan
      @GiovanniBottan  2 ปีที่แล้ว

      Thank you Alisa! Not at the moment

    • @anshul8416
      @anshul8416 2 ปีที่แล้ว +1

      Yeah I am running

  • @coursecontrol
    @coursecontrol ปีที่แล้ว

    Great advice! Thank you. We've been toying with the idea of this for a while, and this was the motivation we needed!

    • @GiovanniBottan
      @GiovanniBottan  ปีที่แล้ว

      Glad it helped! Keep me posted with the results.

  • @skaemusic
    @skaemusic 2 ปีที่แล้ว

    Ciao, per tua esperienza quanti dei 6.000 followers ascolteranno ogni nuova canzone che vi viene aggiunta, e quanti di questi invece non ascolteranno (o smetteranno di seguire)? Grazie :)

    • @GiovanniBottan
      @GiovanniBottan  2 ปีที่แล้ว +1

      Dipende tanto dal genere. Per una playlist lofi stiamo ottenendo quasi 20 streams per ascoltatore. Per una playlist pop i numeri saranno sicuramente inferiori

    • @skaemusic
      @skaemusic 2 ปีที่แล้ว

      @@GiovanniBottan 20 plays per ascoltatore per ogni traccia, cioè una traccia inserita in una playlist da 6000 followers riceve 120000 plays? Oppure questi 20 plays sono divisi tra tutte le tracce inserite nella playlist?

  • @thesurrgemusic
    @thesurrgemusic 2 ปีที่แล้ว

    Hi Giovanni! Appreciate you for the video. Just created my own urban playlist, how can we connect for this 2 week ad guidance thing?

  • @xenofreerunning3154
    @xenofreerunning3154 3 ปีที่แล้ว +2

    Hey man, what audio did you use in the ad you ran? :)

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Hey! A short clip from a song of a friend of mine, an emo/rap artist 🙂

  • @CURSEDIMAGES
    @CURSEDIMAGES 3 ปีที่แล้ว +3

    Homie does it really only cost .08-.09 a playlist follower?

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว +2

      It depends! On this campaign, yes. On average, I’d say .10-.20 per follower (which is still great).

    • @happyblessings7546
      @happyblessings7546 3 ปีที่แล้ว +1

      @@GiovanniBottan Hi Giovanni, I'm having some troubles uploading my Playlist link onto Hypeddit. Is there specific way of doing it ? Any tips would be really helpful !

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      @@happyblessings7546 Hey Jay. The only thing I can think of is that you're trying to use the playlist link in the ''Source'' step, and if I remember correctly it doesn't accept playlist links.
      What you should do instead is using a profile or song url (since it's only used to retrieve the meta data from the artist/song), customize the design of the page, and insert the playlist link in the Links section.
      Let me know if it works!

  • @AlessandroMontelli
    @AlessandroMontelli 3 ปีที่แล้ว +1

    Thanks man this is so helpful 🙏🏻🤘🏻

  • @emrysemmanuel
    @emrysemmanuel 2 ปีที่แล้ว

    Thanks a lot for this video ,I really needed answers to this ,I am an Afro pop artist from Lagos Nigeria and I am looking at creating Afro Pop and Afro Fusion playlists ,some things where not too clear to me on the add campaign process I really need your help

  • @swingba7728
    @swingba7728 3 ปีที่แล้ว +1

    wish I was able to see an example of the actual ad (what was written etc.)

  • @michaelmaignan
    @michaelmaignan 4 หลายเดือนก่อน

    Whats the main different between hyppedit vs smart-noise?

  • @benvangosh
    @benvangosh ปีที่แล้ว

    Thx for the clear information 😎

  • @rushproxyrecords3823
    @rushproxyrecords3823 3 ปีที่แล้ว +2

    WOW this is good !!!!

  • @prasehmuziktv
    @prasehmuziktv ปีที่แล้ว

    Love from 🇳🇬🇳🇬

  • @jacovanjaarsveldt1293
    @jacovanjaarsveldt1293 2 ปีที่แล้ว

    Liked and subscribed - I am going to do exactly this. I just want to find out - what creatives did you use? You did not show this part, was it images or videos? Surely this will make a big difference. Did you use samples of the music over the video/ image, etc. I would love to know

    • @GiovanniBottan
      @GiovanniBottan  2 ปีที่แล้ว +1

      Hey Jaco, believe it or not when I recorded the video I forgot to show the ad. Check out the video before the last one I uploaded where I show the ad I used, it was pretty much identical!

    • @jacovanjaarsveldt1293
      @jacovanjaarsveldt1293 2 ปีที่แล้ว

      @@GiovanniBottan Thanks so much!

  • @jeffpaugemusic
    @jeffpaugemusic 3 ปีที่แล้ว +1

    Absolutely amazing!

  • @DigitalDiego
    @DigitalDiego 3 ปีที่แล้ว

    This was really helpful! Thanks for sharing your knowledge!

  • @ERRORDownBad
    @ERRORDownBad 4 ปีที่แล้ว +3

    This is a rickroll in disguise

  • @realbrain8979
    @realbrain8979 4 ปีที่แล้ว +1

    I definitely want to try it out. Which kind of Story ad content performs the best ? A video with music? Text? Mockups? Thanks in advance 😊🎵🔥

  • @rockyboy976
    @rockyboy976 2 ปีที่แล้ว +1

    Great video mate. Can I promote a playlist with multiple artists music in the Ad accompanying the visual or will there be copyright issues? Also, can u use multiple artists photos to promote the visuals?

    • @pauleastwood6364
      @pauleastwood6364 2 ปีที่แล้ว

      This is exactly what I need to know too. Did you find out?

    • @rockyboy976
      @rockyboy976 2 ปีที่แล้ว

      @@pauleastwood6364 No. still waiting for a reply

    • @m.x.xofficial
      @m.x.xofficial 2 ปีที่แล้ว

      i dont have any issues

  • @alexanderlong2819
    @alexanderlong2819 4 ปีที่แล้ว +1

    Very informational 🤔 I always wondered how certain ads were put in front of me. Thank you for this! I would always want to be on electronic music playlists

  • @MarcelloYankOficial
    @MarcelloYankOficial 3 ปีที่แล้ว +1

    Thank you for all the information!! It is really helpful! I need to create a "'nova MBP' and brazilian pop/rock" playlist to promote my music. Can you help me, please?

  • @FredMartinMusicGermany
    @FredMartinMusicGermany 3 ปีที่แล้ว +1

    Thanks Man! That was really useful. I finally understand how this Ads work. By the way, do you make your own Music or why do you start to be a Playlist Curator?

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Glad it helped man! Yeah I’m an artist myself but I created these playlists as a sort of experiment for my music marketing agency Noiselash, not something I really plan to do again really.

  • @xHMusicHQ
    @xHMusicHQ 3 ปีที่แล้ว +1

    Ciao Giova, piccola domanda. Quando collego hypeddit al pixel di facebook mi dice che, per iniziare l'adv per conversione, devo verificare il dominio di Hypeddit [DNS / HTML / Meta Tag].
    Sai per caso spiegarmi come fare?
    Sono bloccato a quel punto, prima andava alla grande ma il discorso aggiornamento IOS ha un po' scombussolato il tutto...
    Ti ringrazio

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Long story short: non preoccuparti, non devi fare nulla! A breve pubblicherò un video a riguardo ;)

  • @裕樹門田
    @裕樹門田 2 ปีที่แล้ว

    Hey, Great video! Why did you start a traffic campaign before conversion campaign and should I do it in the same order? Was it to create a list so you could use it for lookalike audience? Would love to know your thoughts!

  • @hawkprodtube
    @hawkprodtube 3 ปีที่แล้ว +1

    Very good but you don't mention the actual ad content, there is copyright issues with audio etc.

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Hey Hawkon, I just published a new video that shows content you can use with that type of campaigns!

  • @larryjoiner3810
    @larryjoiner3810 2 ปีที่แล้ว

    Hi
    Love the video. I would love to sign up for the 2 week promotion. How do I get started?

  • @Legacytech24
    @Legacytech24 4 ปีที่แล้ว +1

    Thanks for that, great content 👌

  • @martialfoucault832
    @martialfoucault832 3 ปีที่แล้ว +1

    Thanks, great explanation

  • @GeekOfAudio
    @GeekOfAudio 3 ปีที่แล้ว

    Great topic, and a helpful video but I got lost around 8:45. I think I may be missing some background knowledge. Can you make any recommendations for info to check out so I understand this part? Also, I'm definitely interested in the giveaway if it's still running!

  • @CristiRenaeVaughan
    @CristiRenaeVaughan 4 ปีที่แล้ว +2

    This is awesome thanks! I'm in for the giveaway

  • @DigitalDiego
    @DigitalDiego 3 ปีที่แล้ว +2

    And if your offer is still available, I would love to target an audience that's interested in stoner music/420 vibes.

  • @sponsponm1
    @sponsponm1 3 ปีที่แล้ว +2

    Are these real followers and not bots need to know because I would like to become a curator for playlist push

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      These are people we served an ad for our playlist(s) on Instagram and became followers.

  • @INDYLegends
    @INDYLegends 3 ปีที่แล้ว

    Great video!! I like it, subscribed and hit the bell!! This was exactly what I was looking for. I manage a few artist and a promotions label etc. I’m getting into playlist heavy. I wanted to have a few genre playlist that are doing well. I need to be able to get my artist instant placements when they start working with me. I plan on doing Reggae, Afro beats, Hip Hop, Emo Rap/Hip hop, Rap, R&B, Dancehall, Pop, instrumentals and calming music. Also I was thinking a Ganja and Sad summer playlist. Let me know what you think.

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      Thank you so much! Yes it’s a great idea. Growing your own playlist is a very valuable asset, so if you can create multiple playlists in different genres, go for it!

  • @MiraSthira
    @MiraSthira 9 หลายเดือนก่อน

    Do you have to have something like hypeddit? Why can't we just put in the spotify playlist link into the ad?

    • @GiovanniBottan
      @GiovanniBottan  9 หลายเดือนก่อน

      We have our own platform smart-noise.com now, but it’s so you can optimize for actual listeners rather than just clicks, and you gather remarketing data!

  • @amirahmadaskari8892
    @amirahmadaskari8892 2 ปีที่แล้ว

    It was so useful,how can I increase the streams of my playlist?

  • @heysimoo
    @heysimoo 3 ปีที่แล้ว +1

    A volte anche gli italiani parlano bene inglese! bravo!!

  • @danlamusic8255
    @danlamusic8255 3 ปีที่แล้ว

    Very helpful 🤝🙌

  • @thegursewakk
    @thegursewakk 2 ปีที่แล้ว

    🌹🌹

  • @dr.mostafaalabyad8002
    @dr.mostafaalabyad8002 2 ปีที่แล้ว

    Hi I'm about to release my first single can we cooperate on marketing for it.. it's in Arabic language

  • @adamdanmusic
    @adamdanmusic 3 ปีที่แล้ว +1

    Would you say it was a fluke you ended up getting that many clicks for that lil peep campaign? That Serbs very abnormal?

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว +1

      Hey Adam, it was definitely lower than average, normally we get 8-10 cents per conversion rather than 4-6 we were getting on this campaign. Still great though 🙂

  • @tomcooper8689
    @tomcooper8689 3 ปีที่แล้ว

    This is a really fantastic video. Great work. Yes please to the giveaway! I've started growing a neo-classical piano instrumental playlist called Perfect Piano Playlist using your method (along with some tips and advice from Andrew Southworth) and it's growing nicely with a very limited budget.

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      That’s awesome Tom! Keep me update on how it goes

    • @tomcooper8689
      @tomcooper8689 3 ปีที่แล้ว

      @@GiovanniBottan It's going OK! I can't seem to get below £0.20 (around €0.22/$0.26) though. Have been A/B-ing, lookalike audiences etc. but that seems to be the limit for this particular campaign right now. Any thoughts or tips hugely appreciated! :-)

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว

      @@tomcooper8689 Have you tried switching creative? A lot of times the problem is in the video/copy rather than whatever you are targeting inside each ad set!

    • @tomcooper8689
      @tomcooper8689 3 ปีที่แล้ว

      Yeah I've tried different text, different fonts, different videos etc.
      I've actually stopped the campaign again now as the cost started creeping back up, but your advice was absolutely invaluable to just get started on something I've put off for years!
      Is the competition still running? I'm sure there are loads of people that would jump at the chance to win!

    • @GiovanniBottan
      @GiovanniBottan  3 ปีที่แล้ว +1

      @@tomcooper8689 It is! I will announce the winner on the next video that between Noiselash and personal life is taking waaay longer than expected haha

  • @fnonose
    @fnonose 4 ปีที่แล้ว

    Really good content Giovanni. I will definitely look more into this. Thank you! I recently created a lofi/chillhop playlist, and would really appreciate if you would want to help out with setting up ad campaigns. Subscribed, and look forward to checking out more if your content!

    • @GiovanniBottan
      @GiovanniBottan  4 ปีที่แล้ว

      Absolutely! Thank you so much!

    • @bramvannoort1324
      @bramvannoort1324 4 ปีที่แล้ว

      Lol i have the same idea! Could u send me the playlist via instagram to @musicbybram

    • @SriBhaktiDas
      @SriBhaktiDas ปีที่แล้ว

      ​@@GiovanniBottan do you have any email address? Thank you so much

  • @ReneFreitag
    @ReneFreitag ปีที่แล้ว

    Why should I promote Playlist? How can you make money out of it?

  • @walking.business
    @walking.business ปีที่แล้ว

    This video wasn’t helpful at all you just talked the whole time went to your ads and basically did nothing to help us set up our own

    • @GiovanniBottan
      @GiovanniBottan  ปีที่แล้ว

      There’s another video on my channel that goes a bit more in depth, feel free to check that