Meagan Fisher, "Users Are People Too"

Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Don’t worry, this won’t be a stern sermon about user personas or focus groups - Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers.
“Perhaps all interaction is about wanting and getting.” -David Mitchell
Drawing on her experience as Creative Director at SproutVideo, Meagan will share techniques that you can bring to your work to honor the humanity of users through happiness-driven design and content.
Meagan's talk was given at WebVisions Portland (www.webvisionse...) on Fri., May 20, 2016.
. . . . . . . . . . . . . . . . . . . .
Meagan Fisher is an owl-obsessed designer who spends a lot of time thinking about how we work: with each other, with our users, and with the evolving web.