You're Investing In Whisky ALL Wrong: The 2023 Whisky Market Crash (Ep. 3)
ฝัง
- เผยแพร่เมื่อ 12 ส.ค. 2024
- So the whisky market in 2023 is a car crash - or is it? In this video, we are focusing again on the bottles that have had the biggest hit - and looking at why the market for whisky in 2023 has fallen.
0:00 Introduction
0:46 What Is Game Theory?
1:22 Game Theory In Whisky Investment
2:25 Zero Sum Gains In The Whisky Market
4:31 No-one Cares About Quality
4:57 Market Bubbles & Macallan Folios
5:38 Value Addition & The Effect On Pricing
6:58 The Speculative Bubble
7:47 Market Confidence
8:36 External Factors
9:22 Impact on Genuine Buyers
9:59 Why Distilleries Undervalue Their Own Products
10:46 NAS Buying Habits
10:58 Conclusion
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It is Zero Sum Game lol not Gain
Point No.3.............simple. Another great video. Look forward to them dropping. People have moved away from the intrinsic qualities of whisky.......smell and taste.
TWB selling Springbank 10 and 15 for 180 and 240 😮 I rest my case.
IMHO, the best whisky to invest are the current popular and relatively affordable bottles based from its taste and quality, with normal age statement 12-18, ie. they are more likely to be opened. Even better with annual release stated, these will become very rare in future. Of course, the time horizon is longer and is for genuine enthusiasts only, and won't work for flippers/speculators
Thanks Mark for another great video, as a whisky investor/ collector you’ve changed my perspective for the good on the outlook I keep buying weekly but definitely changes the way I buy like you always mention age statement is definitely more of my focus now,Could you do a video on Balvenie? Like 21 red rose etc some great buys right now would love yo hear your thoughts.
I've just been buying underpriced age statement whisky I.e. Ardbeg 19 for $250-270 AUD at auctions and holding that
very accurate ,, my sister tells me --- only invest in what you can afford to lose ;;; -- i still don't learn ;; ha ha .
I can agree with the zero sum game theory and I think I have an answer as to why bottles of little value are treated this way. I believe that a factor in the market is debt. Rather than buying debt for pennies on the dollar they are swapping bottles back and forth. Or it could be even more sinister in nature, a way of "cleaning" money.
Thanks for the video. Great insight as usual.
Would love to hear your thoughts on the roll investors play when it comes to holding onto bottles and releasing them long term rather than just flipping bottles. I think there is value in that, because without people supporting distilleries by buying their product they wouldnt nessesary produce as much and they certainly cant afford to hold onto bottle stock indefinitely to release 15 to 50 years down the line. Being able to preserve history and sharing that with younger and newer generations.
I find it funny how whisky drinkers are anti investors, but its precisely because of people holding onto bottles that these older bottlings still exist and become available decades later. Long term investors are the worlds whisky reliquaries.
Great video!
Glad you enjoyed it
Its pretty simple in my opinion.
Interest rates have gone up, and a decent amount of institutional money has left the market as a result.
Cost of living has resulted in less independent low level market activity.
Nett result prices level off / fall.
It will be interesting to see whether the downturn will have any effect on the number of online whisky auction companies, or whether there will be consolidation in that market?
Hi Mark, can you please make a video about the Bowmore Timeless Series?
The Laphroaig 17 year old Francis Mallmann showed up on auction last month. You could only get this bottle if you entered the ballot held by the distillery. It was priced at just over £500. The bottle on auction sold for just over £1,500. Apparently, only a few retail outlets will be selling the bottle this month. At what price will they be selling for? Was this bottle put on auction by the distillery to bump up the price?
10:45 if a no age statement modern whisky, regardless the price, simply tastes good .. then can you call it crap?
The best investment in whiskey is drinking them
Are we still buying Glenfarclas?
One of the Best Buy’s atm as you can see while most hype whisky fell in price Glenfarclas hasn’t dropped a penny
Not me. They all taste far younger than the age statements suggests and that tells me those casks are pretty used up.
Zero Sum Game.
I raelly should have got that straight eh 😂