I wish Microsoft looked back at the xbox 360 and built their strategy around the good aspects of the xbox 360, of which in return we gamers get to relive a new era of strong communities, great games, and just new memories to be happy about.
We had Halo 3, Halo 3: ODST, Halo Reach, Gears of War, Gears of War 2, Gears of War 3, Forza 2, Forza 3, Forza 4, Forza Horizon and Forza Horizon 2 and many third party exclusives all in the Xbox 360, tbh this clean competition from Phil Spencer is just lame
@@ArthropodSpideyI’d argue even if they did have a more diverse catalogue they’d be in the same boat. If you could mismanage one of your biggest bread and butter franchises (halo) god knows what you’d do to other franchises and studios.
Oh, I don't know first Sony making a joke of Xbox when the X1 drm was announced tho that was changed kinect dropped xbox hasn't recovered. As for console sales the X1 sold better than the series X. So what is going to save Xbox more power, activison blizzard, game pass? For all Xbox Microsoft talk the bottom line is results consumers or even corporate investments. As of now xbox 360 they peaked.
It isn’t that hard really, it’s been well over a decade since the brand has been good. They’ve had plenty of time to fuck up. Those good old days of Xbox 360 is ancient history and it’s sad to hold onto that as a reason to continue supporting the brand. It will never ever happen again. The awesome XBL community and interface and couch coop isn’t coming back.
It's the avatars and the catchy jingle/music that made me feel that Xbox was truly special when I finally got one in 2008!! Even though people would complain about the avatars, looking goofy and stuff, I felt like the entire package was more premium and better than anything else you could get !!! But it's a little bit of everything ranging from the quality of the materials used to make the console, to the way it looked and the amazing games that were on the device at the time? I'll never forget my first dive into Mass Effect when that game came out!?! Absolutely never forget oblivion!!!!! it is the reason I mostly play RPG games today otherwise I might not even have the Witcher three as my favorite game and have every version of it across every console I have? The Xbox version of the Witcher three was also the best console version and that is still true now because I'm playing the PS five version and it's still got a bunch of glitches and bullshit in it???!
I just have no idea what Xbox even is anymore. Recently some of Xbox's founding members were interviewed and they lamented that Xbox has effectively been watered down into a nebulous "Microsoft Gaming." I have no clue where the games division is headed if even well-respected studios that ship acclaimed games aren't safe within the company. They have all the money in the world and they've just salted the earth for so many fans (and more importantly, studios). They've committed PR suicide and no doubt just exacerbated the long-running issue of multiplatform games skipping the Xbox because literally what is the point when it has the smallest install-base and porting costs are bound to be wasted? I hate it here. I feel like I'm shackled to this miserable platform because I've invested so much over well-over a decade and built my digital library here. It's not a bad platform, but it is increasingly irrelevant. How long before it's completely nonviable? All this money spent on acquisitions for this? Just to shutter them? Are they going to kill Machine Games when Indiana Jones fails to set the world on fire? Ninja Theory after Hellblade 2? What chance do studios like Double Fine have? Why work for or partner with Microsoft? Why buy an Xbox? Why continue owning one? Nothing makes sense anymore.
One of the biggest reasons Xbox was huge back in the day was because of Xbox Live. Xbox Live felt like THE place to play games and meet people to play games with. It was like one of the biggest meeting places online, it was like a huge social media service before social media was huge. COD felt like it was the biggest thing ever in 2010 and the place to play it on was Xbox 360. Xbox Live was such a legendary name in gaming but then Microsoft renamed Xbox Live to "Xbox Network" a couple of years ago which just sounds corporate and boring.
@@TreesOnTheMoon I miss the whole "Summer of Arcade" vibes that were present in the 360 days, really made the 360 feel like the ultimate console for everyone
@@SocksFCGameArchives They also use black and white colours as well and sometimes use green in their promotional material. Its bland af, the og Xbox had way more colour than this gen. and the single dark green colour in the xbox one generation just felt bland and corporate. It felt generic and it felt like they chose that colour because "xbox is green, so thats the colour we should use". Theres no creativity.
It’s crazy how much Xbox dropped the ball. All they had to do was continue the Xbox 360 strategy. Getting rid of XBLA and trial games… Forcing Kinect/Motion Control at the totally wrong audience… Wanting to get rid of preowned games… Focusing on TV through your Xbox, especially as traditional broadcast TV was losing out streaming platforms…
The 360 was the Xbox's peak. And even with a great headstart, the PS3 overtook them in Sales. Then moving forward as computers being more versatile and more powerful GPUs came to market, with budget to flagship options being available PC is dominating. Then mobile devices entered and PCs trying to fit in that space with handhelds. I think I see why Xbox is trying to go the handheld route now with the massive success on the switch.
i never seen someone so accurately hone in on how all xbox’s core pillars got cut from under them. i didn’t realize how all these online games carried the 360 & the disparity that changed at the end of that generation.
@@alexrivera633 yeah PC gaming is just better. Now it's gonna be the standard or already is the standard Console won't die entirely it just gonna be hybrid like the switch. And steam deck So game could be on pc , tv Right now we still need consoles but in the future we gonna move on to these
Sega didn’t have the money Microsoft has. Xbox has never really been profitable but Microsoft can afford to keep trying as long as they believe it will eventually turn a significant profit. They have come damn close to giving up though.
Mistakes that cost Xbox heavily 1. Success of Kinect 2. Focusing on casual games in the late 360 era 3. Botched Xbox One launch 4. Lack of exclusive games 5. Milking the classic franchises 6. Losing the most important 8th generation to Sony, where people made their digital library 7. Not having a clear vision for the future and the 1st party studios 8. Launching games day 1 on PC 9. Game Pass
I think when Xbox first announced that they don't care about console sales numbers anymore - that was when it became clear that they are on their way out. How can a company sell a product, but then also claim they don't care if people buy it? It makes no sense. When Spencer then also started complaining about exclusives, and how they were bad for gamers, and how they should be able to play everthing on every device - well, that should have put up some massive red flags for everyone.
They lost the console war but I think in the end that was a blessing. The chip shortage proved that building your strategy around a hardware box has certain disadvantages. The costs of new consoles isn't coming down and that is largely because of chip production capacity. Consoles are loss leaders. They lose money in the box so that they can make it up later on games. That business model works as long as 1) you can get consoles into the hands of everyone who wants them for a reasonable price and 2) your customers spend money on games. The chip shortages have effected 1 while free to play has eroded 2. You know how players are always railing about monetization? Basically the number of people in the console market hasn't really grown in over a decade. It's the same people buying the same boxes and playing the same few franchises. How do you grow if you can't bring in new people? You squeeze the lemon a little harder, a few dollars more from skins or battle passes or whatever. Obviously that strategy is reaching its limits.
@@StephenYuan Xbox has eroded money spending on games themselves actively with Gamepass. They destroyed their own business model. In exchange for a new one that remains elusive to this day, and may very well never materialize.
Yep the moment the Kinect came out with the change of the 360 boot animation and entire design language (going flatter like Windows 8) is exactly where you can pinpoint the start of the downfall. At least imo. Just the start
Biggest mistake was launching before the ps4 sony was planning to do the same stuff Microsoft did that everybody hated but backtracked after seeing the backlash Microsoft got
Whoever thought, "always online" was a good idea at any point in time, is an idiot. There is not even a need to spend a lot of money or time on market research. Go to any GameStop an ask 10 people...
I had a 360 back then and loved playing it. I built a small digital library along with the physical games that I had. I bought a series x last year and when I logged into my profile on it; I saw those digital 360 games show up. I was stoked. Sadly that’s the main reason I keep it today. Nostalgia. I mainly play ps, pc, or switch. I do miss the old days though.
Excellent video mr Rash! Oh the gud ol days of H3, Reach, Blops and Gears 3. I actually used that Netflix Avatar feature once with a friend to watch Aliens.
You forgot to mention that Microsoft just shut down for studios, and they say more studios will be shut down, so yeah, Microsoft has lost trust from the customers
Even sports games like NBA Live, NBA2K and Madden and Fight Night had great social communities on the 360 that made the platform so special and a must in households.
Greed kills everything. I understand that sony is extremely Greedy too but I do believe that they put creativity and experience first and foremost. They will NOT put out anything that is less than great. Xbox on the other hand focuses on quantity for gamepass. Xbox buying up studios just to shut them down feels like the final nail in its journey.
So melodramatic lol also what "quality games" has Sony put out all I see is rinse and repeat third person action adventure games with stealth elements that are more cutscene than gameplay
@@ELIZABETHMARLONE2005 Is this a damn JOKE??? God of war more cut scenes than gameplay? Have you even played the game? Uncharted, the action adventure game? with tons of action, shooting climbing, puzzles and more? You have to be trolling.
PS3 was still poppin for CoD back in the day too. I even had a little group of guys I played BO1 with on the PS3 back then. Also with no discord we were using in game chat.
It´s curious that in Europe the PS3 was more popular. Back then I could only play Halo with my friends with Split screen at my house, all my friends played CoD on their Playstations and I was the odd one out. Xbox users were far and between, and it just wasn´t worth it to get Live to play online as a kid, and whenever I did, most people I matched in in Halo were American, with a casual Brit from time to time.
I was always PlayStation all the way but I’m not gonna lie when 360 came out I was jealous of it and anytime I asked a friend what system they had the majority said Xbox 360 and others had both ps3 and Xbox 360
Xbox 360 was the last straw for me and xbox because of how terrible it was. Did you forget the 56% failure rate on those? To this day i have not purchased another xbox console cuz they are junk.
@@casualcadaver I've got a series S and X, and 0 hardware issues. You can complain about the exclusives but the hardware is great. The 360 had engineering flaws.
Great video. They absolutely did squander their lead and it started with the Kinect focus on the 360. The other factor that I felt was huge was Microsoft didn’t invest in their own first party studios, until the end of the One generation. During the 360 era, they had such a lead and with halo, gears and cod on 360, they felt like the core fanbase was satisfied, they could focus on the Kinect. Meanwhile Sony had an army of first party studios that quietly kept pumping out games. Yes, they went with the “Move” but they still were releasing new franchises for their core. As interesting as it was to see Xbox lose the lead, it’s also equally fascinating to watch how Sony put as much effort into the ps3 as they did. While you’re 100 percent correct in that there was nothing as big as Halo 3 on the ps3, the multiplayer I ended up playing the most that gen, all the way up until they closed the servers was the last of us factions. Go figure. To me the 360 was one of the greatest consoles of all time. But when Microsoft fumbled out the gate with the Xbox one, they literally lacked the first party studios to help them claw back into the fight, like Sony did with the ps3. At one point they only had 5, with Rare being the only one not tied to a franchise.
All of this is true and very well-observed. I’ve been a PlayStation gamer my whole life but I also got the original Xbox as a kid to play Halo 2 and Fable and got the Xbox 360 a few months after launch when I was 12. Online play was incredible on the first two Xbox consoles but Xbox also had some really compelling exclusives. I’ve already mentioned Fable and Halo, but I also really enjoyed Blinx, Gears, Kameo, Perfect Dark Zero, Lost Odyssey, Castle Crashers, Ninja Gaiden II, Ninety Nine Nights, Project Gotham Racing, Dance Central, Viva Piñata, and so many others. I understand game development has gotten more expensive, but from around 2009 onward Sony made it really clear that they were just way more invested in making great franchises and they basically never took their foot off the gas until this generation
Microsoft got contempt with where they were at and didn’t think the PS3 would pick its feet back up. As a result, Sony took back the seat of the throne.
Its almost like keeping your best titles close at hand and being a little competitive spirited rather than sharing absolutely everything and trying to buy up everything makes you try harder and keep loyalty. Man.
I love watching how Xbox destroyed itself videos. Some of my favorite content on TH-cam. Xbots still crying about the good ol 360 days lol. It’s been over for the past 10 plus years. Smh
I completely agree, during the 7th gen Each company brought its flavor to the industry, Sony had the Japanese market on lock, along with their 1st party titles, and IPs like Yakuza were completely locked to the Sony ecosystem while Nintendo has been doing the same thing with fun games simple enough for kids and ~~Disney~~ Nintendo adults to play consistently. The Xbox was where everyone jumped into a party for some horde, firefight, or zombies. Then after the warm up you crushed a few noobs on CoD. Lets not forget, Xbox also had a lock on WRPGs outside of PC. Bethesda games ran like trash on PS3 and the Fable games are mostly well loved. Xbox's biggest issue today is they can't retain talent. You let Pete Heines or Shinji Makami leave right after aquiring them, whats the point of the purchase. Bungie has been a terrible play for Sony since their acquisition but at least Sony had the foresight to pay for rentention. Now with the layoffs, you let Tango go from your team but keep the failure that is 343i? What is The Initiative doing, why let them stay over tango? Don't even get me started on how The Coalition ruined my beloved Gears of War franchise. How does the team that gave me fucking Kate get to stay but you let Tango off. Xbox is going to have its Sega this generation and it makes me sad. Sony is already as arrogant as they were in the ps3 days and with no real competition it'll only get worse for console gamers.
2/2 And ANY drop in rate of expected growth is considered failure based on seemingly false or skewed internal expectations. Not to mention that IPs arent given the respect the deserve because they are viewed as just BRANDS. Thus, the implosion ensues.
You are the first TH-camr who acknowledges that the 360 was only hype in America. In Germany I didn’t know a single person with a 360, but like 10 with a ps3. In Europe everyone played cod on PlayStation
Microsoft mismanaged their IPs until they were seen as jokes, that's the biggest problem. Xbox live is nothing without the games to play on that same service.
Xbox died when the Kinect was revealed. Most ppl will say Xbox one but I remember when Kinect was unveiled and Peter Moore left they stopped making/acquiring a lot of exclusives and started relying on gears, halo, forza. People didn’t notice cause they were pretty contempt with 3rd party games and cod/bf. PS3 was ass the first 3 years. Once 2009 hit tho there was must have exclusives every other month and I was pretty jealous being an Xbox owner. Wii and 360 had incredible starts but couldn’t keep the momentum.
Luckily theres still small communities fighting to keep some of these old games alive! Even modsers are going and restoring the original halos multiplayers! Heres some old games for people to want to try out again and go from there: happy wars, blur, split second, titanfall 1 and 2, crysis, lost planet series, the multiplayer in dead space, alien vs predator, assassins creed black flag and the other original multiplayers, evolve etc. Just because its old, doesn't mean its truly dead! Look up discords, youtube videos, etc. To still see if your old games are still alive in 2024! It might suprise ya
As Xbox grew, the tentacles of Microsoft wrapped around it. They got greedy and chased fads, treated their studios like crap, lost complete touch with their core audience and became this modern, corporate, soulless platform. When they made great games and sold lots of consoles they had a good thing going. Then they wanted more, and they lost almost everything. Now they can barely get enough people to buy their mediocre games, and they're not even pushing sales anyways, only Gamespass. They've lost their minds.
They could still be great in the online space, but they've just let it waste away. You have things like the community feed and clubs, but they do nothing with them(even removing features). They've made the PC and Mobile apps bare bones and useless. They could literally have the gaming focused social media platform and they've just chosen to do nothing or make it worse over time.
Great video man. Possibly your best yet. Xbox somehow managed to survive the red ring of death fiasco because the console still offered experiences that couldn’t be had else where. The product was that good that people kept buying them despite the horrible quality control. That’s incredible. And then, Microsoft just kept making the wrong decision after wrong decision. Sad.
hey great video, I agree with most of what you said. the future of xbox def looks a bit grim, really hoping they get it together for 2025 and beyond. It's still pretty wild to me how few "next gen" games we've received from both xbox and playstation.
When Microsoft pushed for DRM and sharing only applied to 10 people. Sony used Xbox's fuck up to win the console generation with PS4. I stick with multiple consoles but not Xbox. Since the 360 ended I never bought another Xbox.
I want to see the Xbox brand thrive again, but I am not seeing that under the leadership of Phil Spencer. Maybe, not releasing First Party games day 1 on PC and also not launching some games on PlayStation will help them out.
The current Microsoft leadership doesn't care much for the Xbox brand, I'm afraid. They just want a quick return on their 70 bn $ investment... which means with almost 100% certainty that pretty much all those games will have to go to PS as well. Xbox groomed their own customers to not buy games anymore, because they'll be on Gamepass at some point, really destroying their own bottomline in the process. Satya Nadella certainly doesn't care about Xbox or Gamepass, but he cares about getting something back from Xbox for those 70 bn $ for all his investors. I really believe Xbox sealed their own fate with Gamepass (which was never a truly sustainable idea), and secondly the massive loan they took from Microsoft for all those acquisitions - now they are at the mercy of Microsoft. Spencers run of spending MS money without having to deliver results is coming to an end.
@@bretttheillustrator Ofcourse it is, you know how many people don't feel the need to buy an xbox because they have a pc already and it offers them more high end graphics. This cannibalizes xbox console sales tremendously. Xbox should release games on pc 2 years after they release on the console, if they want the damn thing to pick up sales.
I had both 360 and PS3 during their prime and grew to favor the PlayStation but the 360 did have more features on Xbox Live that I wish the PS3 had but online playing felt exactly the same to me.
I think dropping those were part of a deal worked out when they were in court before trying to get the merger pushed. Of course they had to wait some time for things to happen but I think it's time to pay the piper
When online blew up, that’s when things slowly started going down. Less attention for single player “the roots of gaming” and creative greed for things “mostly online mp”. I sort of despise online MP for the overall negative effect on gaming as a whole.
Yep - they've lost their way, lost most gamers, and they're not delivering the essential huge hitters. Now that they have Activision, the money people seem to have seen an on-ramp to selling 10 million plus copies of games on the PS5. Nothing from Xbox Studios seems to have sold anything approaching 10 million, or even 5 million since the 360 era, and they're not going to sell that many on console anytime soon - they've already fumbled, and don't have the vision to build anything unique in the console hardware space, that will bring gamers flocking. They could innovate with online play - there are things that could be done better, but it's not in Xbox to do that. They seem too preoccupied with trying to kill off physical games, and push their customers to the cloud. So - they're losing gamers. We don't trust them, and have voted with wallets.
I heard someone suggest they lean into PC since Xboxes run off windows anyway. Just committ wholesale and make the next Xbox double as a PC. (So now Xbox got Steam going on it)
What killed Xbox was micronanaging first party studios to making stupid games for the kinnect then closing them orime example lionhead studios which had actual concept for fable 5 then was told ro make a free to play fable game for online. Phil and Xbox actually lost focus on making Quality first party titles and started closing studios then final nail was game pass which isnt sustainable. They started to build a solid collection of studios that can produce good games only to repeat what they did in the xbox one era micromanage then close the studio example tango games which oroduced some really good titles. Problem MS has is doesnt know how to run a video game division or direction it wants to go they need to let the studios time to produce good games and get rid of game pass go back to being a excuslives console maker if they dont Xbox will be a third part developer in 5 years.
Mann nothing goin to beat halo midnight release bit just imagine if gta 6 came out during that time when everything wasn’t download and Play mann it prolly would’ve been a different ball game entirely
I would rather game online on pc and ps3 for free back then than blow money on the pay to play online scam microsoft created, its a shame how Playstation and nintendo fell to greed now hopefully pc never falls to it. Never begged my folks to get an xbox for halo since 1 and 2 came out for pc and was glad we never did when we heard of xbox live but xbox solidified my decision of staying away from them when they decided to yank halo from us pc players with halo 3 onward.
@@The_One_Eyed_RougePS3 online was extremely unreliable and unsafe to use that's why Xbox charges to pay online they put extra security into it so you don't get all your stuff leaked
@@ELIZABETHMARLONE2005 if you're talking about PSN then yeah you can blame Sony for that. however Microsoft still has security issues with Xbox despite them being the ones charging for online first. You do realize Xbox series party chat reveals your ip? And can be picked by an hacker to ddos your router? There have also been many exploits using Minecraft bedrock and GTA V online to falsely ban Xbox players. So charging for a subscription to play games online doesn't guarantee your security for your account. It's just BS corporate speak to make you believe that.
What’s worse is that the bought up hella studios just to dissolve them when they don’t make a bombastic live service . Mind you they don’t specialize in that kinda game lol Edit: I see you mention this at the end haha tuff 😂
Xbox 360 back in it's day, was THE console to have. The games? Awesome. The social structure? Incredible. The fun? Immeasurable. They had it all. How could they mess up that bad? Honestly when I play my xbox today, it feels soulless. Like a shadow of it's former self. Something that used to be so great, reduced to this. I used to have like 20+ friends online all the time. How many do I have today? Like 3. The part where they messed up is that they stopped making good games with unique creativity. Now they have gamepass. And while it's technically a good deal, it incentivises them to be lazy af. Because why bother making new games when gamers have "hundreds of titles to choose from"? And the money keeps flowing in. And that's the problem. They've built a cash cow that allows them to continue riding off the success of 10+ year old games. Meanwhile you still have Activision making obvious cash grab call of duty games 😒 Cod used to be fun/cool. Now it's just cringey af. A new cod every year is the equivalent of selling your body for money. It's gross. I'm 1,000% ready for that franchise to just croak and die. Make something that's actually NEW and not a straight up copy and paste.
It's sad to see the current state of Xbox, but despite what the majority thinks or recommends, as a PC gamer that primarily plays on PC, I still went and bought the Series X last Christmas. So far I haven't regretted a single thing. I know people love to pull out the "exclusives card" all the time, but I couldn't really care the least since there's already around 20 games I've got on my playlist on that machine. Could I play those on a PC as well? Of course I could. But I really wanted a couch and TV machine and did not want to buy another PC for that. I wanted a hassle-free experience that just start up with a controller and no need to use a keyboard and mouse. I'm not in the core audience when it comes to Sony's exclusives. I know they're hits and have great success, but I'm just not one that's interested in Spiderman, Uncharted, The Last of Us, God of War or pretty much any game they're currently putting out. What kind of games am I into then? Shooters, recently Fallout games (Fallout 3 and New Vegas don't work on PS5 and Xbox has better backwards compatibility), older titles like for example I'm planning on playing the Mass Effect games, the Metro games, the Gears of War games, the Halo games and I've absolutely loved Forza Horizon 5. I wouldn't play that game on a PC... I just don't like plugging in a controller to the PC since I *HATE* swapping back and forth to my mouse and keyboard all the time (for example if I get a Steam message or something). It's just a disorienting experience for me. I also bought Age of Empires 2 and 4 on the Series X. I have them on my PC already, but I wanted to see how they work on a controller and I was pleasantly surprised. You can't be as compatitive that way of course but the controls work quite well if you ask me and playing AOE on a couch in a lying position wasn't something I'd think I'd ever get to see. Brilliant. And you couldn't do that on the PC version (it doesn't support controller unlike the Xbox version) so hooking up the PC to the TV wouldn't even cut it. Psychonauts 2 has also been nice so far. And I'm planning on playing Alan Wake Remastered and Control at some point. I know a ton of the games I mentioned are older titles but so am I. I haven't really played a ton of singleplayer games in the last decade since I've mostly played online competitive games on my PC so now there's literally hundreds of interesting singleplayer games out there that are multiplatform. So the "xbox has no games" argument is just thrown out of the window. What I lack is time to play lol. There's no shortage of games that interest me on that platform.
As to why I went with Xbox Series X instead of the PS5 even tho' I wouldn't have needed to buy any of the exclusives that didn't interest me... I prefer the Xbox controller stick placement. Sticks that are side by side just cramp up my fingers just like when I'm using a smartphone. I also liked the idea that with some games that I buy I also get a copy on the PC platform. I mean sure, the Windows Xbox app isn't as prestigeous as Steam, but it's still a "two-for-one" sort of deal that I'll totally go for. I also love playing older games. I'd have no problem in completing the BioShock or Half-Life games even to this day. And I've played Amnesia and Outlast probably 4 times each. I'm not exactly a graphics junkie so blocky heads and stuff like that doesnt' concern me at all. I mean every now and then I do like to play "prettier" newer games but Forza Horizon 5 has me covered on that front and some of the previous gen stuff looks nice as well. Games from 2015 etc. I mean some people still play League of Legends and that game came out in 2009 and looks extremely basic in terms of graphics... And some people play Minecraft and enjoy that. If you like the "feeling" of a game, then that'll do. I also love that Xbox has a cheaper online plan if you ever decide to pick it up. At least where I'm from, that's the case. Certain stuff like cloudsaves aren't paywalled either unlike with Sony. They also upgrade some older titles for free with FPS Boost and Xbox OneX enhancements so games like Fallout 3 look and feel way prettier. There's a plethora of things still going for Xbox. Exclusives aren't one of those factors tho'. But the whole "if you have a PC, it makes zero sense" thing is just ridiculous. Perhaps that applies to some people but for me, the Series X was a perfect companion for a primarily PC gamer and a good reason to hop on the couch in the living room from time to time instead of sitting at a desk in another room.
I’d argue pretty much all of Xbox main IPs are dead. They’ve basically killed them. Good luck selling another Gears of War, or Forza 9. I don’t even think they can pull Halo back. It’s obvious that ship has sailed.
Xbox had games. Back in the day we used to joke that Xbox didn't have any games. But in truth, and in hindsight the original Xbox had more exclusives than PS4 and 5 has combined. (Our standards of what is considered a good library has just lowered over the years it seems). Some of them were cross platform between Xbox and PC and others got ported to PC a year or two later. So in that regard they weren't "exclusives" in the same manner as Sony or Nintendo's consoles. But even then games that are considered PS2 exclusives like Metal Gear Solid 2 and Onimusha also found their way to Xbox and mgs2 even PC. The Xbox definatley didn't have as many exclsuives or even 3rd party support as PS2 though. But as you mention it had its own strengt, online play and proper internet support. But also its more powerfull hardware which made PC games that would simply not run on the PS2 accessible on console (Xbox). The Xbox 360 for a while had a decent lineup of exclsuives. Actually better than PS3's first years. And better 3rd party support. Me a PS2 fan actually switched to Xbox 360 during the 7th gen because it had the best running versions of 3rd party games and had more interesting exclusives (for the first years at least). Then during the 8th gen both Playstation and Xbox fell flat for me and I started focusing on retro consoles and stick to PC for modern games. Granted Xbox really sh*t their pants during that gen. As a PC gamer following from the sideline I have to give Sony/Playstation the win these last two gens for at least trying, and having some good games on offer for their system. Despite both system being lackluster compared to older gens.
Well made video arrash though you missed a huge xbox blunder. Me and several I've met wanted to leave xbox but didnt want to leave our libraries behind partially or our friends. We ended up getting the bones to switch to pc since we still get our first oarty titles and all xbox titles on the better platform.xbox's attempt to broaden horizens literally gave many consumers the means to just leave the ecosystem since we can still interact with it without ever needing to own an xbox in the future. Yeah building my first pc was costly. Upgrades havnt been too expensive unless you want top of the line parts. I game mostly in 1080p so ive been running fine with a pc that was buikt slightly stronger than a series x about 4 years ago. Only upgrade i may need to do in the next year is a gpu upgrade. Thats it.
It's kind of sad that the Witcher three sold more on PlayStation than it did on Xbox one when the Xbox one version is superior in every way! Even to this day as I am playing the PS five version right now, my Xbox one X version is still the best, while the PlayStation5 version still has a lot of bugs and glitches... It's just sad... also the counter mechanic works fluid and smooth on Xbox and on PlayStation sometimes you cannot get it to work work!?!?!?!?!?!?!?! Bullshit
Considering the own every giant AAA company they should stagger all the releases for their games like COD and Bethesda games for the PS5 and PC but a couple months. Also not release exclusives on PS5.
Phil hasn't run xbox for a few years now. Satya does. Satya hates console gaming, exclusives, and physical media. Xbox won't die but it has been damaged in significant ways that it will never fully recover from.
@@ELIZABETHMARLONE2005 not that im aware off point is DIGITAL GAMES Disapear/gett Delisted REDFALL as an exsample it will stop working when they take it off digitally I don't own that game but see not even a OFFLINE MODE I don't think i have Disk Rot yet maybe Some OLDER WARNER BROS DVDS PRINTS MAYBE not sure
@@ELIZABETHMARLONE2005 Ok, serious question: Why do people like you STILL believe in the MYTH of disc rot?. This "incident" happened to ONE SPECIFIC line of music CDs back in the 90's and has been a non issue since then. Take care of your physical media and it will outlive you. Please do a bit more research before spreading misinformation...
Xbox 360 was truly innovative for its time. I'm glad i picked one up instead of a PS3 when it came out. But these days i wouldnt touch a console Playstation or Xbox as PC is my main system now. But if you are going to pick up a console in 2024 and beyond just get PS5. Even though i got PC im still gonna get a PS5 pro but thats only because i wanna play GTA 6 on launch
Individuals like arrogant Don Mattrick were given a leadership role for Xbox,while he knew nothing about gamers or gaming. Phil has been trying to relight that spark since then, with MS board of directors leading decisions. Rare, is an impressive studio who have not received the praise they truly deserve. Co-op play is why I choose Xbox as my platform of choice. Single only experiences, to me, makes inline connectivity worthless, which is why I rarely use my PlayStation.
Xbox 360 was just so friggin amazing!!!!! If only they could've stayed on that high wave.... In my opinion, even today, there are numerous things that I like better about console gaming on Xbox then I do say on my PS4 or PS five ... I also really love the Xbox one S/X controller!!! it is my favorite controller of all time, and it is comfortable to use for any game.... I just wish they are marketing strategy was not cannibalizing the brand and the hardware, especially..
The entertainment media industry writ large has made the same miscalculations, and certainly Microsoft is a useful precedent. The upward trajectiry rates of any successful IP cannot be maintained . As in, the rate of growth vs a previous game in this case. 1/2
Xbox was too reliant on online games and Halo. It doesn’t really surprise me that they fell off. The 360 really just took off because of the other consoles that generation were fumbling/too busy doing their own thing. Fortunately for Sony they’ve had long standing relationships with other developers/their own in house talented developers. It’s not like Xbox didn’t try to do the same, they did but it’s just hard to make games lol. Being so reliant on online is difficult, especially because the best generation was much more heavy on single player experiences, and Sony caught up with them with online play
Timing on this one was something... Thanks Phil
The only reason why Xbox is not another Sega is because Microsoft is a 3 trillion dollar company
Your a gen z kid not a boomer, Kid learn what these terms mean.
@@chickenwings6172 I’m technically a millennial but more fun to be a boomer!
@Arrrash And honestly the word has lost all meaning since dumb kids constantly regurgitate that and Karen online.
Man. Nothing will ever beat those midnight releases of Halo from back In the day.
Do anything to connect with others that were first in line with me for every Halo from CE thru 5.
So msny memories
SO0O True....🥺
I remember being a kid going to get Halo 2’s deluxe edition and getting that fkn helmet bro. People were just in awe as my brother and I walked out.
I wish Microsoft looked back at the xbox 360 and built their strategy around the good aspects of the xbox 360, of which in return we gamers get to relive a new era of strong communities, great games, and just new memories to be happy about.
It seems so easy to do they must know something we don’t lol
Xbox 360 wasn’t successful for them hardware wise
Makes too much sense they’ll never do it, but good idea
We had Halo 3, Halo 3: ODST, Halo Reach, Gears of War, Gears of War 2, Gears of War 3, Forza 2, Forza 3, Forza 4, Forza Horizon and Forza Horizon 2 and many third party exclusives all in the Xbox 360, tbh this clean competition from Phil Spencer is just lame
Did you notice how you said the 3 same games over and over again? That’s the problem
@@ArthropodSpideyI’d argue even if they did have a more diverse catalogue they’d be in the same boat. If you could mismanage one of your biggest bread and butter franchises (halo) god knows what you’d do to other franchises and studios.
@ArthropodSpidey I’d rather have three phenomenal Halo games than be stuck with one flawed experience and I actually like Infinite
@@yak4299 that’s good to hear but it’s still lacking in core content which is insane
@@annonjames2438I honestly thought he was joking by mentioning the same 3 games. Guess it went right over his head
I miss the xbox360 days 😢 How can Xbox fumble the ball so much since then?
we all do :(. peak time to be a gamer
Fumbled how? Do you understand the inner workings or are you all just being emotional??
Oh, I don't know first Sony making a joke of Xbox when the X1 drm was announced tho that was changed kinect dropped xbox hasn't recovered. As for console sales the X1 sold better than the series X. So what is going to save Xbox more power, activison blizzard, game pass? For all Xbox Microsoft talk the bottom line is results consumers or even corporate investments. As of now xbox 360 they peaked.
It isn’t that hard really, it’s been well over a decade since the brand has been good. They’ve had plenty of time to fuck up. Those good old days of Xbox 360 is ancient history and it’s sad to hold onto that as a reason to continue supporting the brand. It will never ever happen again. The awesome XBL community and interface and couch coop isn’t coming back.
Greed, such a middle finger to the community. Still such an awful move for what they plan to do with the Xbox one.
Whenever the Xbox Avatars when away i knew it was over. The heart and soul was gone.
It's the avatars and the catchy jingle/music that made me feel that Xbox was truly special when I finally got one in 2008!!
Even though people would complain about the avatars, looking goofy and stuff, I felt like the entire package was more premium and better than anything else you could get !!!
But it's a little bit of everything ranging from the quality of the materials used to make the console, to the way it looked and the amazing games that were on the device at the time? I'll never forget my first dive into Mass Effect when that game came out!?! Absolutely never forget oblivion!!!!! it is the reason I mostly play RPG games today otherwise I might not even have the Witcher three as my favorite game and have every version of it across every console I have?
The Xbox version of the Witcher three was also the best console version and that is still true now because I'm playing the PS five version and it's still got a bunch of glitches and bullshit in it???!
I just have no idea what Xbox even is anymore. Recently some of Xbox's founding members were interviewed and they lamented that Xbox has effectively been watered down into a nebulous "Microsoft Gaming." I have no clue where the games division is headed if even well-respected studios that ship acclaimed games aren't safe within the company. They have all the money in the world and they've just salted the earth for so many fans (and more importantly, studios). They've committed PR suicide and no doubt just exacerbated the long-running issue of multiplatform games skipping the Xbox because literally what is the point when it has the smallest install-base and porting costs are bound to be wasted?
I hate it here. I feel like I'm shackled to this miserable platform because I've invested so much over well-over a decade and built my digital library here. It's not a bad platform, but it is increasingly irrelevant. How long before it's completely nonviable? All this money spent on acquisitions for this? Just to shutter them? Are they going to kill Machine Games when Indiana Jones fails to set the world on fire? Ninja Theory after Hellblade 2? What chance do studios like Double Fine have? Why work for or partner with Microsoft? Why buy an Xbox? Why continue owning one? Nothing makes sense anymore.
One of the biggest reasons Xbox was huge back in the day was because of Xbox Live. Xbox Live felt like THE place to play games and meet people to play games with. It was like one of the biggest meeting places online, it was like a huge social media service before social media was huge. COD felt like it was the biggest thing ever in 2010 and the place to play it on was Xbox 360. Xbox Live was such a legendary name in gaming but then Microsoft renamed Xbox Live to "Xbox Network" a couple of years ago which just sounds corporate and boring.
They created such a strong Comunity for gamers.
Also the mix of green and orange colours back then as opposed to the literal grey and white of today
@@SocksFCGameArchives YES! the green and orange design looked sick! I miss the classic orange "LIVE" logo.
@@TreesOnTheMoon I miss the whole "Summer of Arcade" vibes that were present in the 360 days, really made the 360 feel like the ultimate console for everyone
@@SocksFCGameArchives They also use black and white colours as well and sometimes use green in their promotional material. Its bland af, the og Xbox had way more colour than this gen. and the single dark green colour in the xbox one generation just felt bland and corporate. It felt generic and it felt like they chose that colour because "xbox is green, so thats the colour we should use". Theres no creativity.
It’s crazy how much Xbox dropped the ball. All they had to do was continue the Xbox 360 strategy.
Getting rid of XBLA and trial games…
Forcing Kinect/Motion Control at the totally wrong audience…
Wanting to get rid of preowned games…
Focusing on TV through your Xbox, especially as traditional broadcast TV was losing out streaming platforms…
The 360 was the Xbox's peak. And even with a great headstart, the PS3 overtook them in Sales. Then moving forward as computers being more versatile and more powerful GPUs came to market, with budget to flagship options being available PC is dominating. Then mobile devices entered and PCs trying to fit in that space with handhelds. I think I see why Xbox is trying to go the handheld route now with the massive success on the switch.
The face that the group-watch feature from Netflix never went beyond the 360 is so wild to me.
i never seen someone so accurately hone in on how all xbox’s core pillars got cut from under them. i didn’t realize how all these online games carried the 360 & the disparity that changed at the end of that generation.
At this point xbox might be like sega with the dreamcast
Nah not on that level a bunch of people still play Xbox
Xbox ain’t going away anytime soon but I can see consoles just in general dying out at some point
**will
@@alexrivera633 yeah PC gaming is just better. Now it's gonna be the standard or already is the standard
Console won't die entirely it just gonna be hybrid like the switch. And steam deck
So game could be on pc , tv
Right now we still need consoles but in the future we gonna move on to these
Sega didn’t have the money Microsoft has. Xbox has never really been profitable but Microsoft can afford to keep trying as long as they believe it will eventually turn a significant profit. They have come damn close to giving up though.
Mistakes that cost Xbox heavily
1. Success of Kinect
2. Focusing on casual games in the late 360 era
3. Botched Xbox One launch
4. Lack of exclusive games
5. Milking the classic franchises
6. Losing the most important 8th generation to Sony, where people made their digital library
7. Not having a clear vision for the future and the 1st party studios
8. Launching games day 1 on PC
9. Game Pass
Point no. 8 isn't true bud
I think when Xbox first announced that they don't care about console sales numbers anymore - that was when it became clear that they are on their way out. How can a company sell a product, but then also claim they don't care if people buy it? It makes no sense. When Spencer then also started complaining about exclusives, and how they were bad for gamers, and how they should be able to play everthing on every device - well, that should have put up some massive red flags for everyone.
They lost the console war but I think in the end that was a blessing. The chip shortage proved that building your strategy around a hardware box has certain disadvantages. The costs of new consoles isn't coming down and that is largely because of chip production capacity.
Consoles are loss leaders. They lose money in the box so that they can make it up later on games. That business model works as long as 1) you can get consoles into the hands of everyone who wants them for a reasonable price and 2) your customers spend money on games. The chip shortages have effected 1 while free to play has eroded 2.
You know how players are always railing about monetization? Basically the number of people in the console market hasn't really grown in over a decade. It's the same people buying the same boxes and playing the same few franchises. How do you grow if you can't bring in new people? You squeeze the lemon a little harder, a few dollars more from skins or battle passes or whatever.
Obviously that strategy is reaching its limits.
@@StephenYuan Xbox has eroded money spending on games themselves actively with Gamepass. They destroyed their own business model. In exchange for a new one that remains elusive to this day, and may very well never materialize.
Yep the moment the Kinect came out with the change of the 360 boot animation and entire design language (going flatter like Windows 8) is exactly where you can pinpoint the start of the downfall. At least imo. Just the start
Biggest mistake was launching before the ps4 sony was planning to do the same stuff Microsoft did that everybody hated but backtracked after seeing the backlash Microsoft got
100%
Doesn’t matter if xbox has 0 exclusive titles, sony didn’t win bcz of those rules.. they won bcz they made GAMES
Whoever thought, "always online" was a good idea at any point in time, is an idiot. There is not even a need to spend a lot of money or time on market research. Go to any GameStop an ask 10 people...
I had a 360 back then and loved playing it. I built a small digital library along with the physical games that I had. I bought a series x last year and when I logged into my profile on it; I saw those digital 360 games show up. I was stoked. Sadly that’s the main reason I keep it today. Nostalgia. I mainly play ps, pc, or switch. I do miss the old days though.
The timing is crazy. I just bought a used Halo 2 copy off of ebay and it literally has a mint unscratched xbox live 2 month free trial in it😭
Damn you could have resold that for so much more sealed
@@EnterTheSoundscape The disc and everything is used but the free trial
During the PS3/360 era i stuck with PS3. I took a gamble for a console and still prefer singleplayer games far more than online.
Excellent video mr Rash! Oh the gud ol days of H3, Reach, Blops and Gears 3.
I actually used that Netflix Avatar feature once with a friend to watch Aliens.
oh i used it all the time to watch stuff with my friends!
You forgot to mention that Microsoft just shut down for studios, and they say more studios will be shut down, so yeah, Microsoft has lost trust from the customers
Xbox never really recovered trust from the Xbox “TV” One reveal back in 2013.
Four*
Even sports games like NBA Live, NBA2K and Madden and Fight Night had great social communities on the 360 that made the platform so special and a must in households.
Ohhhh good point, forgot all about the sports games!
Stoked you showed a snippet of Assassins Creed brotherhood multiplayer. That was an absolute gem!
I was the only friend played COD4 on PS3 after everyones 360 red ringed they all moved to Playstation ever since.
Back in my day your Xbox avatar could watch Netflix with your friends avatars in a little theater
Greed kills everything. I understand that sony is extremely Greedy too but I do believe that they put creativity and experience first and foremost. They will NOT put out anything that is less than great. Xbox on the other hand focuses on quantity for gamepass. Xbox buying up studios just to shut them down feels like the final nail in its journey.
So melodramatic lol also what "quality games" has Sony put out all I see is rinse and repeat third person action adventure games with stealth elements that are more cutscene than gameplay
@@ELIZABETHMARLONE2005 What sony game is more cutscene than gameplay? Ill wait.
@@andyd3447 TLOU uncharted GOW
@@ELIZABETHMARLONE2005 Is this a damn JOKE??? God of war more cut scenes than gameplay? Have you even played the game? Uncharted, the action adventure game? with tons of action, shooting climbing, puzzles and more? You have to be trolling.
@@andyd3447 ok Sony Pony
PS3 was still poppin for CoD back in the day too. I even had a little group of guys I played BO1 with on the PS3 back then. Also with no discord we were using in game chat.
It´s curious that in Europe the PS3 was more popular. Back then I could only play Halo with my friends with Split screen at my house, all my friends played CoD on their Playstations and I was the odd one out. Xbox users were far and between, and it just wasn´t worth it to get Live to play online as a kid, and whenever I did, most people I matched in in Halo were American, with a casual Brit from time to time.
Xbox 360 will forever be my favorite console
I was always PlayStation all the way but I’m not gonna lie when 360 came out I was jealous of it and anytime I asked a friend what system they had the majority said Xbox 360 and others had both ps3 and Xbox 360
Xbox 360 was the last straw for me and xbox because of how terrible it was. Did you forget the 56% failure rate on those? To this day i have not purchased another xbox console cuz they are junk.
@@casualcadaver I've got a series S and X, and 0 hardware issues. You can complain about the exclusives but the hardware is great. The 360 had engineering flaws.
I just hooked mine back up
@AlexVNL 360 was trash quality, i went through 4 360's and since i don't live in USA, i didn't get the 3 year warranty extension.
Xbox 360 all the way for me, I miss playing Halo Reach and Minecraft Xbox 360 edition with friends that I've played on Xbox Live with 12 years ago.
My pile of RROD consoles would like to disagree.
@@Retroloft556 okay
Great video. They absolutely did squander their lead and it started with the Kinect focus on the 360. The other factor that I felt was huge was Microsoft didn’t invest in their own first party studios, until the end of the One generation.
During the 360 era, they had such a lead and with halo, gears and cod on 360, they felt like the core fanbase was satisfied, they could focus on the Kinect. Meanwhile Sony had an army of first party studios that quietly kept pumping out games. Yes, they went with the “Move” but they still were releasing new franchises for their core.
As interesting as it was to see Xbox lose the lead, it’s also equally fascinating to watch how Sony put as much effort into the ps3 as they did. While you’re 100 percent correct in that there was nothing as big as Halo 3 on the ps3, the multiplayer I ended up playing the most that gen, all the way up until they closed the servers was the last of us factions. Go figure.
To me the 360 was one of the greatest consoles of all time. But when Microsoft fumbled out the gate with the Xbox one, they literally lacked the first party studios to help them claw back into the fight, like Sony did with the ps3. At one point they only had 5, with Rare being the only one not tied to a franchise.
All of this is true and very well-observed. I’ve been a PlayStation gamer my whole life but I also got the original Xbox as a kid to play Halo 2 and Fable and got the Xbox 360 a few months after launch when I was 12.
Online play was incredible on the first two Xbox consoles but Xbox also had some really compelling exclusives. I’ve already mentioned Fable and Halo, but I also really enjoyed Blinx, Gears, Kameo, Perfect Dark Zero, Lost Odyssey, Castle Crashers, Ninja Gaiden II, Ninety Nine Nights, Project Gotham Racing, Dance Central, Viva Piñata, and so many others.
I understand game development has gotten more expensive, but from around 2009 onward Sony made it really clear that they were just way more invested in making great franchises and they basically never took their foot off the gas until this generation
Microsoft got contempt with where they were at and didn’t think the PS3 would pick its feet back up. As a result, Sony took back the seat of the throne.
The 360 benefited from the PS3s failures
PS really got its act together with the PS4s psn
too bad Sony is fumbling so bad with the ps5 rn
Can i know what's the soundtrack in the background? It's starfield?
7:42 WHAT GAME IS THAT?
timeslitters iirc
Timesplitter how of the best shooter ever
Can anyone tell me what game is on screen at 7:40?
Burnout 3: Takedown
My bad, I meant the FPS game right after that
Its almost like keeping your best titles close at hand and being a little competitive spirited rather than sharing absolutely everything and trying to buy up everything makes you try harder and keep loyalty. Man.
I love watching how Xbox destroyed itself videos. Some of my favorite content on TH-cam. Xbots still crying about the good ol 360 days lol. It’s been over for the past 10 plus years. Smh
I completely agree, during the 7th gen Each company brought its flavor to the industry, Sony had the Japanese market on lock, along with their 1st party titles, and IPs like Yakuza were completely locked to the Sony ecosystem while Nintendo has been doing the same thing with fun games simple enough for kids and ~~Disney~~ Nintendo adults to play consistently.
The Xbox was where everyone jumped into a party for some horde, firefight, or zombies. Then after the warm up you crushed a few noobs on CoD. Lets not forget, Xbox also had a lock on WRPGs outside of PC. Bethesda games ran like trash on PS3 and the Fable games are mostly well loved.
Xbox's biggest issue today is they can't retain talent. You let Pete Heines or Shinji Makami leave right after aquiring them, whats the point of the purchase. Bungie has been a terrible play for Sony since their acquisition but at least Sony had the foresight to pay for rentention. Now with the layoffs, you let Tango go from your team but keep the failure that is 343i? What is The Initiative doing, why let them stay over tango? Don't even get me started on how The Coalition ruined my beloved Gears of War franchise. How does the team that gave me fucking Kate get to stay but you let Tango off. Xbox is going to have its Sega this generation and it makes me sad. Sony is already as arrogant as they were in the ps3 days and with no real competition it'll only get worse for console gamers.
2/2 And ANY drop in rate of expected growth is considered failure based on seemingly false or skewed internal expectations. Not to mention that IPs arent given the respect the deserve because they are viewed as just BRANDS. Thus, the implosion ensues.
You are the first TH-camr who acknowledges that the 360 was only hype in America. In Germany I didn’t know a single person with a 360, but like 10 with a ps3. In Europe everyone played cod on PlayStation
Xbox was pretty big in the UK during that time.
@@Cruxis_Angel it also released 1.5 years earlier in the uk. If they launched both in the same year, ps3 would have catched the 360 numbers in the uk
Microsoft mismanaged their IPs until they were seen as jokes, that's the biggest problem. Xbox live is nothing without the games to play on that same service.
Xbox died when the Kinect was revealed. Most ppl will say Xbox one but I remember when Kinect was unveiled and Peter Moore left they stopped making/acquiring a lot of exclusives and started relying on gears, halo, forza. People didn’t notice cause they were pretty contempt with 3rd party games and cod/bf. PS3 was ass the first 3 years. Once 2009 hit tho there was must have exclusives every other month and I was pretty jealous being an Xbox owner. Wii and 360 had incredible starts but couldn’t keep the momentum.
Luckily theres still small communities fighting to keep some of these old games alive! Even modsers are going and restoring the original halos multiplayers!
Heres some old games for people to want to try out again and go from there: happy wars, blur, split second, titanfall 1 and 2, crysis, lost planet series, the multiplayer in dead space, alien vs predator, assassins creed black flag and the other original multiplayers, evolve etc.
Just because its old, doesn't mean its truly dead! Look up discords, youtube videos, etc. To still see if your old games are still alive in 2024! It might suprise ya
Greaaat videooo! Im a pony but i loved my 360 during my teenage years! Gears, Halo, Portal 2... Great memories.
As Xbox grew, the tentacles of Microsoft wrapped around it. They got greedy and chased fads, treated their studios like crap, lost complete touch with their core audience and became this modern, corporate, soulless platform. When they made great games and sold lots of consoles they had a good thing going. Then they wanted more, and they lost almost everything. Now they can barely get enough people to buy their mediocre games, and they're not even pushing sales anyways, only Gamespass. They've lost their minds.
What happened early 2000s online play was soooooooooooo much better than today
Yeah its a shame
Gaming has gotten so bad that gambling and battle pass are norm now
They could still be great in the online space, but they've just let it waste away. You have things like the community feed and clubs, but they do nothing with them(even removing features). They've made the PC and Mobile apps bare bones and useless. They could literally have the gaming focused social media platform and they've just chosen to do nothing or make it worse over time.
Great video man. Possibly your best yet. Xbox somehow managed to survive the red ring of death fiasco because the console still offered experiences that couldn’t be had else where. The product was that good that people kept buying them despite the horrible quality control. That’s incredible. And then, Microsoft just kept making the wrong decision after wrong decision. Sad.
9:07 I love doing weird motion stuff
hey great video, I agree with most of what you said. the future of xbox def looks a bit grim, really hoping they get it together for 2025 and beyond. It's still pretty wild to me how few "next gen" games we've received from both xbox and playstation.
When Microsoft pushed for DRM and sharing only applied to 10 people. Sony used Xbox's fuck up to win the console generation with PS4. I stick with multiple consoles but not Xbox. Since the 360 ended I never bought another Xbox.
if you played online on the ps3 you got made fun of? you’re literally just making shit up. i had a ps3 very early & it was looked at as luxury
I want to see the Xbox brand thrive again, but I am not seeing that under the leadership of Phil Spencer. Maybe, not releasing First Party games day 1 on PC and also not launching some games on PlayStation will help them out.
pc is not hurting xbox
True Xbox is hurting Xbox.
@@bretttheillustrator Well I don't know much about that, just said what I felt 😅
The current Microsoft leadership doesn't care much for the Xbox brand, I'm afraid. They just want a quick return on their 70 bn $ investment... which means with almost 100% certainty that pretty much all those games will have to go to PS as well. Xbox groomed their own customers to not buy games anymore, because they'll be on Gamepass at some point, really destroying their own bottomline in the process. Satya Nadella certainly doesn't care about Xbox or Gamepass, but he cares about getting something back from Xbox for those 70 bn $ for all his investors.
I really believe Xbox sealed their own fate with Gamepass (which was never a truly sustainable idea), and secondly the massive loan they took from Microsoft for all those acquisitions - now they are at the mercy of Microsoft. Spencers run of spending MS money without having to deliver results is coming to an end.
@@bretttheillustrator Ofcourse it is, you know how many people don't feel the need to buy an xbox because they have a pc already and it offers them more high end graphics. This cannibalizes xbox console sales tremendously. Xbox should release games on pc 2 years after they release on the console, if they want the damn thing to pick up sales.
I love Xbox and I hate seeing it die like this , I don’t think is going anywhere but it won’t be the same anymore 😔
It’s definitely going. Game Pass will be what finally kills Xbox. It’ll never be as popular as they need it to be.
This might be a geographic thing, or economic thing, but my high school in Vegas, we all had PlayStation 3.
Xbox 360 was better, rise of the tomb raider will never be capable to be release in ps3, but ps4 was better
In Florida it was rare to see a PS3 until at least 2010. Everyone had Xbox 360/Wii
I had both 360 and PS3 during their prime and grew to favor the PlayStation but the 360 did have more features on Xbox Live that I wish the PS3 had but online playing felt exactly the same to me.
The fact that brand loyalty from the xbox 360, didn't help the xbox one is crazy
I think dropping those were part of a deal worked out when they were in court before trying to get the merger pushed. Of course they had to wait some time for things to happen but I think it's time to pay the piper
Once upon a time PlayStation users could play online for free
When online blew up, that’s when things slowly started going down. Less attention for single player “the roots of gaming” and creative greed for things “mostly online mp”. I sort of despise online MP for the overall negative effect on gaming as a whole.
Yep - they've lost their way, lost most gamers, and they're not delivering the essential huge hitters.
Now that they have Activision, the money people seem to have seen an on-ramp to selling 10 million plus copies of games on the PS5.
Nothing from Xbox Studios seems to have sold anything approaching 10 million, or even 5 million since the 360 era, and they're not going to sell that many on console anytime soon - they've already fumbled, and don't have the vision to build anything unique in the console hardware space, that will bring gamers flocking.
They could innovate with online play - there are things that could be done better, but it's not in Xbox to do that. They seem too preoccupied with trying to kill off physical games, and push their customers to the cloud.
So - they're losing gamers. We don't trust them, and have voted with wallets.
I heard someone suggest they lean into PC since Xboxes run off windows anyway. Just committ wholesale and make the next Xbox double as a PC. (So now Xbox got Steam going on it)
Can't even get xbox games anymore
Wild you really said blops one and blops 2 I’ve never heard anyone say that before in my life 😂
The glory days.... when DEI was a hindrance on game development and they just cared about making good games.
What killed Xbox was micronanaging first party studios to making stupid games for the kinnect then closing them orime example lionhead studios which had actual concept for fable 5 then was told ro make a free to play fable game for online. Phil and Xbox actually lost focus on making Quality first party titles and started closing studios then final nail was game pass which isnt sustainable. They started to build a solid collection of studios that can produce good games only to repeat what they did in the xbox one era micromanage then close the studio example tango games which oroduced some really good titles. Problem MS has is doesnt know how to run a video game division or direction it wants to go they need to let the studios time to produce good games and get rid of game pass go back to being a excuslives console maker if they dont Xbox will be a third part developer in 5 years.
Xbox the antithesis of Woulda Coulda Shoulda
Mann nothing goin to beat halo midnight release bit just imagine if gta 6 came out during that time when everything wasn’t download and Play mann it prolly would’ve been a different ball game entirely
GTA5 is probably the last big game that created these major launch events, which is extremely sad :/
Couldn't you use a Xbox connect as a mic?
Yeah
Great video
I would rather game online on pc and ps3 for free back then than blow money on the pay to play online scam microsoft created, its a shame how Playstation and nintendo fell to greed now hopefully pc never falls to it.
Never begged my folks to get an xbox for halo since 1 and 2 came out for pc and was glad we never did when we heard of xbox live but xbox solidified my decision of staying away from them when they decided to yank halo from us pc players with halo 3 onward.
Same. PS3 is my favorite console. The online was awesome on there when I was a kid. Great times
@@The_One_Eyed_RougePS3 online was extremely unreliable and unsafe to use that's why Xbox charges to pay online they put extra security into it so you don't get all your stuff leaked
@@ELIZABETHMARLONE2005 if you're talking about PSN then yeah you can blame Sony for that. however Microsoft still has security issues with Xbox despite them being the ones charging for online first. You do realize Xbox series party chat reveals your ip? And can be picked by an hacker to ddos your router?
There have also been many exploits using Minecraft bedrock and GTA V online to falsely ban Xbox players.
So charging for a subscription to play games online doesn't guarantee your security for your account. It's just BS corporate speak to make you believe that.
What’s worse is that the bought up hella studios just to dissolve them when they don’t make a bombastic live service . Mind you they don’t specialize in that kinda game lol
Edit: I see you mention this at the end haha tuff 😂
Aged like milk
We used to be a proper country...
What
I wonder how many xbox silver membership accounts there are.
Xbox 360 back in it's day, was THE console to have. The games? Awesome. The social structure? Incredible. The fun? Immeasurable.
They had it all. How could they mess up that bad? Honestly when I play my xbox today, it feels soulless. Like a shadow of it's former self. Something that used to be so great, reduced to this. I used to have like 20+ friends online all the time. How many do I have today? Like 3. The part where they messed up is that they stopped making good games with unique creativity. Now they have gamepass. And while it's technically a good deal, it incentivises them to be lazy af. Because why bother making new games when gamers have "hundreds of titles to choose from"? And the money keeps flowing in. And that's the problem. They've built a cash cow that allows them to continue riding off the success of 10+ year old games. Meanwhile you still have Activision making obvious cash grab call of duty games 😒
Cod used to be fun/cool. Now it's just cringey af. A new cod every year is the equivalent of selling your body for money. It's gross. I'm 1,000% ready for that franchise to just croak and die. Make something that's actually NEW and not a straight up copy and paste.
xbox used to be such a cultural icon
It's sad to see the current state of Xbox, but despite what the majority thinks or recommends, as a PC gamer that primarily plays on PC, I still went and bought the Series X last Christmas.
So far I haven't regretted a single thing. I know people love to pull out the "exclusives card" all the time, but I couldn't really care the least since there's already around 20 games I've got on my playlist on that machine.
Could I play those on a PC as well? Of course I could. But I really wanted a couch and TV machine and did not want to buy another PC for that. I wanted a hassle-free experience that just start up with a controller and no need to use a keyboard and mouse.
I'm not in the core audience when it comes to Sony's exclusives. I know they're hits and have great success, but I'm just not one that's interested in Spiderman, Uncharted, The Last of Us, God of War or pretty much any game they're currently putting out. What kind of games am I into then? Shooters, recently Fallout games (Fallout 3 and New Vegas don't work on PS5 and Xbox has better backwards compatibility), older titles like for example I'm planning on playing the Mass Effect games, the Metro games, the Gears of War games, the Halo games and I've absolutely loved Forza Horizon 5. I wouldn't play that game on a PC... I just don't like plugging in a controller to the PC since I *HATE* swapping back and forth to my mouse and keyboard all the time (for example if I get a Steam message or something). It's just a disorienting experience for me.
I also bought Age of Empires 2 and 4 on the Series X. I have them on my PC already, but I wanted to see how they work on a controller and I was pleasantly surprised. You can't be as compatitive that way of course but the controls work quite well if you ask me and playing AOE on a couch in a lying position wasn't something I'd think I'd ever get to see. Brilliant.
And you couldn't do that on the PC version (it doesn't support controller unlike the Xbox version) so hooking up the PC to the TV wouldn't even cut it.
Psychonauts 2 has also been nice so far. And I'm planning on playing Alan Wake Remastered and Control at some point.
I know a ton of the games I mentioned are older titles but so am I. I haven't really played a ton of singleplayer games in the last decade since I've mostly played online competitive games on my PC so now there's literally hundreds of interesting singleplayer games out there that are multiplatform. So the "xbox has no games" argument is just thrown out of the window. What I lack is time to play lol. There's no shortage of games that interest me on that platform.
As to why I went with Xbox Series X instead of the PS5 even tho' I wouldn't have needed to buy any of the exclusives that didn't interest me...
I prefer the Xbox controller stick placement. Sticks that are side by side just cramp up my fingers just like when I'm using a smartphone.
I also liked the idea that with some games that I buy I also get a copy on the PC platform. I mean sure, the Windows Xbox app isn't as prestigeous as Steam, but it's still a "two-for-one" sort of deal that I'll totally go for.
I also love playing older games. I'd have no problem in completing the BioShock or Half-Life games even to this day. And I've played Amnesia and Outlast probably 4 times each.
I'm not exactly a graphics junkie so blocky heads and stuff like that doesnt' concern me at all. I mean every now and then I do like to play "prettier" newer games but Forza Horizon 5 has me covered on that front and some of the previous gen stuff looks nice as well. Games from 2015 etc. I mean some people still play League of Legends and that game came out in 2009 and looks extremely basic in terms of graphics... And some people play Minecraft and enjoy that. If you like the "feeling" of a game, then that'll do.
I also love that Xbox has a cheaper online plan if you ever decide to pick it up. At least where I'm from, that's the case. Certain stuff like cloudsaves aren't paywalled either unlike with Sony. They also upgrade some older titles for free with FPS Boost and Xbox OneX enhancements so games like Fallout 3 look and feel way prettier.
There's a plethora of things still going for Xbox. Exclusives aren't one of those factors tho'. But the whole "if you have a PC, it makes zero sense" thing is just ridiculous. Perhaps that applies to some people but for me, the Series X was a perfect companion for a primarily PC gamer and a good reason to hop on the couch in the living room from time to time instead of sitting at a desk in another room.
I’d argue pretty much all of Xbox main IPs are dead. They’ve basically killed them. Good luck selling another Gears of War, or Forza 9. I don’t even think they can pull Halo back. It’s obvious that ship has sailed.
Great timing
Xbox had games. Back in the day we used to joke that Xbox didn't have any games. But in truth, and in hindsight the original Xbox had more exclusives than PS4 and 5 has combined. (Our standards of what is considered a good library has just lowered over the years it seems). Some of them were cross platform between Xbox and PC and others got ported to PC a year or two later. So in that regard they weren't "exclusives" in the same manner as Sony or Nintendo's consoles. But even then games that are considered PS2 exclusives like Metal Gear Solid 2 and Onimusha also found their way to Xbox and mgs2 even PC.
The Xbox definatley didn't have as many exclsuives or even 3rd party support as PS2 though. But as you mention it had its own strengt, online play and proper internet support. But also its more powerfull hardware which made PC games that would simply not run on the PS2 accessible on console (Xbox).
The Xbox 360 for a while had a decent lineup of exclsuives. Actually better than PS3's first years. And better 3rd party support. Me a PS2 fan actually switched to Xbox 360 during the 7th gen because it had the best running versions of 3rd party games and had more interesting exclusives (for the first years at least).
Then during the 8th gen both Playstation and Xbox fell flat for me and I started focusing on retro consoles and stick to PC for modern games. Granted Xbox really sh*t their pants during that gen. As a PC gamer following from the sideline I have to give Sony/Playstation the win these last two gens for at least trying, and having some good games on offer for their system. Despite both system being lackluster compared to older gens.
Well made video arrash though you missed a huge xbox blunder.
Me and several I've met wanted to leave xbox but didnt want to leave our libraries behind partially or our friends. We ended up getting the bones to switch to pc since we still get our first oarty titles and all xbox titles on the better platform.xbox's attempt to broaden horizens literally gave many consumers the means to just leave the ecosystem since we can still interact with it without ever needing to own an xbox in the future. Yeah building my first pc was costly. Upgrades havnt been too expensive unless you want top of the line parts. I game mostly in 1080p so ive been running fine with a pc that was buikt slightly stronger than a series x about 4 years ago. Only upgrade i may need to do in the next year is a gpu upgrade. Thats it.
It's kind of sad that the Witcher three sold more on PlayStation than it did on Xbox one when the Xbox one version is superior in every way!
Even to this day as I am playing the PS five version right now, my Xbox one X version is still the best, while the PlayStation5 version still has a lot of bugs and glitches...
It's just sad... also the counter mechanic works fluid and smooth on Xbox and on PlayStation sometimes you cannot get it to work work!?!?!?!?!?!?!?!
Bullshit
Considering the own every giant AAA company they should stagger all the releases for their games like COD and Bethesda games for the PS5 and PC but a couple months. Also not release exclusives on PS5.
Phil hasn't run xbox for a few years now. Satya does. Satya hates console gaming, exclusives, and physical media. Xbox won't die but it has been damaged in significant ways that it will never fully recover from.
If it is True then I have Satya Physical Media (with Game on the disc's) FOREVER
@@flemmingallanthomsen9284you don't have it "forever" did you disks begin to rot overtime making them unreadable
@@ELIZABETHMARLONE2005 not that im aware off point is DIGITAL GAMES Disapear/gett Delisted REDFALL as an exsample it will stop working when they take it off digitally I don't own that game but see not even a OFFLINE MODE I don't think i have Disk Rot yet maybe Some OLDER WARNER BROS DVDS PRINTS MAYBE not sure
@@ELIZABETHMARLONE2005 Ok, serious question: Why do people like you STILL believe in the MYTH of disc rot?. This "incident" happened to ONE SPECIFIC line of music CDs back in the 90's and has been a non issue since then. Take care of your physical media and it will outlive you. Please do a bit more research before spreading misinformation...
Hellblade II is gonna flop.
it’s spooky. why no ads. why isn’t it being marketed hard? wasn’t this supposed to be a major release…?
You were right I didn't even know that it launched
Sucks honestly was super hyped for that game but looks like the average AAA slop
Yeah, you’re not including me in your list Nintendo my primary my Xbox is my secondary
Xbox 360 was truly innovative for its time. I'm glad i picked one up instead of a PS3 when it came out. But these days i wouldnt touch a console Playstation or Xbox as PC is my main system now. But if you are going to pick up a console in 2024 and beyond just get PS5. Even though i got PC im still gonna get a PS5 pro but thats only because i wanna play GTA 6 on launch
Individuals like arrogant Don Mattrick were given a leadership role for Xbox,while he knew nothing about gamers or gaming. Phil has been trying to relight that spark since then, with MS board of directors leading decisions. Rare, is an impressive studio who have not received the praise they truly deserve. Co-op play is why I choose Xbox as my platform of choice. Single only experiences, to me, makes inline connectivity worthless, which is why I rarely use my PlayStation.
The Resistance series doesn't exist, apparently. Resistance is my favorite shooter series that generation.
Xbox 360 was just so friggin amazing!!!!!
If only they could've stayed on that high wave....
In my opinion, even today, there are numerous things that I like better about console gaming on Xbox then I do say on my PS4 or PS five ... I also really love the Xbox one S/X controller!!! it is my favorite controller of all time, and it is comfortable to use for any game....
I just wish they are marketing strategy was not cannibalizing the brand and the hardware, especially..
Good video 👍
The entertainment media industry writ large has made the same miscalculations, and certainly Microsoft is a useful precedent. The upward trajectiry rates of any successful IP cannot be maintained . As in, the rate of growth vs a previous game in this case. 1/2
Xbox 360 was a magical time to be an xbox fan
and then the Xbox One Happened and with it came 11 years of them shitting the bed
they tryna get they hands on this little package
Soon we'll end up seeing Kratos & Master Chief at The Olympic Games
Xbox was too reliant on online games and Halo. It doesn’t really surprise me that they fell off. The 360 really just took off because of the other consoles that generation were fumbling/too busy doing their own thing.
Fortunately for Sony they’ve had long standing relationships with other developers/their own in house talented developers. It’s not like Xbox didn’t try to do the same, they did but it’s just hard to make games lol.
Being so reliant on online is difficult, especially because the best generation was much more heavy on single player experiences, and Sony caught up with them with online play