The ONLY WAY TO Indie Artist Success, Breaking Artists For The Past 30 Years | NLN #67 Wendy Day
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- เผยแพร่เมื่อ 27 ส.ค. 2024
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• How The Music Industry...
Check out Wendy Day:
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Wendy Day serves as a guide and advisor to hip-hop musicians, offering her expertise and support. In 1992, she established the Rap Coalition, a non-profit entity that assists artists in navigating the music industry with greater advantage. Additionally, she created PowerMoves, a consultancy firm aimed at providing advice to artists and record labels regarding independent opportunities.
HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:
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Topics Covered
02:52 Wendy Day's Biggest Misconception
07:17 What an Artists Successful Team Looks Like
08:52 Wendy Day - Working With Death Row and Bad Boy
10:11 What Made Tupac So Unique
12:26 Why You Will Fail if you're not Authentic and Genuine
16:03 Wendy Day: Why I Stay Away From The Music Industry
18:11 The Business Model of The Music Industry is Flawed
29:20 What Do You Say To Music Investors
32:33 Wendy Day: I Never owned a Label Because of This Mistake
34:16 Renegotiating Deals: Timing an Artists Leverage
36:45 Wendy Day: How I positioned myself to help artists
40:40 Without A Vision You Will Fail
46:18 $250K Music Marketing Budget Breakdown
57:34 Growing an Artist Incubator
1:09:34 What Content Can Teach Artists
1:13:29 Top Moods in Music
1:18:39 Causes Fans Care About
1:29:17 Black Sheep Sues Universal Music Group
#nolabelsnecessary #indieartist #musicmarketing
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I disagree with Wendy. The money is more important then the art. The artist is only investing time to the art. The label is investing money and time into breaking the artist. A label is potentially two ways to the artists one way
I don’t really like the comment about your prime years being 18-25.. we need to get past this. Good music doesn’t have an age and artists can make their best music and be the most profitable for their team and themselves at any age.
I love this comment!! I listen to some Artist that are in their 40’s and I never find myself thinking of their age!!
I might be wrong but I believe Cole and Kendrick both peaked after 27&25 respectively.
Modern Musician and other upcoming organizations have remarkably good songwriters and performers emerging who are of retirement age, and they are building followings and growing new careers.
A stage age is but a stage age
Nic D only started pursuing music from 27
That GPS comment she made is a hidden gem! Most people metaphorically walk aimlessly down any and every road, not knowing where they want to go but holding on to the belief that they'll know it when they see it. If you have a destination in mind, you can take actionable steps to get real results and get you closer and closer to that destination💯
💯
30:00 18-24 is the sweet spot for low braincell rap. All serious lyricists are 30+
Knew it had to be Wendy Day! She gave me some of the best, most honest feedback many years ago when I reached out to her personally. One of the ONLY people out here that's not trying to grift off of selling dreams to indie artists. Hats off to you, Wendy! 👏🏽
How did you reach out?
This entire interview was incredibly inspiring. Thank y’all.
Whenever I see Wendy on my feed I just have to click! 🗣️💎💎💎
Definitely Wendy is a legend 💯
Bro I been watching your content for YEARS. It’s crazy to see where you’ve taken this platform. Congratulations and salute to you brother and appreciate you for ALL THE GOOD FREE GAME
🙏🏽🙏🏽🙏🏽 Preciate you
I don’t think people suck . I think this system that people have to abide by made them that way and most people just do it because they feel like they have too and that creates these problems.. but I loved the video for sure it was great. I also think that the area of music that we are in or were in as far as mumble rap does suck because of the falsehoods it creates and now this genre of female artist that are coming out like ice spice and so on that are destroying the image of great woman and even children! And this is why I make music the way I do. And I will never support it because I know what it does to our community .. That’s another reason why I was kinda iffy about Wendy saying she doesn’t think it suck. Yes people are struggling and have mental issues and those same people are getting big off their music that degrades us or glorifies a certain lifestyle and the some people go out and make money off this over and over again knowing the effects that it has on the community.. I will never innerstand this . I know it’s hard finding people like me who do this type of music and is good at it on top of that but you can encourage artist who are good to switch the message ..
@@MsterLewisbro please help me the post link you in the interview..
@@Doctor_Nice I can help with whatever you need .
21:45 is crucial. Reminds me of what Trump said: "If I owe the bank 1 million dollars, I have a problem. If I owe the bank 100 million dollars, WE have a problem". The more risk your financial investor(s) take on, the more invested they will be in seeing you win. This is a major gem and mindset shift.
She seems like a great person. I wish more people thought like her inside the actual industry.
This is the actual industry
Don't We All!
I’m a manager and Wendy Day is my hero. An absolute legend,
And thank you all 3 of you for what you do for artists in the industry 🙌
Legend. Im all the way out in South Africa and as soon as I seen the OG Wendy Day I spazzed out. Looking forward to all the gems in this one
She's a legend in the interview - great work getting her on here
Wendy day be spitting so many gems thats life changing. She gives you the inside scoop of this industry
I remember the first Wendy day appearance years ago on the BMN. Y’all have a came a long way since, so proud of y’all 🫶
That crazy I met her at a gas station and still cant remember what sparked our convo about music.
Amazing Crossover, Amazing to see Wendy and ya‘ll together, this finna be a classic
Soooo happy you got Wendy on here!!! 🙌🏾
ONE OF THE BEST EPISODES SO FAR!!!
Fascinating! So much to unpack! My major takeaway as an aspiring artist is that music mood and message should take presidency over genre then market properly using genre tags...not sure how I'll do it but here's to trying😊
Great show. At 1h 1m, it seems that with the great service and success from Wendy's incubator, that is the time to re-negotiate offering the artist an equitable deal. Thanks for sharing your talents.
Wow what a human.. Rn i work at a major and can't agree more with what she's saying. I also want to push art and culture and not maximize money so im going indie next month :)
Would have loved to hear her talk more about how she's spending and splitting ad money tho
I’m an artist an that was needed. Appreciate y’all. Need more videos like this.
She's GREAT~! It's always interesting seeing and hearing numbers/scenarios young talent get presented with. I do very well independently, high five figures a month - I don't know WHAT kind of offer it would take to make me sign but I don't think I would, life is amazing and I don't need to fast-track this it's an amazing journey.
No, don't. Not with a major label, and it sounds like youre past needing it anyway. Make your own if you want to be a part of one!
I've talked to people about what kind of numbers would make then want to sign with something out of their norm, and what I've learned is when someone can't give you a number, it's normally bc they would sell for almost nothing, or there's probably not a number they'd sell for at all. You sound like the latter, and that's commendable!
@@MotivationalMind101 Thanks brother, and yes, I do operate as my own multi-label outfit for lack of a better term as it is. I don't think a label could do anything for me at this point I'm already touching M's and own all my masters/catalog 100%.
@@NORBZMUSIC Its actually sister 😂 ♡. And BTW I don't think one of my comments posted on your page, but I got a kick out of reading your About page... I actually had read it AFTER I posted that some of those remixes are ahead of the time. (NOW was too though.💰)
@@MotivationalMind101 Gender isn't my strongsuit especially in this eco-system :P. Sorry sis - and - thanks for all your comments just read the others. I agree re being ahead of my time with some of my music but that's ok I like experimental and abstract eargasms, and maybe one day they will too.
@@NORBZMUSIC no worries.. everyone online thinks I'm a dude at first. Probably bc I lurk advice videos that men mainly watch 😂
But you have a couple beats that I have bars for. You ready to hear a sample? Let me know where to send, or if you're cool with me just uploading a clip on here with the credit
we knew this invitation was coming, we were looking forward to it!!!!
so much valuable information and experience in this interview, thanks Brandman for bringing on Wendy Day as your guest, definitely one of the best interviews to educate upcoming artists
I'm stuck in music mode right now I've put away the trying to figure out OBS better and TH-cam and all of that for a while to record some real music and I'm getting ready to jump back out on social media and you are a big help to me I think I'll listen to you and take your advice and try to do the things you've taught to people
Really diggin the convo! Bless up!
Brandman I found you I give all the credit to TH-cam no one else told me about you TH-cam put you in front of me and I watched and I really like your style and just the way you went out and did what you did
Never been this early, Thanks for work yall be putting in for the music industry as a whole 🙏
I’ve been reading about Wendy since I was a little boy and she’s always only spoke facts. I always been skeptical about why does this white lady care, but as a grown man damn near 40…I get it. Protect Wendy at all costs! Lol
Interesting - She mentioned the three key things to break as an artist is - Right Team, Right Budget and Know How! See how she didn’t mention a good track? Why? Because music is subjective. If you have a good backing (budget) the marketing and Payola alone will make the masses love your music!
Straight fire! Find the label that fits your style and goals is brilliant
Luv you guys, shared some precious gems here. First time hearing Wendy awesome stuff seriously
Timeless piece gents! Top nothch guest makes it all a pleasure to watch and learn.
Thank you for this information I appreciate it. As a artist and producer I went back to school to be a engineer so this is very important
Let's all take a minute to appreciate Kohrey's impeccable drip! Salute!
Exactly
YOU TOOK THE WORDS RIGHT OUT OF MY MOUTH!!!!!!
@@k.p.bolden7329 💪🏼💪🏼
@KodyGlish facts bro!
He stay fresh
💎💎🚀🚀💯This was so very informative. Wendy Day reminded me of Fran (RIP) who worked for Bad Boy Ent. So knowledgable and a major player in the music industry. ❤
I’m Next Up Wit No Label Let’s Gooo 💯🚀🔥
I believe it brooo , imm here with you
Thankful for this interview! Hope to work with Wendy one day.
Wendy the goat. Thank y'all for this
What Wendy said is factzz. That's why even me I stopped promo and marketing until you have enough to really move a mark because you spend that little money you see a little success but if you can't keep it going it's back to zero and that's been my experience. Now I'm just pumping music until I have enough money to really really market and promote myself and my music
I’m an independent self brand and I must say I’m enjoying the journey!
Same, subbing!
Excellent interview!
Two 🐐s interviewing a major 🐐 salute to all 3 of yall! 4️⃣z up
Holy shitttttttt my favorite two worlds just collided
The sad thing about the music industry is the facad of it all. Once you realize nobody really makes it with $0 and good music, it makes you look at your favorite artists who have that story very differently..
In Mobile, Al. Everybody used the same studio primarily (Al Geno)
There s so many gems in this talk. Thank you.
This is an excellent interview and very very informative.
Really great interview thanks to everyone.
Great interview and Knowledge shared.
Thank you for the great info and insight into the industry🙏🙏
Here for the gems ✨️
Great interview, fellas!!! Wendy is super dope and genuine
I get seasonal depression, and I felt the desire to listen to somber Led Zeppelin songs one winter, and I feel like the reason was because it mirrored my emotions, not to cry, just to feel like seen without having to talk to anyone.
Another GREAT gem 💎 filled interview gents! Thank you! S/O Wendy!!
AMAZING Interview !!!
AMAZING VALUE IN THIS 1. Thanks guys, THANKS WENDY.
Needed this!
Gems. 💎
🔥🔥🔥🔥 episode!!! S/O to Wendy and you guys from Belgrade, Serbia 🙌
Wendy Day is a goat in the industry. Great stuff.
Valuable lesson about persona
Amazing video. Thank you for sharing! Great stories!
I really enjoyed this ❤ she really knows her stuff
Shes da real deaaalllll!!!! Gotta love her honesty she does it for the right reasons God bless her!
this was very helpful thank you
I have never listened to an interviewer or an interviewee sit and be so real and be what I've always thought and not the b******* just real connecting directly with people
I love wendy i square she pops up every 5 years and drops gems. She is ALWAYS on point. CUTTTING EDGE ALWAYS. IVVE SEEN HER ON BOOTLEG DVDS FROM BACK IN THE DAY. NOW SHES ON MY YT TIMELINE..... AMAZING
This is GOLD
A Goat talking to legends
Great convo
💎’s , Thank you 🙏🏼
Great interview
Another amazing episode, besides the great info it was super entertaining
Much appreciated!
Big salute to Wendy!!
I appreciate these videos, Always learning
very great video!
The person taking the risk is more valuable , theres more artist than investors , its called supply and demand
NICE SETTING, GOOD GUEST, GREAT POD,
Love her! Been studying her plays since the 90’s
Valuable information 🙂
needed this !
Everything you fellas discuss...
On these episode's..
Makes me want to work my ass off...
I've been at it 3 years..
I'm an unconventional producer... trying to take the oldest old and mix it with the newest new...
Mainly I'm focusing on Earl Scruggs, Scruggs style, and formula... He was one of the main pioneers and a creator of the genre bluegrass..
I've been mixing it with today's electronic music...
I'm trying to come up with different styles and formulas myself...
I see myself more as a DJ /performer rather than a producer... in the future..
I go by
RoseCovered GasMask...
I have no real understanding of all of this...
But I tried to do my homework and work everyday...
I'm only on "BL"
Tell I understand my character craft and brand..
More efficiently...
You guys are awesome an incredible with your knowledge and skill in the business and inspires me to continue...🙏
🔥🌹🥀⛽️🎭🌹🔥
R. C. G. M.
Thank you.
great job. thanks for sharing knowledge!
This was great!!!
I see why my marketer Bobo talks about being inspired by Wendy. She does have valuable knowledge and stories to tell. We have benefited a lot from being in the brandman community. She is right about music is not free to play. I have been a part of a label before that has made big moves, but invested very little and that's in most of their artist and not just me. We are business minded people as I'm sure y'all from the network know if you know Bobo, myself, or Interstellar. That label did not work for me because when we went to them looking for investments even with higher leverage than the artist they have they wanted to cap me under a certain level due to pride and ego. Now not only have we grown TH-cam channels over 10k, I have more placements than those other artist, and continue to grow. Once we find out how to generate more capital, or get investors we will def be able to do this ourselves without any labels. You don'tneed them. What you need to do is invest in yourself and knowledge.
Thank you for truly being loyal to this culture Wendy
this is the first time i stopped to watch you guys podcast. Wendy Day goes hard
Damn it man just being yourself and let him fly is so valuable I just don't know how to do that anymore but I'm getting ready to try
The money recouping off the top instead of out of the artist's percentage would be the terms of a profit-split deal correct?
Dope interview! Finally, someone broke down the 250k rumor about breaking an artist. God Bless you guys! 💪🏽🎯💯🔥
What is $250k rumor ?
@@Lee-vb4vh The rumor is it takes $250k to break an artist into the music business.
Yes , Thank You all.
This is good info. I recommend making the room you’ll record in more aesthetically pleasing to increase viewership and retention
Which are your favorite rooms ?
Holysmokes- I’m new to this but what an incredible woman - absolute real one! Def subbed from now on (I’m more in edm but I think all lot of this stuff is universal??)
Wendy is a real legend definitely tasted SO many people in the game I’ve heard her name my entire life
Soon as she said "you got to really work for it" dudes lost their smiles and got super quiet.
So it would seem that knowing where the good music is is the key for this lady finding real music helping the musician Get It produced nicely and then putting it in the ear of people with money