How the Brain Changes Its Mind | Emily Falk | TEDxGeorgeSchool

Emily Falk ’99 discusses concealed knowledge in the brain that can help predict what types of messages will be most effective in helping people change their behavior and reach their goals. TEDxGeorgeSchool June 2015
Emily Falk is a faculty member at the Annenberg School for Communication at the University of Pennsylvania and the director of the Penn Communication Neuroscience Lab. Emily’s lab uses brain activity to predict behavior change following exposure to persuasive messages and other social influences and to understand what makes successful ideas spread (e.g. through social networks, through cultures). Her work has been published in top academic journals, covered by leading media outlets, and recognized with numerous awards. She received her bachelor’s degree in neuroscience from Brown University, and her PhD in psychology from the University of California, Los Angeles.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

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It is ironic that the talk about the effective message itself fails to spread... only 17 likes