Measuring the Effectiveness of DevRel Activities on Social using Scarf

Matt Yonkovit ( Head of Open Source Strategy for Scarf ) explores ways to track the engagement of DevRel Activities on social media using Scarf as a URL shortner and data collection point. Scarf can track not only packages like Docker images, NPM packages, or Python packages but also links. In this video Matt shows you how to use Scarf as a link shortener and track who is clicking on your posts on social media or blogs. By aggregating data in one place, you can compare which DevRel engineers, what content, and what platforms are getting the most clicks or has the most reach.