One question I have on extensions: wouldn't it be better to add extensions at the ad group level so they are segmented better? For instance, what if someone searches for "in ground pool installation" and your campaign has image extensions of both in ground and above ground pools for their respective ad group. Isn't their a possibility that the images show incorrectly since they are set at the campaign level?
I've heard so many different versions of Google ads results, I believe is because ppl go about different ways of cooking an egg and acquire different experiences therefore relay what they learned. With that said my question is the following is the quality of the click to less likely to convert when clicks are cheaper ???? From personal experience it seems like the more expensive the click the likely it is to turn in to a sale ?????????????
Hello, I have a genuine question.. if I start a marketing agency and later hire Employees to work on client accounts specifically running google ad campaigns, what happens when a employee accidentally overspends the client’s budget? For example, let’s say client has only approved to spend $100 per day in google ad spend. Now what happens if the employee mistakenly puts an extra 0 and make the daily budget limit to $1,000 and google spends that budget in a day. As a marketing agency owner, what should be my response and how do I calm my client down as they will be furious over this for sure.I would appreciate your response, thanks!
That's a tough situation to be in. I found this reddit post that i think does a better job answering the question than i can - www.reddit.com/r/PPC/comments/r5ropf/accidentally_put_max_cpc_to_90_instead_of_09/ . I would reccomend you identify and solve the issue as qucikly as possible (don't spend more money) explain the the client what happened and be as transparent as possible. Mistakes are part of life and your not perfect. I would then say we identified this problem and here are the steps we took to ensure it never happens again.
Just my two cents worth. I'm sure the employee feels really bad about making the mistake...and it's probably one they will never do again. As an employer, I would try to take the high road on this...(not always easy, but better long term). Advise the employee you understand mistakes happen. And you realize they didn't do it on purpose. As the the employer, I would take the knock of $900. Advise the client you're aware of the mistake and tell them as quickly as you notice. Offer to pay the $900,...(Not easy to do), but at least you, as the agnecy owner, have taken control of the situation. Your client might be pissed off by the mistake, but will hopefully appreciate the gesture of goodwill. If it's a longstanding customer, and the relationship is good, perhaps they offer to meet you half way. Either way, I think you as the employer have an opportunity to take ownership of the mistake and can help to control the outcome in a way that is postive for everyone. Your employee, will probably be very grateful and will remember you in a good light. Also good for your reputation. And the client will hopefully be happy in the long run too. :)
Hello, I find your content very helpful for my start with goggle ads for my business. Would you review my current campaign? Getting clicks, but very low conversions. I am not in the trades. Financial services firm.
![How Long Does It Take For Google Ads To Start WORKING? [Real Examples]](/img/n.gif)
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Clear explanation of qaulity score 👍
Great video!
One question I have on extensions: wouldn't it be better to add extensions at the ad group level so they are segmented better? For instance, what if someone searches for "in ground pool installation" and your campaign has image extensions of both in ground and above ground pools for their respective ad group. Isn't their a possibility that the images show incorrectly since they are set at the campaign level?
If you are at 2.2s of loading time for the mobile then around what would be a good speed to attain?
Would you still start off with Maximize clicks if we want to drive phone calls through the call extension but the campaign is new ?
I've heard so many different versions of Google ads results, I believe is because ppl go about different ways of cooking an egg and acquire different experiences therefore relay what they learned. With that said my question is the following is the quality of the click to less likely to convert when clicks are cheaper ???? From personal experience it seems like the more expensive the click the likely it is to turn in to a sale ?????????????
Hello, I have a genuine question.. if I start a marketing agency and later hire Employees to work on client accounts specifically running google ad campaigns, what happens when a employee accidentally overspends the client’s budget? For example, let’s say client has only approved to spend $100 per day in google ad spend. Now what happens if the employee mistakenly puts an extra 0 and make the daily budget limit to $1,000 and google spends that budget in a day. As a marketing agency owner, what should be my response and how do I calm my client down as they will be furious over this for sure.I would appreciate your response, thanks!
That's a tough situation to be in. I found this reddit post that i think does a better job answering the question than i can - www.reddit.com/r/PPC/comments/r5ropf/accidentally_put_max_cpc_to_90_instead_of_09/ . I would reccomend you identify and solve the issue as qucikly as possible (don't spend more money) explain the the client what happened and be as transparent as possible. Mistakes are part of life and your not perfect. I would then say we identified this problem and here are the steps we took to ensure it never happens again.
Just my two cents worth. I'm sure the employee feels really bad about making the mistake...and it's probably one they will never do again. As an employer, I would try to take the high road on this...(not always easy, but better long term). Advise the employee you understand mistakes happen. And you realize they didn't do it on purpose. As the the employer, I would take the knock of $900. Advise the client you're aware of the mistake and tell them as quickly as you notice. Offer to pay the $900,...(Not easy to do), but at least you, as the agnecy owner, have taken control of the situation. Your client might be pissed off by the mistake, but will hopefully appreciate the gesture of goodwill. If it's a longstanding customer, and the relationship is good, perhaps they offer to meet you half way. Either way, I think you as the employer have an opportunity to take ownership of the mistake and can help to control the outcome in a way that is postive for everyone. Your employee, will probably be very grateful and will remember you in a good light. Also good for your reputation. And the client will hopefully be happy in the long run too. :)
Hello, I find your content very helpful for my start with goggle ads for my business. Would you review my current campaign? Getting clicks, but very low conversions. I am not in the trades. Financial services firm.
Hey Jesse, I’ve been learning this skill for a few months now. Would be happy to take a look and maybe help point you in the right direction
Good Sh*t