VW Beetle - The People's Car

Dr Bernhard Rieger from UCL's History Department reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. His book 'The People's Car: A Global History of the Volkswagen Beetle' will be published by Harvard University Press in April 2013. Details here - www.hup.harvard... Video used by kind permission of Harvard University Press.