thank you guys so much for the support on today’s video! for everyone that pointed out the undertones in my chest/shoulders are red, this is correct! this was why I was able to make the foundation work. but unfortunately once the summer ends, this tan fades, and I’m back to my “year round” complexion and true undertone this foundation will be of no use for me :( it’s a shame that the dark/deep dark spectrum in this collection was literally the lowest priority.
Jackie Aina Dang Jackie you kept it calm in this video. I would be so pissed looking at the shade range in my doorstep. You keep it professional while still saying what you need to say 🙌🏻💕
This reply Sis was the most decent and honest reply. Come on beauty blender research your competition provide better for us melanin goddess and rake ha coins in. IJS
As a Latina, i just wanna say that i don’t stand by what the owner of Beauty Blender’s comments addressed. Hispanic and Latina women come in ALL shades, not just “light to medium” and “olive” tones.
That a exactly what I said! I was like non of the dark shades would fit my cousin and I dont even think mine is in there because I'm super fair. It's a disappointment and I don't stand with what the owner said.
Totally with you, I'm Indian and although I'm tanned I'm very neutral and cool toned. Compared to other people In my family I look legit white, when I have cousins who look black.
My thing is... Hispanic people are not generally one shade. There are very light skinned to medium to deep skin tone. So the fact that the creator said that is CRAZZZYYYY. Just within my family I’m on the lighter side but the rest of my family is medium to deep dark as I have black family members.
Whenever I see dark skin complex influencers reviewing shitty shade ranges that insult them because of how limited it is for the color I always think are these company’s not embarrassed to be sending a influencer 40 foundations when none of them work for their skin tone. Like do they just not think hey out of all these shades none of these will suit her but we gave it to her for free why should she complain. Honestly any company that is okay with such a small deep skin tone range is a joke. PERIOD.
The "I did it for latinas" is such a dumb argument because latinas literally come in all shades, from the whitest of whites to the darkest black, like latinx is not a race we literally come in every shade. Let's hope for better shade range in the future
And putting the fact that medium skin tones are already catered to the most in almost every shade range of every foundation into the mix, it's kind of bs. I'm not gonna start anything about light vs dark representation in foundations, but there's 32 shades in this range, 4 being dark, and I dont even think the LIGHT shades are light enough for me. Its. All. Medium. Shades. Again.
If you’re catering to the Latinx community you must include us all. Blows my mind that my dark skinned best friend can’t find a shade. I get what you were trying to do, but my sister has an olive undertone and she doesn’t have a shade here because she’s darker. Mind you neither of the people I’ve mentioned are even Afro- Latinas! Can’t imagine the frustration that all of y’all are feeling! I’m all for Latinx empowerment but you have to include all of us. My beautiful melanin ladies and gentlemen aren’t getting any love and that’s just ridiculous. Cater to us all or don’t bring it out until you can cater to us all. That’s the bottom line. The beauty community will no longer take it. You will be dragged on social media for it now. It’s something companies need to understand in this day and age.
Priscilla Fuentes Plus Latinx people can be white as paper too! I think it was a bs excuse to explain why they excluded so many skin tones on both sides of the spectrum but of course especially the darker shades
Exactly, that's why representation is key! Majority of people think Latinos look like Jlo or Shakira so they automatically think Latinos only come that way, we have to remember Latino isn't a race, the fact you can be black and Latino proves its not a race, their are even south east Asian Latinos, because Latino isn't a race its a culture, but if there's more representation people won't think of Latinos as just light/olive skinned, I think it's great that Jackie is so honest
I’m confused at to why a foundation was their next business move? Why not brushes? That would make the most sense. I feel like these shades honestly are so ridiculous. I’m not gonna tweak a foundation from a company that saw me as an afterthought when NARS, Lancôme, Maybelline, Cover FX, Fenty, and now Too Faced ✨ put some thought into how I’d look. It’s like they made the dark shades to stop us from having anything to say instead of taking the time to curate them. But that just causes more problems.
okay i’m white and pale as christmas but that second half of the foundation shades was literally outrageous, LIGHT PEOPLE LITERALLY DO NOT NEED THAT MANY SHADES WHYYYY DO BRANDS DO THIS
Ofc we do, same as dark skinned. Im a super pale spanish with yellow olive undertone, you know whats pale for all the brands? Pink. And still, the palest queen of youtube John Mclean has a harsh time finding foundations (with his pink undertone).
Macedonia Melón there’s a difference when the brand only makes 32 shades and more than half of them are light/medium because yes, undertones are extremely hard when you have really pale skin, but if you’re going to work on those undertones so hard as a brand, consider deeper skin tones. It’s really not that deep
Honestly, it’s such a disappointment, and an insult to the Afro-Latinas as well. Are they now excluded from the conversation because they’re not in the “medium” range. I’ll be watching what they come up with next.
I'm glad you highlighted that it's the medium shade range that always is catered to, Jackie. I'm not a dark girl so maybe it is out of place for me to say it, but I am albino and real porcelain shades are almost nonexistent. I completely gave up wearing foundation until Fenty released shade 100 for those affected by albinism. I'm definitely rooting for melanin girls to get their shades in different brands too!
mychemicalclifford I'm sure they do, but it's hardly a problem compared to what deep-toned ranges face. Not only do many brands lack ranges dark enough at all, when they do, they have no undertones to choose from. The difference is that medium undertones may be hard to capture (like any undertone), but at least you have choices. Same problem applies to albino ranges.
KVD has your back with the shade range too! I am ALWAYS the lightest in most ranges and sometimes it’s still not light enough, but KVD & Fenty I’m 2nd-3rd lightest.
Ms. Alexandria E. that's true the struggle to find a true olive shade is no where NEAR the struggle dark skin women and very pale women face I just wanted to put out there that even though there might be a "range" of medium shades it's never actually a range just pink
Don’t forget we’ll receive the iconic “adding more shades” I hate that these brands treat us like a second thought then try to cover up their mistakes, I feel like it’s 2018 we need more darker shades it shouldn’t be that they wait until people get mad and ask them where’s the rest. This is why I love you Jackie you are extremely honest and speak for us girls of color ❤️ I’m happy there’s brands that make my shade and I don’t have to worry about brand like beauty blender that don’t care enough to make more than 4 dark/deep shades. I wonder when these brands will learn and either be inclusive or just don’t do it at all
My mom gets those beauty boxes and she puts in her shade in online and when she gets it, it is way to dark for my mom so she gives it to me and it is still to light, I don't think they have my shade😭
And you don't have to release 40 foundation shades like fenty, you can release 32 and still be able to do like 16 light to medium shades and 16 medium to deep dark, but no, they did like 28 light to medium shades and like 4 dark to deep dark, wtfff
LOOK AT ALL THOSE LIGHT SHADES!!!! After the Tarte thing, I’m thinking beauty blender did this on purpose for publicity. This cannot be a mistake. It’s a joke!!! No excuse.
Packaging is genius. Like seriously. But the color range.... imma just say this, my grandma is hella golden and my definition of a “medium shade” and from what I’ve seen none of the medium shades are her tone and neither are the deep ones... That indigenous Mexican skin was not catered to... colorism is the worst in Hispanic/Latino communities.. I agree Auntie, the foundation on you looked very red-orange to me on camera.. just stick to Chai and spiced rum Tia Jackie. Hella bomb 😍
I agree with you... Being puertorican and seeing how we have forgotten about our three roots (Spanish, Taino and African) is really chilling. We were taught about this since elementary and I can still see a wide range of colorism in my community. I really can't understand, I've never thought that a person's skin tone meant overall superiority, and seeing how the Latin community is mostly made up of different races, there should be more consciousness about it.
Exactly. I heard someone say, "Well the creator is latina and was focusing on shades in the medium range for latinos." Ummmm... okay... talk about the erasure of all afro latinos. It was just a shitty excuse for yet again another non inclusive foundation range. Oh well their loss. We can just take our business to other brands who are already killing it in the game. And until makeup companies get the message, we will keep calling them out on their bullshit and take our money elsewhere.
The video is processing so I’d like to take this time to say a few words, “Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie!” ❤️😍
It’s 2018. No one should have to finesse a foundation into semi-submission. It’s utter BS that they have 4 dark shades out of 32. How are they gonna have 4 skin tone categories, and only put 1/8 of actual darker shades in the deep dark category?
I find it odd that the same thing happened to Tarte and they barely even had that much shades for dark skin tones. Did they learn or pay attention? I don't think so.
Mannnnn I saw the “other half” of the foundation stack and I was like “LOOK AT ALL THAT WHITE(beige)” lol no shade but They were all the same color....😧
Kelia Coleman its ridiculous!! I could probably get away with wearing like 4 different shades in this range if I really tried but Jackie really had to work to make just 1 look presentable and even then you could tell it wasnt an exact match. I just dont get how these brands can look at white people and be like yeah here's 18 shades for every slightest minuscule difference in undertone and stuff and then look at darker poc and be like yeah.... uhhh... here's 3 have fun. Then when they get backlash they pull some dumb excuse about "summer shades" or "it's just a filter on the photo"
Emily Higgins yes! I’m extremely pale and I can’t find my shade either. Why makeup companies thinks the market needs 25 more medium shades is beyond me 🙄
Alice Fahy and she even had the nerve to say that medium is hard to find and she wanted to cater to that group . Like no the hardest to find is the palest of the pale shades and the dark shades . Like go away with the whole medium is hard to find . There are 5 million medium caramel shades in every brand
Honey Bunny yes! I was commenting with another girl earlier and she said she’s medium and has a “though time finding her perfect undertone” baby I can’t even find a shade light enough forget finding the perfect undertone. Please 😒
YASSSS JACKIE!! Love hearing your thoughts!! The frustration with these large makeup brands is real..... 4 shades in a 32 color range is INSANE to me... when they said it mainly targets Latinas and the shades that get lost for them is also insane because there are MANY Latina’s who have darker and deep skin not just medium..... thank you for always bringing the best reviews to the table Jackie!
It's like the creator of bb forgot afro latinx exist. Puerto rican people, Dominicans, hell even half of my Mexican family members cannot wear this foundation. Her colorism really showed through in this collection and a lot of hispanic/latinx people are already very biased against darker people to begin with.
Honestly, it kind of makes me feel “ugh” the fact that Beauty Blender’s owner said “oh I’m Latina and I want to give more shades to latin people”, I’m Latina and I don’t see my shade either. You think of Dominicans, Puertorriqueños, and Cubans that are Afro latinas and they are excluded from this range.
Tati Vizca she was talking about us mestizos our olive skin is often neglected so she catored to us for once not saying dark shades are not neglected but black companies make shades for only black people too dont be a hypocrite
[]Xanalimarie[] I have seen you comment on literally everyone’s other comment. We get it! As a biracial “Afro-Latina,” finding my shade is damn hard. In comparison, all of my cousins who are what you refer to as mestizos do not have much of a challenge finding shades. In fact, usually those with a lighter or darker complexion are less catered to then the medium complexion in the beauty industry as a whole. BB is clearly not considering the facts. Not only do people come in all shade ranges, but Latinxs come in every shade.
[]Xanalimarie[] please don't go there! Black owned brands do cater to lighter complexions all the time. They try to be inclusive, it's just rarely reciprocated by other companies.
Latinas can be fair skinned, olive skinned, dark skinned, and so on. Therefore catering to Latin Americans means making *EVERY SHADE ON THE SPECTRUM AVAILABLE*. So unless they cater to ALL OF US, don't pull the Latina card.
I'm honestly disgusted with a launch like this in 2018. Its all well and good having a good formula and 32 shades, but if 27 of those shades are slightly differing varieties of beige then what's the point? Who are they catering too? Yes I could probably walk into any shop and come out with my shade but until they've made shades for people of colour and while they're at it added some fair and very fair shades, I will not be purchasing. If NYX can do it and do it properly for $15, then any brand should be able to do it for $40. 💋 xAndyx 💋
Let's talk about these slightly differing varieties of beige as well. Several of the light shades look interchangeable and the medium plus and dark/deep have huge gaps where there is no color (womp womp) for anyone in between.
completely AGREE! Even if us beige people could still easily get our shade from otherwise uninclusive foundation lines, we still shouldn't purchase them because you endorse what you spend your money on and who on earth wants to support racism.
+Hanaé Yall get it! I'm so happy. As a chocolate WOC, this has been the struggle of our lives in the beauty industry. They complain about "us" not spending the same coin, but ummmm... how can I buy what doesn't exist? I've tested, swatched, & mixed so many colors & products trying to create my exact match, that I feel I may have missed my calling in chemistry!... & ima journalism major! Lol
I'm not understanding what the brand owner says about shades for Latin Americans because their skintone can be darker as well not just in that medium range.. And who in the hell has an orange skintone is just beyond me... I really hope these brands listen and get their shit together its 2018 its been way to long for people not to be able to find a shade to match them and no they should not have to mix foundations to find a correct flippin match...
Dawn Lasko she was bsing. Makes the same old shade range but tried to sell it as more than it is because it’s just like every other foundation they didn’t try any harder on this range than all those other brands with half arsed foundation lines.
Exactly. It’s actually beyond obnoxious of her to say that knowing that Latinx people come in literally every shade humanly possible. I understand we’re all extremely self aware of our own shade and needs, but it looks like she didn’t actually care and added the dark shades for PR. She might as well called it the “bounce foundation for medium skin tones” and just said “f*ck y’all” to the rest of us because the shades are a joke. I would’ve sooo given her my $40 if she would’ve made a decent shade range. What a shame 🤦🏽♀️
i understand what she wanted to do with shades for her and many latinas like u said with olivey tones. Me and especially my sister have some trouble with that but that's not an excuse to not have more deep shades ://
Maria xcx I totally agree Maria, my undertone is olive and I have NEVER found a 100% shade or undertone match. I agree they needed to have a wider variety of deep-dark shades and obviously work on their undertones, BUT let's not get it twisted, the majority of foundations have a wider range in the light to medium category not medium tan and its either cool or warm and (thankfully more and more since its closest to my undertone) neutral NOT olive. Honestly, they probably only have a semi-decent medium-tan shade range is for when lighter complexions get taner.
The pale complexion and the deep complexion range were both absolutely horrible. There was 20 shades of tan though, with almost identical undertones for some. It's just sad to me, honestly.. That people are still being left out.
I agree too! I’m a medium tone and it’s actually really hard to find foundations with my perfect undertone, I don’t even have a single foundation that’s my perfect shade I always compromise
I agree, as a pale Latina I'm speaking from a place of privilege and most of the shades I use aren't golden enough, but I'm also offended because many of my Latina friends and family HAVE DEEP SKIN, what about Afro-Latinas? What about the gorgeous deep skintones from the Oaxaca region? What about Cubans, Dominicans, Ecuadorians? The list goes on. There aren't just medium shade Latinas, don't use us as an excuse, There is no excuse.
The fact that the owner is addressing the " Latino " skin tone is a joke because just as much as there is light skinned Latinos there is dark skinned Latinos. I have family that do not find there complexion in brands that they like because they're not as light skinned as the person next to them. I feel like latinos in general need to realize we are a MIXTURE of colors and we are not all light skinned. Latinos praise lighter complexion and its sad because they forget about their ancestor and where they came from and how diverse we are. It's SAD and I'm upset and tired of hearing latinos neglecting their people of color because in every island/country of the latino culture there is people of color.
When she said cause she’s Latina she wanted to pay attention to those shades does she not realize there is fair skinned latinas but there’s also deep dark latinas?? That aren’t orange idk poor excuse it should be for everybody because EVERY ethnicity uses the sponge not just one ethnicity regardless
"Latina" is not one medium colored skin tone. I don't know what the owner meant when she said she wanted to create shades for latina women. If that were the case, then there should have been shades for very pale people and very dark people too.
Girl yas!! Latinos come in every color spectrum!!! Darkest to lightest we come in ALL shades, my lightest Latina friend can't find a shade and my darkest Latina friend can't find a shade in this range, so she's either like those racist latinos who only see medium skin as Latino or she cheap for not caring for the rest of her community.
Cucu Catalan No it’s not. Why are you so obsessed with the fact that those shades fit MEDIUM skin tones! Like it may seem on camera but really you don’t know medium. Medium is Mexican to Indian shades and none of those suit that because medium shades are usually darker olive
Even though Jackie uses and works with this brand I love that she’s still honest that she doesn’t completely love it, but after the two darkest shades the rest are way too light and they orange👀👀👀 Did Tarte and KKW not teach y’all anything??? Why are there only like 4 darkISH shades and 2 were made specifically for President Trump🤭🤭 Take an example from Fenty, Huda, or Jackie idc who but I’m not wasting my money‼️‼️‼️
I'm Latina and I'm light, but my dads side of the family has deep dark skin. Every Latin person has a different skin tone. Not all Latinos are light/medium.
makeup._.trash 897 deadass im latina and im usually the lightest shade like we are not all one shade its insulting that the owner of beauty blender would leave out afro latinas and deep dark latinas like that
It seems to me like they expect the deep/dark spectrum to “ mix shades “ to get the perfect match. That’s not fair ... who would want to do that. Furthermore why would someone pay double when we have brands like Too faced and Fenty that are inclusive to everyone .
The "catering to Latinas" argument is such bs though because you can't really categorize Latinas as only J-Lo's and Selena Gomez's skin tones. There are so many under represented Afro-Latinx people, indigenous natives, and many more people with all kinds of ethnic backgrounds all over Latin America and that excuse is just pathetic. Amara La Negra, Cardi B, Lupita Nyong'o, and Zoe Saldaña are all examples of Afro-Latinx women who differ drastically in shade ranges which is why that argument is not only non-inclusive, but also inaccurate.
I am pale as a ghost, and even if this had a shade for me, which I’m sure it doesn’t, I wouldn’t buy it. If the owner is delusional enough to say the medium tan shades are the hardest to find then she can actually f*** all the way off. Even if the undertone isn’t always right, at least every brand carries a shade close for her. I can’t say the same and neither can the dark & deep tone boys and girls.
I’m dark skinned but I have neutral undertones almost leaning towards olive cause I’m not yellow, and I’m not red. So they gotta stop thinking all black women are cool when we’re not. We have different undertones and different skintones
When I heard they were trying to cater to latinas, it confused my because latinas vary from extremely light to the deepest shade... so like did they really though
R for RAE TV but the kicker is if she claimed to do this for Latinas there should be like friggin' 50 shades. Latinos can be of any race so that should be a huge smorgasbord of skin tones and undertones. She should have just said this is geared towards the light and medium Latinas with olive undertones and left it at that. Those 7 dark dhades are clearly an afterthought. Basically telling melaninated people this line isn't really for you but we want your money also.
I know I should watch the entire video before commenting. I’m only at the part where you’re holding up the circles of foundation. Bruhhhhhh it’s 16 tones of the same shade of ivory then some tan shades & our signature three shades of almond chestnut & mahogany 🙄
Ugh I'm over it. I wish companies would chill tf out. A lot of shades does *not* mean you have a *good shade range* it means....you have a lot of shades. Like yay you came out with 40 shades...with 20 light/beige, 15 medium, and 5 jumping around shades of dark. Shade range means a range. These companies need to slow down honestly.
Beauty blender needs to call jackie so that she can help them develop the correct deep and dark shades ! 400 shades of white and 4 dark shades ???? really queen ?
Rcj. Queenie I agree, I love her collab with Too Faced and what it means but brands shouldn’t have to do that, you should already have decent shades for everyone. It’s a shame that we’re still the afterthough and that brands still think that excuses are valid
Alex Sousa and they didn’t even make one light enough for my skin either, and yet again another cosmetics company forgets the opposite ends of the skin tone spectrum, but especially dark shades.
We need representation for every race/ethnicity what needs to happen is a reputable makeup brand needs to make bout near 100 shades. From albino to the deepest dark. There are so many undertones and variations for this shit to still happen boggles me. Friggin have people come in and study their skin see the differences then launch an inclusive line. Also, don’t let the foundation suck.
Beauty blender sigh 😒 In my opinion there are very knowledgeable & experienced beauty influencers that are women of color that these brands can consult in advance! Do these brands do this on purpose to watch these reviews to get the feedback for free to then correct the issues?!
Especially since they have been established as a brand. They already have the financial means from their ongoing success to create a more inclusive shade range for their customers who are usually left out. Especially after the tarte scandal.
Man NARS, LANCOME, and TOOFACED have my shade..so I am not bothered by beauty blender's lack of a shade range..this just means I get to save my money for a company who thought of everyone else... great video aunty jackie..k.byee ❤✌🏾
I agree that dark and deep shades need to be showed more but I also feel like the thing with medium shades don’t always have the right undertones. I am Pakistani and I always have trouble finding my perfect shade because of my undertone. That being said I do feel like the dark and deep shades need WAYYYY MORE love.
Her comments about catering to Latinas made me roll my eyes. There’s plenty of Latinas in the dark and deep categories! I also think Warm Undertones especially for Latinas means more olive and golden, not orange. 🤦🏻♀️
the forth shade she showed in the video isn’t even my summer shade and I’m brown. I haven’t experienced as a brown person the abundance of medium shades she describes. They always make “medium” shades orange asf and it’s so annoying. But straight up, at least I have a couple options, Black women and especially deep dark women are ignored by the beauty industry. If they even get shades, they’re completely half assed. I think beauty blenders owner was just trying to give an excuse for her shitty shade range.
Being Latina the owner should know that people who identify as Latinx don't just come in light/medium shades with olive undertones. A lot of the lighter shades were similarly colored when swatched.. There are tons of Afro-Latinx people who weren't catered to in this line. Creating (debatably) four deep/dark shades was a massive oversight, and there needs to be more accountability held against them for this.
When I was like 10/11 ish I got a wii and made a black mii character with blonde hair cause I just liked the way it looked, her name was Noel for whatever reason. My dad was like why blonde hair and I was like caUsE iT LoOkS PrEtTy dAd. Moral of the story you remind me of Noel here.
I personally just want a makeup brand to release a foundation with 30 dark shades, with the tone and undertone steps that most pale foundations have, and then have like 4 pale shades with major shade jumps and say that they’ll release more later.
Lmao it’s crazy how when I read your comment I realized even more how ridiculous brands are. Can’t even imagine having that happen to lighter skin complexions.
Daisha So true. If I wasn’t white, I would totally do a makeup brand like that. I just don’t want to take the opportunity away from a woman of color to do a brand by WoC for WoC.
I know that “some” of y’all are tired to see us complain about shade ranges but in the words of Bob Marley “ u r gonna get tired to see our face, n u can’t get us out of the race” [english translation🤪] 🖕🏾
Yup every1 deserves to have their shade in a foundation from a company with a big enough budget. I just Want all people to feel included and beautiful, and not be an after thought or be excluded all together.
Brands are so shit at catering to all skin tones! We don't need 50 shades of medium that basically all look the same! It's hard for even me to find my shade because I'm SO pale and all light foundations are so orange tinted and yellow, so I can't even imaging how annoyed the deep dark people get! Brands need to do better!
So when are we getting Jackie Aina Beauty? Cuz I’m tired of my life being tried by these brands. I know if we were ever blessed with a full out line by Auntie Jackie I’d be set for life
She's probably gonna do a Rihanna and we'll get it in a few years. She said in her Born This Way video that the owner knew she wants her own line and then in this video she committed something to memory. She's gonna do it right so it'll definitely take time.
Wordz lord Excuse me? I should be happy that they completely fucked up the shade range for dark skinned people? I should be “happy” that they attempted to look inclusive with such bullshit shades?
millions of latinas are medium to deep to deep dark. lets look at brazil. the dominican republic...ect. so i feeling racist/elist vibes here. call a spade a spade. to deliberately ignore a category of your proclaimed target group is well..you get the point...
I’m a very light skinned Hispanic with strong yellow undertones. My winter shade is skipped on this, and so is my (preferred) summer color. So it ain’t even for us lol
I couldn't agree with you more on that! When I heard about this release, I was like...wait. The whole point of your brand was makeup application tools! All you have are sponges, and yet the next type of product you release is foundation and *not* a wider range of makeup application tools? It really seems like an extremely hasty attempt to cash in on the foundation craze of late...JUST because.
I think the problem is that companies are leaving only light skin people the responsability to create colors and swatching ...so to them they look dark, so they think they are getting more dark shades, when they are not, that is why your collab is so great because you actually understand what we need.....Thanks for the video :)
The companies also need to hire more people of color. L'oreal hired an woman of color as their chemist and created the shades for Loreal and Maybelline.
What I don't understand is, why come out with 32 shades and about 25 of them look the exact same? It's like they're just dicking around pretending like they have a big range of shades.
If the owner herself feels like she can’t find her shade, then shouldn’t she empathise with darker skinned people who also can’t find their shade and just make an all inclusive range?
yahmina sarae true but not all companies are going to follow suit to fenty, or lancome, etc. I'm just enjoying the evolution of makeup in general...when I was younger the industry was limited to MAC and Flori Roberts, and dermablend etc. And even THOSE companies didn't have my perfect shade. And EVERY black girl of darker than lighter mixed was matched to MAC NW45(dark as hell)....oh, and Revlon color stay in cappuccino which was a whole shade too dark...it was horrible...I had to go to prescriptive custom blind. $65.00 back then...80.00 now....so thank GOD I can finally go put to a separate or macs and actually shop brands and feel more confidant that I can actually find my shade...anyways...I applaud the companies who take the time and effort, and don't make exccuses...
Aurianna J she was talking about us mestizos our olive skin is often neglected so she catored to us for once not saying dark shades are not neglected but black companies make shades for only black people too dont be a hypocrite
yea thats true but how many black-owned brands are out there and that are actually mainstream ? Also this brand is iconic for their beauty sponge for foundation so you would think that they would accommodate everybody in this line since basically everyone uses it
Maxine B Black people range in colour from light to dark, therefore, cosmetic companies catering to 'Black' people offer a variety of shades. Secondly, Beauty blender has not expressed that they are a brand that caters exclusively to 'Blacks', Latinxs or Asians etc. They are an American brand, therefore they should cater to peoples of all shades.
As a very neutral, paper-white-pale girl, I definitely agree that mediums get all the love. Only about 2% of foundations carry a shade I don't have to add white to, we're talking "fairest porcelain" looking like an orange spray tan on me. Not to mention undertones either being baby pink or lemon bar yellow Like, I get the whole "more customers are medium thing" but that doesn't mean you shouldn't make the """rarer""" colors, just have less in stock. Plus, since so few other brands make good "rare" shades, we'll flock to those that do
PREACH! I’m tired of not finding a shade fair enough for me. Tons of medium shades (not trying to play down that WOC have just been left out in many brand shade ranges) I have to mix LA Girl HD white foundation in every foundation I buy. Fenty and Kat Von D haven’t even gotten it right for me.
Sarah even the medium shades are shit!! they are always too cool or too warm nothin for us olive girls!! it's disgusting that in 2018 so many of us are being left out
Naaaaa it's the orange range that gets all the love all the time, I'm a true medium 80% of the year and I never find anything.. I can make a light foundation work because of bronzer, and because i don't mind my face being lighter..
Sarah same for me, the only brand that has my shade is fenty but i've super dry skin so i can't really use it. Plus i can't find a concelear that is lighter or at least the same color of the foundation. Another problem is that light foundations have almost always a super yellow/orange undertone that doesn't fit with mine.
Amen girl. And what i think people dont understand is that us super pale girls have a lot of redness to cover in our faces and that doesn't mean that we have a pink undertone! It's also so hard to cover that redness without looking like you have pink face :( I describe it to other like, if you had a spot of red paint dried on the wall and you try to cover it with white paint, it's just gonna look pink, where as if you cover it with tan/orange, you won't really see the red as much. I heavily apply green concealer to my jawline so that at least it doesn't look like a huge jump from neck to face. Fenty's lightest is still a tad too dark and yellow.
She really said that lighter shades are always addressed and not the mediums? 🙄 If you're really pale or really dark foundation is just too orange or red for you. I'm so over brands realising bad shade ranges, it's actually getting boring now. But at least there are a more brands nowadays that have good shade ranges. We should just not even waste our money on brands like this. To clarify I'm talking about what the founder of beauty blender said not Jackie.
Angel Cupidon I’m extremely extremely pale and not even Mac has a shade light enough for me. That beauty blender lightest shade ain’t gonna do it for me. If the palest pale spectrum aren’t catered for and the whole deep spectrum isn’t, it seems stupid to me. Like companies make more money if they cater for more people
Aoife M A lot of make up companies really don't seem to take for really pale or really dark people, it's so frustrating. And that's such a shame that company like Mac doesn't even come light enough for you and they are one of the brand's who have had a good shade range for a while now. Have you tried Dior or Lancome? Both their shade ranges has improved a lot in the last few years.
This is an ill informed launch. Latinas come in EVERY shade range. I'm Puerto Rican and my father has deep skin and my mother is as pale as they come. It's as if the brand does not know Afro-Latinas make a large part of the population. What about Cubans, Dominicans, the indegenous South American and Mexican girls? if anything there needs to be more very light and very dark shades...medium tone skin is pretty much all set. Sigh.
I’m Latina and I’m as pale as paper it’s crazy, I’m always the lightest shade (or second lightest). No one believes I’m Latina because of how pale I am
Bro why is there so many lighter shades... there is no need for that many. Do us a favour and think more about medium to darker shades please. The amount of lighter shades there is not necessary and unfair. Or at least make the same amount of darker shades.
Let's not forget there are afrolatinos whose shade ranges she ignored. So there really isn't any excuse. She just catered to medium shsdes, as they all do
Does the owner of Beauty Blender not know that there can be dark skin Latinos/Afro-Latinos? Not only that, who is going to use that neon orange shade?? 🤢
I don’t find it hard looking for a foundation to match my skin but I just want to say that it’s such a blessing to have found Jackie and be aware of this issue in the beauty industry.
there are 0 shades of fair, 6 shades of “light” - light-medium, 19 shades of medium and 7 shades of “deep” which really range from medium to 2 actually “deep” shades .. and nothing in between. The whole shade range is ridiculous.
![[DRIP] ‘Woke Up In Tokyo (RUKA & ASA)’ PREVIEW](http://i.ytimg.com/vi/QN44lcR_VkI/mqdefault.jpg)
thank you guys so much for the support on today’s video! for everyone that pointed out the undertones in my chest/shoulders are red, this is correct! this was why I was able to make the foundation work. but unfortunately once the summer ends, this tan fades, and I’m back to my “year round” complexion and true undertone this foundation will be of no use for me :( it’s a shame that the dark/deep dark spectrum in this collection was literally the lowest priority.
Jackie Aina that shade match looks great on you on camera.
Yep, true and the brand's explanation was poor. Smh
Girl send me some of those beauty blenders please I need a few !! 😅😍
Jackie Aina this is why everyone loves you! You are so awesome and honest! ❤
Jackie Aina Dang Jackie you kept it calm in this video. I would be so pissed looking at the shade range in my doorstep. You keep it professional while still saying what you need to say 🙌🏻💕
“Well, the dark shades don’t sell” 🧐
“Well, you can’t buy what doesn’t exist...”
🙏🏼👏🏻
brooke elle 👏👏👏👏👏
Let all the people say amen.
Preachhhh girl 🙌🏼
trueee ughhhh
brooke elle ☺️👏🏻👏🏻👏🏻👏🏻👏🏻
the shades:
🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏼🖐🏼🖐🏼🖐🏽🖐🏽🖐🍊🖐🏾🖐🏾🖐🏿
😂
🤣🤣🤣
Well at least Trump must be ecstatic
😂😂😂
😂😂
The packaging is so lovely... it’s SOOOO unfortunate 😔
Chanel Ambrose aha i know its tragic
Ikr
Emily Higgins - nah, If you don't want to use the packaging as a palette just point the nozzle face down directly on your sponge/hand etc
Chanel Ambrose It really is. The packaging is so sleek and clever. If only I could wear the foundation.
Ikr, I would actually consider buying only the packaging.. lol
It’s sad when their sponges have a better shade range than their foundations. 😒
Shannon Locke 😭😂😂😂
And that’s the tea.. ☕️
!!!
Shannon Locke facts!!!
Get this damn comment to the top ,Jesus
The only decent thing Beauty Blender did was send you 60 fresh blenders.
Shariece Turner-Solis this comment took me out! LOL
Shariece Turner-Solis 😂😂😂 I swear
This reply Sis was the most decent and honest reply. Come on beauty blender research your competition provide better for us melanin goddess and rake ha coins in. IJS
Lol thats actually true🤣🤣🤣
As a Latina, i just wanna say that i don’t stand by what the owner of Beauty Blender’s comments addressed. Hispanic and Latina women come in ALL shades, not just “light to medium” and “olive” tones.
Emmles love this!
That a exactly what I said! I was like non of the dark shades would fit my cousin and I dont even think mine is in there because I'm super fair. It's a disappointment and I don't stand with what the owner said.
Totally with you, I'm Indian and although I'm tanned I'm very neutral and cool toned. Compared to other people In my family I look legit white, when I have cousins who look black.
Emmles so true I have many Hispanic friends who are way darker than even Jackie....ignorance is not bliss in this or any instance..smh
I 100% agree i feel like she is blaming us her lack of inclusivity
the design of the bottle is GENIUS but the shade range thooooo
My thing is... Hispanic people are not generally one shade. There are very light skinned to medium to deep skin tone. So the fact that the creator said that is CRAZZZYYYY. Just within my family I’m on the lighter side but the rest of my family is medium to deep dark as I have black family members.
Whenever I see dark skin complex influencers reviewing shitty shade ranges that insult them because of how limited it is for the color I always think are these company’s not embarrassed to be sending a influencer 40 foundations when none of them work for their skin tone. Like do they just not think hey out of all these shades none of these will suit her but we gave it to her for free why should she complain. Honestly any company that is okay with such a small deep skin tone range is a joke. PERIOD.
Mona Ameri thank you. I dnt even get why jackie is reviewing this 🤷🏾♀️ am only assuming that she gets paid to do so. I would have paid them DUST.
PERIODT!
Baby I don’t think they care at this point
I think she only reviewed it because her followers begged her to.
Tye James of course she’s going to review it, she’s a beauty influencer. That’s not an issue.the company is.
The "I did it for latinas" is such a dumb argument because latinas literally come in all shades, from the whitest of whites to the darkest black, like latinx is not a race we literally come in every shade. Let's hope for better shade range in the future
Caro Exactly !
And putting the fact that medium skin tones are already catered to the most in almost every shade range of every foundation into the mix, it's kind of bs.
I'm not gonna start anything about light vs dark representation in foundations, but there's 32 shades in this range, 4 being dark, and I dont even think the LIGHT shades are light enough for me. Its. All. Medium. Shades.
Again.
Shego what kind of sentence is that?
Shego How does Latino imply color? How can you compare a color (black) to a group of people based on their language. 🤔🤔
@@OmniOdyne You can get a lot of medium shades in places where there are no people with that skin tone 😂
EMOJIS HAVE A BETTER SHADE RANGE LMAO
✋🏻✋✋🏼✋🏽✋🏾✋🏿
Adrien Of The Stars 1 year late but amen
these shades look like condiments , barbeque, mustard, A1 and ketchup oh and the most important MAYO
Keta Rose 🤣🤣🤣🤣🤣
Keta Rose 😩😩😩😩😩
One of the shades looked like Chic-Fil-A Polynesian Sauce.
Best comment ever 😂🤣
Girl, they got McDonalds Sweet and Sour sauce as a shade.
If you’re catering to the Latinx community you must include us all. Blows my mind that my dark skinned best friend can’t find a shade. I get what you were trying to do, but my sister has an olive undertone and she doesn’t have a shade here because she’s darker. Mind you neither of the people I’ve mentioned are even Afro- Latinas! Can’t imagine the frustration that all of y’all are feeling! I’m all for Latinx empowerment but you have to include all of us. My beautiful melanin ladies and gentlemen aren’t getting any love and that’s just ridiculous. Cater to us all or don’t bring it out until you can cater to us all. That’s the bottom line. The beauty community will no longer take it. You will be dragged on social media for it now. It’s something companies need to understand in this day and age.
Priscilla Fuentes Plus Latinx people can be white as paper too! I think it was a bs excuse to explain why they excluded so many skin tones on both sides of the spectrum but of course especially the darker shades
Yes ma’am 👍🏻👍🏻👍🏻
facts!
Priscilla Fuentes Well said!
Exactly, that's why representation is key! Majority of people think Latinos look like Jlo or Shakira so they automatically think Latinos only come that way, we have to remember Latino isn't a race, the fact you can be black and Latino proves its not a race, their are even south east Asian Latinos, because Latino isn't a race its a culture, but if there's more representation people won't think of Latinos as just light/olive skinned, I think it's great that Jackie is so honest
I’m confused at to why a foundation was their next business move? Why not brushes? That would make the most sense. I feel like these shades honestly are so ridiculous. I’m not gonna tweak a foundation from a company that saw me as an afterthought when NARS, Lancôme, Maybelline, Cover FX, Fenty, and now Too Faced ✨ put some thought into how I’d look. It’s like they made the dark shades to stop us from having anything to say instead of taking the time to curate them. But that just causes more problems.
okay i’m white and pale as christmas but that second half of the foundation shades was literally outrageous, LIGHT PEOPLE LITERALLY DO NOT NEED THAT MANY SHADES WHYYYY DO BRANDS DO THIS
"pale as Christmas" LOOOOOL
Jackie Aina OMDS U REPLIED 💗💗
Ofc we do, same as dark skinned. Im a super pale spanish with yellow olive undertone, you know whats pale for all the brands? Pink. And still, the palest queen of youtube John Mclean has a harsh time finding foundations (with his pink undertone).
Macedonia Melón there’s a difference when the brand only makes 32 shades and more than half of them are light/medium because yes, undertones are extremely hard when you have really pale skin, but if you’re going to work on those undertones so hard as a brand, consider deeper skin tones. It’s really not that deep
@@macedoniamelon8458 pssst hey these struggles are not the same thing
Honestly, it’s such a disappointment, and an insult to the Afro-Latinas as well. Are they now excluded from the conversation because they’re not in the “medium” range. I’ll be watching what they come up with next.
Byba Tee said the same thing
Jazmine G oh yeah? great minds think alike!
I'm glad you highlighted that it's the medium shade range that always is catered to, Jackie. I'm not a dark girl so maybe it is out of place for me to say it, but I am albino and real porcelain shades are almost nonexistent. I completely gave up wearing foundation until Fenty released shade 100 for those affected by albinism. I'm definitely rooting for melanin girls to get their shades in different brands too!
Ms. Alexandria E. even medium girls/guys get left out!! The undertones are always pink/cool even in this launch
mychemicalclifford I'm sure they do, but it's hardly a problem compared to what deep-toned ranges face. Not only do many brands lack ranges dark enough at all, when they do, they have no undertones to choose from. The difference is that medium undertones may be hard to capture (like any undertone), but at least you have choices. Same problem applies to albino ranges.
Ms. Alexandria E. ❤️😭😭
KVD has your back with the shade range too! I am ALWAYS the lightest in most ranges and sometimes it’s still not light enough, but KVD & Fenty I’m 2nd-3rd lightest.
Ms. Alexandria E. that's true the struggle to find a true olive shade is no where NEAR the struggle dark skin women and very pale women face I just wanted to put out there that even though there might be a "range" of medium shades it's never actually a range just pink
Don’t forget we’ll receive the iconic “adding more shades” I hate that these brands treat us like a second thought then try to cover up their mistakes, I feel like it’s 2018 we need more darker shades it shouldn’t be that they wait until people get mad and ask them where’s the rest. This is why I love you Jackie you are extremely honest and speak for us girls of color ❤️ I’m happy there’s brands that make my shade and I don’t have to worry about brand like beauty blender that don’t care enough to make more than 4 dark/deep shades. I wonder when these brands will learn and either be inclusive or just don’t do it at all
Elizabeth Saccoh ❤️💜
My mom gets those beauty boxes and she puts in her shade in online and when she gets it, it is way to dark for my mom so she gives it to me and it is still to light, I don't think they have my shade😭
They were in the comments telling ppl this already 😐🙄
Elizabeth Saccoh ii
And you don't have to release 40 foundation shades like fenty, you can release 32 and still be able to do like 16 light to medium shades and 16 medium to deep dark, but no, they did like 28 light to medium shades and like 4 dark to deep dark, wtfff
LOOK AT ALL THOSE LIGHT SHADES!!!! After the Tarte thing, I’m thinking beauty blender did this on purpose for publicity. This cannot be a mistake. It’s a joke!!! No excuse.
Exactly what I thought.
Well "LIGHT" isn't the Best description. There are not enough pale shades actually,the same Goes for the dark ones.
Medium is the queen of this lounch
Scarlett O'Hara medium is the queen of almost every launch🙄 almost nothing for pale goddess and even less for darker skinned ones
Packaging is genius. Like seriously. But the color range.... imma just say this, my grandma is hella golden and my definition of a “medium shade” and from what I’ve seen none of the medium shades are her tone and neither are the deep ones... That indigenous Mexican skin was not catered to... colorism is the worst in Hispanic/Latino communities..
I agree Auntie, the foundation on you looked very red-orange to me on camera.. just stick to Chai and spiced rum Tia Jackie. Hella bomb 😍
I agree with you... Being puertorican and seeing how we have forgotten about our three roots (Spanish, Taino and African) is really chilling. We were taught about this since elementary and I can still see a wide range of colorism in my community. I really can't understand, I've never thought that a person's skin tone meant overall superiority, and seeing how the Latin community is mostly made up of different races, there should be more consciousness about it.
Exactly. I heard someone say, "Well the creator is latina and was focusing on shades in the medium range for latinos." Ummmm... okay... talk about the erasure of all afro latinos. It was just a shitty excuse for yet again another non inclusive foundation range. Oh well their loss. We can just take our business to other brands who are already killing it in the game. And until makeup companies get the message, we will keep calling them out on their bullshit and take our money elsewhere.
Another disappointing release 🤷🏾♀️Loved how in depth you were with everything regardless!
The video is processing so I’d like to take this time to say a few words, “Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie, Jackie!” ❤️😍
It’s 2018. No one should have to finesse a foundation into semi-submission. It’s utter BS that they have 4 dark shades out of 32. How are they gonna have 4 skin tone categories, and only put 1/8 of actual darker shades in the deep dark category?
rollenmuziek sigh IKR it was so half assed like they just threw in 4 as a favour
rollenmuziek jii
And the foundations from the second half of the collection that Jackie showed literally all looked like the same shade 😒
I find it odd that the same thing happened to Tarte and they barely even had that much shades for dark skin tones. Did they learn or pay attention? I don't think so.
Same goes for the fair shades! As far as their sorting goes there were even less fair shades! Can we say inclusive?! 😂
Mannnnn I saw the “other half” of the foundation stack and I was like “LOOK AT ALL THAT WHITE(beige)” lol no shade but They were all the same color....😧
Kelia Coleman its ridiculous!! I could probably get away with wearing like 4 different shades in this range if I really tried but Jackie really had to work to make just 1 look presentable and even then you could tell it wasnt an exact match. I just dont get how these brands can look at white people and be like yeah here's 18 shades for every slightest minuscule difference in undertone and stuff and then look at darker poc and be like yeah.... uhhh... here's 3 have fun. Then when they get backlash they pull some dumb excuse about "summer shades" or "it's just a filter on the photo"
Literally no shade... to be seen in those foundations! 🤦🏽♀️
Emily Higgins yes! I’m extremely pale and I can’t find my shade either. Why makeup companies thinks the market needs 25 more medium shades is beyond me 🙄
Alice Fahy and she even had the nerve to say that medium is hard to find and she wanted to cater to that group . Like no the hardest to find is the palest of the pale shades and the dark shades . Like go away with the whole medium is hard to find . There are 5 million medium caramel shades in every brand
Honey Bunny yes! I was commenting with another girl earlier and she said she’s medium and has a “though time finding her perfect undertone” baby I can’t even find a shade light enough forget finding the perfect undertone. Please 😒
YASSSS JACKIE!! Love hearing your thoughts!! The frustration with these large makeup brands is real..... 4 shades in a 32 color range is INSANE to me... when they said it mainly targets Latinas and the shades that get lost for them is also insane because there are MANY Latina’s who have darker and deep skin not just medium..... thank you for always bringing the best reviews to the table Jackie!
TheMexicanBeauty EXACTLY !!! Latina doesn’t automatically mean medium.
Can’t wait to watch your review on it
It's like the creator of bb forgot afro latinx exist. Puerto rican people, Dominicans, hell even half of my Mexican family members cannot wear this foundation. Her colorism really showed through in this collection and a lot of hispanic/latinx people are already very biased against darker people to begin with.
Hey babe!! Can’t wait to watch your review of this foundation. Much love 💕
I completely agree!! Besides, the medium shades all look exactly the same!
Honestly, it kind of makes me feel “ugh” the fact that Beauty Blender’s owner said “oh I’m Latina and I want to give more shades to latin people”, I’m Latina and I don’t see my shade either. You think of Dominicans, Puertorriqueños, and Cubans that are Afro latinas and they are excluded from this range.
Tati Vizca she was talking about us mestizos our olive skin is often neglected so she catored to us for once not saying dark shades are not neglected but black companies make shades for only black people too dont be a hypocrite
[]Xanalimarie[] OMG just stop, you have post this like 5 times, we get it.
[]Xanalimarie[] I have seen you comment on literally everyone’s other comment. We get it!
As a biracial “Afro-Latina,” finding my shade is damn hard. In comparison, all of my cousins who are what you refer to as mestizos do not have much of a challenge finding shades.
In fact, usually those with a lighter or darker complexion are less catered to then the medium complexion in the beauty industry as a whole. BB is clearly not considering the facts. Not only do people come in all shade ranges, but Latinxs come in every shade.
LATINA IS NOT A RACE! IT IS GEOGRAPHIC.
[]Xanalimarie[] please don't go there! Black owned brands do cater to lighter complexions all the time. They try to be inclusive, it's just rarely reciprocated by other companies.
There are latinas darker than me. What is that owner even talking about?
OnlyBlackGirl most aren’t tho Afro Latinas might be
@@cucucatalan9272 u should travel to south America then.
America*
Cucu Catalan what they spelled America right
Latinas can be fair skinned, olive skinned, dark skinned, and so on. Therefore catering to Latin Americans means making *EVERY SHADE ON THE SPECTRUM AVAILABLE*.
So unless they cater to ALL OF US, don't pull the Latina card.
You are a TRAILBLAZER girl u always say things like "why don't companies do this" and BISH u right every time ily
I'm honestly disgusted with a launch like this in 2018.
Its all well and good having a good formula and 32 shades, but if 27 of those shades are slightly differing varieties of beige then what's the point? Who are they catering too?
Yes I could probably walk into any shop and come out with my shade but until they've made shades for people of colour and while they're at it added some fair and very fair shades, I will not be purchasing.
If NYX can do it and do it properly for $15, then any brand should be able to do it for $40.
💋 xAndyx 💋
Let's talk about these slightly differing varieties of beige as well. Several of the light shades look interchangeable and the medium plus and dark/deep have huge gaps where there is no color (womp womp) for anyone in between.
completely AGREE! Even if us beige people could still easily get our shade from otherwise uninclusive foundation lines, we still shouldn't purchase them because you endorse what you spend your money on and who on earth wants to support racism.
+Hanaé Yall get it! I'm so happy. As a chocolate WOC, this has been the struggle of our lives in the beauty industry. They complain about "us" not spending the same coin, but ummmm... how can I buy what doesn't exist? I've tested, swatched, & mixed so many colors & products trying to create my exact match, that I feel I may have missed my calling in chemistry!... & ima journalism major! Lol
thank you allies❤❤
Hapless Beauty 👏🏾👏🏾
I'm not understanding what the brand owner says about shades for Latin Americans because their skintone can be darker as well not just in that medium range.. And who in the hell has an orange skintone is just beyond me... I really hope these brands listen and get their shit together its 2018 its been way to long for people not to be able to find a shade to match them and no they should not have to mix foundations to find a correct flippin match...
🙌🏾
Dawn Lasko she was bsing. Makes the same old shade range but tried to sell it as more than it is because it’s just like every other foundation they didn’t try any harder on this range than all those other brands with half arsed foundation lines.
Exactly. It’s actually beyond obnoxious of her to say that knowing that Latinx people come in literally every shade humanly possible. I understand we’re all extremely self aware of our own shade and needs, but it looks like she didn’t actually care and added the dark shades for PR. She might as well called it the “bounce foundation for medium skin tones” and just said “f*ck y’all” to the rest of us because the shades are a joke. I would’ve sooo given her my $40 if she would’ve made a decent shade range. What a shame 🤦🏽♀️
Dawn Lasko Trump has that orange shade
Dawn Lasko the brand owner is full of it.
*that giant beauty blender is everything*
It’s about the only good thing about the foundation.
Marvipan LOL
Naturally Mystique it’s the only thing
I want it SO. BAD.
It's garbage.
i understand what she wanted to do with shades for her and many latinas like u said with olivey tones. Me and especially my sister have some trouble with that but that's not an excuse to not have more deep shades ://
Maria xcx I totally agree Maria, my undertone is olive and I have NEVER found a 100% shade or undertone match. I agree they needed to have a wider variety of deep-dark shades and obviously work on their undertones, BUT let's not get it twisted, the majority of foundations have a wider range in the light to medium category not medium tan and its either cool or warm and (thankfully more and more since its closest to my undertone) neutral NOT olive. Honestly, they probably only have a semi-decent medium-tan shade range is for when lighter complexions get taner.
The pale complexion and the deep complexion range were both absolutely horrible. There was 20 shades of tan though, with almost identical undertones for some. It's just sad to me, honestly.. That people are still being left out.
I agree too! I’m a medium tone and it’s actually really hard to find foundations with my perfect undertone, I don’t even have a single foundation that’s my perfect shade I always compromise
I agree, as a pale Latina I'm speaking from a place of privilege and most of the shades I use aren't golden enough, but I'm also offended because many of my Latina friends and family HAVE DEEP SKIN, what about Afro-Latinas? What about the gorgeous deep skintones from the Oaxaca region? What about Cubans, Dominicans, Ecuadorians? The list goes on. There aren't just medium shade Latinas, don't use us as an excuse, There is no excuse.
but she excluded all the deep toned and black latinas
Packaging is REVOLUTIONARY which makes me so sad to see they definitely DON’T have any shades I could wear 😭😭
You’re very pretty
Your melanin is poppin sis!! YOU'RE SKIN LOOKS FLAWLESS
(and lmao saaaaame. But they had to go and be headass. They ain't gettin my coin now lol)
Camyoin omg thanks sis!
So impressed how you handled this review, so professional and fair xx
Charlotte Holdcroft agreed
I agree classy
Thanks Charlotte xo
Charlotte Holdcroft I completely agree. Very responsibly reviewed and Jackie offered solutions along with her critiques. :)
Agreed. Never has words been chosen so wisely
The fact that the owner is addressing the " Latino " skin tone is a joke because just as much as there is light skinned Latinos there is dark skinned Latinos.
I have family that do not find there complexion in brands that they like because they're not as light skinned as the person next to them.
I feel like latinos in general need to realize we are a MIXTURE of colors and we are not all light skinned.
Latinos praise lighter complexion and its sad because they forget about their ancestor and where they came from and how diverse we are.
It's SAD and I'm upset and tired of hearing latinos neglecting their people of color because in every island/country of the latino culture there is people of color.
When she said cause she’s Latina she wanted to pay attention to those shades does she not realize there is fair skinned latinas but there’s also deep dark latinas?? That aren’t orange idk poor excuse it should be for everybody because EVERY ethnicity uses the sponge not just one ethnicity regardless
Exactly. It was a dumb excuse.
I'm a Latina and I'm freaking fair. But Latinas are also deep dark. WTF they just don't learn
Im blacker than the night sky and Im latina so she needs to sit down. Que se vaya a la mierda with her foundation.
Courtney Ellen i know! latinx people come in all colors so really she still didn’t achieve her goal
Courtney Ellen yeah I’m Latina but I’m fair skinned.
"Latina" is not one medium colored skin tone. I don't know what the owner meant when she said she wanted to create shades for latina women. If that were the case, then there should have been shades for very pale people and very dark people too.
川畑徹 thank you
Honestly when they said about mentioning "latina" about the range i just had like lele pons screaming in my head
random_person it’s because I’m l a t i n a
Girl yas!! Latinos come in every color spectrum!!! Darkest to lightest we come in ALL shades, my lightest Latina friend can't find a shade and my darkest Latina friend can't find a shade in this range, so she's either like those racist latinos who only see medium skin as Latino or she cheap for not caring for the rest of her community.
I don’t look it, In my photos but I’m a very dark yellow tone and I’ve yet to find my color
If a brand is going to launch 30 shades, why not have 10 Fair, 10 medium, 10 dark, is as simple as that.
Ivy RG they should release 40 and do 10 fair ,10 medium ,10 dark and 10 deep dark
Panicatthe Mcrcrybabies even better
Panicatthe Mcrcrybabies YES! You need to contact these companies and give them tips cause they’re obviously too dense to understand
I agree!
Ivy RG that sounds to logical!! It’s is 2018 mind you!!
Beauty Blender shades- ✋🏻✋🏻✋🏻✋🏻🖐🏿
Fenty shades- ✋🏻✋🏼✋🏽✋🏾✋🏿
Hey There well technically it’s more like 🖐🏻🖐🏼🖐🏼🖐🏾
Cucu Catalan No it’s not. Why are you so obsessed with the fact that those shades fit MEDIUM skin tones! Like it may seem on camera but really you don’t know medium. Medium is Mexican to Indian shades and none of those suit that because medium shades are usually darker olive
Arsh Kaur lmao not true as a Mexican American I can assure you there’s shades for Latinos. I mean.... I have my shade
@@cucucatalan9272 I vote we block arsh
50 shades of Purple me too
Even though Jackie uses and works with this brand I love that she’s still honest that she doesn’t completely love it, but after the two darkest shades the rest are way too light and they orange👀👀👀 Did Tarte and KKW not teach y’all anything??? Why are there only like 4 darkISH shades and 2 were made specifically for President Trump🤭🤭 Take an example from Fenty, Huda, or Jackie idc who but I’m not wasting my money‼️‼️‼️
_Aren't there dark skinned Latinos?_ 🤔
I'll just sip my tea.
🤣🤣
Right? I’ll bet Amara La Negra never came to mind..
I am latina (peruvian) and I am pale af 🤷🏻♀️🤷🏻♀️
Kimberly Casey for real! Just goes to show that colourism is global ☕
I'm Latina and I'm light, but my dads side of the family has deep dark skin. Every Latin person has a different skin tone. Not all Latinos are light/medium.
makeup._.trash 897 deadass im latina and im usually the lightest shade like we are not all one shade its insulting that the owner of beauty blender would leave out afro latinas and deep dark latinas like that
Darlenne Guerra exactly my thoughts
makeup._.trash 897 my moms side is dark and dads side is light so....SAME
LATINO IS GEOGRAFIC, NOT AN ETHNICITY
makeup._.trash 897 say it again for the stupid ones in the back!
It seems to me like they expect the deep/dark spectrum to “ mix shades “ to get the perfect match. That’s not fair ... who would want to do that. Furthermore why would someone pay double when we have brands like Too faced and Fenty that are inclusive to everyone .
And they don’t even give good shades to do that! I don’t know about you but I don’t think orange + orange = brown.
I literally said “red” out loud with you.
Kackie Reviews Beauty did the same when she said “ORANGE”
omg it was so red for her skin lol I was wondering if maybe she should have used the one up...except the one up was LIGHT AF -_-
hunnyflash Huge jump in shades. It’s such a shame. Shame on BeautyBlender.
LMAOOOO, that second wheel of shades looked like a Swiss cheese platter, they all looked the saaaaaaaaame 😂🧀🧀🧀🧀
Naomi PR 😂😂😂😂😂
😂😂😂😂😭
The jump from shade 4.40 to 4.30 though... 😳😬😧
This is the comment I came here for lmao 🤣🤣🤣
Naomi PR EXACTLY!! Why is more than half of the collection the exact same shades???!
The "catering to Latinas" argument is such bs though because you can't really categorize Latinas as only J-Lo's and Selena Gomez's skin tones. There are so many under represented Afro-Latinx people, indigenous natives, and many more people with all kinds of ethnic backgrounds all over Latin America and that excuse is just pathetic. Amara La Negra, Cardi B, Lupita Nyong'o, and Zoe Saldaña are all examples of Afro-Latinx women who differ drastically in shade ranges which is why that argument is not only non-inclusive, but also inaccurate.
Maryann Alejandre 👏🏾👏🏾👏🏾👏🏾
Lol Lupita isn’t Latina. She was just born in Mexico and has a Mexican name. But still there should still be foundations that cater to her skin tone.
Maryann Alejandre well said
Meowing Flowers I mean if you really want to be technical she's Mexican born but of Kenyan descent of the Luo ethnic group but not Swahili.
Did you just call Lupita Latinx lol hell no she's Afro yeah but
I am pale as a ghost, and even if this had a shade for me, which I’m sure it doesn’t, I wouldn’t buy it. If the owner is delusional enough to say the medium tan shades are the hardest to find then she can actually f*** all the way off. Even if the undertone isn’t always right, at least every brand carries a shade close for her. I can’t say the same and neither can the dark & deep tone boys and girls.
I’m dark skinned but I have neutral undertones almost leaning towards olive cause I’m not yellow, and I’m not red. So they gotta stop thinking all black women are cool when we’re not. We have different undertones and different skintones
Angela Cooper istg💀 every dark/deep foundation is cool toned
Those sponges were cute though
Khari Lnnn right! Are they for sale? 👀
The flesh toned sponges were more accurate color wise than their actual foundations.... 🤦🏻♀️💀
Same but I wouldn’t support them ever again. It’s so disrespectful what they did to people of color
Maggie Zepeda honestly
When I heard they were trying to cater to latinas, it confused my because latinas vary from extremely light to the deepest shade... so like did they really though
g c seriously. There's white Latinas, Asian Latinas, Afro Latinas, indigenous Latinas, etc. Not all of them have honey colored skin
Ana Roque/ btw indigenous people are also included as asian too:)
regardless no makeup line should be catering to any one group ... especially a group that has literally every shade 🤷🏽♀️
That foundation is a definite red
Fr
You should empty the bottle and put a good foundation in it
Lucia Perry that is a good foundation
Katherine Unicorn not for everyone
Hahaha
With her actual shade
Is that doable cuz that foundation packaging is bomb
I wish brands would stop targeting certain ethnicities and just make foundation shades for ALL skin tones.. that’s just my opinion
R for RAE TV but the kicker is if she claimed to do this for Latinas there should be like friggin' 50 shades. Latinos can be of any race so that should be a huge smorgasbord of skin tones and undertones. She should have just said this is geared towards the light and medium Latinas with olive undertones and left it at that. Those 7 dark dhades are clearly an afterthought. Basically telling melaninated people this line isn't really for you but we want your money also.
EC DC 👏🏿👏🏿👏🏿
EC DC so true!!
“itZ JU$t a wAcKY FIlt3r” said beauty blender
Too Much Mouth Nonsense😒smh🙃
WHAT BRAND USES THE WORD WACKY ?? Like seriously beautyblender sis get it together :(
Too Much Mouth they’re hustling overtime on the damage control now. It’s so embarrassing
Shanyyyyygne 😂❤️
Too Much Mouth they really tried to play us like that as if we wouldn’t know the true tea when the pr kits hit the influencers
BB is making foundations great again with that Trump summer shade
unlocked You mean that PSL tan? 😍
unlocked 😂
LMFAOO
😂😂😂😂😂🤣
Was thinking same thing. 2 orange shades is Trump's summer shade and his winter shade lol.
I know I should watch the entire video before commenting. I’m only at the part where you’re holding up the circles of foundation. Bruhhhhhh it’s 16 tones of the same shade of ivory then some tan shades & our signature three shades of almond chestnut & mahogany 🙄
Ugh I'm over it. I wish companies would chill tf out. A lot of shades does *not* mean you have a *good shade range* it means....you have a lot of shades. Like yay you came out with 40 shades...with 20 light/beige, 15 medium, and 5 jumping around shades of dark. Shade range means a range. These companies need to slow down honestly.
Jesus Denmark Preach Jesus!!
Beauty blender needs to call jackie so that she can help them develop the correct deep and dark shades ! 400 shades of white and 4 dark shades ???? really queen ?
Alex Sousa they should be able to do it on their own, they don't need to have people like Jackie do THEIR work FOR them.
Rcj. Queenie I agree, I love her collab with Too Faced and what it means but brands shouldn’t have to do that, you should already have decent shades for everyone. It’s a shame that we’re still the afterthough and that brands still think that excuses are valid
Alex Sousa those shades are creamed out coffee looking foundation. I’m pale and can’t find my shade either ugh onto the next company
Alex Sousa and they didn’t even make one light enough for my skin either, and yet again another cosmetics company forgets the opposite ends of the skin tone spectrum, but especially dark shades.
The shade range just burns my eyes
Lmaooo!
And I’m not here for these damage control second releases with added shade range. WOC are not an afterthought!
unaBRIDGEd32 so don’t buy it .
Topazio Rivera I didn’t. Good day. 🙄
Finally a foundation that’s Oompa Loompa inclusive.
Emma Durham dead😂
Anti-Smurf/Trump-friendly.
😂😂😂😂 my thoughts exactly
Emma Durham forward thinking
Emma Durham FOREAL THO!
As soon as you showed us the second half of the collection I rolled my eyes sooo hard.
Chelsea Roble Girl i literally hollered this shit AGAIN!!!
I swear it looked like a box of all the same color.
"This is kind of reminding me of.. Well maybe not as extreme.."
Oh girl don't do it
"The huda beauty foundation."
Oh dang
We need representation for every race/ethnicity what needs to happen is a reputable makeup brand needs to make bout near 100 shades. From albino to the deepest dark. There are so many undertones and variations for this shit to still happen boggles me. Friggin have people come in and study their skin see the differences then launch an inclusive line. Also, don’t let the foundation suck.
Beauty blender sigh 😒 In my opinion there are very knowledgeable & experienced beauty influencers that are women of color that these brands can consult in advance! Do these brands do this on purpose to watch these reviews to get the feedback for free to then correct the issues?!
Nia B. The sad part is that the owner is Hispanic she should of known her audience of consumers
Especially since they have been established as a brand. They already have the financial means from their ongoing success to create a more inclusive shade range for their customers who are usually left out. Especially after the tarte scandal.
Man NARS, LANCOME, and TOOFACED have my shade..so I am not bothered by beauty blender's lack of a shade range..this just means I get to save my money for a company who thought of everyone else... great video aunty jackie..k.byee ❤✌🏾
Yolanda Brown I know thats right girl!😘😘
🗣🗣 "We can't buy something that doesn't exist!!" Say it louder for the selective listeners (and shade ranges) in the back 😒
I agree that dark and deep shades need to be showed more but I also feel like the thing with medium shades don’t always have the right undertones. I am Pakistani and I always have trouble finding my perfect shade because of my undertone. That being said I do feel like the dark and deep shades need WAYYYY MORE love.
Lmao thanks for correcting me. Obviously me incorrectly saying something, was the most important thing out of my whole comment. Smh.
THIS IS CORRECT! 🙏🏼
@Amna Ali what is your undertone? Ex1 has shades particularly for Asian skintones
Omg look at all those beauty blenders!!! Girlllll slide one to me lol
Or you know the lightest shade, throw that atcha girl too lmao help me I’m poor
Aye lemme cop one too auntie💀💀💀
Isabella Foley the L.A.Girl pink beauty sponge is really good too and it’s only $10
Gby U lol right free is always better
Gby U actually
Her comments about catering to Latinas made me roll my eyes. There’s plenty of Latinas in the dark and deep categories! I also think Warm
Undertones especially for Latinas means more olive and golden, not orange. 🤦🏻♀️
My mom wouldn’t b able to find a shade and she’s from South America lmao. That was such a dumb excuse
Laura Neuzeth omg, exactly what I thought. How many people in Latin America have indigenous or African ethnic backgrounds?? MILLIONS!
I’m from Brazil and 54% of the population here is black. She tried it!
the forth shade she showed in the video isn’t even my summer shade and I’m brown. I haven’t experienced as a brown person the abundance of medium shades she describes. They always make “medium” shades orange asf and it’s so annoying. But straight up, at least I have a couple options, Black women and especially deep dark women are ignored by the beauty industry. If they even get shades, they’re completely half assed. I think beauty blenders owner was just trying to give an excuse for her shitty shade range.
Exactly! It's obvious she was only thinking of light skin latinas and ignoring Afro Latinas. Latinas come in ALLshades of brown.
Being Latina the owner should know that people who identify as Latinx don't just come in light/medium shades with olive undertones. A lot of the lighter shades were similarly colored when swatched.. There are tons of Afro-Latinx people who weren't catered to in this line. Creating (debatably) four deep/dark shades was a massive oversight, and there needs to be more accountability held against them for this.
When I was like 10/11 ish I got a wii and made a black mii character with blonde hair cause I just liked the way it looked, her name was Noel for whatever reason. My dad was like why blonde hair and I was like caUsE iT LoOkS PrEtTy dAd. Moral of the story you remind me of Noel here.
I cackled 😂
Reighny's World Take Over deaddddd
thats my name
Noël Göbrutz guess I knew my stuff when I was 10 cause it’s a good name 👌🏻♥️
that's adorable. thanks for sharing.
I personally just want a makeup brand to release a foundation with 30 dark shades, with the tone and undertone steps that most pale foundations have, and then have like 4 pale shades with major shade jumps and say that they’ll release more later.
Katelyn Ludtke x
and just deep and pale, none of the beige "medium" "nude" that's goddamn everywhere and the only thing brands make.
Lmao it’s crazy how when I read your comment I realized even more how ridiculous brands are. Can’t even imagine having that happen to lighter skin complexions.
Daisha So true. If I wasn’t white, I would totally do a makeup brand like that. I just don’t want to take the opportunity away from a woman of color to do a brand by WoC for WoC.
Just had a fun idea. What if all the foundation shade names were different celebrities or beauty influencers/you tubers that had that shade of skin?
I know that “some” of y’all are tired to see us complain about shade ranges but in the words of Bob Marley “ u r gonna get tired to see our face, n u can’t get us out of the race” [english translation🤪] 🖕🏾
Lesle Robinson and if it were them dealing with what darker people deal with they would get tired of not having a shade for their skin tone!!
Kayla White they never get tired complaining
its not complaining other skin tones exist not just fair tones on both ends of the spectrum sooo....
Mira's Channel exactly everyone deserves a match in foundation for their skin tone
Yup every1 deserves to have their shade in a foundation from a company with a big enough budget. I just Want all people to feel included and beautiful, and not be an after thought or be excluded all together.
"Unbothered. Continues to use Fenty." That is all
CherieMonique this tea! Fenty about to b one year old and THE STANDARD!
jackie: **applies foundation**
me: nice
jackie **begins to blend it out**
me: wait
Brands are so shit at catering to all skin tones! We don't need 50 shades of medium that basically all look the same! It's hard for even me to find my shade because I'm SO pale and all light foundations are so orange tinted and yellow, so I can't even imaging how annoyed the deep dark people get! Brands need to do better!
Freckles&polkadots 16 I just stopped wearing foundation all together because I can’t find one that matches. I’m like Casper the ghost.
GruntSlayerCD I use the lightest shade of the fenty foundation it is very light
Panicatthe Mcrcrybabies honestly that might work, I’ll have to stop by Sephora and search it. Haven’t been there in a long time 😅
Hourglass makes a super light shade that is practically white. It's the lightest I've seen.
Freckles&polkadots 16 same. I’m waaaay to light for most cosmetic companies
So when are we getting Jackie Aina Beauty? Cuz I’m tired of my life being tried by these brands. I know if we were ever blessed with a full out line by Auntie Jackie I’d be set for life
Brittanica95 Girl! I wish Auntie Jackie would just bust out her own makeup for the unheard woman.
I am WAITING for her to break out the foundation,poweder AND concealer god we deserve better!
She's probably gonna do a Rihanna and we'll get it in a few years. She said in her Born This Way video that the owner knew she wants her own line and then in this video she committed something to memory. She's gonna do it right so it'll definitely take time.
2018 and companies still haven’t learned 😓
They learned that having a shitty shade range gets attention.
Nara V. They can't help it they feel like it might ruin their business so don't judge begger can't be choosers be happy and greatful they even tried
Wordz lord Excuse me? I should be happy that they completely fucked up the shade range for dark skinned people? I should be “happy” that they attempted to look inclusive with such bullshit shades?
Jackie seems to always cheer me up when I’m feeling depressed this is why I love her she is always positive abt everything
millions of latinas are medium to deep to deep dark. lets look at brazil. the dominican republic...ect. so i feeling racist/elist vibes here. call a spade a spade. to deliberately ignore a category of your proclaimed target group is well..you get the point...
Tysen Belcher the colourism Is real
Tysen Belcher jup.
I’m a very light skinned Hispanic with strong yellow undertones. My winter shade is skipped on this, and so is my (preferred) summer color.
So it ain’t even for us lol
alize0623 lol well damn!
I’m a light skin Hispanic as well 😆
I'm the same! Extremely yellow but pale Latina. I'm tired of these foundations making us pink
If it was a Hispanic intended product I would’ve copped, but damn they fucked up SO BAD
They should just transition into brushes. Foundation doesn’t seem like the next logical move. Love the packaging though!
Malibu Darby I have to agree with you on that !
Malibu Darby yes! I thought I was the only one wondering why jump so far. Stick to the same category
I couldn't agree with you more on that! When I heard about this release, I was like...wait. The whole point of your brand was makeup application tools! All you have are sponges, and yet the next type of product you release is foundation and *not* a wider range of makeup application tools? It really seems like an extremely hasty attempt to cash in on the foundation craze of late...JUST because.
Stay in your lane! Just doesn't make sense.
I had the same thought! Like they just doing too much
am i blind or is 4.30 straight up caucasian
ben 10 lmaoooooooo
On her it looks like that but it is a medium shade
@@BriiBritt08 0
@@lbrown9907 yea i guess but there literally weren't any tan-ish shades
I think the problem is that companies are leaving only light skin people the responsability to create colors and swatching ...so to them they look dark, so they think they are getting more dark shades, when they are not, that is why your collab is so great because you actually understand what we need.....Thanks for the video :)
The companies also need to hire more people of color. L'oreal hired an woman of color as their chemist and created the shades for Loreal and Maybelline.
What I don't understand is, why come out with 32 shades and about 25 of them look the exact same? It's like they're just dicking around pretending like they have a big range of shades.
John Constable by that same logic the white people in America should have to buy their makeup in Europe.
Hun there ain’t light enough shades either my transparent skin couldn’t wear this either
Emily Mintern Same how hard is it to create Pale AF shades and dark shades for everyone ?!!
*Girrrrrrrl! I would name that foundation you used on you "red brick".*
More like an 80s style house
🤣😂
Ikr
DearMakeUpDiary LMAOOOO
Brick. Hooouse.
They messed up when they did 2 jumps in shades after the orange color
I love how you know what you’re talking about. The points you make about the foundation and the undertones make so much sense.
If the owner herself feels like she can’t find her shade, then shouldn’t she empathise with darker skinned people who also can’t find their shade and just make an all inclusive range?
Kam M UM PREACH!?
this is so sad that we still go through this
yahmina sarae true but not all companies are going to follow suit to fenty, or lancome, etc. I'm just enjoying the evolution of makeup in general...when I was younger the industry was limited to MAC and Flori Roberts, and dermablend etc. And even THOSE companies didn't have my perfect shade. And EVERY black girl of darker than lighter mixed was matched to MAC NW45(dark as hell)....oh, and Revlon color stay in cappuccino which was a whole shade too dark...it was horrible...I had to go to prescriptive custom blind. $65.00 back then...80.00 now....so thank GOD I can finally go put to a separate or macs and actually shop brands and feel more confidant that I can actually find my shade...anyways...I applaud the companies who take the time and effort, and don't make exccuses...
I don’t like that she used being Latin@ as an excuse because there are afro latin@s
Aurianna J Literally the “I can’t be *insert bigot -ism* because I have a friend who’s *minority*” 🤦🏻♀️
Omg yes preach 🙌🏽
Aurianna J she was talking about us mestizos our olive skin is often neglected so she catored to us for once not saying dark shades are not neglected but black companies make shades for only black people too dont be a hypocrite
yea thats true but how many black-owned brands are out there and that are actually mainstream ? Also this brand is iconic for their beauty sponge for foundation so you would think that they would accommodate everybody in this line since basically everyone uses it
Maxine B Black people range in colour from light to dark, therefore, cosmetic companies catering to 'Black' people offer a variety of shades. Secondly, Beauty blender has not expressed that they are a brand that caters exclusively to 'Blacks', Latinxs or Asians etc. They are an American brand, therefore they should cater to peoples of all shades.
Medium? I saw 5 shades that looked like they’re all the same and for LIGHT/Fair skinned people. Wtf do you mean MEDIUM?
I was thinking this too haha.
As a very neutral, paper-white-pale girl, I definitely agree that mediums get all the love. Only about 2% of foundations carry a shade I don't have to add white to, we're talking "fairest porcelain" looking like an orange spray tan on me. Not to mention undertones either being baby pink or lemon bar yellow
Like, I get the whole "more customers are medium thing" but that doesn't mean you shouldn't make the """rarer""" colors, just have less in stock. Plus, since so few other brands make good "rare" shades, we'll flock to those that do
PREACH! I’m tired of not finding a shade fair enough for me. Tons of medium shades (not trying to play down that WOC have just been left out in many brand shade ranges) I have to mix LA Girl HD white foundation in every foundation I buy. Fenty and Kat Von D haven’t even gotten it right for me.
Sarah even the medium shades are shit!! they are always too cool or too warm nothin for us olive girls!! it's disgusting that in 2018 so many of us are being left out
Naaaaa it's the orange range that gets all the love all the time, I'm a true medium 80% of the year and I never find anything.. I can make a light foundation work because of bronzer, and because i don't mind my face being lighter..
Sarah same for me, the only brand that has my shade is fenty but i've super dry skin so i can't really use it. Plus i can't find a concelear that is lighter or at least the same color of the foundation. Another problem is that light foundations have almost always a super yellow/orange undertone that doesn't fit with mine.
Amen girl. And what i think people dont understand is that us super pale girls have a lot of redness to cover in our faces and that doesn't mean that we have a pink undertone! It's also so hard to cover that redness without looking like you have pink face :( I describe it to other like, if you had a spot of red paint dried on the wall and you try to cover it with white paint, it's just gonna look pink, where as if you cover it with tan/orange, you won't really see the red as much. I heavily apply green concealer to my jawline so that at least it doesn't look like a huge jump from neck to face. Fenty's lightest is still a tad too dark and yellow.
She really said that lighter shades are always addressed and not the mediums? 🙄 If you're really pale or really dark foundation is just too orange or red for you. I'm so over brands realising bad shade ranges, it's actually getting boring now. But at least there are a more brands nowadays that have good shade ranges. We should just not even waste our money on brands like this.
To clarify I'm talking about what the founder of beauty blender said not Jackie.
She literally said the opposite thing.
Darcy B. shes talking about the founder of beauty blender not jackie. the beauty blender founder literally said medium shades arent addressed
Darcy B. The OP is referring to the owner of BB. She as a Latina said mediums are not addressed.
Angel Cupidon I’m extremely extremely pale and not even Mac has a shade light enough for me. That beauty blender lightest shade ain’t gonna do it for me. If the palest pale spectrum aren’t catered for and the whole deep spectrum isn’t, it seems stupid to me. Like companies make more money if they cater for more people
Aoife M A lot of make up companies really don't seem to take for really pale or really dark people, it's so frustrating. And that's such a shame that company like Mac doesn't even come light enough for you and they are one of the brand's who have had a good shade range for a while now. Have you tried Dior or Lancome? Both their shade ranges has improved a lot in the last few years.
This is an ill informed launch. Latinas come in EVERY shade range. I'm Puerto Rican and my father has deep skin and my mother is as pale as they come. It's as if the brand does not know Afro-Latinas make a large part of the population. What about Cubans, Dominicans, the indegenous South American and Mexican girls? if anything there needs to be more very light and very dark shades...medium tone skin is pretty much all set. Sigh.
Agreed. I’m Hispanic and there isn’t a shade light enough for me at all. Not everyone Latina is medium toned wtf 😂 her statement made no sense.
I’m Latina and I’m as pale as paper it’s crazy, I’m always the lightest shade (or second lightest). No one believes I’m Latina because of how pale I am
Elizabeth 2018 they do know. They just care. I definetly won't be supporting this brand. There are no excuses.
Bro why is there so many lighter shades... there is no need for that many. Do us a favour and think more about medium to darker shades please. The amount of lighter shades there is not necessary and unfair. Or at least make the same amount of darker shades.
Let's not forget there are afrolatinos whose shade ranges she ignored. So there really isn't any excuse. She just catered to medium shsdes, as they all do
light-medium shades** they really did nothing for medium/dark medium and it's so sad.
Does the owner of Beauty Blender not know that there can be dark skin Latinos/Afro-Latinos? Not only that, who is going to use that neon orange shade?? 🤢
Ana Brooke Donald trump might
I don’t find it hard looking for a foundation to match my skin but I just want to say that it’s such a blessing to have found Jackie and be aware of this issue in the beauty industry.
there are 0 shades of fair, 6 shades of “light” - light-medium, 19 shades of medium and 7 shades of “deep” which really range from medium to 2 actually “deep” shades .. and nothing in between. The whole shade range is ridiculous.