ICON's Technology Showcase | DOMUS EX MACHINA at SXSW 2024

We invite you to watch ICON's official SXSW 2024 showcase event, DOMUS EX MACHINA, where we announced a new suite of products and technologies designed to further automate construction including a radical new robotic printer that enables multi-story construction, a new low-carbon building material, a digital catalog for residential architecture with more than 60 ready-to-build home designs, and an AI Architect for home design and construction. We believe that together these technologies make our construction technology platform a faster, more sustainable way to build high-quality housing affordably around the world.
Additionally during the showcase event, Initiative 99 winning designs were revealed from phase I of the global architecture competition to reimagine affordable housing that could be built for $99,000 or less without sacrificing beauty, dignity, comfort, sustainability, or resiliency. More than 60 countries from all over the world were represented in the submissions with six winners and ten honorable mentions being awarded prize money from the $1M prize purse during the event and presented by Wells Fargo, lead supporter of the competition.
“In the future, I believe nearly all construction will be done by robots, and nearly all construction-related information will be processed and managed by AI systems," said Jason Ballard, co-founder and CEO of ICON. "It is clear to me that this is the way to cut the cost and time of construction in half while making homes that are twice as good and more faithfully express the values and hopes of the people who live in them. We are going to need the same velocity of ambitious technological breakthroughs that we’ve experienced in these past few years, but we know where we are headed. Going forward, ICON is an AI and robotics company focused on transforming the way we build and accelerating what we believe is a very exciting future."
If you are a person who wants to own an ICON home, we want to hear from you so that we know what to design, where to build and what your hopes are for your own future. If you are a developer who needs support to deliver your project ahead of schedule and under budget and feel good about what you’ve created in the world, we want to build with you. If you are a builder who wants to take the most advanced construction tools in the world with you into the field, we want to work with you. If you are an architect, who wants to help us develop entirely new design languages and architectural vernaculars that align with your culture, values and imagination, we want to work together. We want to bring the entire industry together and equip everyone with the tools to properly build our future.
Visit www.iconbuild.com to get in touch and learn more.
#ICON#3DPrinting #Construction #iconhomes #ai
00:00 Intro
00:24 ICON journey
07:16 Initiative 99
10:28 Initiative 99 finalist stories
19:26 Initiative 99 winners revealed
27:35 Costs of Home Construction
31:37 ICON way of building at $34 per square foot
40:08 Low-carbon concrete for most sustainable way to build at scale
44:44 Introducing Phoenix, new multi-story 3D printer
49:35 Phoenix prints 27 foot-tall structure
52:08 Phoenix orders starting at $25 a square foot for walls
54:39 Software innovations to increase speed and lower costs
57:52 CODEX, a digital catalog of home designs
01:04:27 How to get projects on time and on budget leveraging software innovations
01:07:14 Vitruvius AI system to build and design homes
01:13:08 Bjarke Ingels guest appearance
01:19:48 Vitruvius live demo
01:30:19 Closing