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- เผยแพร่เมื่อ 25 ม.ค. 2025
- This episode of 'The Business of Life' looks at two creative industries going in seemingly opposite trajectories: the fine art world, where the sky is seemingly the limit for the prices collectors are willing to pay; and the music industry, where the free-fall of record company profits has only recently begun to slow.
But at the root of each sector’s rising or declining fortunes is the underlying question: How should we compensate artists? And what value do cultural products create in a society? To get to the bottom of the issue, we’ve tapped the former New Yorker pop critic Sasha Frere-Jones, award-winning artist Ryder Ripps, and Glenn O’Brien, the founder of TV Party, original editor of Interview Magazine, and a former member of Andy Warhol’s Factory.
Watch “How the US Workforce is Changing (Episode 1)” - bit.ly/1I4IvVW
Watch "This is the Modern American Family (Episode 2)” - bit.ly/1A6yp5e
All content is the sole property of VICE News. Materials presented are for informational purposes only and do not necessarily reflect the views or endorsement of Bank of America. Bank of America, VICE and/or their partners assume no liability for loss or damage resulting from anyone’s reliance on the information provided.
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Being an artist is really hard. People don't understand the inbuold desire. You really don't care about the value. It's like an addiction. It feels like if you don't do it you'll die. It's a hard decision to be an artist but it's harder not to be
damn thats so true
When i don't make music for about a week I start to loose my mind. I've always said that my beats and my rap is like my Prozac.
but I don't take Prozac. I just make beats and rap :)
p.s. and smoke pot
luvJNSKNS123 sad but true addiction is worst than drugs
Being the top artist means being the most popular and likeable person in general you have to be a celebrity to be a good artist but you can't be a good artist without the fame.. the talent no longer matters. The only reason we require talent is for performances and concerts. Creative input, pushing art forward is not as rewarding anymore
Artists don't make as much because they are not business people. They are artists. Why do you think artists have been screwed for years while people make money off of them? Because they are not business people. To make a living now you kind of have to be both.
as the young interviewee answered: it's sociology, psychology, and branding to be successful (if we're defining success financially).
THAT makes so much more sense now!!
Also, this is why unions are important. Levels the playing field to have a salesperson negotiating on your behalf.
Well then they should get a fucking job and do what you love in your free time. Like the rest of us do.. Not think you're so special you're entitled to it.
Those days are over. Reputation wise, most are egotistical lunatics with no principle. If any artist has an issue with how many normal feel about this... Then try and change it yourself and stop repeating the same gross cycle. I could give a rats ass if any of these crybabies with self entitlement think.
Artists and hollow wood.. You're all liberals anyway, cry babies.
@@MG-cd9ek uh
This is the most stress inducing host in the universe
When he asked how many people in the audience go to museums and art galleries, and everyone raised their hands, my initial thought was "they are all lying".
simon olander I love going to art museums... when they're free admission
Well this is a catered audience. The topic was art. I think this is the ideal audience for galleries and museums.
we all gon make it fam
M. Z. L. I Am amd you will too if you have that mindset. But my mind tells me you are being sarcastic lol
M. Z. L.
If we all make it, then nobody does.
Here's one thing the video didn't cover, and as an artist myself let me add it on here.
No artist ever decided to become a creative person because of money or any other logic rationale.
I know it sounds cheesy, but it all resumes down to passion. If you're passionate enough and work hard enough, you'll find your niche and money will follow, it really is as simple as that.
Helder Pinto sometimes i like to write plays and screenplays without any thought in it actually being put on anywhere. i have no idea what i am going to type from second to second either. i just let it flow and pump them out really quickly whenever the mood hits me to write a play and i usually end up liking the results.
Edward Bernayse666 That's great man, you only need to add the infamous 10000 hours to that practice and see the results.
This really bothers me too. We don't do it to get rich. We do it because we need to, internally. All these topic panels seem to neglect that. Then, this is sponsored by Bank of America... guess I can't expect them to understand doing anything for anything other than the money.
This is why kinda think art should be a hobby. Something artists make for art's sake, or donate. I'm sure a lot of artists and fans of art institutions will hate me for this. I'm just not sure it's something to be traded, and unsure of the potential of ads. I know I hate product placement (paying to modify the product) and pop-ups.
we are not living on earth to be a slaves in a 9-5 jobs, we live only 90+ years, we should do what our soul wants, not what other dictates.
Cool video, but the scope of art is really limited here. Art is either 1) music or 2) things you see in museums. What about animation? television? actors? theatre? comic books? novels? I know they can't cover all these topics, but I think there is a lot more money in art than they're discussing here. I'm a working animator in Canada, and I'm earning a pretty okay living.
JessietheLookout Exactly what I was thinking, this series of shows seems promising but this episode I thing was a bit of a wasted opportunity. Not only they narrowed it down extremely to only music and museums pieces, but they also spent most of the duration of it discussing major music artists (a musician whatching this probably is a lot more interesting in indie music money and not in how much the one percent makes), as well as napster, how to support my band, shound I invest the 10 millions I don't have in a painting, etc. I believed the idea was to make an episode artist would appreciate, talking about freelancing, studios, travelling to work in other places, alternative learning options to college, an artist pushing its own creations into the market, kickstarter, etc, etc. Instead of making an interesting discussion Vice put into video what a short newspaper/magazine column would rant off just to fill some space.
JessietheLookout the might have a continuation of the topic in the next few episodes. that's what i'm figuring.
JessietheLookout architects are artists, engineers. anything you design/create is art
Ivan Ivanovich Um, no? I'm not going to go looking for your comment just so you can insult me. I work full time because I have bills to pay and responsibilities, as do most people. The idea that "selling out" is some HORRIBLE ATROCITY is ridiculous. Even artists need to eat and provide for their families. Just because you earn a living for your work doesn't make you less of an artist. The free and independent starving artist is a stereotype that needs to die
no, not everyone...but yes, many, if not most. how am i dismissing the amount of work?
Being and artist and being passionate about what you do means that you are willing to stick by it even if you aren't making a lot of money.
Good don't complain then
@@MG-cd9ek Good point
It's better to go to college and study more than 1 fields and have more than 1 degrees and graduate.
We as humans are called to work
We are called to Labor.
Engineers make mad money, and anyone who believes engineering is not a creative pursuit do not know an engineer.
Engineers make money true but it's a lot of stress. Fuck Stress it's all about creating here and Music also make lots of money as well but it depends on who you are
Number of musicians making mad money compared to number of engineers making mad money has to be at least two orders of magnitude. Stress is the only way to grow. Fuck stress, fuck growth. Maybe you don't care to grow as a person?
+Brad Scott but its corporate as fuck right ?
It is if you want it to be. I spent two years in misery, but left for twice as much salary and one of the best corporate cultures in the nation. It's all in the attitude. If you dislike work nothing is going to make you happy, including being a musician or painter.
Engineers always works, because city and people always needs help.
You don't become a composer/musician because you want to become famous and make a lot of money. You do it because you know this is your life's calling.
I love the line about how the labels are trying to sell CDs instead of selling music. So true.
in this episode, we find out how vice has become another corporate main stream news service taking bribes from corporate america.
666j1 it reminds me of how the koch brothers and exxon sponsor nature documentaries on pbs.
666j1 keepin it real...wise words.
666j1 THE EVIL CORPORATIONS!!! LOL. You do know a corporation is just a signed piece of paper that gets stored in a law office right? You should use the word business men or women, it might make you sound a little bit smarter.
STUSKY business men and business women serve the company The company serves the shareholders. you dumb shit.
666j1 HEY common now, no need for swearing, i just corrected you. Take it with a grain of salt and just enjoy life. Best of luck
This episode of 'The Business of Life' looks at two creative industries going in seemingly opposite trajectories: the fine art world, where the sky is seemingly the limit for the prices collectors are willing to pay; and the music industry, where the free-fall of record company profits has only recently begun to slow.
Watch “How the US Workforce is Changing (Episode 1)” - bit.ly/1I4IvVW
VICE News when i saw "what's the value of creativity?" I thought you would at-least mention the other forms of creativity other than art. I eek out a living as a private inventor, consulting and solving problems for small businesses as an engineer. This is a form of creativity that often gets overlooked.
VICE News MAKE MONEY ONLINE AT *>> CASHEMA .COM
Cashema.com fuck idiot
I think ADoseOfBuckley made a video about this.
Right now, I would recommend *ONLINEPROFITJOBS. COM* to anyone. You can easily make around $600 per week form this. Also, you can sign up which helps a lot. It is better to fail in originality than to succeed in imitation.
The host looks so pissed that he's concerned. Or maybe he's so concerned that he's pissed.
Don't go to college for ART, drama, acting, etc. Just work on your craft by yourself, with a mentor, doing various projects, etc. Self learn, save money and network. Your talent should show for itself. Go to college if you want to be an engineer, teacher, professor, scientist, lawyer, doctor, etc. Get my drift???
I can understand that art isn't a profitable field, I don't think that's why someone would chose to be an artist though. I think it more comes down to getting paid for something you love to do, instead of being a cubicle slave like they mentioned. It's more of a thing for more minimalistic people
It's pretty easy just don't sign a record deal stay independent
I love these videos but I'm not always 100% sold on the panel. For this video in particular, why wouldn't they have someone from a big label come out? IE like an A&R for Atlantic or some executive that offers contracts to artists? These guys have obviously been around the industry but it would offer way more insight if at least one of them was from a major label.
Joshua Perez I concur!
Joshua Perez people from a label are going to have their own agenda...not that bofa doesn't, but still...
Joshua Perez Normally I'd agree to diversify that talking points. However it's hard to imagine them having an honest conversation without pushing the label's agenda, which does not sound in the least bit helpful.
the panel is definitely skewed to a particular POV. I agree the panel is suspect.
does not address the vast influence of black executives/talent.
i was waiting for fine arts and graphic design, illustration...
It always comes down to who you know. Be an intelligent artist, make the people you talk to believe in you. Above all else believe in what you create.
It takes some degree of greed to make money, not creativity... And it didn't even take me 23:07 minutes to explain it...
I'm half way through this and there has not been one good point yet.
They're missing a big picture here. Yes it's true you're not really making many album sales unless you're Adele or Drake but that doesn't matter now days because The majority of money made from music by artists comes from performing. Some of the bigger names make anywhere from 50k to 250k per show. Kanye actually makes 500k. Artists are still selling out arenas with over 30,000 ticket sales. I'm assuming Vice is referring to upcoming/unsigned artists though when they say these things.
I tried listening to this but I just couldn't stand it any more. No talk about the artist entrepreneur, no mention of 1000 true fans, diversification, hell no mention of kickstarter or patreon. Dinosaurs.
True!!
Informative. Also everyone's wearing the most boring clothes I have ever seen.
I was thinking the same thing!
That sweater!!!
I thought the girl in the grey sweater was cute as shit
Creative people need money to live, house, car, have children, eat healthy food. They should not be earning less so that they cannot afford health care, organic food. Even when people do jobs they love they should still be able to have enough live comfortably!
Except no one owes them anything just for creating art. If a lot of people want to buy your record you get money (recording industry contracts and legal jargon aside). That is the artist's objective value, otherwise no one owes you anything.
I disagree about musicians not wanting to make money. Depends on the artist but it definitely affects their output image and moves they make.
Maybe artist values put things other than money as a priority. I do. Money is not a need. Money is only one of millions of strategies to get needs met. I prefer to be more creative with getting my needs met than by way of money. Money is the boring and lazy way.
elsa Grace only someone that is going into/has wasted there time doing art would say that, it's just a doss, so many people are going into art now because they can't find a worthy way to go after school. Correct me if I'm wrong, but it's a waste of time, when you leave school you should be going into business, learning a trade, not drawing a picture... Yes people can be artistic, but don't base your entire life's work behind it. 50 years time you'll be looking back at yourself, thinking wtf did I waste my life on. But hey, if drawing pictures and been "artistic" floats your boat, then do what you like, not my life.
Honestly I fail to see how most other current careers are more fulfilling. I mean, sure, some branches out there actually have good value, say, being a firefighter is definitely fulfilling, as you go to bed at night knowing you made a difference, probably saved a few lives and all that.
But most "careers" these days are either customer service, number crunching, or factory production, all of these being not only of very little interrest for the person doing them, but also, in most cases, barely paying enough to pay the bills.
Way I see it, if I'm going to barely make it, I may as well enjoy the work I'm doing
Joe Hopwood why do you not think of Art and Art School as a trade. It certainly is a skilled trade. Every last design from the car you drive to the building you live in, to every image that you see from cereal box to woman's face on a movie screen was worked on by an artist. I get where you are coming from. I grew up where art had no value at all. I believed same as you until I discovered different.
My goal is to become a musician and form an original band. I pretty much know that I'm not going to get paid much. That is not going to stop me. I have a passion and a mission to make music. If I work hard enough then who knows.... The reward could be huge. But it could also be very little.
that is up to you ....you can be big under your own work ethic ... it takes time and a lot of social sacrifice ...
I think you really need a business man or agent to help you.
All I got out of this is that all artist and musicians should just give up, you will not make a living at it.
to all artists:
don't let this deter you from your dreams. pursue what sets your soul ablaze and believe that you have what it takes to make it
Artists don't do art to make money. We do it to keep going because it's the only thing we want to do. Because we breathe for it. Because not doing it means we might as well just die and pass on. When creating is all you want, money means nothing but an irritation. I'm not sure you get the point if you're just going to ask, "what's the point if you can't get rich doing it?" Because the point is, we don't care about getting rich, we just want to create, share our work, and maybe help or inspire someone else along the way.
Success for most artists are simply being able to survive from their work. Just to pay basic bills and create stuff
Try being an artist who makes no money at all, you have no home, no food, because you can't afford it. I think you're misguided and blinded by your idealism, you do need money but no one needs your music.
You obviously don't have kids.
Thank you so much for saying this. I hope a little more people can understand us,
You can break full time musicians into 2 main categories, original artists and entertainer artists. In my experience, money is made by the one's who can skillfully blend the two or who stick to just entertaining. In either case, live performance is the main driver of income.
The main income stream just shifted from sales to other sources. Like it is in every other industry. Shit changes.
I don't hear the word STEALING at all, why is that? Artists and musicians don't typically make a lot of money because our society generally prefers to act like thieves.
Beethoven was a highly celebrated, well-respected popular composer in his own lifetime. The impression he made on classical music in his later career was immediate and unmistakable (visual arts are not directly comparable to music for a few reasons). He suffered due to health problems (hearing loss and terrible skin), a difficult charge (his nephew) and an obstinate personality. The type of suffering model you are describing was not as commonplace with classical composers, who directly received fame and wealth from the patrons and churches they worked for (although some died in poverty like Mozart due to other issues, primarily health and personality issues). Musicians are notoriously bad at money management.
"I've seen figures like 1 record sale per 19 "illegal" downloads. The 1% of musicians who're popular enough to have their music stolen are by and large just fine, or no worse off today that they would've been at any point since the inception of the record industry."
That is a statement with no logical framing. Popular artists by your statement are exactly 19/20ths worse off since Napster. That's 95% worse off. That's not "no worse off." I'm not too concerned about what was mentioned in this video because there were few intelligent arguments, and the core issue was sidestepped entirely. Society doesn't want to accept responsibility for its role or its wrongdoings, which is a regular, ongoing thing MACROSCOPICALLY.
The biggest aspect of what is missing from your argument is the massive drop in disposable revenue available to record companies aside from corporate/executive/artist profit. Think of how there are many companies who reinvest income in research and development. Virtually any technology-involved company really. Revenue is missing that was available before, and you haven't factored that anywhere into your comprehension of the topic.
Artists who require more development than usual, for example the (historically and highly-notable) Jimi Hendrix Experience, which was conceptualised, created, developed, and put together by music producers in England, aren't getting that today. That kind of development requires available, disposable funds. What remains is a push towards a very easily marketable product - thus the massive increase in the prevalence and popularity of pure pop music (development instantly replaced by pretty, young faces) - and as well the rise of undeveloped, more indie, bands that while popular to some degree, suffer from the lack of fine tuning and development from much more expert musicians and engineers, and are not likely to make as many of the memorable, innovative and timeless recordings of more developed, produced acts from the past, IMO. The proof of this I believe is in the lack of regularl, huge musical turnover that occurred in the past periodically and now is just pathetic really. It requires a financial investment and the money isn't coming in for that any more. Don't expect a lot more huge, transformative musical geniuses. Beethoven most certainly did not work for free, or at a discount, he was obstinate. He would have told you to go screw yourself and pay him.
My point was that most of what you said was incorrect, when you argued against my first post. The first post being a thesis statement of sorts, you could find my 'point' up there at the top. Also consider your other words:
"Somewhere along the lines the record companies figured out that a never ending stream of low cost pop sludge, a few superstars and legions of one hit wonders produced more revenue than trying to cultivate the next JHE, rolling stones, or the Beatles. For the record labels this is clearly the path of least resistance, it's incredibly profitable and it's what people seem to want to listen to. Revenue isn't "missing", it's simply not being allocated to the types of things that you'd like to see, too bad so sad basically."
Everything you say here is in contrast to a 95% drop off in revenue from Napster technology, as you have indicated. Revenue is missing, it is instead going to broadband internet companies in the form of bandwidth payments and download overages. That is the nature of the reallocation of funds. You continue to push an illogical argument. Artists today make extra money doing other forms of merchandising, clothes, perfumes (and shows as always of course). Artists in the past didn't have to do this as much (aside from shows of course) because people weren't able to steal from them to such an efficient degree. It's created a very consumerism-saturated type of musical culture today. It becomes exclusionary of people who don't fit a particular image and that limits music greatly.
Sorry I didn't bother to read your post you are an idiot.
Max Gosselin Besides it's 95% potential revenue, which is not a hard number, it's not actual countable revenue until you actually have the money. You play semantic games and argue somewhat irrelevant differences in speculatable loss. But you don't really argue my main point really. You talk of downloads that people wouldn't necessarily have paid for otherwise, that's stealing dumbo. Idiots use rhetoric and that is your game.
why is everybody so damn serious? This is an easy and comforting subject. Nothing controversial about it.
It's not easy when the record companies are screwing you, the streaming startups are no more than new masters, and billions of dollars flow into auctionhouses for the works of a few hundred thousand artists, most of whom are dead.
I found this video very inspirational and very educational about the value of creativity as music artist,
Now I understand that the situation for millions of music artists , they are going to be in the same situation as me, I have regular job ..
The best way forward now is setting up a website again and get people pay you directly and doing concerts now and again for my fans , I must stop worrying about are people not going too pay or buying my music and work towards each goal or the next performance live-stream, as I got 30 years of business skills as marketing
The key here is about self investment, how money you put in is what you get out, put the hard work in and the hard work always pays off in the end
Art is a passion
i've been told that one of the reasons people have large art collections these days is because it's a great way to shelter a lot of their income- that it has very little to do the "actual" value of the pieces (that it's kind of a scam between investors and curators...)...regarding how to get more money into the hands of music artists- totally agree that it would be better to just hand them some money in support...i sell more music at gigs than i ever have online, and the excitement of having your music on itunes wears off pretty quickly when you realize that most people will never see you come up on any of the main pages, and you still don't make much money on an actual stream of one of your songs...
Creative industry BLOWS.
The Issue is once you make something the only way to make more is to do sales. Not before long the creatives are pushed out. Then the marketing companies are the ones making cash while pushing out minimal revisions. Like Apple does now.
Sad part is The main reason we buy things is because of the creativity. Yet the creatives dont make the money.
I don't understand how you can have a discussion on creativity and art without even mentioning the state of writing. Just like with music, the advent of the internet has fundamentally changed how people create and experience literature. What's more, the film industry is relying on literary adaptations more than they ever have before to meet consumer demand. I would have liked to heard some discussion of these topics. Also, how do you organize a panel of creative types without including any women?
Fucking hell, just go and organise your own panel and choose women FFS. Go and include people from as many "demographics" as you want.
However, This is this guy's panel. He picked 3 people. This is who he picked for his own reasons.
He didn't have any wheelchair bound people, pygmies, circus clowns, or people from a religious culture that mutilates private parts, either.
In fact , there were a lot of people who weren't included.
Really not representing everybody, ey ?
I identify as an orangutan with an addiction to collecting postage stamps, and I don't feel I was represented in this panel either.
How do you organise a panel on creative types without including surreal shit like orangutans on a discussion panel?
I'm starting to get really tired of people saying "artists" when they literally just mean "musicians" or "singers." To say artists is to imply more than just one form of art -- which is why I'm disappointed with this video.
What is the point keeping the original, individual piece? Even though you have a high resolution copy of the work. Well there is one point that no reproduction can ever touch. The original piece was made by the original artist. It has their love, passion and soul (and sometimes blood sweat and tears) imbedded in them. Copy that!
For visual artist's, I thought the discussion from 19:20 till the end to be insightful. Ryder is legit
$23.50!! damn where's my money
15 years ago I wrote a book, about my own escape story during the Cold War era, called: 'Extreme Zip Lining.' Writing it was a challenge a bit because English isn't my mother's tongue, however, I loved it. Marketing it, on the other hand, was a serious uphill battle. The story is totally unique, and yet, I didn't get one literary agent to look at it. Then I got tired of begging for attention, and put my book on Amazon.
Why do I even watch this?
because it's the business of life and you are alive
@@gaetancolpart379 Thanks for the response. Was waiting 5 years for it.
@@gaetancolpart379 Really happy with the response. Thanks!
A lot of profound insight here. But why is every person in the room scowling like someone just shot their dog?
Got a question from me: Lets say I wanted to be a comic artist, and I wanted to promote myself to anybody while attempting to make some living on it. I love drawing comic and I wishes to transform it into one part of a business. Any advice on that?
Patreon and Kickstarter is the future for creatives and artists. By skipping the middleman artists can be directly sponsored by their fans. Right now, there are two artists of the digital painting type that I know of, who are making between 20,000 to 40,000 dollars a month from sponsors and sure Pateon takes a cut for their service but there is a lot less people involved.
10:22 does anyone know the record label he's talking about?? please let me know!
And the gateway still seems to be to produce your own records, gig everywhere and never sign to one single label. The labels do give you more exposure yes, but you could get just as much gigging every single day of the week.
I have been an artist my whole life but started selling art about two years ago. The thought of selling one piece of work for $100,000+ is just unfathomable. . .unreasonable. . . illogical . . .It doesn't seem to matter how well your art is(particularly in a smaller city), it's purely status based. I saw a painting that was white with a big blue line down it that sold for over $100,000 but I can work on murals and paintings with beautiful detail for weeks/months and don't even get 1/100 of that price.
+Kaitlyn Helton Yes. that's the problem with modern art. It's the realistic art that takes a lot of time.
how much do you sell for?
I usually sell pieces for about $45 - $150. Most of the people I sell to don't have a lot of money and I don't want to price them out because I know how it can be to not have much financially.
I think the boom in the recording industry in the 20th century distorted our perception of "succeeding" in music.
kinda surprising that the film industry wasn't talked about. Doesn't that count as fine art? Hopefully we'll see an episode 3.5 on it.
Max Gosselin its still art and its the new and most chosen art form that artists want to do in modern times right now.
Awesome, panels like this should be a staple for public education and society as a whole.
People are ragging on the lackluster delivery of the panel. This isn't MTV, la la land for entertainment....These people are talking about money in a business. For better or worst the music industry is a business especially for a lot of artist who depends on it for survival.
ultimately... would Michael Jackson be what he was if he was doing this only for art and not about the world records, money and the historical meaning of his life in musics history and he was like poor all his life and doing another job like mopping floors or maybe barman? NO. HE WOULDNT BE WHAT HE WAS. SO ITS THE SYSTEM THAT MAKES ARTISTS UNABLE TO PRODUCE THE SAME VALUE OF ART THEY USED TO. IT'S NOT THAT THERE ARE NO TALENTED PEOPLE. ITS THAT THEY(THE SYSTEM) LIKES THEM WEAK AND EXPENDABLES
Exactly!
American music has never been art, it's been a product.
Phil Perry Which is very sad.
+Matt Gunn true
Phil Perry 🤔
Remember without the businessmen and the companies that sell it none of us would have heard of the musicians and they wouldn't have gone as far as they did and without them the artist would be without the means to record their songs to distribute to people and share their music with people.
Alex Brown Not true at all.
i still think the best way to buy an album from a band is to find a way to donate the $10 or whatever there album would have cost straight to the band and then just use spotify/yt to listen to the album
Oh the intro... It sets the theme for this show so well, much loves.
One big problem with this country is that there are so many art majors and, not nearly enough STEM majors. It is great to be creative but, people should be creative in the context of scientific innovation. I'm not saying that no-one should be an art major but, half of the graduates in this country are liberal arts majors that is far too many. If you have true talent than by all means go for it but, most people that go for these majors do it because they are easy in comparison to STEM degrees. Sure STEM degrees are tough but, they are rewarding not just monetarily but, also rewarding in the fact that you are actually helping society.
Adam Kelley well a fine arts degree (which as an artist I can tell has little value) is not quite the same as a liberal arts degree. they focus on different things. as a fine artist/graphic designer/animator/etc you are better served by learning under other people who are already working in the Industry. you must also consider that not everyone is cut out for a STEM field and vice versa.
I totally disagree. I would rather live in a society where people know the three branches of government and law thru liberal arts study then people who don't. Not saying STEM grads do not but from my experience many of them are not well verse on social citizenry, which is the root of any democracy, especially this one.
Extremely well said.
Adam Kelley We get you're a STEM student. Do you want a cookie?
You're close minded.
Weird question - at around 4:40, streaming vs purchasing is discussed.
When they say a song has been streamed x times, do they include repeat streams/plays by the same user? Maybe the number is being bolstered by people who get obsessed and listen to the same song over and over.
bdogman666 I can't really say about other platforms, but the statistics they showed were specifically for Pandora, which doesn't allow you to select a specific song or repeat it. I'm not sure how other platforms keep track or value a new listener vs. a repeat listener. I imagine it's not too different on most sites, as long as an advertisement is played every x number of plays.
I have never even heard of Pandora...
Why would they list the revenue from an unknown streaming platform?
What about aviicis youtube royalties/sales/tours/spotify royalties...
$12,500 dollars from just pandora is like 1/20th of the overall tracks earnings.
I really enjoyed this episode, but was wondering if this series could continue so there could be an exploration of more art mediums. I understand all art is hard to cover in 25 minutes, but I would be very excited to hear more about writing/film/dance and other high-profile yet not well known art forms.
If you make music because of money not because of passion, Do it because you love it
I think most artists just want to be happy, content and enjoy what they do..
The only thing that makes life bearable is the access to free movies and music!
A wonderfully informative, diverse panel that pushed past sticky social boundaries, leading to very unique perspectives. The intersectional voices of white men who vary in both date of birth and hair color are still systemically stifled to this very day. Surprised this is from 2015, honestly feels ahead of its time. 2049, maybe.
Why nobody talks about how you can't literally become an artist if you have to pay rent, bills, food and basic stuff and then have te time to excel at your craft AND THEN have the time to learn marketing, branding and business to sell your sh*t. Taking in account that maintaining the day job takes three quarters of time and energy, in order to have the right for a more o less decent roof and unhealthy food. Ah, I think I have the answer: inherit family property.
There is nothing new about this episode. It's a worn out topic where everyone knows that most artists don't make shit. Good effort, but poor episode.
Such a riveting show, everything seems like it's all about being a successful artist but the reality is most of them aren't actually netting any money
This is an excellent video. I really enjoyed the panel. They had great advice, and were well versed.
Ryder was speaking absolute truths
Which episode will they be talking about the disparity between working class americans and bankers ?
Who's been editing these fucking videos? It's not natural to cut out every single second of silence. Let's try and give the viewer a break - trying to stay engaged with this rushed, awkward pacing is ridiculous.
shame... i hope a lot of artists realize this. but creativity is such a unique and powerful tool and helps you see the world in ways that others cant. I believe people should not become artists full time or even take it too seriously by making it the most significant part of their lives because they are creative. I think people should take that creativity and learn something, acquire knowledge (eningeering, medicine even accounting) and when you have suffered through something you consider boring you will always find that if you take the knowldege you have and mix it with the creativity you are gifted with you will always excel and create the life you would not mind to live.
2:45 girl in the mom jeans and black all stars: 'I love you.'
Doing work with people who will be your friends who have friends ahead and behind you is why you would go to an Art School. In fact you can take Audio Visual Technology in Community College and get Studio art skills. Going then to a Fine Art School or even some university will make the personal contacts possible to advance your earning power enough early enough so you can flow on.
I love this series
Looks like a cast meeting for a new adaptation of 1984, but interesting topic though
much better than last episode
This video was posted the day my band played our first show
I am reminded of a great phrase coined by a London journalist: The Andrew Lloyd Webber home for very expensive paintings.
Really nice episode ! It helped a lot thanks :D
Very good show keep em coming
I wonder if there were better times for artists at some point in the humankind history. In our times, to be a successful artist (not just musicians) requires a merchandising machine, rather than talent.
I didn't or do it for the money, I just wanted to feel how being talented feels like. I wanted to experiment blending genres: things nobody have done before. I listen to the radio in the USA and my native country, and I see what kind of music is making a lot of money. I'm able to make music like that or better, and yet I don't do it, why? is simple, somebody will get the big end of the stick, while I get the short end. If you want to learn art, Music, drawing ect, thinking about money rewards you will continue being part of the 95% of the human kind, a talentless being, and will not reach anywhere. By the way since I started to learn music theory in 2014, I have made 160$, which I wasn't expecting, I could've done much more money If I have been doing what people "the trend" likes. I just want to leave my haters light years behind me, at least in Music talent.
As an artist, a painter mostly, not only have i actively avoided success, Ive sabotaged it knowingly and happily.
I might be #thekingoflandscapes but thats my business...i understand if i do choose to market my work, ill have nothing to do with it.
Man these guys seem so bored, jaded, and uninspired.
i'm sure it's not the gig they're excited for, especially being busy people.
Art and music fall under the creative umbrella but labeling the video "the value of creativity" is just too broad to cover this fraction of the entity that is creativity. Maybe instead of creativity it should be art.
I really enjoyed watching this
YES! helping artists to learn about value and branding... But are art schools the best place to teach this...?
Auspicious Arts Incubator no they are not. hardly any time is spent on how o brand yourself which is the real differentiator.
I'd like to see this again but a 2020 edition..
Thanks for that
The people in the back in the beginning are sitting/standing so still I freaked out when they moved
Make more vinyl records! Sure as hell are more valuable than CDs!
I don't usually like this guy but this segment is cool
I had to check the comments IMMEDIATELY after hearing the 1st guy in the crowd comment lol
This is not an ad. Stop labeling these as ads.