How did the pandemic change your fashion business? 00:00 - Introduction 01:30 - The first few days of the pandemic 03:00 - Why Marta moved her family to Texas 04:08 - The pandemic made Lefty more like a family 07:03 - Marta was determined not to go down despite cancelled orders 07:56 - Marta decided not to cut payroll and her team rose to the occasion 10:40 - How Lefty pivoted to making PPE for hospitals 12:51 - Tukatech created a relief program for the fashion industry 17:00 - It was "fun" to figure out how to run a fashion business during a pandemic 17:52 - Collaboration helps everyone survive 19:00 - A lot of people started new businesses during the pandemic 20:58 - The next revolution is in localized apparel manufacturing 21:37 - The trend toward influencer-based branding 24:23 - People who cancelled orders came back because of social media engagement 24:56 - The idea of the "fashion line" is going away 27:23 - Fashion business owners are getting younger 28:15 - New business owners care about more than cheap manufacturing 30:30 - Made in America and near-shoring is more sustainable 31:21 - Everything can change in an instant, necessities become luxuries 33:18 - Fast fashion is about never being in love 35:48 - The importance of family and the little things 36:43 - The industry was already moving toward producing fewer garments 38:33 - Young people don't care about brand names 39:20 - Older business owners have a lot of "baggage" 41:19 - Lean and agile businesses are able to pivot 42:25 - Generic, fashion, and luxury products 45:02 - Fashion businesses NEED technology
How did the pandemic change your fashion business?
00:00 - Introduction
01:30 - The first few days of the pandemic
03:00 - Why Marta moved her family to Texas
04:08 - The pandemic made Lefty more like a family
07:03 - Marta was determined not to go down despite cancelled orders
07:56 - Marta decided not to cut payroll and her team rose to the occasion
10:40 - How Lefty pivoted to making PPE for hospitals
12:51 - Tukatech created a relief program for the fashion industry
17:00 - It was "fun" to figure out how to run a fashion business during a pandemic
17:52 - Collaboration helps everyone survive
19:00 - A lot of people started new businesses during the pandemic
20:58 - The next revolution is in localized apparel manufacturing
21:37 - The trend toward influencer-based branding
24:23 - People who cancelled orders came back because of social media engagement
24:56 - The idea of the "fashion line" is going away
27:23 - Fashion business owners are getting younger
28:15 - New business owners care about more than cheap manufacturing
30:30 - Made in America and near-shoring is more sustainable
31:21 - Everything can change in an instant, necessities become luxuries
33:18 - Fast fashion is about never being in love
35:48 - The importance of family and the little things
36:43 - The industry was already moving toward producing fewer garments
38:33 - Young people don't care about brand names
39:20 - Older business owners have a lot of "baggage"
41:19 - Lean and agile businesses are able to pivot
42:25 - Generic, fashion, and luxury products
45:02 - Fashion businesses NEED technology