Thank you both Dara & Barry. I'm on the creative side at my in-house role, but you make it easy to see WHY I create what I create, instead of just throwing spaghetti at the fridge and seeing if it sticks. It's made my creative role a whole lot more 'analytical'.
Hi Dara, thank you and Barry for taking the time making this video. I am interested in Barrys course and was womdering if it is also a good fit for someone focusing purely on the ad creation for performance campaigns?
Dara I love your content! I run a brand and celebrity content for sure converts. I am having a hard time with having different CBO campaigns for different product category even though its the same audience. Any suggestions?
Do you need separate campaigns for the different product categories? While I do think it's helpful in some cases (planning, inventory, etc) it's not necessarily best for performance.
@@DaraDenney OMG THANK YOU!! I been over thinking this whole thing. I couldnt come to a conclusion why I need to seperate. we are selling different products in the same sport to the same audience. Also what is your feedback on ASC catalog vs Standard Catalog ads?
Hey dara, great informative video. The ads I make , for some reason even those that convert with a roas of 1.5-2.3 have a very high cpm. No matter what I do I just don’t seem to be able to get the cpm down. Any suggestions
I’ve seen this a few times… and sadly sometimes it’s just the industry. Particularly for highly competitive markets with a smaller demographic; think like skincare or make up for 50+. Also; it tends to be far worse for smaller brands or new brands. I don’t have a ton of suggestions for this sadly… it’d require a deeper dive.
Thank you both Dara & Barry. I'm on the creative side at my in-house role, but you make it easy to see WHY I create what I create, instead of just throwing spaghetti at the fridge and seeing if it sticks. It's made my creative role a whole lot more 'analytical'.
I love hearing this! I'm glad it made sense :)
😊😊😊😊😊😊😊😊
Really great one thanks for answering my questions ☺️
No problem! 😊
Hi Dara, thank you and Barry for taking the time making this video. I am interested in Barrys course and was womdering if it is also a good fit for someone focusing purely on the ad creation for performance campaigns?
It’s going to focus A TON on ad creatives so yes it’s perfect for this
Dara! I have not seen anyone talk about instant experience ads lately. Are they still effective ads in 2025?
Have not seen anyone mention this in years lol, why is it working for you?
Dara drinking out of a glass cup with a straw. Respect. 😎
lol it’s one of my fav things
Dara I love your content! I run a brand and celebrity content for sure converts. I am having a hard time with having different CBO campaigns for different product category even though its the same audience. Any suggestions?
Do you need separate campaigns for the different product categories? While I do think it's helpful in some cases (planning, inventory, etc) it's not necessarily best for performance.
@@DaraDenney OMG THANK YOU!! I been over thinking this whole thing. I couldnt come to a conclusion why I need to seperate. we are selling different products in the same sport to the same audience. Also what is your feedback on ASC catalog vs Standard Catalog ads?
Hey dara, great informative video. The ads I make , for some reason even those that convert with a roas of 1.5-2.3 have a very high cpm. No matter what I do I just don’t seem to be able to get the cpm down. Any suggestions
I’ve seen this a few times… and sadly sometimes it’s just the industry. Particularly for highly competitive markets with a smaller demographic; think like skincare or make up for 50+. Also; it tends to be far worse for smaller brands or new brands.
I don’t have a ton of suggestions for this sadly… it’d require a deeper dive.