Hey angel's happy Monday! Today's video we're diving into the TikTok Sephora kid epidemic and how it's worse than we thought.. let's talk about this weird trend and why it's such a problem! *Also comment below how your week is starting off id love to hear!*
1. Content with children should not be allowed monetization. 2. Children should not be allowed to be on the Internet without parental control. 3. Parents should be held accountable for their children, on the net and in stores.
I agree! I don’t think they should be allowed online (social media) until 15 at least because I do believe it’s stunted children’s normal development on top of the internet being dangerous
Yes yes yes!! I've been saying this! I honestly think there should be actual laws about this. Major fines for not watching or parenting your children when they're on the Internet or electronics too long. As well as should be completely illegal and jail time to even post kids faces on video and pictures. The only expection I'd say is Facebook, but if there is a Facebook for a child "star" the comments should be permanently off, no way to contact the parent, And a degree of blurring the face
I was still walking around with my $2 lip smackers in the plastic purse at age 12. I didn’t even know what skincare was. I cannot believe 2024 is real life 🤣
Lipgloss from the beauty supply was all I knew until adulthood lol no need for any of the extras. These kids’ skin will be as messed up as their attitudes.
Illinois made it illegal to post your kids on your monetized socials without proving to the state that you compensate them. The rules for determining how much the kids are owed is complicated, and meant to be so, to deter people from putting their kids online. i love they did this so much !
if I was a betting woman I’d say that in a month or so there will be a parent, angry at a company for one of their products giving their literal child chemical burns, like an intense serum or retinol and acting like it’s the company’s fault that they bought it for their child.
While I can imagine that happening more recently, it HAS already happened in another degree to companies like St.Ives apricot scrubs and Yes! Unicorn grapefruit sheet masks years ago. At the end of the day, skincare that includes actives like retinol and exfoliants do have warnings about sun sensitivity, frequency of use, and pregnancy/breastfeeding warnings. Brands like Bubble and Drunk Elephant have made posts about what skincare is safe for children. If it were to happen, they wouldn't have a case.
@@sumlemif the parents aren’t paying attention, no amount of warnings will do anything, and that’s what’s frustrating. The apricot scrubs didn’t actually have a strong case and the Yes! masks did cause bad irritation, but I do imagine that straight up vitamin A will be much, much more severe than what we’ve seen before.
@@softcoffeewhispers I'm a Sephora employee and once I had overheard a coworker try to explain to a mom why her daughter can't use the Drunk Elephant 1% Retinol Serum. When my coworker walked away, the mom turned to her daughter and said she was going to buy it anyways. The daughter couldn't have been older than 10.
i'm in my 30s and i can't use these products these 7-12 year olds are using because i get chemical burns so, so easily!! heck i even used a very gentle cleanser and had a chemical burn and had to be put on steroids for over 3 months when i was like 19.
I just want to chime in a little bit as a Sephora employee, for those interested in this topic, Khadija Mbowe has made another great video on this. Dr.Dray is a dermatologist who also made a video on Gen Alpha's increasing interest in skin care. While I have stories about kids being chaotic, and how my store had hosted a Drunk elephant themed birthday party for an 8 year old, I gotta mention that this minor annoyance signifies a lot of bigger issues. I'm talking about the loss of 3rd spaces, influencers roles in hyper consumerism, post COVID socialization, overworked parents, adultification of young girls, the loss of preteenhood, classism, and the role of capitalism in the development of children's self-esteem/self-image. I'm more worried as an aunt to kids than I am annoyed as a retail worker.
@@kayseecoward7571 Here's some context: Our store set up a table with balloons next to the beauty studio and all 3 of the licensed makeup artists were going to give 30 minute mini makeovers that included minimal skincare like sheet masks, and simple makeup. We booked the local Drunk Elephant brand rep who put together goody bags. Since it's not a service we typically offer, it was coordinated via email with the main store manager. It was categorized as 8 Feature Focus services, which is $30 for 30 minutes for 8 girls. It took us an hour to set up, and another one to put away. It was $240 and the mom didn't tip. Which sounds absolutely wild considering the theme, but the concept of a makeover party isn't new. When I was in elementary, I went to a friend's birthday party that was hosted at the mall. There was this tween oriented boutique where they would give pop star makeovers with eye glitter and tinsel braids. They sent us home with goody bags. It closed down and similar concepts aimed at tweens simply don't exist. Paying for kid parties at the venues that are still around today is very expensive.
I have witnessed a couple of meltdowns in Sephora myself. One girl (about 12)was screaming at her Mom because she would not buy her a $25 lip product in 3 different shades. Mom said pick 1 color and the kid flipped out and proceeded to beg, plead and then curse her mom out. Let me tell you I was shocked when the mom gave in and bought all 3! 🤦♀️
Whereas my tween is makeup obsessed but took her hand off my foundation yesterday like it was on fire when I caught her playing with it and told her how much the bottle cost. Sigh.
My child had bad acne and I took them to Dr and was given medication and 6 months later with Dr supervision acne is all but gone. So much better than buying expensive cosmetics that don't help and could make it worse
Another problem is I think people think that gentle parenting means saying yes to everything and being a parent that never makes their kids unhappy. But… saying no is a very important part of a parents job, keeping your kids safe beats temporary happiness from all these random skincare products
I was just chatting with a friend one of the things I think gentle parenting in the masses is missing the "what motivates your child". My child responds to natural consequences and hers responds to rewards, both mean boundaries and not getting what they want, when they want and hearing the word No. Our parenting would look different to the outsider but we use the same language and emotional learning but the motivators are different.
And It’s not even a gentle parenting issue, it’s the parents that don’t understand what being a gentle parent means and give their kids a lot of freedom without consequences, I was gentled parented (?) back in the late 90’s-early 2000’s and although my parents never really punished me or hit me, they set clear boundaries and I knew not to cross them, so I never had tantrums like these kids have in stores because I knew that its not acceptable behavior in public. Kinda sad these kids and tweens are not experiencing normal childhoods because they have this need to feel like little adults.
@@haiskeletonkid "Another problem is I think people think that gentle parenting means saying yes to everything and being a parent that never makes their kids unhappy" Agreed btw lol
Gentle parenting is actually the hardest type of parenting when done right. You have to really pay attention to your kid and build a relationship with them for it to be effective. As a whole though our society lives in the extremes and we’re just constantly reactive, flipping from one extreme to another.
My 8 year old niece wanted a skin care set, guess who got travel size containers and filled em with sun cream (day cream) after sun cream (night cream) and kids face wash in a posh bottle. I added a few sterilised suns and moons for the cream. All were kids based products. I'm top auntie right now!
i’m tired of parents not parenting and not watching what their kids are doing. no, i don’t mean every single thing. but this video is a great example. why do pre teens have these products and you don’t even know what it is and you buy it for them?? i feel bad for these kids with no structure. i wore makeup too as a kid but it was maybellline clear mascara and claire’s lipgloss.
Here’s the thing, the internet has never been safe for children. I got the internet at around 12/13 in 2008 I wish my parents checked in on what I was doing, would have saved me countless traumas. I’m still working through these things 15 years later, some I can’t even bring myself to talk about. Please, please, please monitor your children’s online activity.
Same I feel you 🫂🫶💜 I'm so worried for my niece. My sister and I talk about it sometimes...she's 11 and could very well turn into one of these kids lol, but I have to trust my cousin has sense, would humble her and not allow things. She's occasionally asked me about certain apps, but my sister agrees she should not be on tiktok at all.
@@quryil my cousin has a 12 yr old son and is constantly monitoring his online activity and teaches him about internet safety. I’m beyond grateful he won’t have to see the horrors most of us were exposed to. I’m glad your niece has you and her mom to protect her 🫂 🖤
same here, been on the internet forever, i was 9 in 08. it was so bad so much happened. i should not have been on the sites i was on. now i have lifelong trauma im still working through. parents really need to watch their kids, i feel like thats the point of parenting……
maybe im being nihilistic but i feel like its already too late for these kids. they have parents who shoved an ipad in their hands and didnt actually raise them… the parents arent gonna step in and step up now…
My parents plopped us down in front of the TV and this was the 1960s. However, TV wasn’t 24 x 7 -there really was a test pattern and static overnight. And a lot of TV was boring and directed towards adults. I was not interested in Sunrise Semester and the farm report at 6 am. I was the weird little kid who did watch the nightly news. I’m 40 years older than Isabella and this today is definitely not the world I grew up in.
I'm a parent of a 10 year old. I've went to Sephora with my child before and she was very polite. She stayed quiet and calm the whole time and did not such a single thing. I allowed her to choose a lip gloss to take home because thats all she really needs when it comes to makeup. Its 100% the parents fault that these children are destroying samples and making messes.
Yes, this is reasonable. People saying kids don't belong in Sephora aren't being reasonable because your kid should be able to go shopping with you without being a spoiled brat whilst you do the shopping you want or need to do. And buying them some age appropriate products is fine.
Being a woman is extremely difficult already. When I was a child, I was already pressured to be thin and beautiful. I wonder how sephora girls will grow up under this gigantic pressure to be perfect... skincare, plastic surgery, eating disorders...
I'm 26 and I feel like I still experienced this growing up, not so much social media. But definitely through other types of media. And I don't think most of us acted like they do now. 😅
I'm younger Gen z so occasionally I'll see older gen alphas on my fyp and honestly- they're talking out about it and for most of them to be middle schoolers, they're saying how they're expected to have adult women bodies at ages 12,13,14 not only by some ADULTS but also by their PEERS. I think an additional bigger problem is that they don't see cringey kids their ages. They have no ACTUAL kid role models, just peers that were forced to grow up by their parents that want to make money for them. The reality is that it's really sad to be a kid right now because there's essentially only two worlds - baby and young adult. There's a lot of older adults trying to be young and if you grow out of baby stage you're either forced to act "cuter" by your parent or forced to "cut the bullshit" at 5 and have technology raise you 🤷
A part of me feels bad for the kids, they're just trying their hardest to fit in and follow the trend. The parents allow behavior that can be physically and mentally harmful. Age limits need to be enforced on certain products, parents need to take more responsibility.
Its crazy there seems to be a rise in extreme materialism at the same time as issues like high rent, low wages, and inflation. Feels like a real house of cards.
These Sephora kids have definitely never heard the word "No" before. They're terrifying as children and are gonna end up as even worse adults because of it.
I was pretty shocked when Cassandra Banks went into Seph herself and proved this all to be real... Like, I didn't feel old enough to belong in that store until I hit my late 20's. Straight up felt like a child myself when I would go in under 22yrs old. I just don't understand these kids not wanting to go somewhere more fun.
for real, sephora was always the “adult” store to me… if i needed something for dance or halloween my mom took me to CVS or maybe if i was lucky (the drugstore side) ulta instead
It's because a lot of kids don't have somewhere more fun to go anymore. Stores that are aimed at children like Justice are becoming rarer and rarer. A lot of public spaces, like libraries and pools, are instituting rules that prohibit kids from being there without adults. They're going to Sephora because they can and because it has products that are marketed to them.
I watched a really interesting tik tok of a mother who allowed her 5 year old to run free and pick what she wanted in Sephora as an experiment, she only picked like 3 things originally and had to be encouraged to pick more and it was all bright, fun packaging but nothing was drunk elephant etc. She followed up by saying she doesn’t think it’s the bright packaging, it’s the peer pressure to buy these expensive items because everyone else is
Yeah, the same mother who wasted over $300 on useless products for a six year old. How much do you want to bet that she told her what to pick, and it was all for mommy anyway?
@@sharonharris9782 maybe I’m trying to see the best in someone that it was an experiment 😅 but I will admit I thought it was weird she actually bought the stuff
The sad thing about all this too is that kids don't like being told they're not old enough to handle these things, and parents forbidding them can lead them to feel even more rebellious. I say this as someone who, as a teen, felt very mature and thought I didn't need those protections. The reality is, those protections are important. As much as I would get upset when my parents would restrict things (for instance, I was kept from reading certain books due to the adult content), I look back and realize they were just trying to help. It's such a delicate balance and I do not envy parents for how challenging it can be to ensure their kids are being protected while also ensuring they feel respected as individuals. I think social media platforms and beauty organizations need to step up their protections to ensure children and teens and their parents have the knowledge they need to be safe. Anyway, great video as always!
i remember going in for a mascara at 20 and the employee looked at me with disdain and followed me around. now i looked young at the time but still....why can't anyone show that kind of attitude/precaution towards these kids? i a grown adult felt uncomfortable. why is no one making these kids feel uncomfortable? someone said "bring back being mean to kids" someone else commented "it's not about being mean but if they ask you to move, don't. if they curse at you, don't give into them. if they catch an attitude, put them in their place" and the commentor got dog-piled for saying that. everyone was like "they're just babies!!" and "y'all just sound jealous and mean" i was even called a "boomer" for saying it's a problem that these little kids feel like they need all this skincare. it's ridiculous.
I’m not a “cheap” or poor person by any means but I cannot fathom kids spending this type of money on skincare/makeup! When I was that age my mom (who also isn’t cheap) would’ve been like are you out of your mind if I told her I wanted a 100 dollar face cream or 90 dollar face oil. Someone please tell me I’m not alone here. I am all for preteens using skin care appropriate for their skin/to enjoy a spa night but what the hell is going on here?!
No, you're not alone! I grew up extremely privileged, but my mother would have looked at me like I had grown a second head if I asked for these things. And if I behaved like an entitled brat, I would have been matched out of the store with nothing. My mother knew how to parent.
The people I know who buy this expensive and unnecessary stuff for their kids are upper middle class people who throw around money like it's nothing...and then never have enough of it when they truly need it. I can only imagine that these kids will grow up to struggle immensely with money.
@@maddie8415 interesting. I don’t have kids but my husband and I would technically be considered upper middle class. I know us and I cannot imagine us buying expensive unnecessary skin care for our kids if we had them. I know people will say “well you can’t say cause you don’t have kids so you don’t know” but I’m pretty sure my morals wouldn’t change just by having kids.
never! i could never rationalize spending that much even at a young age. my parents would have a heart attack, let alone me wearing makeup. i still only really wear eyeliner (emo style just on the waterline, billie joe armstrong or pete wentz or gerard way inspired) and chapstick/lip balm. lip smacker was my collection of “makeup”. that and nail polish.
I wish we could just let kids be kids. They grow up so fast as it is. I am glad my daughter (14) is more interested in art and gaming (of course there are issues with the online world of gaming too, I realize) than makeup and her outward appearance. I also wish we could all learn (me included) that no amount of skincare is going to turn back or stop the clock. We are all going to age (if we’re lucky). I’m all for taking care of your skin, using SPF, etc. but nobody really needs all these expensive serums, let alone 10 year olds!
Literally like NO ONE knows anything about how to raise their kids nowadays, its honestly the biggest problem we face as a species and it terrifies me.
I was just thinking that with all these gurus on the internet, buying online courses. Why do I never see a course on how to raise children? There is no class for that at community centres either
The fact that ai has basically given predators a chance to create fake deep p*** with children’s faces is terrifying. It’s something that’s becoming so common just this past week a man here in south Florida got arrested for recording and creating fake deeps with the kids faces. I’m even scared because anyone can do it and it can happen to just anyone. The saddest part is that there is NO LAW preventing this or protecting victims of this new type of SA.
Another problem with kids posting online is they'll say anything. They'll tell you exactly where the live, go to school, shop. We see adults have enough problem not exposing too much, now we expect kids to be able to do the same?
Whoa! I always assumed you were in your mid-to-late 20s. Good lord was I an idiot at 23🤦🏼♀️ I definitely wasn’t thinking about bad business practices & the like. I read my old livejournal from the early 2000s occasionally & just cringe so hard.
I am 36 and I just want to confirm to you all from first hand experience that ageing will in fact not kill you. It's okay. It's gonna be okay. You will still be loved and get attention when you have fine lines. The only 'problem' I've ever encountered is 20 year olds telling me I look good "for my age". LOL.
The last time i went to Sephora i wanted to try the new Rare Beauty self care items, but all of them were broken and weirdly super sticky. Then a couple days later i heard about the sephora kids and it made so much sense.
I went to my local Ulta yesterday and it was busy, but I was relieved to see that the store was neat, the testers were all intact, and the other shoppers were all teens and adults. Hopefully it stays that way! I also grew up on drugstore makeup and still can’t imagine racking up as big of a bill as these kids are 😵💫
I was surprised when my 11 year old niece requested sephora for her birthday last year... Only learned from videos like yours just how widespread this is.
I came across a TikTok where someone at a school stole a disabled girl’s Stanley brand cup. (The video was from the mother, where she explained all the benefits the cup had for the daughter, and that the brand didn’t matter, only what the style of the cup did to help)
Another possibility, speaking as a 40-year-old with a 10-year-old (boy). These young girls may also be 'influenced' by their mothers as we try to navigate skincare for ourselves. While I hope mom's aren't suggesting their children need these products, they may see us fretting over every line and wrinkle on our own face! That may compound what they are seeing online!
100% they see what we do and emulate it in their own way. When I was growing up, we had those plastic 'kitchens' that would let you pretend to cook on a stove with this plastic fake burger patties and hotdogs and stuff. This is totally normal behaviour for kids. What's not normal is buying kids expensive skincare, potentially with inappropriate active ingredients. Parents have to set boundaries and reinforce them when kids inevitably try to push those boundaries. But I really don't see a problem with a 10 year old wants a 'skincare routine' that consists of a gentle cleanser, moisturizer, sunscreen, and the occasional fun face mask. If we think a skincare routine is important then they probably will too.
LOVE that you’re covering this. Listening to your description specifically around the time you were describing the Nars concealer reminded me- this is nearly a carbon copy of life on TH-cam in 2010. Peak beauty guru era which in turn created so many little beauty consumers (myself included). Moving into teaching, I can’t tell you how many kids would answer the question “what do you want to be when you grow up?” With “TH-camr”. Same story, different platform and generation. Unfortunately this isn’t a brand new issue but just a revamp of an age-old problem: unbridled access to the internet for kids. Please keep talking about this so we can continue to raise awareness!❤
i want to add that there really aren't spaces or brands aimed at the kid/tween demographic. you go right from a baby to a mini adult in the eyes of a lot of companies and there is literally nowhere else for these kids to shop or hang out. it sucks.
Next time, I need to go to a Sephora during the day… because my experience (where I went on Boxing Day at night with my mom because I wanted to go outside) was “too peaceful!” 😂
Starting off my week on a good note so far. Love seeing your videos to start my week. On this video it's so scary to me how parents just willing give kids tablets and phones etc with no kid settings. My son has kid settings and can only play with them with an adult in the room. He is 8 and doesn't understand the world yet and it's my job to keep him safe.
Back in the day when my daughter was around 12 Lucky jeans were the big thing to have. They were around $90. I bought her one pair for Christmas. Then she wanted another pair. I told her she would need to get a job and pay for them herself if she wanted them. I was a single mom and couldn’t afford them.when she was 13 she worked as a bus girl at a restaurant, This taught her a really good lesson! She stopped buying the jeans and started shopping at some really cool thrift stores. Once she learned how much money her paycheck was compared to what she wanted to buy! I also took her to a 😊dermatologist for skin care. He recommended purpose 😅 to wash and the lotion to moisturize. Also, he educated her on how to take care of her skin properly. Best thing! She now has very beautiful skin and hardly needs any makeup at all.❤
This Sephora nonsense also reminds me of young kids on reality talent shows like “America’s Got Talent” and belt out songs, especially opera, that their voices aren’t mature enough to handle. They’re going to end up with vocal nodes way too young. As someone who has vocal nodes, and is doing everything possible to avoid surgery, I wonder where the adults are in their young lives.
People can't grasp how really weird it is seeing so many minors making youtube channels. Like I don't think anyone under 18 should be able to post on TH-cam period, and those who do, get their account banned. Like I was 19 when youtube started, and now any 13 year old with a laptop and a camera can suddenly make a youtube channel, with thousands or even millions of grown adults watching them and making comments. Like if I'm watching a channel, only to find out it's been made by a 16 year old kid, I'm like oh god, this person can ruin their life before they are even fully grown, like come on.
I had bad acne at a young age but fortunately my mom took me to a derm. Retinol should only be used under a doctor's supervision. Sometimes it will be prescribed because the benefit of acne control outweighs the risk. If a kid has no acne, all they need is sunscreen! Also, saying no to your child is important boundary setting and never saying no is setting them up for future failure.
I think in general it should be sunscreen in the morning regardless of age. Something to clean off any grime, sunscreen, and pollutants at the end of the day, and a moisturizer if they experience dryness. Depending on if they have extreme dryness from a condition, add in a gentle moisturizing toner (with no actives, maybe an extract like chamomile) that won't do harm. All items should have no actives (except the spf filters). When using spf effectively they will need to wash it off before bed.
I knew this was a thing, but it only really hit me today when I saw some the 7th graders that I teach on the Sephora website talking about $90 Drunk Elephant products. Not long after, one them accidently exploded a lip gloss all over. I suddenly understood.
Off topic- your skin has been glowing lately! You look beautiful. Thanks for all your hard work on these videos. I've been sharing them in my MLM prone family.
Growing up in the 1980s in NYC Air Jordans, Cabbage Patch Kids, and Transformers were what kids coveted. I never thought for a second that they'd be replaced by Stanley mugs, Drunk Elephant, and Glow Recipe.
Five of my friends work at Sephora and lemme tell you, the horror stories they have told me are absolutely insane. There is no amount of money you could pay me to deal with those customers
I haven’t used any skin care products in years, acne comes and goes. It’s normal and kids these days don’t realize it’s normal.Or tiktok is pushing it to not be normal
a child's skin care until they hit puberty should only really consist of a regular bathing schedule, lotion if they have dry skin, and sunscreen. barring skin conditions, that's literally all they need. kids do not produce enough hormones to cause the skin problems these face washes and serums are meant to treat. i was a handmedown/thrift store/bargin bin kid because of the financial situation when i was growing up in the 2000s-2010s and i remember getting mocked for not having the underarmor nike adidas this or that in middle school. my mom was pretty frank about not being able to afford that stuff, especially when we were still growning out of clothes every year, so i just knew that stuff wasn't in the cards for me and that's how it was. these parents either don't care about the harm they're doing to their children or are doing the "my kid can never be upset with me ever so i can't say the word 'no'" thing, both of which are terrible for their development.
I’ve been an esthetician for over 20 years. These kids need to learn what the products do and the ingredients. At 10, your skins natural cell turn over is at its prime. Lots of these products can cause damage, they can have allergic reactions and need to get educated. This is all marketing. Gentle cleanser, gentle moisturizer and SPF is all they need.
I feel like the term iPad kid isn’t always portraying the full extent, technology isn’t the problem… letting your kid have kids Netflix to watch kids tv shows, and apps to play games isn’t a bad thing. It’s just the reality of unchecked access to social media to children too young to critically think.
My grandmother had the softest skin. I asked her how she managed to maintain her skin like that (well into her 80s.). She said soap, water, and moisturizer. And not wearing makeup daily. So I follow Grandma's skincare routine, and she wasn't wrong. We really don't need half the stuff out there, and this is one of many results of end stage capitalism.
You have good suggestions, but I think the parental exploitation part is going to have to be solved by extending the legislation that covers child actors to kids filming on social media. Most of the people who do it just aren't going to care otherwise. Unfortunately.
When I was a kid, my mom tries to teach and encourage me to do skin care... but not on facial care but on body, leaning on whitening. In some places, having a lighter/pale skin is the beauty standard. Me, who was born with natural light skin, my mom bought soaps and lotions (with sunscreen ingredients in it) to maintain said shade. However, I have no interest on it and most lotions end up expired 😅. Yea, it did not last long and said skin care just fade away. Now I am in my 30's, I am slowly building my skin care set (cause budget). Heck I am double guessing if I can use retinol because that stings if you use to much.
I'm in my 40s and use The Ordinary and some of the products sting my skin so I cannot Imagine what it would do to a preteens skin. My niece is 11 and wearing full make-up and is using products not made for her skin 11:16 and it infuriates me and when I tell her it's hurting her, cos you can see it she gets mad and calls me a liar, then she's posting on tik tok. The world is broken.
I got a stanley cup and i love it but however.. it is not that serious omg 😂 idk how ppl are reselling it for hundreds. But speaking about the kids getting mad fun of about not having it, that’s one thing I am scared of for when i have kids. I am worried that my kid will suffer from bullies at school. However, I won’t buy anything I am not comfortable with for my child but this is a crazy situation/world right now.
You've reached your target demo: millennial mom with kids. As someone with nearly free rein of the internet in the early 2000s there's absolutely NO WAY in hell that my kids will have the same. How I turned out ok I have no idea.
Has to be scary just being a sephora staff trying to do their job and have to deal with constant replacements of testers , extra cleaning , rude behaviour and probably time taken away to help the adults customers who are there for the right reasons and old enough.
great video, and i appreciate that you blurred the children’s faces! when i was 11 i got a ton of acne out of nowhere, but did i have my mom take me to sephora for paula’s choice and peter thomas roth? no, she took me to a dermatologist and i got prescribed ointment and moisturizer that was age appropriate and good for my skin. that was just before instagram was even launced though so i wasn’t influenced by social media-it’s shocking the role that it can play on the way our lives operate (i know this is a very obvious take, but still) but the need for keeping up appearances and uniformity in these young children is so dystopic and unsettling. side note, while i’m sure i would love your take on the stanley cups, i have been absolutely oversaturated with videos and content critiquing it here on youtube, and quite honestly probably wouldn’t watch your video. the topic has been beaten to death at this point and i think we’d all like to move on from it since everyone in these spaces likely has the same opinions about how damaging and consumeristic it is. good work covering this, looking forward to more!
i've been thinking about all the times i've accompanied my mom for buying makeup throughout the whole video. how i kept noticing how bright and colorful all these makeup products are and how hard they're trying to appeal to children. makeup brands know what they are doing and they're not gonna stop. the whole makeup industry is built on reinforcing insecurities on women, so why are we surprised that they now prey on little girls for bigger profit?
I think what's going to happen is the same thing with the Tide Pod Challenge. (Granted no is dying or immediately getting hurt from this. I know its going to affect them in the long run). Where they are going to be put behind lock and key and no one can get to them without a worker who has the keys to it. And the poor workers who deal with this already are going to have to tell a bunch of kids no and that's going to be a whole new thing. And to the workers who have to deal with this now, I am very sorry. (I never worked with makeup products but I did work in retail so I know the pain.)
I am a rouge member of sephora and I have never stepped foot inside one of their stores. I only shop online. Before this child pandemic it was annoying teens and young adults. I will never shop in a sephora store.
The problem also lies in the parents not parenting. Don't buy them the products. One thing is a cute lipgloss, but full on makeup? Nah. To expensive for that. I can go to Walmart and get cutsie makeup.
This is such a good video!!!! Im turning 40 very soon and the kids now (daughter is 13, only into art and cool stationary, which i understand) are so different. I was still collecting littlest prt shops. I wasnt alloerd to wear any make up til i thjnk i was 16 17 and it eas just lip gloss. I also went to an all girls school so maybe thats why... nobody to dress for lol. But i know a lot of kids with coffin style nails, stanleys, a full face of make up in 90° heat... girl i wasnt even allowed to shave mt legs til 15 😂😂😂 i can not fathom spending money on high end profucts that i dont even use at my age! I have a 3 step using cosrx... and lol thats it 😭
I’m 25 and i can’t Afford a lot of things my Parents use to get me and it’s a big shock and it sucks. Like these kids who think they need high end makeup and skin care is not going to understand when they get older and taking care of themselves that it’s not going to be feasible to have these products if you need to pay bills. I feel like parents need to think about that too.
They need to bring back the internet safety classes/ plays. We had to go to one (a play) when I was a kid and they explained how dangerous people on the internet can be but in a fun and accessible way for children. It's alarming how some people have no concept of internet safety, but I believe those kids, their parents were the people also without restrictions as kids so they don't care. I know a girl who posted her baby on socials and I warned her about this and she said 'well, creeps will creep on her anyway' a new born!!!
My 9 who recently turned 10 neighbor girl came over one night to play with my son, (we've known her& her mother for 5 years) but she came into my bathroom and saw all my skincare stuff and was like omg you have this you have that?! And was asking if she could try them and have the bottles when i was finished with the products. I don't care to give her the bottles but the fact she knew all the brands was wild to me. I gave her a big lecture on her not needing any of this stuff at 10 years old.
I get kids want to copy their parents but at least use kid safe things. My kids used to love Crayola bath bombs and will occasionally use my foot bath but all the good adult stuff is for me alone 😂.
Our next-door neighbor's daughter wants to make TH-cam videos. Her mom lets her, but the only people who can see them are family and us because she uses our dog (apparently, our dog is much more tolerant of being dressed up). Seems like the perfect way to protect your kid while encouraging her to pursue her interests
It's weird looking back when I was their age in the mid 2000's that the thing to have was Crystal Light in 5th grade, then in middle school it was Abercrombie, Hollister and Coach (plus going to tanning beds) was the thing to wear or have. Now with social media being more prominent these poor kids feel more forced to have the current trends. I'm 30 and don't even use retinol due to my sensitive skin, and I have been made fun of for being pale. These kids need to learn respect, and have fun being a kid. Parent's watch what your kids are watching plus educate yourself on skincare.
Yeah, I'm feeling very sure these are the kids of the parents who just gave their children a ipad or phone to get them out of their hair, and just expected the internet to raise those kids for them. Everyone acting like this is cute needs a reality check. This shite aint cute, it's clear proof of how someone never gave their child any more monitoring than giving them an device and then replacing that device when it broke. These kids don't need this makeup or this skin care! No child needs to be wearing foundation/concealers or having smokey eyeshadow or wearing lipstick, especially when they're so young they probably still have recess or something! And the reason these kids aren't acting like kids and are basically like miniature rude adults is *because* they been left unmonitored and having been watching rude adults on the internet! The video of those parents letting their kids do this, or hell even ENCOURAGING it, is just proof of the statement 'Every child deserves a parent, but not every parent deserves a child.' I honestly miss the days where it was considered weird to be showing your very young child on the internet...
Hey angel's happy Monday! Today's video we're diving into the TikTok Sephora kid epidemic and how it's worse than we thought.. let's talk about this weird trend and why it's such a problem! *Also comment below how your week is starting off id love to hear!*
1. Content with children should not be allowed monetization.
2. Children should not be allowed to be on the Internet without parental control.
3. Parents should be held accountable for their children, on the net and in stores.
Louder for everyone in the back
It's so sad to me that this is even something that we need to say.
How is common sense this far from these parents reality?
I agree! I don’t think they should be allowed online (social media) until 15 at least because I do believe it’s stunted children’s normal development on top of the internet being dangerous
Yes yes yes!! I've been saying this! I honestly think there should be actual laws about this. Major fines for not watching or parenting your children when they're on the Internet or electronics too long. As well as should be completely illegal and jail time to even post kids faces on video and pictures. The only expection I'd say is Facebook, but if there is a Facebook for a child "star" the comments should be permanently off, no way to contact the parent, And a degree of blurring the face
@@anym7849I agree 100% and not just that but they believe things about themselves and mentally destroy themselves because of it :(
I was still walking around with my $2 lip smackers in the plastic purse at age 12. I didn’t even know what skincare was. I cannot believe 2024 is real life 🤣
Oh hell yeah! Same here! Key lime Lip smackers and clear mascara for me 😂
Lip smackers!! Blast from the past! 😊
I remember when my mom said I was acting too old for wearing Lip Smacker at 12. "They grow up so fast." LMAO
Omg yes. All the soda flavors of lip smackers. 😅
Lipgloss from the beauty supply was all I knew until adulthood lol no need for any of the extras. These kids’ skin will be as messed up as their attitudes.
Illinois made it illegal to post your kids on your monetized socials without proving to the state that you compensate them. The rules for determining how much the kids are owed is complicated, and meant to be so, to deter people from putting their kids online. i love they did this so much !
if I was a betting woman I’d say that in a month or so there will be a parent, angry at a company for one of their products giving their literal child chemical burns, like an intense serum or retinol and acting like it’s the company’s fault that they bought it for their child.
While I can imagine that happening more recently, it HAS already happened in another degree to companies like St.Ives apricot scrubs and Yes! Unicorn grapefruit sheet masks years ago. At the end of the day, skincare that includes actives like retinol and exfoliants do have warnings about sun sensitivity, frequency of use, and pregnancy/breastfeeding warnings. Brands like Bubble and Drunk Elephant have made posts about what skincare is safe for children. If it were to happen, they wouldn't have a case.
@@sumlemif the parents aren’t paying attention, no amount of warnings will do anything, and that’s what’s frustrating. The apricot scrubs didn’t actually have a strong case and the Yes! masks did cause bad irritation, but I do imagine that straight up vitamin A will be much, much more severe than what we’ve seen before.
@@softcoffeewhispers I'm a Sephora employee and once I had overheard a coworker try to explain to a mom why her daughter can't use the Drunk Elephant 1% Retinol Serum. When my coworker walked away, the mom turned to her daughter and said she was going to buy it anyways. The daughter couldn't have been older than 10.
i'm in my 30s and i can't use these products these 7-12 year olds are using because i get chemical burns so, so easily!! heck i even used a very gentle cleanser and had a chemical burn and had to be put on steroids for over 3 months when i was like 19.
@@promisemochiI’m 50 and same! I have very sensitive skin and retinols are too strong for me.
I just want to chime in a little bit as a Sephora employee, for those interested in this topic, Khadija Mbowe has made another great video on this. Dr.Dray is a dermatologist who also made a video on Gen Alpha's increasing interest in skin care. While I have stories about kids being chaotic, and how my store had hosted a Drunk elephant themed birthday party for an 8 year old, I gotta mention that this minor annoyance signifies a lot of bigger issues. I'm talking about the loss of 3rd spaces, influencers roles in hyper consumerism, post COVID socialization, overworked parents, adultification of young girls, the loss of preteenhood, classism, and the role of capitalism in the development of children's self-esteem/self-image. I'm more worried as an aunt to kids than I am annoyed as a retail worker.
Omg alllll of this!!!!!
Drunk Elephant for an 8-year-old’s birthday party?! What has the world come to
Thank you!!
@@kayseecoward7571 Here's some context: Our store set up a table with balloons next to the beauty studio and all 3 of the licensed makeup artists were going to give 30 minute mini makeovers that included minimal skincare like sheet masks, and simple makeup. We booked the local Drunk Elephant brand rep who put together goody bags. Since it's not a service we typically offer, it was coordinated via email with the main store manager. It was categorized as 8 Feature Focus services, which is $30 for 30 minutes for 8 girls. It took us an hour to set up, and another one to put away. It was $240 and the mom didn't tip.
Which sounds absolutely wild considering the theme, but the concept of a makeover party isn't new. When I was in elementary, I went to a friend's birthday party that was hosted at the mall. There was this tween oriented boutique where they would give pop star makeovers with eye glitter and tinsel braids. They sent us home with goody bags. It closed down and similar concepts aimed at tweens simply don't exist. Paying for kid parties at the venues that are still around today is very expensive.
Loss of 3rd spaces is real! It's so important!
I have witnessed a couple of meltdowns in Sephora myself. One girl (about 12)was screaming at her Mom because she would not buy her a $25 lip product in 3 different shades. Mom said pick 1 color and the kid flipped out and proceeded to beg, plead and then curse her mom out. Let me tell you I was shocked when the mom gave in and bought all 3! 🤦♀️
Did she get on her knees?! 😮
Whereas my tween is makeup obsessed but took her hand off my foundation yesterday like it was on fire when I caught her playing with it and told her how much the bottle cost. Sigh.
My child had bad acne and I took them to Dr and was given medication and 6 months later with Dr supervision acne is all but gone. So much better than buying expensive cosmetics that don't help and could make it worse
If I had tried that with my mom, she would have brought me zero lip balms and I would have been grounded for at least a month!
When did kids get SO bratty and entitled?!? It feels like it’s gotten worse. My parents would never have put up with that shit.
Another problem is I think people think that gentle parenting means saying yes to everything and being a parent that never makes their kids unhappy. But… saying no is a very important part of a parents job, keeping your kids safe beats temporary happiness from all these random skincare products
I was just chatting with a friend one of the things I think gentle parenting in the masses is missing the "what motivates your child". My child responds to natural consequences and hers responds to rewards, both mean boundaries and not getting what they want, when they want and hearing the word No. Our parenting would look different to the outsider but we use the same language and emotional learning but the motivators are different.
And It’s not even a gentle parenting issue, it’s the parents that don’t understand what being a gentle parent means and give their kids a lot of freedom without consequences, I was gentled parented (?) back in the late 90’s-early 2000’s and although my parents never really punished me or hit me, they set clear boundaries and I knew not to cross them, so I never had tantrums like these kids have in stores because I knew that its not acceptable behavior in public. Kinda sad these kids and tweens are not experiencing normal childhoods because they have this need to feel like little adults.
@@haiskeletonkid "Another problem is I think people think that gentle parenting means saying yes to everything and being a parent that never makes their kids unhappy"
Agreed btw lol
Alot of people well argue that isn't gentle parenting. I've only seen it done right in real life by ONE person.
Gentle parenting is actually the hardest type of parenting when done right. You have to really pay attention to your kid and build a relationship with them for it to be effective. As a whole though our society lives in the extremes and we’re just constantly reactive, flipping from one extreme to another.
My 8 year old niece wanted a skin care set, guess who got travel size containers and filled em with sun cream (day cream) after sun cream (night cream) and kids face wash in a posh bottle. I added a few sterilised suns and moons for the cream. All were kids based products. I'm top auntie right now!
That sounds lovely, and I bet she loved everything.
Amazing love that
i’m tired of parents not parenting and not watching what their kids are doing. no, i don’t mean every single thing. but this video is a great example. why do pre teens have these products and you don’t even know what it is and you buy it for them?? i feel bad for these kids with no structure. i wore makeup too as a kid but it was maybellline clear mascara and claire’s lipgloss.
Here’s the thing, the internet has never been safe for children.
I got the internet at around 12/13 in 2008
I wish my parents checked in on what I was doing, would have saved me countless traumas. I’m still working through these things 15 years later, some I can’t even bring myself to talk about.
Please, please, please monitor your children’s online activity.
Same I feel you 🫂🫶💜 I'm so worried for my niece. My sister and I talk about it sometimes...she's 11 and could very well turn into one of these kids lol, but I have to trust my cousin has sense, would humble her and not allow things. She's occasionally asked me about certain apps, but my sister agrees she should not be on tiktok at all.
@@quryil my cousin has a 12 yr old son and is constantly monitoring his online activity and teaches him about internet safety. I’m beyond grateful he won’t have to see the horrors most of us were exposed to.
I’m glad your niece has you and her mom to protect her 🫂 🖤
Dang, I've had an email address since 1996 when I was like 6 years old and have been terminally online since.
Twas a different time.
same here, been on the internet forever, i was 9 in 08. it was so bad so much happened. i should not have been on the sites i was on. now i have lifelong trauma im still working through. parents really need to watch their kids, i feel like thats the point of parenting……
I feel u I got on at 10 years old….
maybe im being nihilistic but i feel like its already too late for these kids. they have parents who shoved an ipad in their hands and didnt actually raise them… the parents arent gonna step in and step up now…
My parents plopped us down in front of the TV and this was the 1960s. However, TV wasn’t 24 x 7 -there really was a test pattern and static overnight. And a lot of TV was boring and directed towards adults. I was not interested in Sunrise Semester and the farm report at 6 am. I was the weird little kid who did watch the nightly news.
I’m 40 years older than Isabella and this today is definitely not the world I grew up in.
I'm a parent of a 10 year old. I've went to Sephora with my child before and she was very polite. She stayed quiet and calm the whole time and did not such a single thing. I allowed her to choose a lip gloss to take home because thats all she really needs when it comes to makeup. Its 100% the parents fault that these children are destroying samples and making messes.
Yes, this is reasonable. People saying kids don't belong in Sephora aren't being reasonable because your kid should be able to go shopping with you without being a spoiled brat whilst you do the shopping you want or need to do. And buying them some age appropriate products is fine.
Being a woman is extremely difficult already. When I was a child, I was already pressured to be thin and beautiful. I wonder how sephora girls will grow up under this gigantic pressure to be perfect... skincare, plastic surgery, eating disorders...
I'm 26 and I feel like I still experienced this growing up, not so much social media. But definitely through other types of media. And I don't think most of us acted like they do now. 😅
I'm younger Gen z so occasionally I'll see older gen alphas on my fyp and honestly- they're talking out about it and for most of them to be middle schoolers, they're saying how they're expected to have adult women bodies at ages 12,13,14 not only by some ADULTS but also by their PEERS. I think an additional bigger problem is that they don't see cringey kids their ages. They have no ACTUAL kid role models, just peers that were forced to grow up by their parents that want to make money for them. The reality is that it's really sad to be a kid right now because there's essentially only two worlds - baby and young adult. There's a lot of older adults trying to be young and if you grow out of baby stage you're either forced to act "cuter" by your parent or forced to "cut the bullshit" at 5 and have technology raise you 🤷
these kids are feral.. 💀so glad you're covering this chaos !
A part of me feels bad for the kids, they're just trying their hardest to fit in and follow the trend. The parents allow behavior that can be physically and mentally harmful. Age limits need to be enforced on certain products, parents need to take more responsibility.
Its crazy there seems to be a rise in extreme materialism at the same time as issues like high rent, low wages, and inflation. Feels like a real house of cards.
These Sephora kids have definitely never heard the word "No" before. They're terrifying as children and are gonna end up as even worse adults because of it.
Welcome to the Entitled Generation
I was pretty shocked when Cassandra Banks went into Seph herself and proved this all to be real... Like, I didn't feel old enough to belong in that store until I hit my late 20's. Straight up felt like a child myself when I would go in under 22yrs old. I just don't understand these kids not wanting to go somewhere more fun.
for real, sephora was always the “adult” store to me… if i needed something for dance or halloween my mom took me to CVS or maybe if i was lucky (the drugstore side) ulta instead
It's because a lot of kids don't have somewhere more fun to go anymore. Stores that are aimed at children like Justice are becoming rarer and rarer. A lot of public spaces, like libraries and pools, are instituting rules that prohibit kids from being there without adults. They're going to Sephora because they can and because it has products that are marketed to them.
I still don't feel like I belong. Sephora is so expensive. Imma keep buying my stuff online and at tjmaxx at 27.
I watched a really interesting tik tok of a mother who allowed her 5 year old to run free and pick what she wanted in Sephora as an experiment, she only picked like 3 things originally and had to be encouraged to pick more and it was all bright, fun packaging but nothing was drunk elephant etc. She followed up by saying she doesn’t think it’s the bright packaging, it’s the peer pressure to buy these expensive items because everyone else is
Yeah, the same mother who wasted over $300 on useless products for a six year old. How much do you want to bet that she told her what to pick, and it was all for mommy anyway?
@@sharonharris9782 maybe I’m trying to see the best in someone that it was an experiment 😅 but I will admit I thought it was weird she actually bought the stuff
@@onadarkernoteyes, I think you're trying to see the best when it's not really there. Experiment, my ass 😂
The sad thing about all this too is that kids don't like being told they're not old enough to handle these things, and parents forbidding them can lead them to feel even more rebellious.
I say this as someone who, as a teen, felt very mature and thought I didn't need those protections. The reality is, those protections are important. As much as I would get upset when my parents would restrict things (for instance, I was kept from reading certain books due to the adult content), I look back and realize they were just trying to help.
It's such a delicate balance and I do not envy parents for how challenging it can be to ensure their kids are being protected while also ensuring they feel respected as individuals.
I think social media platforms and beauty organizations need to step up their protections to ensure children and teens and their parents have the knowledge they need to be safe.
Anyway, great video as always!
i remember going in for a mascara at 20 and the employee looked at me with disdain and followed me around. now i looked young at the time but still....why can't anyone show that kind of attitude/precaution towards these kids? i a grown adult felt uncomfortable. why is no one making these kids feel uncomfortable? someone said "bring back being mean to kids" someone else commented "it's not about being mean but if they ask you to move, don't. if they curse at you, don't give into them. if they catch an attitude, put them in their place" and the commentor got dog-piled for saying that. everyone was like "they're just babies!!" and "y'all just sound jealous and mean" i was even called a "boomer" for saying it's a problem that these little kids feel like they need all this skincare. it's ridiculous.
I’m not a “cheap” or poor person by any means but I cannot fathom kids spending this type of money on skincare/makeup! When I was that age my mom (who also isn’t cheap) would’ve been like are you out of your mind if I told her I wanted a 100 dollar face cream or 90 dollar face oil. Someone please tell me I’m not alone here. I am all for preteens using skin care appropriate for their skin/to enjoy a spa night but what the hell is going on here?!
No, you're not alone! I grew up extremely privileged, but my mother would have looked at me like I had grown a second head if I asked for these things. And if I behaved like an entitled brat, I would have been matched out of the store with nothing. My mother knew how to parent.
You're definitely not alone. I don't know how anyone affords those prices for themselves, let alone for their children.
The people I know who buy this expensive and unnecessary stuff for their kids are upper middle class people who throw around money like it's nothing...and then never have enough of it when they truly need it. I can only imagine that these kids will grow up to struggle immensely with money.
@@maddie8415 interesting. I don’t have kids but my husband and I would technically be considered upper middle class. I know us and I cannot imagine us buying expensive unnecessary skin care for our kids if we had them. I know people will say “well you can’t say cause you don’t have kids so you don’t know” but I’m pretty sure my morals wouldn’t change just by having kids.
never! i could never rationalize spending that much even at a young age. my parents would have a heart attack, let alone me wearing makeup. i still only really wear eyeliner (emo style just on the waterline, billie joe armstrong or pete wentz or gerard way inspired) and chapstick/lip balm. lip smacker was my collection of “makeup”. that and nail polish.
I wish we could just let kids be kids. They grow up so fast as it is. I am glad my daughter (14) is more interested in art and gaming (of course there are issues with the online world of gaming too, I realize) than makeup and her outward appearance. I also wish we could all learn (me included) that no amount of skincare is going to turn back or stop the clock. We are all going to age (if we’re lucky). I’m all for taking care of your skin, using SPF, etc. but nobody really needs all these expensive serums, let alone 10 year olds!
Literally like NO ONE knows anything about how to raise their kids nowadays, its honestly the biggest problem we face as a species and it terrifies me.
I was just thinking that with all these gurus on the internet, buying online courses. Why do I never see a course on how to raise children? There is no class for that at community centres either
The fact that ai has basically given predators a chance to create fake deep p*** with children’s faces is terrifying. It’s something that’s becoming so common just this past week a man here in south Florida got arrested for recording and creating fake deeps with the kids faces. I’m even scared because anyone can do it and it can happen to just anyone. The saddest part is that there is NO LAW preventing this or protecting victims of this new type of SA.
How have i not heard of this? That’s TERRIFYING
Another problem with kids posting online is they'll say anything. They'll tell you exactly where the live, go to school, shop. We see adults have enough problem not exposing too much, now we expect kids to be able to do the same?
I neverrrrr knew you were 23, you give way more mature energy
Hey I’ll take it 😂💕 I do my best
Whoa! I always assumed you were in your mid-to-late 20s. Good lord was I an idiot at 23🤦🏼♀️ I definitely wasn’t thinking about bad business practices & the like. I read my old livejournal from the early 2000s occasionally & just cringe so hard.
I am 36 and I just want to confirm to you all from first hand experience that ageing will in fact not kill you.
It's okay. It's gonna be okay. You will still be loved and get attention when you have fine lines.
The only 'problem' I've ever encountered is 20 year olds telling me I look good "for my age". LOL.
The last time i went to Sephora i wanted to try the new Rare Beauty self care items, but all of them were broken and weirdly super sticky. Then a couple days later i heard about the sephora kids and it made so much sense.
I want to raise my kids without the Internet and social media, but I also don't want them to fall behind socially and feel left out.
I went to my local Ulta yesterday and it was busy, but I was relieved to see that the store was neat, the testers were all intact, and the other shoppers were all teens and adults. Hopefully it stays that way! I also grew up on drugstore makeup and still can’t imagine racking up as big of a bill as these kids are 😵💫
I was surprised when my 11 year old niece requested sephora for her birthday last year... Only learned from videos like yours just how widespread this is.
I worked in cosmetic sales when I started seeing the shift of ‘makeup shopping’ was included in back to school shopping.
Children shouldn’t be allowed unsupervised on the internet. But parents don’t care and just let their kids do whatever and don’t care. It’s scary.
I came across a TikTok where someone at a school stole a disabled girl’s Stanley brand cup. (The video was from the mother, where she explained all the benefits the cup had for the daughter, and that the brand didn’t matter, only what the style of the cup did to help)
Another possibility, speaking as a 40-year-old with a 10-year-old (boy). These young girls may also be 'influenced' by their mothers as we try to navigate skincare for ourselves. While I hope mom's aren't suggesting their children need these products, they may see us fretting over every line and wrinkle on our own face! That may compound what they are seeing online!
100% they see what we do and emulate it in their own way. When I was growing up, we had those plastic 'kitchens' that would let you pretend to cook on a stove with this plastic fake burger patties and hotdogs and stuff. This is totally normal behaviour for kids.
What's not normal is buying kids expensive skincare, potentially with inappropriate active ingredients. Parents have to set boundaries and reinforce them when kids inevitably try to push those boundaries. But I really don't see a problem with a 10 year old wants a 'skincare routine' that consists of a gentle cleanser, moisturizer, sunscreen, and the occasional fun face mask. If we think a skincare routine is important then they probably will too.
LOVE that you’re covering this. Listening to your description specifically around the time you were describing the Nars concealer reminded me- this is nearly a carbon copy of life on TH-cam in 2010. Peak beauty guru era which in turn created so many little beauty consumers (myself included). Moving into teaching, I can’t tell you how many kids would answer the question “what do you want to be when you grow up?” With “TH-camr”. Same story, different platform and generation. Unfortunately this isn’t a brand new issue but just a revamp of an age-old problem: unbridled access to the internet for kids. Please keep talking about this so we can continue to raise awareness!❤
I have been patiently (not so patiently) waiting for you to cover this topic!!! Thank you so much for bringing light to this issue
I feel like the skincare thing is similar to using supplements you don't need, or in way too large doses, but it's taken so much less seriously
i want to add that there really aren't spaces or brands aimed at the kid/tween demographic. you go right from a baby to a mini adult in the eyes of a lot of companies and there is literally nowhere else for these kids to shop or hang out. it sucks.
Next time, I need to go to a Sephora during the day… because my experience (where I went on Boxing Day at night with my mom because I wanted to go outside) was “too peaceful!” 😂
Starting off my week on a good note so far. Love seeing your videos to start my week.
On this video it's so scary to me how parents just willing give kids tablets and phones etc with no kid settings. My son has kid settings and can only play with them with an adult in the room. He is 8 and doesn't understand the world yet and it's my job to keep him safe.
Back in the day when my daughter was around 12 Lucky jeans were the big thing to have. They were around $90. I bought her one pair for Christmas. Then she wanted another pair. I told her she would need to get a job and pay for them herself if she wanted them. I was a single mom and couldn’t afford them.when she was 13 she worked as a bus girl at a restaurant, This taught her a really good lesson! She stopped buying the jeans and started shopping at some really cool thrift stores. Once she learned how much money her paycheck was compared to what she wanted to buy! I also took her to a 😊dermatologist for skin care. He recommended purpose 😅 to wash and the lotion to moisturize. Also, he educated her on how to take care of her skin properly. Best thing! She now has very beautiful skin and hardly needs any makeup at all.❤
This Sephora nonsense also reminds me of young kids on reality talent shows like “America’s Got Talent” and belt out songs, especially opera, that their voices aren’t mature enough to handle. They’re going to end up with vocal nodes way too young. As someone who has vocal nodes, and is doing everything possible to avoid surgery, I wonder where the adults are in their young lives.
As parents we all want our kids to be happy. However, they still need to learn the word NO!
People can't grasp how really weird it is seeing so many minors making youtube channels. Like I don't think anyone under 18 should be able to post on TH-cam period, and those who do, get their account banned. Like I was 19 when youtube started, and now any 13 year old with a laptop and a camera can suddenly make a youtube channel, with thousands or even millions of grown adults watching them and making comments. Like if I'm watching a channel, only to find out it's been made by a 16 year old kid, I'm like oh god, this person can ruin their life before they are even fully grown, like come on.
I had bad acne at a young age but fortunately my mom took me to a derm. Retinol should only be used under a doctor's supervision. Sometimes it will be prescribed because the benefit of acne control outweighs the risk. If a kid has no acne, all they need is sunscreen! Also, saying no to your child is important boundary setting and never saying no is setting them up for future failure.
I think in general it should be sunscreen in the morning regardless of age.
Something to clean off any grime, sunscreen, and pollutants at the end of the day, and a moisturizer if they experience dryness. Depending on if they have extreme dryness from a condition, add in a gentle moisturizing toner (with no actives, maybe an extract like chamomile) that won't do harm.
All items should have no actives (except the spf filters). When using spf effectively they will need to wash it off before bed.
The amount of child exploitation on TikTok is insane
I knew this was a thing, but it only really hit me today when I saw some the 7th graders that I teach on the Sephora website talking about $90 Drunk Elephant products. Not long after, one them accidently exploded a lip gloss all over. I suddenly understood.
Off topic- your skin has been glowing lately! You look beautiful.
Thanks for all your hard work on these videos. I've been sharing them in my MLM prone family.
Growing up in the 1980s in NYC Air Jordans, Cabbage Patch Kids, and Transformers were what kids coveted. I never thought for a second that they'd be replaced by Stanley mugs, Drunk Elephant, and Glow Recipe.
Thank you so much for talking about how a lot of skincare has become overconsumtion even in adults
Five of my friends work at Sephora and lemme tell you, the horror stories they have told me are absolutely insane. There is no amount of money you could pay me to deal with those customers
I haven’t used any skin care products in years, acne comes and goes. It’s normal and kids these days don’t realize it’s normal.Or tiktok is pushing it to not be normal
a child's skin care until they hit puberty should only really consist of a regular bathing schedule, lotion if they have dry skin, and sunscreen. barring skin conditions, that's literally all they need. kids do not produce enough hormones to cause the skin problems these face washes and serums are meant to treat.
i was a handmedown/thrift store/bargin bin kid because of the financial situation when i was growing up in the 2000s-2010s and i remember getting mocked for not having the underarmor nike adidas this or that in middle school. my mom was pretty frank about not being able to afford that stuff, especially when we were still growning out of clothes every year, so i just knew that stuff wasn't in the cards for me and that's how it was.
these parents either don't care about the harm they're doing to their children or are doing the "my kid can never be upset with me ever so i can't say the word 'no'" thing, both of which are terrible for their development.
All of the points you brought up are so so important!! So well said! We need more people talking about this in this way
Soooo many problems here...awful. Thanks for covering this. I can't believe the world we live in.
some preteens don’t destroy sephora things. Some do some do not!
I am nap trapped with my 2 year old, so a new Isabella video is just what i need 😄
Awww 🥺 perfect timing then lol!!!
Nap trapped... I love that phrase 😂
Oh i really wanted you to cover this. I have been silently binging your videos for a week its like you read my mind
The new insulated cup should be the igloo cups. I’ve dropped mine and no water came out
I’m 23 and I’ve never even heard of Drunk Elephant 😅😅
I’ve been an esthetician for over 20 years. These kids need to learn what the products do and the ingredients. At 10, your skins natural cell turn over is at its prime. Lots of these products can cause damage, they can have allergic reactions and need to get educated. This is all marketing. Gentle cleanser, gentle moisturizer and SPF is all they need.
I feel like the term iPad kid isn’t always portraying the full extent, technology isn’t the problem… letting your kid have kids Netflix to watch kids tv shows, and apps to play games isn’t a bad thing. It’s just the reality of unchecked access to social media to children too young to critically think.
Dang. Wearing sunscreen consistently would prevent sooo much skin damage. For children and adults.
My grandmother had the softest skin. I asked her how she managed to maintain her skin like that (well into her 80s.). She said soap, water, and moisturizer. And not wearing makeup daily.
So I follow Grandma's skincare routine, and she wasn't wrong.
We really don't need half the stuff out there, and this is one of many results of end stage capitalism.
this !!!
Been really loving your content lately! Thank you
Thank you for making it clear that it's the parents responsibility to control their children on the internet
You are my favorite TH-camr , hands down. I love this channel and content.
Oooo I’m very excited to hear you talk about this I just watched another creators video on this and it’s absolutely bonkers
You have good suggestions, but I think the parental exploitation part is going to have to be solved by extending the legislation that covers child actors to kids filming on social media. Most of the people who do it just aren't going to care otherwise. Unfortunately.
When I was a kid, my mom tries to teach and encourage me to do skin care... but not on facial care but on body, leaning on whitening. In some places, having a lighter/pale skin is the beauty standard. Me, who was born with natural light skin, my mom bought soaps and lotions (with sunscreen ingredients in it) to maintain said shade. However, I have no interest on it and most lotions end up expired 😅. Yea, it did not last long and said skin care just fade away.
Now I am in my 30's, I am slowly building my skin care set (cause budget). Heck I am double guessing if I can use retinol because that stings if you use to much.
I started retinol at 41, they're going to destroy their skin.
i'm 32 and i can't even use retinol because it's too harsh for my skin. i'm genuinely scared for them
Saw this while I was watching Sephora kids video essays. You've read my mind.
I'm in my 40s and use The Ordinary and some of the products sting my skin so I cannot Imagine what it would do to a preteens skin. My niece is 11 and wearing full make-up and is using products not made for her skin 11:16 and it infuriates me and when I tell her it's hurting her, cos you can see it she gets mad and calls me a liar, then she's posting on tik tok. The world is broken.
Sounds like you and your family have a real brat in the making. My condolences
I'm so glad I've still not signed up on Tiktok even after sisters and friends want me to get on the app. 😁 I haven't gave in.
You have been looking extra happy lately
i don't know why 10 years old are worrying about skincare. i didn't buy any skincare when i was 10.
I got a stanley cup and i love it but however.. it is not that serious omg 😂 idk how ppl are reselling it for hundreds. But speaking about the kids getting mad fun of about not having it, that’s one thing I am scared of for when i have kids. I am worried that my kid will suffer from bullies at school. However, I won’t buy anything I am not comfortable with for my child but this is a crazy situation/world right now.
You've reached your target demo: millennial mom with kids. As someone with nearly free rein of the internet in the early 2000s there's absolutely NO WAY in hell that my kids will have the same. How I turned out ok I have no idea.
Has to be scary just being a sephora staff trying to do their job and have to deal with constant replacements of testers , extra cleaning , rude behaviour and probably time taken away to help the adults customers who are there for the right reasons and old enough.
great video, and i appreciate that you blurred the children’s faces! when i was 11 i got a ton of acne out of nowhere, but did i have my mom take me to sephora for paula’s choice and peter thomas roth? no, she took me to a dermatologist and i got prescribed ointment and moisturizer that was age appropriate and good for my skin. that was just before instagram was even launced though so i wasn’t influenced by social media-it’s shocking the role that it can play on the way our lives operate (i know this is a very obvious take, but still) but the need for keeping up appearances and uniformity in these young children is so dystopic and unsettling.
side note, while i’m sure i would love your take on the stanley cups, i have been absolutely oversaturated with videos and content critiquing it here on youtube, and quite honestly probably wouldn’t watch your video. the topic has been beaten to death at this point and i think we’d all like to move on from it since everyone in these spaces likely has the same opinions about how damaging and consumeristic it is.
good work covering this, looking forward to more!
i've been thinking about all the times i've accompanied my mom for buying makeup throughout the whole video. how i kept noticing how bright and colorful all these makeup products are and how hard they're trying to appeal to children. makeup brands know what they are doing and they're not gonna stop. the whole makeup industry is built on reinforcing insecurities on women, so why are we surprised that they now prey on little girls for bigger profit?
I think what's going to happen is the same thing with the Tide Pod Challenge. (Granted no is dying or immediately getting hurt from this. I know its going to affect them in the long run). Where they are going to be put behind lock and key and no one can get to them without a worker who has the keys to it. And the poor workers who deal with this already are going to have to tell a bunch of kids no and that's going to be a whole new thing. And to the workers who have to deal with this now, I am very sorry. (I never worked with makeup products but I did work in retail so I know the pain.)
I am a rouge member of sephora and I have never stepped foot inside one of their stores. I only shop online. Before this child pandemic it was annoying teens and young adults. I will never shop in a sephora store.
The problem also lies in the parents not parenting. Don't buy them the products. One thing is a cute lipgloss, but full on makeup? Nah. To expensive for that. I can go to Walmart and get cutsie makeup.
I love the different content. I honestly don't watch this type of genre of content, but there is something about your content I just gravate to.
This is such a good video!!!! Im turning 40 very soon and the kids now (daughter is 13, only into art and cool stationary, which i understand) are so different. I was still collecting littlest prt shops. I wasnt alloerd to wear any make up til i thjnk i was 16 17 and it eas just lip gloss. I also went to an all girls school so maybe thats why... nobody to dress for lol. But i know a lot of kids with coffin style nails, stanleys, a full face of make up in 90° heat... girl i wasnt even allowed to shave mt legs til 15 😂😂😂 i can not fathom spending money on high end profucts that i dont even use at my age! I have a 3 step using cosrx... and lol thats it 😭
I’m 25 and i can’t Afford a lot of things my Parents use to get me and it’s a big shock and it sucks. Like these kids who think they need high end makeup and skin care is not going to understand when they get older and taking care of themselves that it’s not going to be feasible to have these products if you need to pay bills. I feel like parents need to think about that too.
I’m glad I’m not on Tik Tok… ugh it’s the worst app ever plus why would I want to do a lot of skin care.. jeez
They need to bring back the internet safety classes/ plays. We had to go to one (a play) when I was a kid and they explained how dangerous people on the internet can be but in a fun and accessible way for children. It's alarming how some people have no concept of internet safety, but I believe those kids, their parents were the people also without restrictions as kids so they don't care. I know a girl who posted her baby on socials and I warned her about this and she said 'well, creeps will creep on her anyway' a new born!!!
Obsession with hyper captialism and needing the newest, the best, the thing for now. Whyyyy is this being encouraged by poor parents 😢
My 9 who recently turned 10 neighbor girl came over one night to play with my son, (we've known her& her mother for 5 years) but she came into my bathroom and saw all my skincare stuff and was like omg you have this you have that?! And was asking if she could try them and have the bottles when i was finished with the products. I don't care to give her the bottles but the fact she knew all the brands was wild to me. I gave her a big lecture on her not needing any of this stuff at 10 years old.
I get kids want to copy their parents but at least use kid safe things. My kids used to love Crayola bath bombs and will occasionally use my foot bath but all the good adult stuff is for me alone 😂.
Our next-door neighbor's daughter wants to make TH-cam videos. Her mom lets her, but the only people who can see them are family and us because she uses our dog (apparently, our dog is much more tolerant of being dressed up). Seems like the perfect way to protect your kid while encouraging her to pursue her interests
we neeeeeeeeeeeeeeed a video on the stanleys
It's weird looking back when I was their age in the mid 2000's that the thing to have was Crystal Light in 5th grade, then in middle school it was Abercrombie, Hollister and Coach (plus going to tanning beds) was the thing to wear or have. Now with social media being more prominent these poor kids feel more forced to have the current trends. I'm 30 and don't even use retinol due to my sensitive skin, and I have been made fun of for being pale. These kids need to learn respect, and have fun being a kid. Parent's watch what your kids are watching plus educate yourself on skincare.
Honestly I have been treated like crap by Sephora employees! This is Karma
Yeah, I'm feeling very sure these are the kids of the parents who just gave their children a ipad or phone to get them out of their hair, and just expected the internet to raise those kids for them. Everyone acting like this is cute needs a reality check. This shite aint cute, it's clear proof of how someone never gave their child any more monitoring than giving them an device and then replacing that device when it broke. These kids don't need this makeup or this skin care! No child needs to be wearing foundation/concealers or having smokey eyeshadow or wearing lipstick, especially when they're so young they probably still have recess or something! And the reason these kids aren't acting like kids and are basically like miniature rude adults is *because* they been left unmonitored and having been watching rude adults on the internet!
The video of those parents letting their kids do this, or hell even ENCOURAGING it, is just proof of the statement 'Every child deserves a parent, but not every parent deserves a child.' I honestly miss the days where it was considered weird to be showing your very young child on the internet...