1. JP cars in Thai market are ASEAN models with lower tier than car selling in developed market but higher price. 2. Meanwhile, Chinese cars in Thai market are global model or minorly modified to fit Thai regulation. 3. If JP automakers offer a similar/comparable product as Chinese, 90% of Thai customers will still choose JP products even with 10% higher price. 4. Chinese EV offers 8 years warranty on the EV battery with 160,000 km to life time among various brands. 5. Thailand has 50% electricity reserved. EV users do not have to worry about power outage. 6. EV power consumption while parking with engine ON is very economical. It is only around 1%-2% battery consumption/hour. It means I can stay in the car for 3 days with Aircon ON watching Netflix and most importantly zero emission. I would say many Thais are still trust JP products. But the slower JP reacts, more Thais especially younger generation will try Chinese products. Eventually, JP will loose all the advantages. My family owns 4 cars (2 Toyota, 1 Nissan and 1 BYD). I loves JP cars but I like driving EV even more. It will take a few more years untill my JP cars will be replaced. If JP offers nothing, I will have no choice but to buy more Chinese cars.
I don't think so. I see the Thai spec or ASEAN spec of JP cars fit the Thais most. Some models are even truly made for Thai/ASEAN market(people). I see, many people wants "international" models but it may not fit the Thais most. Some people wants full-size pickup/SUV like in the US (Ford Ranger is not big enough for them) but they are not available in Thailand.
Very good analysis, I think this also applied to Indonesian market, which the new younger generation has felt boredom and despair with Japanese company, with ever increasing price and minimal feature
As a Thai, this sentence from the video sums up the best: _"Our parents' generation have trust in the likes of Toyota & Honda, and they've been thinking & waiting when on earth they'll come out with an EV."_ We love Japanese cars; they're affordable & reliable, but we've been *waiting and waiting* for them to come out with EVs that holds the same affordability & reliability. *We can't wait forever.* _"It's true we've been bringing in slightly outdated products... I think that Thai customers' dissatisfaction with this may have been building up."_ This really rings hard. Japanese cars charge extra for every little thing with millions of trims, tiers, and upgrades. Meanwhile Chinese pack in everything they've got. *Imagine paying extra just to have Satnav.* Honda and others here still sell cars with outdated infotainment. Meanwhile Chinese give you big shiny screens, no extra charge. _"Meanwhile, our generation care more about the value of the product, rather than where it came from whether it's from China or elsewhere."_ In the end, if the car is good, it's good. I hope Japanese automakers wake up and compete to bring better products to the consumer. Would be a shame if they vanish from the market.
If I were buying in Thailand I would be slightly frustrated too: my impression is Japanese electronics and watchmakers etc bring out the best stuff and sell it only in Japan. Once it stops selling or a new product is developed, then they shift and sell the (suddenly inferior) product in the developing market. So the developing market is *always* getting second tier junk. It is kind of insulting to people who don't want to take the trip to Japan for shopping.
japan don't have EV supply chain, if they have to build EV, the price is very high and they don't want to outsource the parts from china. so, they'll never build proper EV.
@@whitesamurai The problem is not whether or not the product is good. Its the fact that Japanese mindset and undertanding of the consumer is outdated. Japanese companies keep trying to sell to overseas customer what THEY think is good for the locals, instead of listening to what the locals actually want.
Pork chops didnt get an update in 10.000 years and still taste good....pencils, hammer are the same as 100 years ago, even lathes didnt chane the last 50 years. Something good already
@@pitchsookmark. This was the question our grandparents asked ,how much would the petrol cost and where to get it ? For sure EV will gets better and cheaper over the years.
Excellent film. One thing you might have noticed is that many of the Thai managers at the Japanese companies were speaking Japanese. Japanese companies in Thailand are notorious for being very culturally demanding on their employees, including forcing them to learn and speak Japanese. From what I've heard, Chinese companies have no such expectations. Along with the increased pay, this is probably another reason why Thai employees are switching from Japanese to Chinese companies.
Not surprised because they are working with Japanese, so they can speak Japanese. Or it maybe dubbed because the original version of this video is Japanese.
That's not true at all. I previously worked for a Japanese company, and they never required me to use Japanese and never demand me even once. In fact, every Japanese company offers extra monthly salary for employees (the amount is a lot) who pass the JLPT test, which is a significant motivation. The reason many managers can speak Japanese is straightforward: Japanese has been the second most popular language to learn in Thailand after English for a long time. This is due to the fact that around 1% of Thailand's population has been employed by Japanese companies since the 1970s, making it relatively easy to find Thai speakers of Japanese.
I have worked with Mainland Chinese-owned corporations in Thailand before, upper management tend to be from the Mainland while the rest are Thais, they tend to speak a mix of broken Thai and Mandarin among themselves.
Japan Automakers have only themselves to blame. They have a head start with Nissan Leaf but refuse to manufacture one in Thailand. And because of old greed, using the fact that Thai gov have high auto import taxes, they are charging Thai consumers luxury cars prices for a normal car like Camry or Accord. Only Toyota and Isuzu trucks will survive in Thailand.
@@byddfa question is why Japan and Korea were sleeping and did not negotiate something similar. Again smart politics of China and incompetence of their enemies.
FTA would be a big no to Japan farmers. Tariff has kept them safe but uncompetitive. Japan government is finally working on FTA like CPTPP. See how it goes.
I bought a minimum EV because I felt guilty about emissions (I cycle often and resent the terrible air here). I expected a fancy golf cart, but it is wonderful! Cheap, smooth, quiet, great in the mountains. Home 220 volt wall charging is more than enough.
qo Tom explain how to charge in a condo, ?Overseas insurers will not cover condos because of the fire risk -see South Korean bans. Many Chinese brands are fly by night with no parts or After Sales.
In the meantine, us who manage without cars, are breeding poison air from the coal powerplant that is charging your batteries. Btw: Co2 is good. There is way too little of it.
@mausplan3890 No solution to any problem will work in every situation. Many people charge at work or at a charging station. My point remains that it is perfect for me.
@@tombloom99 Maybe start thinking about the pkanet that ir being poisoned by chemicals and minerals used to drive this whole EV hysteria. Ever sat down and calculated the inpossibility of everybody driving EVs? Like how many hundred years it tajes to just get thevmunerals needed put of the ground? Its all a scam.
It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin
Japan drift king was gave his thoughts on the difference between china and other car makers. "China lead engineers were 10 years younger and more willing to try new ideas."
The event that Keiichi Tsuchiya drift BYD Seal has very few news. Another event that Keiichi Tsuchiya drift Hyundai Ioniq 5 N is much more famous. Ioniq 5 N is also a much better EV.
Japanese brand are too comfortable with Thai customer. They're not focus on Thai market at all, except Toyota, as you can see Toyota employee are still increasing. For example, look at Nissan global press conference for the last 3 years, they almost skip to talk about SEA market, just few seconds of minor info as if it's not important. Nissan in Thailand 25 years ago, when still own by a rich Thai family do a lot better than this. (They got force takeover by Nissan HQ) Now that family is the one who bring BYD to Thailand. Hope they watch and learn from this video. Especially Mr. Boonsithi's advice at the end.
Couldn’t agree more. Financial report of Nissan has never talked about SEA market. It is so afraid one day it’s gonna be easy for Nissan Global to cut this market region off since it cannot gain the profit nowadays.
@@danielzhang1916 Even Mitsubishi now isn't doing great. Their supposed "focused" products are having a bad time in Thailand. Maybe what they say focus, they mean mini mpv in Indonesia only.
The reason Toyota is still doing fine in Thailand is because almost all of the cars purchased by the Thai government or the governmenatal organization is "Toyota". You see the point? Toyota's relatioship with Thai gov runs deeper than people usually know.
@@nokaton . Sorry, that is "borderline corruption" if true. Government purchase using taxpayers money ought to go by strict open tender process, not favoring a particular brand, in this case.
I recall some executive from Mazda this year was quoted saying they know better than us consumers about the car market, and that's why they were still going all-in on ICE vehicles. Not long afterward, in my city, Chiang Mai, the longest standing Mazda dealer changed from Mazda to some Chinese electric brand I haven't even heard of. That speaks volumes. My extended Thai family have all owned Japanese cars since forever. Today, they're all talking about which Chinese brand to get next. Me too. My gut feeling is we'll see greater than 50% market share for electrics before 2035, as was stated in this video. The car market here is being rapidly and completely turned upside down.
i just looked it up how much is a new camry in thai, it's more than 40k usd. you really cant blame them for it, $40k for a bloody camry is just outrageous.
Any probably doesn't meet the same safety standards as cars that are sold in g7 countries. It goes to show how little they think of their non-western consumers.
@@undisclosedthai Let me tell you that the starting price of Camry in China is 130,000 RMB, which is less than 20,000 USD. But even so, the sales of Japanese cars in China are still declining, because in that market, Japanese cars are still slowly losing their appeal, and they don't know how to change
I have been in Bangkok few days ago. The streets are loud and stink of polution from cars and motorbikes. The air is unbearable during the day. It will be a blessing for the city to replace these cars and bikes by electric ones.
I just came back from bangkok a week ago. Same thoughts, the metro lines are a welcome change, but the roads were incredibly noisy. I hope it changes by the time I visit next.
I am Thai. In my entire adult life I've seen Japanese car companies kept on abusing their Thai customers' trust like there's no tomorrow. Too bad there is tomorrow. It belongs to Chinese car manufacturers.
Just collected my Haval H6 today. Before buying did alot of research, comparison and test drive for it and other Japanese cars like Toyota Corolla Cross and Honda CR-V. Haval H6 offers way more at a way less price and the service and warranty package is way better too. Im really not surprised Japanese automakers are struggling.
This is what can happen when you have a monopoly in Thai mass car market for so long you thought your reign will go on uncontested forever. Japanese auto makers have no one but themselves to blame and then giving Thais the cut down bare bones version of the same model overseas for decades only add fuel to the fire of Thai consumers fed up with the perceived lack of value or in this case overvaluing overpricing of Japanese cars made in Thailand, it took a long time but Chinese EVs came in and finally gave Thais a wakeup call that they've been using overpriced Japanese cars for decades. Their only advantages left is their old trust and respect and old reputation of making very reliable cars, but nowadays even Japanese cars are slipping in quality and reliability not nearly as high.
Why no one blame this situation on Toyoda? Toyoda had been (foolishly) pursuing Hydrogen Cell and Hyrdrogen Fuel Drivetrain for so many years, wasting so many capitals and yet with abysmal results. Toyoda also is the chairman of Japanese Automaker Assoc. I cant imagine how he failed to see EV is a much better platform than ICE and Hydrogen in many ways. This is a direct slap to his face and Japanese automakers in general. They have been dreaming for a long time.
It's political. Japan really wants hydrogen to work because they see it as a way to longer be completely reliant on other countries for fuel (or minerals in the case of batteries). They can use sea water to make hydrogen and never have to import fuel again and won't have to import solar panels either. It's a failing bet to try to swing the energy transition to something they will benefit most from.
Let's call it karma. Most Japanese manufacturers in south east asia sells cheap coffin with wheel (aka not safe by euro ncap standard) but with much overpriced and now Chinese manufacturers sells even better safer car with mostly lower price than those Japanese coffins
@@undisclosedthai you gotta be kidding me, veloz has horrible quality. Crappy plastic, very thin steel for body panel and chassis that can't withstand highway crash let alone passing euro ncap, poor cabin insulation from noise vibration and harshness. Chery tiggo 5x has better durability reliability and longevity than avanza by literally a million kilometres as chery is able to put warranty it's car for 1 million kilometres, no toyota dare to put 1 million kilometres warranty, not even for their so called indestructible hilux.
Using the same engine and internal parts and changing the external panels and outlook of the car for 15 to 20 yrs is not acceptable to consumers. Japanese automakers are learning that the hard way.
The film effectively illustrates why Japanese automakers have lagged in the digital world. It is imperative for them to change their perspective; they wish to compete with Chinese electric vehicles. Only time will tell who will prevail.
The Japanese and other legacy automakers had a captured market for so long a time which they never really thought of giving back to the customers the best features and quality that they can buy with hard earned money. For so long a time the legacy automakrrs raked in billions of profits while the us, the consumers had no choice but to buy what they deem just okay for the ordinary consumers. Case in point, if you wanted a 200-300 horsepower car you have no choice but to fork in a ton of money. Today an EV with that kind of horsepower attribute can easily be found in a price range that is affordable to more people. The legacy automakers thought the future had already been written in stone in favor for them. The worse is yet to come for them. Once Sodium Ion batteries ( which is 50 times cheaper to produce and pack compared to Lithium Ion) are adapted for mass utilization on EVs, the legacy automakers that will still be sticking with Internal Combustion Engines (ICE) will experience a Mass Extinction Event. Sodium Ion Batteries will make the EVs far more affordable to produce and sell compared to a traditional ICE vehicle.
In the Philippines, the automotive market is very similar to Thailand except we drive LHD. Japan used to dominate car sales throughout my life and my first car was a 2016 Honda City (Grace). While I did like the car and it had more features than other Japanese rivals on the same price point, I can tell it was dumbed down and localized for the Philippine market. The JDM versions had hybrid engines and autonomous braking in the same year. Mine did not despite being a top of the line. Now in the 2020s, most of these Japanese car prices have increased despite not offering many features and keeping spartan interiors. Chinese cars in contrast are adding more tech, comfort and features for lower prices. In the same way that Nokia has lost its popularity despite being more durable than an iPhone or Android, I don’t feel optimistic about Japanese brands in Southeast Asia.
Where are the Japanese EVs? Why are they still pushing obsolete tech when consumers are clearly switching to EVs as stated in this video getting EVd getting a large bite out of the market.
the non EV have two major parts: engines and gears. The EVs have batteries and motors and the Chinese manufacturers excel in Batteries (CATL & BYD & others) and the Japanese do not have a leadership in technology in batteries. Hard to see how the Japanese mfgs can compete with the Chinese esp when the Chinese have a relentless pursuit on lowering costs and rather innovative and creative thinking behind their digital products like EVs. Extreme speed in decision making and the willingness to employ European designers (younger ones who are not willing to wait for the old entrenched designers to quit/die/retire). And the intense competition among the Chinese mfg and the robustness of the supply chain are competitive factors too. We have seen this disruption before: the mobile phones manufacturers in China. Even iPhone cannot be manufactured outside of china's supply chain.
I think thr japanese do have panasonic (still a partner of tesla in the usa, i think) Main issue is really cost, innovation is secondary as catl and byd with increasing sales are also heavily investing in r&d. It will be rough for the japanese going forward. Toyota already use chinese tech and lowered down their offer for the bz3 ($13k). If that is accepted in china, even just moderately, that can be sold in southeast asia, where japanese brand is still strong.
All your points are correct, though it must be acknowledged that lowering costs is a much bigger challenge for japanese companies compared to chinese upstarts. Not only because of government subsidies but also currency valuations & labor costs. The yen, like the US dollar and Euro, hold their value and therefore make vehicle design/engineering very expensive compared to that in china. Couple that with supply chain advantages, chinese auto brands and can sell their cars in a multitude of countries at ultra-low prices and still squeeze out a profit, while japanese brands are forced to sell at a premium to break-even. You see this with american car brands as well. I believe this is why european auto brands have only focused on the luxury auto segment in order to capture those higher margins.
Get ready for a sequel! May be called: "The sound of engines vanishing in USA" Tesla is already in the market but USA needs something more "price friendly" like BYDs.
There is a business in Thailand fixing poor screen of Honda car display. It's mean this problem is inherent to the car at certain amount but Honda never take any action, just let the users fix on their own. The brand also use low-cost material, hire low skill technician, also with ultra poor service mind. As they never respect us, there's no reason to buy their product in the future as well.
@@emlc9176 I used to own cars from Japanese brands like Honda, Toyota, and Suzuki. Of the three, I would say Honda is the most arrogant-or maybe it’s just their salespeople. They treat potential buyers as if they’re selling some kind of luxury car. (Not in the luxury way, but in a lookdown-at-customers way.) There was one time I placed a reservation for a Honda Civic, and they insisted that I could only get the window tinting done through them. I explained that I don’t like driving cars with tinted windows, but they tried to convince me that if I had the tinting done elsewhere, it could cause problems with the car’s electronics. They even implied that they might cancel my order if I didn’t comply.
Same for Malaysia, some recurrent issues like steering racks could go on for various models and across generations. It shows a lack of focus on quality despite Honda is willing to repair under warranty.
I still remembered the Duenpen CR-V case in 2000s era, making I don't like Honda much since then. But Honda is still looks good and making owners looks good.
Why Japanee cars lag behind？Well, so did the Germans who led the Chinese market for 25 years. Why didn't the Germans catch up on EV neither? Investments in EV require huge private as well as government inputs. Other than the cars you need batteries that come from international trade negotiations involving government loans to foreign countries that own the mines, you need countrywide government investments in power stations that enable economic charging, and ultimately you need a huge domestic market to kick off and realized the potential gain of EV. The Chinese market is unique that it is a 30 million a year car market with a large portion being newer or first time car buyers who have had little or no prior enjoyment of analogue cars. In other words they don't need the fun of downshifting to enter a corner in second gear and coming out accelerating in third, and they don;t need to sounds of the engines. To new drivers, EV is instantly lovable. These days young people in China all use their phones to remote control home appliances and other stuffs, it would feel ancient if they can't turn on the air-con or switch songs in their cars using phones or voice. In China, EV sales has surpassed gas in 2024. If Thailand could still have 10 years left for gas cars, Japanese firms would have done a great job.
Koreans are experiencing the same problems as the Japanese. Although, they are much further ahead than Japan when it comes to EVs, they are still behind China. Plus, they can't compete on price.
Nothing is forever and the same applies to the auto industry. It’s sad but that’s life. If one looks at the legacy auto manufacturers who have disappeared over the last 120 years it’s huge.
Should have continued to innovate rather than rest on your past accomplishments Japan, Germany, USA... The future is Chinese because they had a vision and manifested it. Something you used to do and stopped. And now look at ya!
This is great. The Japanese have failed to evolve to EVs and that lack of foresight is going to cost them their business. As soon as EVs became cheaper than gas cars, it was game over.
I was on Kuala Lumpur recently, the streets are packed with motorcycle and cars with gas engines. As a Chinese person, the air quality was unbearable in Kuala Lumpur. Nonetheless, Japanese car makes are still pooling their gas motors into South Asia. As an advanced country again Japan is shameless.
BYD has one key advantage that the Japanese automakers don't: being heavily integrated into their own supply chains. They make most parts themselves, which makes them incredibly fast and agile along these chains, and able to respond to customer needs quickly. Japanese automakers are simply far too slow and cautious, and as a result, are being left far behind. This flows through to product development, which is lagging far behind the Chinese. They have the resources to keep pace with the Chinese, but they choose not to and they're losing sales and market share as a result. Japanese automakers need to be bold, shorten development times and get on with it!
The old ways are disappearing and the new ways are rushing in, change is inevitable. Those who do not adapt to change will perish and that is a fact. Look at how phone booths have disappeared when mobile phones came in and there are so many more that replaced the old like swords and shields were replaced by guns and bombs.
Sounds like horse and buggy companies lamenting the arrival of internal combustion engines to replace the mode of propulsion. Only this time its internal combustion's turn to retire. Its japan's own fault for not investing enough in EV tech to prepare for this inevitable transition.
If the Japanese brands could deliver an EV model that would suit my needs, then maybe. Toyota and others failed to accept that gas technology must go away.
With NEV, you can charge battery with electricity generated by various sources such as power grid, solar, generators powered by diesel, petrol, methane, hydrogen etc. But Ice cars need petrol or diesel only. No other option.
Innovative or Evaporate. The Japanese except for Mazda have stuck to ICE while the market for EVs has accelerated endorsed by Tesla and BYD. The lack of commitment to EVs is mainly due to the huge parts contractors who rely on the big brands for survival. This same kaizen philosophy and refusal to disrupt existing industries will hasten their demise from the global stage, hence US tariffs
Good film. I must comment about the two young TH-cam lady car reviewers: They said they test drive a car and make a video if they like it, but if they don't like it - they don't do a video! I find that a complete cop-out! People want to hear the good AND the bad! In fact the bad points could be viewed as MORE important to know about!
The subtitle translated it incorrectly. The actual meaning of the Thai phrase spoken by these two women is, "Anything that isn't good, they wouldn't recommend buying," not "Anything that isn't good won't be mentioned in the video."
I can tell with all confidence, from hundreds of Thais I asked, that the majority of Thai people are STILL waiting for Japanese-made EVs. We've been waiting since the the first Chinese EV appeared in Thailand, and we ARE STILL waiting now. I don't know why Toyota and Honda decided to ditch EVs, but Toyota cars are STILL the most sold vehicles in Thailand this year. So, we had to nowhere to turn to accept to Chinese EVs.
The Japanese automotive manufacturing brands have to realize 3 - 4 key issues : all the Car Body Design must be more charming of classic out look with standard components, a stunning interior design of nice material and comfort functioning units equipped, always reminding the "young people buy car" be their life style of choice partner, year 2025 will be a new trend of classic stylish that more attractive in this highly competitive world car market. The Japanese cars' price has high marginal profit while taken 90 % of the Thai market with poor standard and lack equipped, so has never been alerted to develop a better standard car until now.
Competition is good for the consumers . Electric vehicles mileage could extended with the latest addition of E-Cat . I have seen the video of electric vehicle with this E-Cat released in September , 2024 . The demonstration was done in Italy . It was impressive , the added E-Cat could double and triple the mileage of normal EVs with ease . For ICE vehicles , they can add Hydrogen on Demand device to eliminate the need for fuel .
@@dnck1985 E-CAT is a hydrogen fusion power source that uses nickel powder and hydrogen to create excess heat than can be used to generate electricity. The nickel is transmuted to copper in the process. It's part of the cold fusion theory. E-CAT claims to have a working compact fusion reactor.
Àny rational person will not buy a new ICE vehicle.. with pollution, climate crisis and the affordable Chinese EVs, it's logical what people will choose
People just have yet to realize how crazy gasoline logistic. For anyone who said EV will destroy roads because heavier then 20000L gasoline carrier will destroy it even faster. And hope your country produce its own oil or else it will be the major drain to your country USD reserve.
The SEA market as a whole is sick of the legacy manufacturers giving them stripped down cars for luxury prices. While the Chinese and ASEAN have FTAs for cars, the Japanese are just now trying to negotiate for an FTA with their sales slumping. They have no one to blame but themselves.
Anything that makes society quieter is a good thing. I think Tesla missed a great marketing angle when they didn't point out the noise differences between theirs and gas guzzlers.
And they are burning everywhere in China too. Granted it’s a new technology but we must be careful with EV adoption and their impact e.g can the Thai electrical grid support the charging of all the car fleet when all goes EV? Where to charge EVs in cities and apartments. Maybe it’s not really an issue in Thailand but in EU and US, I think it is. th-cam.com/video/Q0smdCy8F8k/w-d-xo.htmlsi=QHp67XoWSB3laS07
@@dnck1985 claims: ".... they are burning everywhere in China too." Pedaling LIES in the face of the age of ubiquitous Internet access, is simply going to backfire, and lose your credibility. Don't you know people can read about the Chinese auto market easily? Why would they spend their money buying Chinese cars, if what you say is true? Or are you betting people are dumb, that is, as dumb as you? Hahaha
Long story short, provide customers value. In a car industry that'd be affordability, reliability, nice looking car, and peripheral features. in a tech industry, somehow consumers are less sensitive to these things because most people aren't tech enthusiast, and the price isn't as high as a car.. even though manufacturers are pushing the limit and it's about to change.
Japan and even the west has been too slow to act on changes in market preference. I was very surprised that japanese car makers didnt push EVS and hybrids as hard as the chinese did. From a consumer standpoint, i feel japan is so lagging behind in technology innovation. Hope japan can learn from the Nokia experience. Some of the main reasons why people switched to chinese EVs, though reluctantly are its low prices, it includes all options in basic package and lastly, chinese EV designs are very beautiful, sleek and fast looking. The price of BYD sealiion in the philippines just cost as much as a toyota corolla. A corolla hybrid cost 35% more with no additional bells and whistles. I personally would still choose japanese cars but chinese EVs are presenting an offer just too hard to resist
There are many European EVs but they are not enter Thailand, partially because the insane and biased tariffs. If that real European EVs (not MG and not Volvo) are entered Thailand with good prices (not face the high tariffs), they can be "Chinese EV Killers" for sure.
No mention on resale values, Aftersales service, parts support and charging infrastructure. I would prefer to wait a few more years to see if EVs are durable. I don’t want to just buy a new gadget with 4 wheels.
1. I agree that resale values are worse, except if use a car or an EV for 20+ years, the resale value of both are bad. 2. As seen on video, some brands has so many dealers. In Thailand, dealer places are aftersale service places too. 3. I agree that providing spare parts to consumers is a concern. 4. I think the cars, if not Chinese, are durable enough. The battery longevity is a main concern. I agree that we should wait to see about that.
5 years ago when you look at Japanese latest models on the road you will think and say : "what a nice and handsome cars". Fast forward 5 years later then you look at Chinese cars on the road and think : "what the hell... are these cars sent through time machine from the future...?" Then you compare Japanese and Chinese cars and see the contrast difference, Japanese ones immediately look and feel very boring and little has changed from one generation to others, especially the cabin. Then you look at Chinese latest models inside and out and all of them are futuristic. Like those old man who spoke Japanese, the Japanese are the king of analog technology, but today is the digital age and Chinese cars had the upper hand far ahead.
It's the same thing why Japanese consumer electronics brands Sony, Panasonic, Sharp, Toshiba, JVC fell from the top. They rely too much on brand name and durability of their products. They failed to innovate, improve technology, and lost to Korean brands. Even Chinese brands took a big bite of the consumer electronics industry. Now, it's happening again and this time with EVs and Hybrids.
Interesting, battery recycling will have to be set up and solar panels. The pollution from their mining and manufacture will be kept on the Chinese mainland .
Got a Prius 4 HEV back in 2016 to 2019. Would have happliy bought a Prius V EV with specs comparable to Tesla M3 SR+. But Toyota had other plans - buying a PHEV for roughly 50K is no option. There is BYD Seal, Xpeng P5 and many others. They should immediately dump their hydrogen dreams and build desirable EVs. Time is running out.
Go slavery like in Brazil. Normal in China so should be normal wherever there are Chinese. There's a reason why the Chinese generally are disliked in Thailand but their cheap goods are liked. It's called money
The video shows that Mr. Boonsithi owns a BYD Seal. It seems very strange to me in several ways: 1. He is very old. From what I see, most old people do not change to a new car unless necessary. 2. He is very wealthy so he can easily avoid Chinese products, but he doesn't do that. 3. Most Thai people in his age range (60 and older) would reject EVs, fear of EV fire or fear of EV battery explosion, and also reject Chinese products because they see them as bad or unsafe. 4. A person who is highly respected socially but using a car that is not much accepted by society.
Even if you have the best restaurant or best supermarket, you tends to know your competition just like Sam Waltman, Walmart. If you don't drive a BYD Seal, how do you know what you are competing with? Just as Ford chairman, if you drive a XiaoMi SU7, how do you know your competitors? You would order from another restaurant to see how it taste like. You buy or go into another supermarket to know the price and inventory. I guess you never read the art of wars. It's Chinese. American CIA love to read the "art of war". To know thyself and of your enemy.
The introduction of EVs was solely aimed at reducing CO2 emissions, and as things stand, they are absolutely inferior to internal combustion engine vehicles in terms of usability. With an internal combustion engine vehicle, you basically don't need to worry about the remaining fuel level until the car comes to a halt. Once the car has stopped, you can simply refill it with liquid fuel from a container and it's ready to go. And within one minute. Furthermore, if you switch to a hybrid vehicle, the driving distance increases dramatically. You can prove that you have reduced CO2 emissions, but you can't do that with EVs. We should wait and see how the market develops for a while. That is the current view of the automobile industry in developed countries.
While the Japanese automakers are shuffling the chairs on the deck, they still maintain 80% of the Thai auto market with ICE vehicles. And if the government supplied tax credits end the EV market will slow down and the Japanese automakers will maintain their majority of auto sales.
No, Chinese EV will be cheaper to produce than ICE. The cost of Charging EV is so much cheaper than oil especially when Thailand imports gas. The maintenance cost of EV is so much lower. You don't need to change oil and have so much defective parts. EV have fewer parts. Chinese EV have extremely nice infotainment. You can never have an ICE autodrive or auto park itself. The choice is like a digital phone versus an analog phone. With an EV, you can charge at home. With ICE, you always goes to a gas station.
@ The River Condominium is BKK has 890 units. Is there charging for 890 units? NO. There’s not even charging for 2%. So I’ll want an EV but will continue to rely on a petroleum infrastructure while the EV infrastructure spends the next 10 years trying to compete. And really, I can drive myself, park, and change the oil. 😉
Japanese car manufacturers are too slow in innovation. Most of them using quite outdated tech and overpriced. As a perspective, Japanese are still using fax machine. Why? Because Japan is largely unable to modernize from within. This is an answer from quora.
Of course, it is made for newbie. And I think it is making Chinese automakers superior villains or so scary than the reality. I think they are not superior like that. Japanese cars are still the norm and highest socially accepting. I think this video exaggerates Sinophobia (especially sinoelectroautophobia)
Japenese car makers needs to change their mindset and evolve. Start respecting people and cultures. The world is changing and I do expect EV's will eventually change the landscape, more so for 2 reasons : Firstly, consumers can save in the long run knowing the prices of fossil fuel nowdays. Secondly, its zero emission. Imagine a country without carbon footprint, you have a healtheir population to say the least on environment. Can't blame China for what its doing? Others have to do their own due diligence in order to sustain and compete. One needs to study and find solution on your supply chain and re engineer your ways to reduce costs.
Thailand's economy is slowing down, and high fuel prices are making it difficult for people to afford traditional cars. Many are switching to Chinese electric vehicles (EVs) because they are cheaper and come with many gadgets. However, this shift impacts the Thai economy, which is closely linked with Japanese automakers. The China-Thailand Free Trade Agreement would suck out Thai money and destroy all Thai SMEs and supply chains.
This dog is racist. All this time Japanese were sucking out Thai baht with Japanese cars. But when Chinese does it, it will destroy Thai economy. How about you importing less gas. How about building EV in Thailand and exporting out to SEA. So it's okay for Japanese to take all of your wealth, but the Chinese cannot, is that what you are saying? China will help you build dams and trains for electricity and carry goods to sell to China. China can enable Thailand to have it's canal for goods passage.
Very dramatic situation Sun set for Japan car maker Sun rise for Chineese Brand Just remind me for Nokia brand and blackberry years ago. How everything change very fast.
Western and Japanese philosophy: If you can't beat them, join them. Chinese philosophy: If you can't beat them, go invent a new game. The big mistake Japanese car manufacturers made was they didn't listen to their consumers. I've had 6 Toyotas. All great cars. And all suffering from the same simple design issues year after year after year. Chinese are scouring the internet for user comments on their products. They listen and they improve them in the next iteration of the product.Be it a phone, a camera, or an EV.
The world waiting for chinese EVs to break so they can say, "told you so..dont buy chinese." Chinese auto maker:" Here, hold my cup 🥤... watch this move. 😎
1. JP cars in Thai market are ASEAN models with lower tier than car selling in developed market but higher price.
2. Meanwhile, Chinese cars in Thai market are global model or minorly modified to fit Thai regulation.
3. If JP automakers offer a similar/comparable product as Chinese, 90% of Thai customers will still choose JP products even with 10% higher price.
4. Chinese EV offers 8 years warranty on the EV battery with 160,000 km to life time among various brands.
5. Thailand has 50% electricity reserved. EV users do not have to worry about power outage.
6. EV power consumption while parking with engine ON is very economical. It is only around 1%-2% battery consumption/hour. It means I can stay in the car for 3 days with Aircon ON watching Netflix and most importantly zero emission.
I would say many Thais are still trust JP products. But the slower JP reacts, more Thais especially younger generation will try Chinese products. Eventually, JP will loose all the advantages. My family owns 4 cars (2 Toyota, 1 Nissan and 1 BYD). I loves JP cars but I like driving EV even more. It will take a few more years untill my JP cars will be replaced. If JP offers nothing, I will have no choice but to buy more Chinese cars.
Same sentiments are felt in neighbouring Malaysia.
I don't think so. I see the Thai spec or ASEAN spec of JP cars fit the Thais most. Some models are even truly made for Thai/ASEAN market(people).
I see, many people wants "international" models but it may not fit the Thais most.
Some people wants full-size pickup/SUV like in the US (Ford Ranger is not big enough for them) but they are not available in Thailand.
@@undisclosedthai ASEAN model means cutting options, lower material grade. Same model which exported elsewhere got better options in cheaper price.
Stay loyal bro
Very good analysis, I think this also applied to Indonesian market, which the new younger generation has felt boredom and despair with Japanese company, with ever increasing price and minimal feature
As a Thai, this sentence from the video sums up the best:
_"Our parents' generation have trust in the likes of Toyota & Honda, and they've been thinking & waiting when on earth they'll come out with an EV."_
We love Japanese cars; they're affordable & reliable, but we've been *waiting and waiting* for them to come out with EVs that holds the same affordability & reliability. *We can't wait forever.*
_"It's true we've been bringing in slightly outdated products... I think that Thai customers' dissatisfaction with this may have been building up."_
This really rings hard.
Japanese cars charge extra for every little thing with millions of trims, tiers, and upgrades.
Meanwhile Chinese pack in everything they've got.
*Imagine paying extra just to have Satnav.*
Honda and others here still sell cars with outdated infotainment. Meanwhile Chinese give you big shiny screens, no extra charge.
_"Meanwhile, our generation care more about the value of the product, rather than where it came from whether it's from China or elsewhere."_
In the end, if the car is good, it's good.
I hope Japanese automakers wake up and compete to bring better products to the consumer. Would be a shame if they vanish from the market.
If I were buying in Thailand I would be slightly frustrated too: my impression is Japanese electronics and watchmakers etc bring out the best stuff and sell it only in Japan. Once it stops selling or a new product is developed, then they shift and sell the (suddenly inferior) product in the developing market.
So the developing market is *always* getting second tier junk.
It is kind of insulting to people who don't want to take the trip to Japan for shopping.
japan don't have EV supply chain, if they have to build EV, the price is very high and they don't want to outsource the parts from china. so, they'll never build proper EV.
万年不革新保守的日本车，还是死一死好
So Thai people want to give money to Communist China so China can rule them?
@@whitesamurai The problem is not whether or not the product is good. Its the fact that Japanese mindset and undertanding of the consumer is outdated. Japanese companies keep trying to sell to overseas customer what THEY think is good for the locals, instead of listening to what the locals actually want.
After six years, the new Camry has received only minor updates. Meanwhile, Chinese EVs...
My 2004 Camry is still running great. Will the Chinese EVs run as long? How are the quality and battery upgrades going to cost down the road?
@@pitchsookmark people need start learn to count, to understand thing.
Exactly. I'm reserving judgement until at least 2030.
Pork chops didnt get an update in 10.000 years and still taste good....pencils, hammer are the same as 100 years ago, even lathes didnt chane the last 50 years. Something good already
@@pitchsookmark. This was the question our grandparents asked ,how much would the petrol cost and where to get it ?
For sure EV will gets better and cheaper over the years.
Excellent film. One thing you might have noticed is that many of the Thai managers at the Japanese companies were speaking Japanese. Japanese companies in Thailand are notorious for being very culturally demanding on their employees, including forcing them to learn and speak Japanese. From what I've heard, Chinese companies have no such expectations. Along with the increased pay, this is probably another reason why Thai employees are switching from Japanese to Chinese companies.
Chinese employers are slaves driven, buddy.
Not surprised because they are working with Japanese, so they can speak Japanese.
Or it maybe dubbed because the original version of this video is Japanese.
That's not true at all. I previously worked for a Japanese company, and they never required me to use Japanese and never demand me even once. In fact, every Japanese company offers extra monthly salary for employees (the amount is a lot) who pass the JLPT test, which is a significant motivation. The reason many managers can speak Japanese is straightforward: Japanese has been the second most popular language to learn in Thailand after English for a long time. This is due to the fact that around 1% of Thailand's population has been employed by Japanese companies since the 1970s, making it relatively easy to find Thai speakers of Japanese.
I have worked with Mainland Chinese-owned corporations in Thailand before, upper management tend to be from the Mainland while the rest are Thais, they tend to speak a mix of broken Thai and Mandarin among themselves.
@@hub6490 YT forbids any form of Chinese negative POV and comments but u can smear Japanese as much as u want.
Japan Automakers have only themselves to blame. They have a head start with Nissan Leaf but refuse to manufacture one in Thailand. And because of old greed, using the fact that Thai gov have high auto import taxes, they are charging Thai consumers luxury cars prices for a normal car like Camry or Accord. Only Toyota and Isuzu trucks will survive in Thailand.
Chinese cars get ZERO percent tariff due to FTA. The China-ASEAN FTA or China-Thailand FTA is problem. The biased tariffs/taxes are problem too.
@@byddfa question is why Japan and Korea were sleeping and did not negotiate something similar. Again smart politics of China and incompetence of their enemies.
FTA would be a big no to Japan farmers. Tariff has kept them safe but uncompetitive.
Japan government is finally working on FTA like CPTPP. See how it goes.
@@byddf A problem for who? Not the Chinese.
Why is this filmed like the world is gonna end?
Yes, it is, the beginning of the end for jp autos if there is no change.
the end for japan automakers you cant understand simple things like this. Nikkei is jp, of course they feel it deep in their hearts
Because the sun is starting to set in the land of the rising sun.
It is for legacy car markers
Shut up @@Rubicon365
I bought a minimum EV because I felt guilty about emissions (I cycle often and resent the terrible air here). I expected a fancy golf cart, but it is wonderful! Cheap, smooth, quiet, great in the mountains. Home 220 volt wall charging is more than enough.
qo Tom explain how to charge in a condo, ?Overseas insurers will not cover condos because of the fire risk -see South Korean bans. Many Chinese brands are fly by night with no parts or After Sales.
In the meantine, us who manage without cars, are breeding poison air from the coal powerplant that is charging your batteries. Btw: Co2 is good. There is way too little of it.
@mausplan3890 No solution to any problem will work in every situation. Many people charge at work or at a charging station. My point remains that it is perfect for me.
@@tombloom99 Maybe start thinking about the pkanet that ir being poisoned by chemicals and minerals used to drive this whole EV hysteria. Ever sat down and calculated the inpossibility of everybody driving EVs? Like how many hundred years it tajes to just get thevmunerals needed put of the ground? Its all a scam.
@mausplan3890 you are living in the past
It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.
- Charles Darwin
Japan drift king was gave his thoughts on the difference between china and other car makers. "China lead engineers were 10 years younger and more willing to try new ideas."
The event that Keiichi Tsuchiya drift BYD Seal has very few news.
Another event that Keiichi Tsuchiya drift Hyundai Ioniq 5 N is much more famous. Ioniq 5 N is also a much better EV.
Japanese brand are too comfortable with Thai customer. They're not focus on Thai market at all, except Toyota, as you can see Toyota employee are still increasing.
For example, look at Nissan global press conference for the last 3 years, they almost skip to talk about SEA market, just few seconds of minor info as if it's not important.
Nissan in Thailand 25 years ago, when still own by a rich Thai family do a lot better than this. (They got force takeover by Nissan HQ)
Now that family is the one who bring BYD to Thailand.
Hope they watch and learn from this video. Especially Mr. Boonsithi's advice at the end.
Couldn’t agree more.
Financial report of Nissan has never talked about SEA market. It is so afraid one day it’s gonna be easy for Nissan Global to cut this market region off since it cannot gain the profit nowadays.
Nissan is focusing on North America and other markets, Mitsubishi is for Southeast Asia
@@danielzhang1916 Even Mitsubishi now isn't doing great. Their supposed "focused" products are having a bad time in Thailand.
Maybe what they say focus, they mean mini mpv in Indonesia only.
The reason Toyota is still doing fine in Thailand is because almost all of the cars purchased by the Thai government or the governmenatal organization is "Toyota". You see the point? Toyota's relatioship with Thai gov runs deeper than people usually know.
@@nokaton . Sorry, that is "borderline corruption" if true. Government purchase using taxpayers money ought to go by strict open tender process, not favoring a particular brand, in this case.
I recall some executive from Mazda this year was quoted saying they know better than us consumers about the car market, and that's why they were still going all-in on ICE vehicles. Not long afterward, in my city, Chiang Mai, the longest standing Mazda dealer changed from Mazda to some Chinese electric brand I haven't even heard of. That speaks volumes. My extended Thai family have all owned Japanese cars since forever. Today, they're all talking about which Chinese brand to get next. Me too. My gut feeling is we'll see greater than 50% market share for electrics before 2035, as was stated in this video. The car market here is being rapidly and completely turned upside down.
Why 720p though? Does Nekkei Asia also lack behind in Digital age like many Japanese car companies? 😂
LoL
😅
China is pretty much ahead of Japan in a lot of technological innovation.
【EV】タイで消えゆくエンジン音 日本車襲う中国EVの波【NIKKEI Film】is the original Japanese version of this video and it has 1080p.
Just like their cars 720p is "sufficient".
i just looked it up how much is a new camry in thai, it's more than 40k usd.
you really cant blame them for it, $40k for a bloody camry is just outrageous.
Any probably doesn't meet the same safety standards as cars that are sold in g7 countries. It goes to show how little they think of their non-western consumers.
As a Thai man in Thailand, no, Camry deserves that price range. But some Chinese EVs that are more expensive than Camry are insane.
@@undisclosedthai Let me tell you that the starting price of Camry in China is 130,000 RMB, which is less than 20,000 USD. But even so, the sales of Japanese cars in China are still declining, because in that market, Japanese cars are still slowly losing their appeal, and they don't know how to change
I have been in Bangkok few days ago. The streets are loud and stink of polution from cars and motorbikes. The air is unbearable during the day. It will be a blessing for the city to replace these cars and bikes by electric ones.
I just came back from bangkok a week ago. Same thoughts, the metro lines are a welcome change, but the roads were incredibly noisy. I hope it changes by the time I visit next.
exactly
I am Thai. In my entire adult life I've seen Japanese car companies kept on abusing their Thai customers' trust like there's no tomorrow. Too bad there is tomorrow. It belongs to Chinese car manufacturers.
Just collected my Haval H6 today. Before buying did alot of research, comparison and test drive for it and other Japanese cars like Toyota Corolla Cross and Honda CR-V.
Haval H6 offers way more at a way less price and the service and warranty package is way better too. Im really not surprised Japanese automakers are struggling.
Quality proposition has now reached the same levels or higher than competitors, add in the extra's and price its very impressive.
Be happy when the CCP tells its makers to turn off all the EVs.
Haval H6, a handsome ride.
This is what can happen when you have a monopoly in Thai mass car market for so long you thought your reign will go on uncontested forever.
Japanese auto makers have no one but themselves to blame and then giving Thais the cut down bare bones version of the same model overseas for decades only add fuel to the fire of Thai consumers fed up with the perceived lack of value or in this case overvaluing overpricing of Japanese cars made in Thailand, it took a long time but Chinese EVs came in and finally gave Thais a wakeup call that they've been using overpriced Japanese cars for decades.
Their only advantages left is their old trust and respect and old reputation of making very reliable cars, but nowadays even Japanese cars are slipping in quality and reliability not nearly as high.
Why no one blame this situation on Toyoda? Toyoda had been (foolishly) pursuing Hydrogen Cell and Hyrdrogen Fuel Drivetrain for so many years, wasting so many capitals and yet with abysmal results. Toyoda also is the chairman of Japanese Automaker Assoc. I cant imagine how he failed to see EV is a much better platform than ICE and Hydrogen in many ways. This is a direct slap to his face and Japanese automakers in general. They have been dreaming for a long time.
It's political. Japan really wants hydrogen to work because they see it as a way to longer be completely reliant on other countries for fuel (or minerals in the case of batteries). They can use sea water to make hydrogen and never have to import fuel again and won't have to import solar panels either. It's a failing bet to try to swing the energy transition to something they will benefit most from.
Let's call it karma. Most Japanese manufacturers in south east asia sells cheap coffin with wheel (aka not safe by euro ncap standard) but with much overpriced and now Chinese manufacturers sells even better safer car with mostly lower price than those Japanese coffins
Lower price lower quality
@@clivebaxter6354 eh no, toyota avanza higher price sh1t quality, toyota innova zenix higher price also sh1t quality
Veloz is not bad quality to me. Reliability, durability and longevity are more important than quality.
@@undisclosedthai you gotta be kidding me, veloz has horrible quality. Crappy plastic, very thin steel for body panel and chassis that can't withstand highway crash let alone passing euro ncap, poor cabin insulation from noise vibration and harshness. Chery tiggo 5x has better durability reliability and longevity than avanza by literally a million kilometres as chery is able to put warranty it's car for 1 million kilometres, no toyota dare to put 1 million kilometres warranty, not even for their so called indestructible hilux.
Using the same engine and internal parts and changing the external panels and outlook of the car for 15 to 20 yrs is not acceptable to consumers. Japanese automakers are learning that the hard way.
The film effectively illustrates why Japanese automakers have lagged in the digital world. It is imperative for them to change their perspective; they wish to compete with Chinese electric vehicles. Only time will tell who will prevail.
All the auto makers outside China are too late and are essentially finished.
The Japanese and other legacy automakers had a captured market for so long a time which they never really thought of giving back to the customers the best features and quality that they can buy with hard earned money. For so long a time the legacy automakrrs raked in billions of profits while the us, the consumers had no choice but to buy what they deem just okay for the ordinary consumers. Case in point, if you wanted a 200-300 horsepower car you have no choice but to fork in a ton of money. Today an EV with that kind of horsepower attribute can easily be found in a price range that is affordable to more people. The legacy automakers thought the future had already been written in stone in favor for them. The worse is yet to come for them. Once Sodium Ion batteries ( which is 50 times cheaper to produce and pack compared to Lithium Ion) are adapted for mass utilization on EVs, the legacy automakers that will still be sticking with Internal Combustion Engines (ICE) will experience a Mass Extinction Event. Sodium Ion Batteries will make the EVs far more affordable to produce and sell compared to a traditional ICE vehicle.
In the Philippines, the automotive market is very similar to Thailand except we drive LHD. Japan used to dominate car sales throughout my life and my first car was a 2016 Honda City (Grace). While I did like the car and it had more features than other Japanese rivals on the same price point, I can tell it was dumbed down and localized for the Philippine market. The JDM versions had hybrid engines and autonomous braking in the same year. Mine did not despite being a top of the line.
Now in the 2020s, most of these Japanese car prices have increased despite not offering many features and keeping spartan interiors. Chinese cars in contrast are adding more tech, comfort and features for lower prices.
In the same way that Nokia has lost its popularity despite being more durable than an iPhone or Android, I don’t feel optimistic about Japanese brands in Southeast Asia.
Where are the Japanese EVs? Why are they still pushing obsolete tech when consumers are clearly switching to EVs as stated in this video getting EVd getting a large bite out of the market.
Just tried Mercedes GLS and Huawei M9, I mean just 2 different worlds, you know what I mean, Nokia 3310 vs iPhone 15
3310 is more solid though. ;)
@@dnck1985 if that makes you happy
@@dnck1985😂😂😂
@@dnck1985
True, but still people opted the leap to digital.
the non EV have two major parts: engines and gears.
The EVs have batteries and motors and the Chinese manufacturers excel in Batteries (CATL & BYD & others) and the Japanese do not have a leadership in technology in batteries.
Hard to see how the Japanese mfgs can compete with the Chinese esp when the Chinese have a relentless pursuit on lowering costs and rather innovative and creative thinking behind their digital products like EVs. Extreme speed in decision making and the willingness to employ European designers (younger ones who are not willing to wait for the old entrenched designers to quit/die/retire).
And the intense competition among the Chinese mfg and the robustness of the supply chain are competitive factors too.
We have seen this disruption before:
the mobile phones manufacturers in China.
Even iPhone cannot be manufactured outside of china's supply chain.
You are correctly stated !
That because most of Chinese companies are privately owned or state owned. They are much faster to change than companies that held each other hostage.
I think thr japanese do have panasonic (still a partner of tesla in the usa, i think)
Main issue is really cost, innovation is secondary as catl and byd with increasing sales are also heavily investing in r&d.
It will be rough for the japanese going forward. Toyota already use chinese tech and lowered down their offer for the bz3 ($13k). If that is accepted in china, even just moderately, that can be sold in southeast asia, where japanese brand is still strong.
All your points are correct, though it must be acknowledged that lowering costs is a much bigger challenge for japanese companies compared to chinese upstarts. Not only because of government subsidies but also currency valuations & labor costs. The yen, like the US dollar and Euro, hold their value and therefore make vehicle design/engineering very expensive compared to that in china. Couple that with supply chain advantages, chinese auto brands and can sell their cars in a multitude of countries at ultra-low prices and still squeeze out a profit, while japanese brands are forced to sell at a premium to break-even. You see this with american car brands as well. I believe this is why european auto brands have only focused on the luxury auto segment in order to capture those higher margins.
@@yulusleonard985Like the Western companies are privately owned by the Black Rock , Jewish.....
Get ready for a sequel! May be called: "The sound of engines vanishing in USA" Tesla is already in the market but USA needs something more "price friendly" like BYDs.
There is a business in Thailand fixing poor screen of Honda car display. It's mean this problem is inherent to the car at certain amount but Honda never take any action, just let the users fix on their own.
The brand also use low-cost material, hire low skill technician, also with ultra poor service mind. As they never respect us, there's no reason to buy their product in the future as well.
💯
@@emlc9176 I used to own cars from Japanese brands like Honda, Toyota, and Suzuki. Of the three, I would say Honda is the most arrogant-or maybe it’s just their salespeople. They treat potential buyers as if they’re selling some kind of luxury car. (Not in the luxury way, but in a lookdown-at-customers way.)
There was one time I placed a reservation for a Honda Civic, and they insisted that I could only get the window tinting done through them. I explained that I don’t like driving cars with tinted windows, but they tried to convince me that if I had the tinting done elsewhere, it could cause problems with the car’s electronics. They even implied that they might cancel my order if I didn’t comply.
Same for Malaysia, some recurrent issues like steering racks could go on for various models and across generations. It shows a lack of focus on quality despite Honda is willing to repair under warranty.
I still remembered the Duenpen CR-V case in 2000s era, making I don't like Honda much since then. But Honda is still looks good and making owners looks good.
Why Japanee cars lag behind？Well, so did the Germans who led the Chinese market for 25 years. Why didn't the Germans catch up on EV neither? Investments in EV require huge private as well as government inputs. Other than the cars you need batteries that come from international trade negotiations involving government loans to foreign countries that own the mines, you need countrywide government investments in power stations that enable economic charging, and ultimately you need a huge domestic market to kick off and realized the potential gain of EV. The Chinese market is unique that it is a 30 million a year car market with a large portion being newer or first time car buyers who have had little or no prior enjoyment of analogue cars. In other words they don't need the fun of downshifting to enter a corner in second gear and coming out accelerating in third, and they don;t need to sounds of the engines. To new drivers, EV is instantly lovable. These days young people in China all use their phones to remote control home appliances and other stuffs, it would feel ancient if they can't turn on the air-con or switch songs in their cars using phones or voice. In China, EV sales has surpassed gas in 2024. If Thailand could still have 10 years left for gas cars, Japanese firms would have done a great job.
Things changed, legacy auto didn't follow suit therefore left behind. Similar with any other industries.
Well said, can't agree more!
Thailand is the Detroit of SEA. Concur Thailand, and you concur the automobile markets in this region.
Come on Japan, the Chinese and Korean will be dominating South-East Asian market soon if you're not giving us something new and MEANINGFUL
Koreans are experiencing the same problems as the Japanese. Although, they are much further ahead than Japan when it comes to EVs, they are still behind China.
Plus, they can't compete on price.
Nothing is forever and the same applies to the auto industry. It’s sad but that’s life. If one looks at the legacy auto manufacturers who have disappeared over the last 120 years it’s huge.
Should have continued to innovate rather than rest on your past accomplishments Japan, Germany, USA... The future is Chinese because they had a vision and manifested it. Something you used to do and stopped. And now look at ya!
Reluctance to change. The price is too great.
I feel impressed when I hear that Thai executive speaks Japanese.
If he speaks Japanese but can't help the continued growth of the company, what benefit is there in speaking the language?
Speak Japanese only for purposes of flattery.
He has been worked with Japanese company. He can speak Japanese, then the Japanese interviewer can ask him with Japanese language.
This is great. The Japanese have failed to evolve to EVs and that lack of foresight is going to cost them their business. As soon as EVs became cheaper than gas cars, it was game over.
I was on Kuala Lumpur recently, the streets are packed with motorcycle and cars with gas engines. As a Chinese person, the air quality was unbearable in Kuala Lumpur. Nonetheless, Japanese car makes are still pooling their gas motors into South Asia. As an advanced country again Japan is shameless.
Great Cinematography for a docu on EV...🙂 1st 70 sec. intro is awesome
The Japanese fell asleep in the past 10 years, don't blame anyone.
It's 30 years.
@ 🤣 I wouldn’t go that far. Ok I’ll say 15 years 🤣🤣
The sound of engines vanishing in Thailand are more greatly due to hybrids than EV’s. The sound is less, however, the engine is just off for a moment.
BYD has one key advantage that the Japanese automakers don't: being heavily integrated into their own supply chains. They make most parts themselves, which makes them incredibly fast and agile along these chains, and able to respond to customer needs quickly. Japanese automakers are simply far too slow and cautious, and as a result, are being left far behind. This flows through to product development, which is lagging far behind the Chinese. They have the resources to keep pace with the Chinese, but they choose not to and they're losing sales and market share as a result. Japanese automakers need to be bold, shorten development times and get on with it!
May be the same as what samsung did to sony in the tv market
Thanks Nikkei for not close the comment section. NHK close all comment sections make it less interesting.
EV's are clearly the future, and Japan doesn't bother to make them, so it appears destined to destroy itself.
The old ways are disappearing and the new ways are rushing in, change is inevitable. Those who do not adapt to change will perish and that is a fact. Look at how phone booths have disappeared when mobile phones came in and there are so many more that replaced the old like swords and shields were replaced by guns and bombs.
The wheels of the gods move exceedingly slow. Gas powered cars will be around for a long time.
Thank God gas/petrol cars will be around for a really long time. Finally I will afford that monster V8 that spits smoke.
@@MM-sf3rlyes but if sales go down 50% you need the very best gasoline car so your company survive and the contracting market.
China learnt that lesson long ago the hard way from the end of the Qing dynasty .
@@MM-sf3rl Yes in museums.
Sounds like horse and buggy companies lamenting the arrival of internal combustion engines to replace the mode of propulsion. Only this time its internal combustion's turn to retire. Its japan's own fault for not investing enough in EV tech to prepare for this inevitable transition.
Japanese avoid risk. That elderly man is exactly correct.
Bangkok is highly polluted with the notorious traffic jam. They need to switch to EV ASAP.
If the Japanese brands could deliver an EV model that would suit my needs, then maybe. Toyota and others failed to accept that gas technology must go away.
They too belief in Toyota Chairman short sighting which resulted in the huge lag that is spiralling downwards
Toyota Chairman made excuse not to drive EV. Lies and now the result.
@anttycoon a man's ego
Happy to hear that the workers are being compensated better.
With NEV, you can charge battery with electricity generated by various sources such as power grid, solar, generators powered by diesel, petrol, methane, hydrogen etc. But Ice cars need petrol or diesel only. No other option.
Innovative or Evaporate. The Japanese except for Mazda have stuck to ICE while the market for EVs has accelerated endorsed by Tesla and BYD. The lack of commitment to EVs is mainly due to the huge parts contractors who rely on the big brands for survival. This same kaizen philosophy and refusal to disrupt existing industries will hasten their demise from the global stage, hence US tariffs
Good film.
I must comment about the two young TH-cam lady car reviewers: They said they test drive a car and make a video if they like it, but if they don't like it - they don't do a video!
I find that a complete cop-out! People want to hear the good AND the bad! In fact the bad points could be viewed as MORE important to know about!
The lesson should be learnt here is whoever win young people's heart win. Just can't imagine a young girl reviewing a Toyota camary
The subtitle translated it incorrectly. The actual meaning of the Thai phrase spoken by these two women is, "Anything that isn't good, they wouldn't recommend buying," not "Anything that isn't good won't be mentioned in the video."
I can tell with all confidence, from hundreds of Thais I asked, that the majority of Thai people are STILL waiting for Japanese-made EVs. We've been waiting since the the first Chinese EV appeared in Thailand, and we ARE STILL waiting now. I don't know why Toyota and Honda decided to ditch EVs, but Toyota cars are STILL the most sold vehicles in Thailand this year. So, we had to nowhere to turn to accept to Chinese EVs.
The Japanese automotive manufacturing brands have to realize 3 - 4 key issues : all the Car Body Design must be more charming of classic out look with standard components, a stunning interior design of nice material and comfort functioning units equipped, always reminding the "young people buy car" be their life style of choice partner, year 2025 will be a new trend of classic stylish that more attractive in this highly competitive world car market. The Japanese cars' price has high marginal profit while taken 90 % of the Thai market with poor standard and lack equipped, so has never been alerted to develop a better standard car until now.
documentary is narated in such a dark tone because it's china who is getting ahead...
if anyone needs less polution quick, that's asia
Competition is good for the consumers . Electric vehicles mileage could extended with the latest addition of E-Cat . I have seen the video of electric vehicle with this E-Cat released in September , 2024 . The demonstration was done in Italy . It was impressive , the added E-Cat could double and triple the mileage of normal EVs with ease . For ICE vehicles , they can add Hydrogen on Demand device to eliminate the need for fuel .
Is it some sort of a generator/hybrid? How does that work?
@@dnck1985 . It is a solution that is premised on compromise. You get flexibility with two motors. Genius? It is definitely, NOT.
@@dnck1985 E-CAT is a hydrogen fusion power source that uses nickel powder and hydrogen to create excess heat than can be used to generate electricity. The nickel is transmuted to copper in the process. It's part of the cold fusion theory. E-CAT claims to have a working compact fusion reactor.
Àny rational person will not buy a new ICE vehicle.. with pollution, climate crisis and the affordable Chinese EVs, it's logical what people will choose
People just have yet to realize how crazy gasoline logistic. For anyone who said EV will destroy roads because heavier then 20000L gasoline carrier will destroy it even faster. And hope your country produce its own oil or else it will be the major drain to your country USD reserve.
EV have many advantages, but neither polution (on a new ICE) nor climate is a good reason. But they are cheaper and better.
@@yulusleonard985electric comes from somewhere....Mostly coal and gas in Thailand.
The SEA market as a whole is sick of the legacy manufacturers giving them stripped down cars for luxury prices. While the Chinese and ASEAN have FTAs for cars, the Japanese are just now trying to negotiate for an FTA with their sales slumping. They have no one to blame but themselves.
The US just announced tariffs against neutrinos
And oldtrinos too. :)
9:46 Parker Shi knows what he is talking about.
Meanwhile the US is fighting tooth and nail to stay in last place
Anything that makes society quieter is a good thing. I think Tesla missed a great marketing angle when they didn't point out the noise differences between theirs and gas guzzlers.
Americans like Harley Davidson motorbike, loud. I hate loud noise motorbike.
even in the household items like fridge aircons are now chineses brands
They dare to buy them. I don't, until the day I have no other choices.
Midea is so much better than any American made AirCon.
ICE so yesterday. EVs are everywhere in China.
And they are burning everywhere in China too. Granted it’s a new technology but we must be careful with EV adoption and their impact e.g can the Thai electrical grid support the charging of all the car fleet when all goes EV? Where to charge EVs in cities and apartments. Maybe it’s not really an issue in Thailand but in EU and US, I think it is. th-cam.com/video/Q0smdCy8F8k/w-d-xo.htmlsi=QHp67XoWSB3laS07
@@dnck1985 claims: ".... they are burning everywhere in China too."
Pedaling LIES in the face of the age of ubiquitous Internet access, is simply going to backfire, and lose your credibility. Don't you know people can read about the Chinese auto market easily? Why would they spend their money buying Chinese cars, if what you say is true? Or are you betting people are dumb, that is, as dumb as you? Hahaha
@@dnck1985 That's balderdash. It's only USA Teslas that burst into flames. Chinese Teslas use LiFePo4 batteries that don't barbecue their drivers.
Long story short, provide customers value. In a car industry that'd be affordability, reliability, nice looking car, and peripheral features.
in a tech industry, somehow consumers are less sensitive to these things because most people aren't tech enthusiast, and the price isn't as high as a car.. even though manufacturers are pushing the limit and it's about to change.
I think this story is like Nokia from analog phones and then apple came dominate the phone market.i think it will happen the same.
Analog phones ended because the ended of 1G, 2G, 3G services, but the roads for cars remain the same.
@@undisclosedthainokia also has 3g and 2g they just don't change the software
Japan and even the west has been too slow to act on changes in market preference. I was very surprised that japanese car makers didnt push EVS and hybrids as hard as the chinese did. From a consumer standpoint, i feel japan is so lagging behind in technology innovation. Hope japan can learn from the Nokia experience. Some of the main reasons why people switched to chinese EVs, though reluctantly are its low prices, it includes all options in basic package and lastly, chinese EV designs are very beautiful, sleek and fast looking. The price of BYD sealiion in the philippines just cost as much as a toyota corolla. A corolla hybrid cost 35% more with no additional bells and whistles. I personally would still choose japanese cars but chinese EVs are presenting an offer just too hard to resist
There are many European EVs but they are not enter Thailand, partially because the insane and biased tariffs.
If that real European EVs (not MG and not Volvo) are entered Thailand with good prices (not face the high tariffs), they can be "Chinese EV Killers" for sure.
Japan and Toyota was failing, they tried to push hydrogen to compete with EV. It will be another costly failure. Bad Beta VHS standard choice.
why make the documentary with background sound as if we're watching a horror movie
To make Chinese automakers villains and make Chinese cars scary.
Nikkei has the West DNA, purely sour grapes 😂
No mention on resale values, Aftersales service, parts support and charging infrastructure. I would prefer to wait a few more years to see if EVs are durable. I don’t want to just buy a new gadget with 4 wheels.
1. I agree that resale values are worse, except if use a car or an EV for 20+ years, the resale value of both are bad.
2. As seen on video, some brands has so many dealers. In Thailand, dealer places are aftersale service places too.
3. I agree that providing spare parts to consumers is a concern.
4. I think the cars, if not Chinese, are durable enough. The battery longevity is a main concern. I agree that we should wait to see about that.
EVs should be more reliable as they have less mechanical parts.
The change to EVs is wonderful
we’ll see.
5 years ago when you look at Japanese latest models on the road you will think and say : "what a nice and handsome cars".
Fast forward 5 years later then you look at Chinese cars on the road and think : "what the hell... are these cars sent through time machine from the future...?"
Then you compare Japanese and Chinese cars and see the contrast difference, Japanese ones immediately look and feel very boring and little has changed from one generation to others, especially the cabin.
Then you look at Chinese latest models inside and out and all of them are futuristic.
Like those old man who spoke Japanese, the Japanese are the king of analog technology, but today is the digital age and Chinese cars had the upper hand far ahead.
It's the same thing why Japanese consumer electronics brands Sony, Panasonic, Sharp, Toshiba, JVC fell from the top. They rely too much on brand name and durability of their products. They failed to innovate, improve technology, and lost to Korean brands. Even Chinese brands took a big bite of the consumer electronics industry. Now, it's happening again and this time with EVs and Hybrids.
1. People still wants them but no one selling it
2. In some cases, it is too expensive
Interesting, battery recycling will have to be set up and solar panels. The pollution from their mining and manufacture will be kept on the Chinese mainland
.
17:00 develop battery technology, charging infrastructures and more safety research on the vehicle weight increase on the roads.
Got a Prius 4 HEV back in 2016 to 2019. Would have happliy bought a Prius V EV with specs comparable to Tesla M3 SR+. But Toyota had other plans - buying a PHEV for roughly 50K is no option. There is BYD Seal, Xpeng P5 and many others. They should immediately dump their hydrogen dreams and build desirable EVs. Time is running out.
Nikkei should study history. Interviewees are actually Thai Chinese businessmen.
So is the prime minister and royalty.
To make Chinese automakers superior villains, pro-Chinese car people are interviewed.
I know
Good. I hate the noise pollution in Thailand.
And men speaks like girls.. or is it just me?
I've seen TV programs that teach people ( uneducated) to conduct themselves better. Yeah, Hong Kong, Taiwan as well. Over 30 years ago.
EVs are more environmentally friendly and they don't emit fumes. Very important in the traffic clogged capitals of Asia.
Go future, go electric, GO BYD🎉
Go slavery like in Brazil. Normal in China so should be normal wherever there are Chinese. There's a reason why the Chinese generally are disliked in Thailand but their cheap goods are liked. It's called money
haha why the ominous music?
how come they increase the contrast of the video and have some funny background music?
The video shows that Mr. Boonsithi owns a BYD Seal. It seems very strange to me in several ways:
1. He is very old. From what I see, most old people do not change to a new car unless necessary.
2. He is very wealthy so he can easily avoid Chinese products, but he doesn't do that.
3. Most Thai people in his age range (60 and older) would reject EVs, fear of EV fire or fear of EV battery explosion, and also reject Chinese products because they see them as bad or unsafe.
4. A person who is highly respected socially but using a car that is not much accepted by society.
Even if you have the best restaurant or best supermarket, you tends to know your competition just like Sam Waltman, Walmart. If you don't drive a BYD Seal, how do you know what you are competing with? Just as Ford chairman, if you drive a XiaoMi SU7, how do you know your competitors?
You would order from another restaurant to see how it taste like. You buy or go into another supermarket to know the price and inventory.
I guess you never read the art of wars. It's Chinese. American CIA love to read the "art of war".
To know thyself and of your enemy.
50% of the market in 10 years....that is not that fast
50% of all cars on the road probably and probably 75% of all new car sales.
being reserved
The introduction of EVs was solely aimed at reducing CO2 emissions, and as things stand, they are absolutely inferior to internal combustion engine vehicles in terms of usability. With an internal combustion engine vehicle, you basically don't need to worry about the remaining fuel level until the car comes to a halt. Once the car has stopped, you can simply refill it with liquid fuel from a container and it's ready to go. And within one minute. Furthermore, if you switch to a hybrid vehicle, the driving distance increases dramatically. You can prove that you have reduced CO2 emissions, but you can't do that with EVs. We should wait and see how the market develops for a while. That is the current view of the automobile industry in developed countries.
13:28 The outflow of human resources and the shift away from japanese cars
15:44
While the Japanese automakers are shuffling the chairs on the deck, they still maintain 80% of the Thai auto market with ICE vehicles. And if the government supplied tax credits end the EV market will slow down and the Japanese automakers will maintain their majority of auto sales.
80% of the 15% is not much. pistons is & has been an obsolete science for passenger cars
If there are no subsidies, free-trade agreements, tax exemptions, etc, can EVs still disrupt the market?
No, Chinese EV will be cheaper to produce than ICE. The cost of Charging EV is so much cheaper than oil especially when Thailand imports gas. The maintenance cost of EV is so much lower. You don't need to change oil and have so much defective parts. EV have fewer parts.
Chinese EV have extremely nice infotainment. You can never have an ICE autodrive or auto park itself.
The choice is like a digital phone versus an analog phone.
With an EV, you can charge at home. With ICE, you always goes to a gas station.
@ The River Condominium is BKK has 890 units. Is there charging for 890 units? NO. There’s not even charging for 2%. So I’ll want an EV but will continue to rely on a petroleum infrastructure while the EV infrastructure spends the next 10 years trying to compete. And really, I can drive myself, park, and change the oil. 😉
China produce over 30 M cars annually, Thailand just small piece of cake, Chinese automakers competing all other companies in domestic market cruelly
big lessons for india... where japanese have their own quirky results.The domestic manufacturers are less but upping the ante. still a long way to go.
Japanese car manufacturers are too slow in innovation. Most of them using quite outdated tech and overpriced. As a perspective, Japanese are still using fax machine. Why? Because Japan is largely unable to modernize from within. This is an answer from quora.
As someone who follow the industry, I learned nothing new in this vdo.
Of course, it is made for newbie. And I think it is making Chinese automakers superior villains or so scary than the reality. I think they are not superior like that. Japanese cars are still the norm and highest socially accepting.
I think this video exaggerates Sinophobia (especially sinoelectroautophobia)
Failing to heed the winds of change, even in their momentary stillness, sows the seeds of downfall.
Japenese car makers needs to change their mindset and evolve. Start respecting people and cultures. The world is changing and I do expect EV's will eventually change the landscape, more so for 2 reasons :
Firstly, consumers can save in the long run knowing the prices of fossil fuel nowdays.
Secondly, its zero emission. Imagine a country without carbon footprint, you have a healtheir population to say the least on environment.
Can't blame China for what its doing? Others have to do their own due diligence in order to sustain and compete. One needs to study and find solution on your supply chain and re engineer your ways to reduce costs.
Thailand's economy is slowing down, and high fuel prices are making it difficult for people to afford traditional cars. Many are switching to Chinese electric vehicles (EVs) because they are cheaper and come with many gadgets. However, this shift impacts the Thai economy, which is closely linked with Japanese automakers. The China-Thailand Free Trade Agreement would suck out Thai money and destroy all Thai SMEs and supply chains.
I strongly agree with this. Thailand should find the ways to fix that FTA that is killing Thailand economy.
This dog is racist. All this time Japanese were sucking out Thai baht with Japanese cars. But when Chinese does it, it will destroy Thai economy. How about you importing less gas. How about building EV in Thailand and exporting out to SEA.
So it's okay for Japanese to take all of your wealth, but the Chinese cannot, is that what you are saying? China will help you build dams and trains for electricity and carry goods to sell to China.
China can enable Thailand to have it's canal for goods passage.
Very dramatic situation
Sun set for Japan car maker
Sun rise for Chineese Brand
Just remind me for Nokia brand and blackberry years ago. How everything change very fast.
Western and Japanese philosophy: If you can't beat them, join them. Chinese philosophy: If you can't beat them, go invent a new game.
The big mistake Japanese car manufacturers made was they didn't listen to their consumers. I've had 6 Toyotas. All great cars. And all suffering from the same simple design issues year after year after year. Chinese are scouring the internet for user comments on their products. They listen and they improve them in the next iteration of the product.Be it a phone, a camera, or an EV.
The world waiting for chinese EVs to break so they can say, "told you so..dont buy chinese." Chinese auto maker:" Here, hold my cup 🥤... watch this move. 😎
They'll be waiting a long, long time.
@@bobsmith3983 And never happen. 🙂