Chris Bangle. Chief Designer with BMW, talks us through the philosophy of where car design in relation to product line comes from including BMW's philosophy.
@@Stiglitz_AE No, he said Honda, you can even hear the trailing -da. Mercedes would take a lot more lip movement. Plus, most German cars have DNA philosophy approach. For one design, all the variants follow the same. Merc, BMW, Audi, Porsche, VW to name a few.
panzer6tiger you really shouldn't use Mercedes as a benchmark. Mercedes are bought by posers who want everyone else to think they're rich. BMWs are for car enthusiasts.
Ci Guy your missing the point. Mercedes in that time was the top selling luxury brand in the States. So for BMW to change there product strategy was a risk that payed off. Your opinion about Mercedes is irrelevant. The companies produce different products but target the same buyers.
Dude...wth it was the prime of BMW design when he was the chief of design....the "bangle butt" was created by Adrian van Hooydonk and still in use by other cars and companies...in a sentence, he made a dent in history.
I thought this guy was crazy... Only to find out how too advance his design was... He was 3 generations ahead in terms of design
Thanks for my E60 Chris, I still LOVE IT !!! 😍😍😍
beep= volkswagon
What about ford
I think he said Mercedes, watch the lips...Volkswagen would've been a longer beep
@@Stiglitz_AE I thought he said Chrysler lmao
Once you go BMW you NEVER go back !!!!! 😍😍😍
Cool video
That beep was Honda. hehe
Europeans have DNA philosophy approach and East Asians have Market driven design approach.
BMW has very much taken on a market driven design approach.
I thought he said Mercedes....watch the lips
@@Stiglitz_AE No, he said Honda, you can even hear the trailing -da. Mercedes would take a lot more lip movement. Plus, most German cars have DNA philosophy approach. For one design, all the variants follow the same. Merc, BMW, Audi, Porsche, VW to name a few.
Is it weird I thought he said Ferrari?
...or we can make all our cars fugly. the rear on the 7 series he did is the most disharmonius thing i ever seen - he's FOS
I have finally found out who, single handedly, almost destroyed BMW. This guy should be in prison
This is how I found my way here. Terrible.
actually during his time at BMW, BMW become on of the top selling luxury brands in the U.S. market, at one point outselling Mercedes.
panzer6tiger you really shouldn't use Mercedes as a benchmark. Mercedes are bought by posers who want everyone else to think they're rich. BMWs are for car enthusiasts.
Ci Guy your missing the point. Mercedes in that time was the top selling luxury brand in the States. So for BMW to change there product strategy was a risk that payed off. Your opinion about Mercedes is irrelevant. The companies produce different products but target the same buyers.
He SUCKS. Worst designer ever.
is this guy a dessigner? seriously?
i think that blind man would design cars better than this guy ...
Dude...wth it was the prime of BMW design when he was the chief of design....the "bangle butt" was created by Adrian van Hooydonk and still in use by other cars and companies...in a sentence, he made a dent in history.
Hahahaha
beeeeep.