As mentioned in the video. This sister car of the Zeeker009. Volvo is just refaced Zeeker009 and put Volvo inspired interior. And MSRP is twice more than Zeeker009!
@@alouisschafer7212 From their home page 极気 极means Extreme: Uncompromising on the ultimate performance of the product and the ultimate user experience. 気means Krypton: the rare gas that glows when it is energized, the technological symbol of the intelligent era ZEEKR ZE: For Zero, starting from zero, is the starting point and the end of infinite possibility. E: For Electric-Evolution-Era (Era), the continuous evolution of the electric era. KR: For Krypton, the chemical element Kr, a rare gas that glows when energized, and a scientific and technological symbol in the intelligent era. 181 Brand values Extreme Krypton adheres to the core values of equality, diversity and sustainability.
@@KT-djii guess nobody really cares about that. anything chinese for the western market is just going to end up being "the worst car ever" even if there are some good ones.
As a big fan of Volvo I feel a little bit sad seeing that... I really felt like that brand had something special that I loved.. It was like the sleeper of luxury in a nice looking well thought package. And this new car is the complete opposite of that.. I hope the US and EU lineup will not go on this path
The minivan’s for the ASEAN market. Although it is the start of the GEELY-fication of the Volvo brand and it’s lineup. The EM90 is a rebadge of a Zeekr van iirc…
the main thing is when VOLVO was dying but the people like you who said love volve, most of them not buying volvo cars😂, no western companies were considering buying volvo, in another word, saving volvo, then it was GEELY, a chinese company who bought volvo and brought it back.
It actually looks awesome inside out in my opinion. It’s sad now because it’s owned by a Chinese company and some people already have a negative perception towards it to begin with… wanna bet if it’s owned by a German company and with exact same look, a lot of the negative views might be positive lol…?
I'm not sure about the rest of (East) Asian countries, but as someone from Thailand this is really a good move from Volvo. If we're talking about buying cars here, people (except car guys) don't really put much thought into brand DNA or whatsoever. They can only differentiate car into categories like cheap/mass, premium, and supercar/RR. - Toyota, Honda, Mazda, Ford, other Chinese brands for average people. - But once you can afford MB, BMW, Volvo and minivan like Toyota Alphard or Lexus LM (maybe Hyundai Staria too), then people will treat you differently with more respect (not sure if this the right word but basically different classes). You might heard before that minivan reputation here is quite good and maybe (at least in Thailand) even better than driving those European cars. And people who can afford those European brands will consider getting minivan instead mainly because they have family specifically kids. Not exactly sure why but this is from my experience. Partly might be cause Bangkok traffic that one way commute from home to school is +/- 1 hour so kids kinda live in the car every morning and after school. So why is this a good move from Volvo? Currently when people here in that target group think about what is their next car. It is not between European cars and minivans, but it's actually European cars vs Toyota Alphard (or Lexus if they're rich). Even used Alphards hold extremely good value which shows a big gap between demand and supply in this segment. Also Volvo's reputation has been on a rise in these recent years, so it's a big opportunity to capitalize on that. It's not just European car that people already think that you're rich, but it's also minivan. Don't forget that this might apply in Asia, specifically Thailand.
Why not suvs though? They are taller, more practical and about the same length of a minivan sometimes. I think in the western way of thinking SUVs are the perfect family car too.
because minivan is more a status symbo in east asia, it's only for really rich family and head of companies. so I also think this is the right move by Volvo, and not to mention Volvo's only brand DNA is safety in most east asian countries, the rest is more for european, and safety + minivan make a lot of sense. @@leonardosandrinicosta1630
I think the big issue with the differentiation between volvo and polestar is powertrains. The polestars should have more powerful powertrains. I think the polestar 3 should be more of a plaid rival, and the 2 should be a proper model 3 rival, 4 model y rival, 5 model s rival, and 6 being a roadster rival. Then I also think the volvo ex90 needs more range. Now on the topic topic of a larger volvo, a minivan just doesn't work. It could be great as an uber but for nothing else. What they should have is a competitor too the escalade IQ, establishing them as a proper luxury brand. I feel like volvo is not only loosing it's identity but also going extremely mainstream...and also lexus, I'm looking at you too.
The Lexus LM is extremely successful. People need to understand Lexus is a global brand that does not cater only to the requirements of Europe or North America. Most rich people in East Asia prefer a luxury limousine version of a van to a traditional sedan.
While I agree with you comment minivans like this Volvo EM90, Lexus LM and other similar models for other brands sell like hot cakes in the South East Asian markets of China, Singapore, Japan and especially Hong Kong. If the EM90 is a bit like a Porsche SUV for Volvo in term of being a massive cash cow and then allow the company to make other models better suited to Europe and North America this is a compromise worth accepting.
In a time when Lotus and Ferrari makes 2-tonne SUVs, the French brands ditches unique, forward looking and smart design in favour of cheap retro or over styled generic designs and when sport coupe names like Mustang, Eclipse, Puma, and Capri end up on stupid crossovers for people who probably don´t care about cars or the history of these names, Volvo making an MPV is the least offensive to me. In fact, they should have done it 35-40 years ago. It would have been a perfect match to the functional, rather boring and family friendly image they had in the 80:ies.
Correct. Geely Group owns them. Zeekr is a fairly newly created brand that has a design center in Sweden. They create cars for mostly the Chinese market. Volvo is a legacy Swedish brand acquired by Geely Holding (Geely Group) in 2010. Polestar was the sports skunkworks of Volvo and has spun off from Volvo and is a Swedish brand. They make cars for the international market but this particular Volvo is designed for the Chinese market and is a rebrand of the Zeekr009. I do want to make it clear that Zeekr and Volvo do not use the same design teams in Sweden while Volvo and Polestar's designers are connected and collaborate together.
Actually it's not student project, it is originally designed by a professor who teaches my friend designing. But it was massively changed( the worse direction) by others later.
I don't know what it is with modern car designs where they feel the need to add some kind of random fin, triangle, or notch in the profile that looks completely tacked-on and doesn't flow with the design at all.
Volvo was bought by Geely in 2010 and this is the first non-looking Volvo that they've produced. I think Volvo and Volvo division in China decided that they needed to make a car that appeals to the Chinese market. So, they made this China-only, so far, Volvoized Zeekr009. It's a way hopefully for Volvo to at least one car that sells decently in China.
Hearing that intro convinced me that you were also a 'PoetryMonkey' That being said, more could have been done to give this MPV the signature Volvo design cues.
A cousin used to win four cylinder demolition derbies by using early 80s four banger Volvos. I fucked with inline five mid 90s Volvo wagons back in the early 00s.
But still Volvo missed some parts that Ford did take advantage of. Ford had ads in newspapers late 80's early 90's that said 'Volvo is made in Sweden. Ford is made For Sweden'. And they were a bit right. Volvo missed some good components that make it easier to live with cars in Sweden. One of them was electric heated front screen, something Volvo didn't get until S40/V50/C30... And yes, when Ford was the owner of Volvo 😁
In a way this is tribute to the past volvos: no aerodynamics and pure power. A flying brick. Also there was a Zeeker 009 that crashed into the back of a flatbed semi trailer. Trailer was bent and the A pillar stands ground like a classic Volvo thing. So I guess at least in terms of safety we don't have to worry about it.
I love this and hope they sale it in Africa too....if not we will sneak them in 😂....but I could see that its a volvo from the back even without the logo for some reason but the design is lovely
It has nothing to do with the design. It is more of performce and the po culture behind it. It is a bargain for a car with peformance similar or better than what European can offer.
@@林振华-t4v Yes i know but the Skyline is for many people the most beautiful car. I drive an R34 and get a lot reactions even from older people who dont know the car. And everyone says it looks good and i wonder why.
I love it. Too bad they don’t bring it to Europe and at a cheaper price. It would sell. The xpeng x9 has a few better features like the back row that can disappear into the floor, dual wireless charger and easy to reach, integrated cooler and larger tv screen. But overall I prefer the design/luxury of the Volvo. Those design renders of it look even better.
So Mr Bembli, how would you redesign this minivan to look like a real Volvo? Another question is, why would you not like Volvo venturing into minivan? Just like how Porsche ventured into SUVs, why Volvo cannot? Why is it such a big issue? Car manufacturers evolve with the market and needs and wants of people, why is it so bad? Minivans are very practical people mover whether you like it or not and makes a lot of practical sense....
You have strong implications on this that any vehicle is unique. Two headlights, grill, bumper... EV is here and to bring cost down it will be outsourced giving us the exact same generic vanilla style the auto industry has had for at least the past decade
Remove the Volvo badge and I couldn’t distinguish this from any other current Kia product. The overall shape makes me think of the previous gen Carnival and the fading grill graphics look as though they were pulled from the new EV9.
Polestar should be a high performance badge on the Volvo lineup. BMW-M... Audi S/RS... Mercedes AMG... ect. Despite a few low production, up market vehicles, holding the name as individuals. Polestar One'''
Literally irrelevant, it's just all Chinese brands ith badges in it , doesn't matter what's Volvo and what's is polestar it's all just a random Chinese EV
@@VaunShiz Well you could say the same thing about the entire Volkswagen Group. Skoda, Seat, Volkswagen, Cupra, they're all just rebadges of the same cars.
@@VaunShiz That's incorrect. This is a rebadge of Zeekr who actually has some of the engineering in Sweden and the styling done is Sweden. And the rest of the Volvo lineup is not the same as Chinese branded cars like Geely Auto, Geometry or others. People perceive this from Geely but that's not how Geely and volvo/Polestar have gone about making the cars/brands.
@@tobias_dahlberg Yet Porsche, Lamborghini and Bentley aren't. They share some, like platforms, but each acquired brand has part of their heritage in them as well. And that's the case with Volvo and Lotus. I'm sad to see STellantis owned Alfa Romeo Tonale and Dodge Hornet become the same overall car. However, I do feel they'll drive differently. Alfa Romeo should always be distinguished from other brands. This badge engineering stuff is not unique to Chinese owned cars and Geely does allow a lot of Volvo and Lotus to remain true to their heritage.
When you review the design of this car you must have the mind set of the Chinese market. As you said the van is be sold in china and in china the consumers demand gadgets everywhere. Look at polestar in china they even have a polestar phone with a proprietary OS. The Chinese clearly are overwhelmed with technology and if it is a good or bad thing for them it seems not to be a problem it represents more value in there perspective
Let's get some details right because a lot of people are getting details wrong. I think the Volvo EM90 is a misstep and disappointment but only because it is a rebrand not a Volvo like the EX30 is. This car is a rebrand of the Zeekr091. What is the Zeekr09?. So, people are saying it is a Geely and Chinese. First of all, what is Geely? Geely that owns Volvo and Polestar and Lotus and Zeekr is ZGH or Geely Holding which is similar to Stellantis or VW Group. They own a group of cars. They made some marques, they've acquired some marques. Geely Auto is like the VW brand, they don't own Volvo. Geely doesn't make Volvos or cars and put different badges on them, the brands have teams located somewhere the make the cars. Some are based on the Geely SEA platform, which incidentally was engineered by a Swede, and others are based on other platforms. The Zeekr brand is related to Lynk and Co. Lynk and Co. is actually a Swedish located brand with Swedish designers that design the cars that seem to be aimed toward the Chinese market. The Zeekr is also drawn by a Swedish team of designers. So despite its rather busy look, it is a Swedish design. But it isn't a Volvo design. It is not the same team of designers from Volvo Cars. Volvo, seemingly to get this out fast, just modified the Zeekr009 to created the EM90. This is the opposite of what they did with the EX30 which they used the SEA platform from, but made a Volvo, a real Volvo car that sits on that platform that doesn't look like the Zeekr X in any significant way. Now Volvo from 2000 on was more upscale that previous eras. The old Volvo market has gone to Subaru. And it was Swedish with the P2 cars. I feel the current cars are building on that era of Volvo, not earlier eras. And I think Volvo is very much a Swedish company now but also a global company as are a lot of other companies. Geely/Volvo relationship is complex but Volvo has, for the most part, kept its identity well and stayed headquartered and ,managed in Gothenburg with an international work force. I hope the EM90 rebrand is an exception as it is a for-China product. And hopefully, the next new Volvo is like the EX30, only introduced a few months ago, in being a Volvo and not a rebrand of some other brand. As for Polestar, they're an offshoot of Volvo and they share designers and development and materials and a very similar philosophy to Volvo. They also are full of ex-Volvo personnel. Polestar is a Volvo offshoot. It is a more sporting brand with a Scandinavian styling, but more swoopy overall. They are a handling, performance brand but not supercar brand like Lotus. This is how they differ from Volvo. It's not that one is BEV and the other isn't, it's how sporty the cars are and the styling characteristics will be different. Also Volvos may still be more roomy for cargo luggage vs. the more "coupe" designs of Polestars. And Polestar offers cars in "Spaces" while Volvo has traditional dealers but that will be modified in time.
Let's get this straight. Volvo has spent much of the last 20 years convincing prospective customers that they don't make boring rectangular boxes on wheels. And then this? 🙄 The company had finally transitioned from making solid but uninspiring sub-premium vehicles to genuinely desirable premium vehicles that had style and grace. And then this? 🤭
Volvo's styles improved immensely with the P2 cars, the Peter Horburg designed ones. The Ford era Volvos looked pretty good as well. But they really stepped up their style, inside and outside, with the SPA Volvos and that was done under Geely ownership. I did not like the 240. It was an extremely dated car with poor over the road dynamics for its time. The 760 was OK but too brick shaped. The 850 started to improve the look of Volvos and the 5 cylinder engine was cool. I do think today's Volvos are best as cars, but some of them are mechanical nightmares. However, there were older generation Volvos that were mechanical nightmares as well, like the ones with the 6-cylinder PRV engines.
I remember in the 90s/early 00s when Volvo specifically said they wouldn't release a minivan because they couldn't match the safety of normal car or an SUV.
You keep saying the Volvo style is lost. And you pulled out PS. Didn’t you have time to summarize visually what “Volvo style” is? What’s the line supposed to be like? What’s the typical Volvo proportion? Need support for your content 🙁
Deluding the brand. But Asian market won’t mind. ever since I’ve spend a year in Japan I was impressed by the allure that “Sweden” can have to the mind of a human 10000 miles apart from the original. I mean, I am Southern German and was mistaken regularly for a Swedish person 😂 Badge Engineering - but the gear shifter. Wowsers. A cashflow project. Would’ve been nice to see a XC70/V70 like MPV… but nevermind. Time to move on.
If you can find the 80’s Australian TV commercial of a black 740 turbo bring fanged around Sydney late at night by an uncredited race driver John Bowe it’s worth your time
It’s not a Volvo. Looks like a crossover of a Kia and Chrysler. Slapping on a couple of Thors hammer lights does NOT make it a Volvo. Ugly wiThout the Volvo soul.
What in the Thor Hammer is going on here? At first glance I thought it was another fridge on wheels like Nissan or Toyota are selling in Japan (Alphard or Vellfire)
I know the EM90 supposed to be a comfortable living room on wheels, but it is friggin hideous to look at. I respect Volvo doing what it needs to maintain sales, but this looks like badge engineering. I am glad I will not have to see it on the road in the US.
It is badge engineer. And this thing is batter than anything offer on this side of the pond. Yes, it is not as aggressive looking as the Sienna. But the aminity and performace can blow anything on US market out of water. 2x over. I want one. But Im stuck with sienna for now
The part that sucks is how because of China starting to really cement itself in the market, manufacturers really need to start catering to them, and they seem to really like personality-less, generic blobs of metal, rubber and leather with touchscreens galore in the interior, which is ruining car design for everyone else around the world because manufacturers now have to bend over backwards to accommodate for China
Well, here is my middle finger to you. The whole touch screen BS begins with apple iphone. And on car, it was Tesla. Both of them are American. And lot of fxxking axxhole in the west praise that as revolutionary. We Chinese bought this BS and continue this trend and it is all of frenken sudden our fault? Did logic just left the chat?
That's not a Volvo. That's simply something unoriginal and Chinese. No Volvo history there. The EX90 is really cool. But this design is ugly. Especially the little white fin in the side profile. It´s an impudence, that they slapped a Volvo logo on this Zeeker vehicle.
A V60 R Design stopped a Ford Explorer that lost control in snow and hit me head on. I wanted Volvo to be ok, but I think China has gobbled up what it could and now seems to not try very hard beyond badge engineering. I wish Sweden had bought the company itself.
I'm confused and disappointed at this Chinese designed to the Zeeker 009 vehicle is a badged engineered and there's nothing that no look of the 1953 Volvo is blatantly lie. I think anyone one could have a Volvo minivan that looks so good. It would anyone want to buy one
We are now on our second Volvo in the family, luckily one of the last 5 cylinder from 2014. We absolutely love it and I consider myself a fan of the old Volvos. I already disliked how they became less individual quirky luxury cars (removal of r design etc) and going mainstream and all electric, but seeing this em90 straight up hurts me. Extirior, interior - it’s horrible :(
Really sad state of affairs - letting Saab die and selling Volvo to China, the latter almost on an awfulness par with the Italians selling Ferretti Yachts (including the iconic Riva) to the Chinese as well. The real technology battle with them however will be in 5-6 years on the solid state batteries field. Good luck to Toyota, and hope that at least generally Peter Zeihan is right.
Saab would have been saved if sold to right Chinese company. Like volvo, it needed capital to survive a few more years before the sales increased, just like Volvo
😂Toyota has been saying solid state battery since what? 2014 I think. But just in case you are not already know. Nio, a Chinese EV manufacture is already fielding Solid state battery. But it is mixing with lithitium battery in the battery pack.
@@nkr1159nope, just this one. The SSB Nio is using is not a inhouse tech. It just happens Nio is the first one fielding it. By the time Toyota is remotly ready to enter preproduction SSB and that is a big if that day will ever comes. Other manufacture might have able to getting the same or better product for dirt cheap. The way Toyota is actually doing though, they dont really have plan for their SSB. Because other related EV system are so far behind and dont have much fund go into development. Put aside the battery, Toyota inhouse propulsion system is literally trash. Just look at the BZ4X. It has ok power but thirsty AF. And their inhouse BMS is trash as well, the Charging speed is at least one to two generation behind the industry avaerage. Yes, you are reading it right. Avaerage! Being a car manufacture that has Limited competent on battery tech having a hold claim on SSB for 10 years without anything materialed can only proof they is just talk. Their battery partner panasonic is literally pulling out propulsion lithitium battery market. Unless Toyota go to LG chem, or some Chinese battery supplier. There is not much on the table for them to pick other than gambling on the startup. Following current Toyota trejectory, they will either slowly get phased out from the market like Kodak and Motorola did. Or go out in a bang in Takata airbag style.
It's best to think of it like a Porsche Cayenne for Volvo, a money making car for the company. It is just a Chinese rebrand and got no heritage, but in the end, Volvo make more money = Volvo creating cooler cars later down the line.
Well, a mini van is a mini van. The em90 is no boxy enough for classic Volvo. But not aggresive enough for current volvo. I think the only mini van that looks cool is the current generation Sienna. But the performace... Well, it is a toyota hybrid with an atikinson 4 banger...
Disagree. It isn't clear. This decision to do this could have been Volvo's idea. Why in over 10 years of ownership would Geely pull the strings? Volvo just came out with the EX30, not a rebrand, so why? I think Volvo made this decision or Volvo and their Chinese division made this decision.
The intro to this video is poetic.
It was really good!
The intro made me wish I had a brother.
Iswr, what an intro
Rich ASEAN people will definitely drool over this car when they're finally bored with Alphard and Vellfire
As mentioned in the video.
This sister car of the Zeeker009.
Volvo is just refaced Zeeker009 and put Volvo inspired interior.
And MSRP is twice more than Zeeker009!
Zeekr 009...
Only the chinese come up with names like that for cars.
@@alouisschafer7212
From their home page
极気
极means Extreme: Uncompromising on the ultimate performance of the product and the ultimate user experience.
気means Krypton: the rare gas that glows when it is energized, the technological symbol of the intelligent era
ZEEKR
ZE: For Zero, starting from zero, is the starting point and the end of infinite possibility.
E: For Electric-Evolution-Era
(Era), the continuous evolution of the electric era.
KR: For Krypton, the chemical element Kr, a rare gas that glows when energized, and a scientific and technological symbol in the intelligent era. 181
Brand values
Extreme Krypton adheres to the core values of equality, diversity and sustainability.
@@KT-djii guess nobody really cares about that. anything chinese for the western market is just going to end up being "the worst car ever" even if there are some good ones.
em90 best than zeeker009
As a big fan of Volvo I feel a little bit sad seeing that... I really felt like that brand had something special that I loved.. It was like the sleeper of luxury in a nice looking well thought package.
And this new car is the complete opposite of that..
I hope the US and EU lineup will not go on this path
Eh, US people already dislike minivan so you shouldn't be worried, it's the ASEAN they should take aim at
The minivan’s for the ASEAN market.
Although it is the start of the GEELY-fication of the Volvo brand and it’s lineup.
The EM90 is a rebadge of a Zeekr van iirc…
the main thing is when VOLVO was dying but the people like you who said love volve, most of them not buying volvo cars😂, no western companies were considering buying volvo, in another word, saving volvo, then it was GEELY, a chinese company who bought volvo and brought it back.
It actually looks awesome inside out in my opinion. It’s sad now because it’s owned by a Chinese company and some people already have a negative perception towards it to begin with… wanna bet if it’s owned by a German company and with exact same look, a lot of the negative views might be positive lol…?
Volve is better off with Geely. MG was own by German, where did they end up?
totally agree, volvo was owned by ford, it almost drive the company to bankrupt, only after Geely Volve business become healthy @@林振华-t4v
I love the look of the interior- clean.
And I have ridden in one as a gorgeous Uber in Japan. Very quiet, seemed very manageable for a larger vehicle.
getting owned doesn’t mean management changes. Everything stays the same, only getting more funding.
I'm not sure about the rest of (East) Asian countries, but as someone from Thailand this is really a good move from Volvo.
If we're talking about buying cars here, people (except car guys) don't really put much thought into brand DNA or whatsoever.
They can only differentiate car into categories like cheap/mass, premium, and supercar/RR.
- Toyota, Honda, Mazda, Ford, other Chinese brands for average people.
- But once you can afford MB, BMW, Volvo and minivan like Toyota Alphard or Lexus LM (maybe Hyundai Staria too), then people will treat you differently with more respect (not sure if this the right word but basically different classes).
You might heard before that minivan reputation here is quite good and maybe (at least in Thailand) even better than driving those European cars.
And people who can afford those European brands will consider getting minivan instead mainly because they have family specifically kids.
Not exactly sure why but this is from my experience. Partly might be cause Bangkok traffic that one way commute from home to school is +/- 1 hour so kids kinda live in the car every morning and after school.
So why is this a good move from Volvo?
Currently when people here in that target group think about what is their next car.
It is not between European cars and minivans, but it's actually European cars vs Toyota Alphard (or Lexus if they're rich).
Even used Alphards hold extremely good value which shows a big gap between demand and supply in this segment.
Also Volvo's reputation has been on a rise in these recent years, so it's a big opportunity to capitalize on that.
It's not just European car that people already think that you're rich, but it's also minivan.
Don't forget that this might apply in Asia, specifically Thailand.
Why not suvs though? They are taller, more practical and about the same length of a minivan sometimes. I think in the western way of thinking SUVs are the perfect family car too.
@@leonardosandrinicosta1630 mini vans are more space efficient and fuel efficient for ICE anyway. Minivans tend to drive easier - more like cars.
because minivan is more a status symbo in east asia, it's only for really rich family and head of companies. so I also think this is the right move by Volvo, and not to mention Volvo's only brand DNA is safety in most east asian countries, the rest is more for european, and safety + minivan make a lot of sense. @@leonardosandrinicosta1630
@@leonardosandrinicosta1630 you need consider that the second row seats on minivan is much more comfortable than SUV
I think the big issue with the differentiation between volvo and polestar is powertrains. The polestars should have more powerful powertrains. I think the polestar 3 should be more of a plaid rival, and the 2 should be a proper model 3 rival, 4 model y rival, 5 model s rival, and 6 being a roadster rival. Then I also think the volvo ex90 needs more range.
Now on the topic topic of a larger volvo, a minivan just doesn't work. It could be great as an uber but for nothing else. What they should have is a competitor too the escalade IQ, establishing them as a proper luxury brand. I feel like volvo is not only loosing it's identity but also going extremely mainstream...and also lexus, I'm looking at you too.
You're very correct about Volvo minivan issue but forgot that it will be a Chinese market only.
The Lexus LM is extremely successful. People need to understand Lexus is a global brand that does not cater only to the requirements of Europe or North America. Most rich people in East Asia prefer a luxury limousine version of a van to a traditional sedan.
While I agree with you comment minivans like this Volvo EM90, Lexus LM and other similar models for other brands sell like hot cakes in the South East Asian markets of China, Singapore, Japan and especially Hong Kong. If the EM90 is a bit like a Porsche SUV for Volvo in term of being a massive cash cow and then allow the company to make other models better suited to Europe and North America this is a compromise worth accepting.
In a time when Lotus and Ferrari makes 2-tonne SUVs, the French brands ditches unique, forward looking and smart design in favour of cheap retro or over styled generic designs and when sport coupe names like Mustang, Eclipse, Puma, and Capri end up on stupid crossovers for people who probably don´t care about cars or the history of these names, Volvo making an MPV is the least offensive to me. In fact, they should have done it 35-40 years ago. It would have been a perfect match to the functional, rather boring and family friendly image they had in the 80:ies.
Exactly! Absolutely would buy this in the US. A gorgeous minivan? Yes please!!
Following you for years now, i would have never thought you'll bring me such strong feelings of nostalgia - that intro is a masterpiece, love it ❤
I’d a Volvo GT 242 SRO that had been repainted chocolate brown that I bought with zero extras for $8.2K - life was sweet
That Kia shark fin design I. The c pillar looks so bad. But it works on some of only Kia cars.
I'm the only that want a polestar version of this boat?
You’re not alone
Yes
Honestly, i realy like the car, volvo blended their minimilism with the luxury world, which in my oponion was very needed
I see Kia Carnival as well... at least the refreshed 2024-25
If i don't understand it wrong, isn't Seekr, Polestar and Volvo design in Sweden. despite its Geely owning them all?
Correct. Geely Group owns them. Zeekr is a fairly newly created brand that has a design center in Sweden. They create cars for mostly the Chinese market. Volvo is a legacy Swedish brand acquired by Geely Holding (Geely Group) in 2010. Polestar was the sports skunkworks of Volvo and has spun off from Volvo and is a Swedish brand. They make cars for the international market but this particular Volvo is designed for the Chinese market and is a rebrand of the Zeekr009. I do want to make it clear that Zeekr and Volvo do not use the same design teams in Sweden while Volvo and Polestar's designers are connected and collaborate together.
Thought it was a Kia
Volvo = Family Friendly practical
Polestar = Performance enthusiasts dream machines
Yes, I'd add premium to upscale for both.
Ok but is there a better-looking minivan? I think it's the BEST-looking minivan out there.
KIA Carnival
@@BradMistryhaha no way
The side of Sienna is nice IMO. But it is also very cookie cuter issue
Actually it's not student project, it is originally designed by a professor who teaches my friend designing. But it was massively changed( the worse direction) by others later.
What is the link of the video of car design is dead?
I don't know what it is with modern car designs where they feel the need to add some kind of random fin, triangle, or notch in the profile that looks completely tacked-on and doesn't flow with the design at all.
This would look really good as a truck.
I don't think so
i mean, volvo's bought by geely so design wise it will be affected from the market itself 🤷
I'm just hoping their vehicles designed for specific regions stay within said regions.
Volvo was bought by Geely in 2010 and this is the first non-looking Volvo that they've produced. I think Volvo and Volvo division in China decided that they needed to make a car that appeals to the Chinese market. So, they made this China-only, so far, Volvoized Zeekr009. It's a way hopefully for Volvo to at least one car that sells decently in China.
@@benjaminsmith2287 agreed. but well... it kinda dissolve the imagery of volvo.
I'd be very interested in your review of the new caterham EV concept
Hearing that intro convinced me that you were also a 'PoetryMonkey'
That being said, more could have been done to give this MPV the signature Volvo design cues.
Love the story telling and it would be a great addition to future reviews as well
A cousin used to win four cylinder demolition derbies by using early 80s four banger Volvos. I fucked with inline five mid 90s Volvo wagons back in the early 00s.
But still Volvo missed some parts that Ford did take advantage of. Ford had ads in newspapers late 80's early 90's that said 'Volvo is made in Sweden. Ford is made For Sweden'. And they were a bit right. Volvo missed some good components that make it easier to live with cars in Sweden. One of them was electric heated front screen, something Volvo didn't get until S40/V50/C30... And yes, when Ford was the owner of Volvo 😁
In a way this is tribute to the past volvos: no aerodynamics and pure power. A flying brick.
Also there was a Zeeker 009 that crashed into the back of a flatbed semi trailer. Trailer was bent and the A pillar stands ground like a classic Volvo thing. So I guess at least in terms of safety we don't have to worry about it.
I love this and hope they sale it in Africa too....if not we will sneak them in 😂....but I could see that its a volvo from the back even without the logo for some reason but the design is lovely
I was a bit disappointed at first then I saw Zeekr version. That alone makes the EM90 a piece of art.
2:20 - nailed it - generic box with identkit industrial design - not autootive design aesthetics as you have alluded to in other recent e-vids
Could you do a Video of the Nissan skyline r34 Design and why it's so popular
It has nothing to do with the design. It is more of performce and the po culture behind it. It is a bargain for a car with peformance similar or better than what European can offer.
@@林振华-t4v Yes i know but the Skyline is for many people the most beautiful car. I drive an R34 and get a lot reactions even from older people who dont know the car. And everyone says it looks good and i wonder why.
Proporitions reminds me a lot of the RE52 Nissan Quest
I love it. Too bad they don’t bring it to Europe and at a cheaper price. It would sell. The xpeng x9 has a few better features like the back row that can disappear into the floor, dual wireless charger and easy to reach, integrated cooler and larger tv screen. But overall I prefer the design/luxury of the Volvo. Those design renders of it look even better.
So Mr Bembli, how would you redesign this minivan to look like a real Volvo? Another question is, why would you not like Volvo venturing into minivan? Just like how Porsche ventured into SUVs, why Volvo cannot? Why is it such a big issue? Car manufacturers evolve with the market and needs and wants of people, why is it so bad? Minivans are very practical people mover whether you like it or not and makes a lot of practical sense....
You have strong implications on this that any vehicle is unique. Two headlights, grill, bumper... EV is here and to bring cost down it will be outsourced giving us the exact same generic vanilla style the auto industry has had for at least the past decade
Really good looking car❤
Remove the Volvo badge and I couldn’t distinguish this from any other current Kia product. The overall shape makes me think of the previous gen Carnival and the fading grill graphics look as though they were pulled from the new EV9.
Polestar should be a high performance badge on the Volvo lineup. BMW-M... Audi S/RS... Mercedes AMG... ect. Despite a few low production, up market vehicles, holding the name as individuals. Polestar One'''
Literally irrelevant, it's just all Chinese brands ith badges in it , doesn't matter what's Volvo and what's is polestar it's all just a random Chinese EV
@@VaunShiz Well you could say the same thing about the entire Volkswagen Group. Skoda, Seat, Volkswagen, Cupra, they're all just rebadges of the same cars.
@@VaunShiz That's incorrect. This is a rebadge of Zeekr who actually has some of the engineering in Sweden and the styling done is Sweden. And the rest of the Volvo lineup is not the same as Chinese branded cars like Geely Auto, Geometry or others. People perceive this from Geely but that's not how Geely and volvo/Polestar have gone about making the cars/brands.
@@tobias_dahlberg Yet Porsche, Lamborghini and Bentley aren't. They share some, like platforms, but each acquired brand has part of their heritage in them as well. And that's the case with Volvo and Lotus.
I'm sad to see STellantis owned Alfa Romeo Tonale and Dodge Hornet become the same overall car. However, I do feel they'll drive differently. Alfa Romeo should always be distinguished from other brands. This badge engineering stuff is not unique to Chinese owned cars and Geely does allow a lot of Volvo and Lotus to remain true to their heritage.
Not sure what everyone talking about, but this Looks awesome, finally something that looks decent
It is subjective. But when it comes to anything relate to Chinese. People in youtube become stretching on the term similarity
Because this is actually a ZEEK 009 MPV, Which is From China Geely Automobile
Zeekr009 is a CEVT car. It's partially engineered in Sweden and totally designed there. Yes, the Volvo is a Zeekr009.
Guess he is never gonna cover that Mazda concept or the new Prelude. 😅
Since Polestar used to make Volvos faster, I believe that Polestar will be a higher performance alternative to Volvo.
Looks like a Lexus just without the “fake spindle” grille
it looks better than the lexus
this is not Volvo, this is Geely, and not the only example. The Polestar 4 is really a Zeekr 001 with a new body
I agree but technically it is a Zeekr. And Zeekr is part of the Geely Group.
Um, yes. I DO need my minivan to go to 60 in 3 seconds! 😂
All manufacturers use their headlights for brand identify. Its stupid to remove them and claim it no longer looks like that brand 😂
When you review the design of this car you must have the mind set of the Chinese market. As you said the van is be sold in china and in china the consumers demand gadgets everywhere. Look at polestar in china they even have a polestar phone with a proprietary OS. The Chinese clearly are overwhelmed with technology and if it is a good or bad thing for them it seems not to be a problem it represents more value in there perspective
Let's get some details right because a lot of people are getting details wrong. I think the Volvo EM90 is a misstep and disappointment but only because it is a rebrand not a Volvo like the EX30 is.
This car is a rebrand of the Zeekr091. What is the Zeekr09?. So, people are saying it is a Geely and Chinese. First of all, what is Geely? Geely that owns Volvo and Polestar and Lotus and Zeekr is ZGH or Geely Holding which is similar to Stellantis or VW Group. They own a group of cars. They made some marques, they've acquired some marques. Geely Auto is like the VW brand, they don't own Volvo. Geely doesn't make Volvos or cars and put different badges on them, the brands have teams located somewhere the make the cars. Some are based on the Geely SEA platform, which incidentally was engineered by a Swede, and others are based on other platforms. The Zeekr brand is related to Lynk and Co. Lynk and Co. is actually a Swedish located brand with Swedish designers that design the cars that seem to be aimed toward the Chinese market. The Zeekr is also drawn by a Swedish team of designers. So despite its rather busy look, it is a Swedish design. But it isn't a Volvo design. It is not the same team of designers from Volvo Cars. Volvo, seemingly to get this out fast, just modified the Zeekr009 to created the EM90. This is the opposite of what they did with the EX30 which they used the SEA platform from, but made a Volvo, a real Volvo car that sits on that platform that doesn't look like the Zeekr X in any significant way.
Now Volvo from 2000 on was more upscale that previous eras. The old Volvo market has gone to Subaru. And it was Swedish with the P2 cars. I feel the current cars are building on that era of Volvo, not earlier eras. And I think Volvo is very much a Swedish company now but also a global company as are a lot of other companies. Geely/Volvo relationship is complex but Volvo has, for the most part, kept its identity well and stayed headquartered and ,managed in Gothenburg with an international work force.
I hope the EM90 rebrand is an exception as it is a for-China product. And hopefully, the next new Volvo is like the EX30, only introduced a few months ago, in being a Volvo and not a rebrand of some other brand. As for Polestar, they're an offshoot of Volvo and they share designers and development and materials and a very similar philosophy to Volvo. They also are full of ex-Volvo personnel. Polestar is a Volvo offshoot. It is a more sporting brand with a Scandinavian styling, but more swoopy overall. They are a handling, performance brand but not supercar brand like Lotus. This is how they differ from Volvo. It's not that one is BEV and the other isn't, it's how sporty the cars are and the styling characteristics will be different. Also Volvos may still be more roomy for cargo luggage vs. the more "coupe" designs of Polestars. And Polestar offers cars in "Spaces" while Volvo has traditional dealers but that will be modified in time.
I would have this car whit a 3 liter diesel and AWD. And I would redesign it abit.
Let's get this straight. Volvo has spent much of the last 20 years convincing prospective customers that they don't make boring rectangular boxes on wheels. And then this?
🙄
The company had finally transitioned from making solid but uninspiring sub-premium vehicles to genuinely desirable premium vehicles that had style and grace. And then this?
🤭
Volvo has a reputation for building some of the safest cars. Minivan’s are considered safe cars. If 2 + 2 = 4, and 5 + 5 = 10…😂
Would love to see a redesign from EM90 to Duett
I don’t what others think, but Volvos from 70s to 90s were extremely ugly.
I agree, i like the looks of this new Volvo though
@@xXVibrantSnowXxdisagree on both of the points to your comment
Volvo's styles improved immensely with the P2 cars, the Peter Horburg designed ones. The Ford era Volvos looked pretty good as well. But they really stepped up their style, inside and outside, with the SPA Volvos and that was done under Geely ownership.
I did not like the 240. It was an extremely dated car with poor over the road dynamics for its time. The 760 was OK but too brick shaped. The 850 started to improve the look of Volvos and the 5 cylinder engine was cool. I do think today's Volvos are best as cars, but some of them are mechanical nightmares. However, there were older generation Volvos that were mechanical nightmares as well, like the ones with the 6-cylinder PRV engines.
Had one 244dl green metalic when i was in the army. 1977 modell. Awsome. Car. Now its a joke
I remember in the 90s/early 00s when Volvo specifically said they wouldn't release a minivan because they couldn't match the safety of normal car or an SUV.
Well, the miniVan actually has double keel design now days.
It has some looks of Carnival
You keep saying the Volvo style is lost. And you pulled out PS. Didn’t you have time to summarize visually what “Volvo style” is? What’s the line supposed to be like? What’s the typical Volvo proportion? Need support for your content 🙁
Deluding the brand. But Asian market won’t mind. ever since I’ve spend a year in Japan I was impressed by the allure that “Sweden” can have to the mind of a human 10000 miles apart from the original. I mean, I am Southern German and was mistaken regularly for a Swedish person 😂 Badge Engineering - but the gear shifter. Wowsers. A cashflow project. Would’ve been nice to see a XC70/V70 like MPV… but nevermind. Time to move on.
That is for the Chinese
If you can find the 80’s Australian TV commercial of a black 740 turbo bring fanged around Sydney late at night by an uncredited race driver John Bowe it’s worth your time
Kia+toyota... mixx
Why do people keep saying that Volvo is owned by Chinese? Volvo bought itself from Geely in 2022
They are 78 percent owned by ZGH (Geely Holding).
It looks like a Kia carnival
Yeah, keep stretching
kia carnival inspiration for sure
Volvo was a simple car with a lot of false commercial regarding to safety.
It’s not a Volvo. Looks like a crossover of a Kia and Chrysler. Slapping on a couple of Thors hammer lights does NOT make it a Volvo. Ugly wiThout the Volvo soul.
What in the Thor Hammer is going on here?
At first glance I thought it was another fridge on wheels like Nissan or Toyota are selling in Japan (Alphard or Vellfire)
3:03 bruh that is hideous.
for 114k i prefer to completely rebuild 3 V70-1´s!
Thing looks like Playmobile!
Its complimeht for KIA. I mean volvo which looks like kia niro/soul ... thats an achievement
This looks photoshopped, like someone combined a Volvo XC40, Volvo XC90 and a Chevrolet Tahoe
i thought this was a bmw or smth until I read the title.
Looks more like a stretched version of the latest Range Rover.
They are copying toyota alphard. Trying to get some market share from Toyota on lux MPV.
Looks like a Kia Carnival
The chinese are messing Volvo up with this. Stop it! This just doesn‘t feel like Volvo.
SO NICE!!!!
The EM90 is VERY unVolvo. I still prefer Volvo estate cars for numerous of reasons.
I know the EM90 supposed to be a comfortable living room on wheels, but it is friggin hideous to look at. I respect Volvo doing what it needs to maintain sales, but this looks like badge engineering. I am glad I will not have to see it on the road in the US.
It is badge engineer. And this thing is batter than anything offer on this side of the pond. Yes, it is not as aggressive looking as the Sienna. But the aminity and performace can blow anything on US market out of water. 2x over. I want one. But Im stuck with sienna for now
The part that sucks is how because of China starting to really cement itself in the market, manufacturers really need to start catering to them, and they seem to really like personality-less, generic blobs of metal, rubber and leather with touchscreens galore in the interior, which is ruining car design for everyone else around the world because manufacturers now have to bend over backwards to accommodate for China
Well, here is my middle finger to you. The whole touch screen BS begins with apple iphone. And on car, it was Tesla. Both of them are American. And lot of fxxking axxhole in the west praise that as revolutionary. We Chinese bought this BS and continue this trend and it is all of frenken sudden our fault? Did logic just left the chat?
That's a polestar
Ifs an jdm ALPHARD!
That's not a Volvo. That's simply something unoriginal and Chinese. No Volvo history there. The EX90 is really cool. But this design is ugly. Especially the little white fin in the side profile. It´s an impudence, that they slapped a Volvo logo on this Zeeker vehicle.
One more proof we are living in the twilight zone
Kia probably gonna sue Volvo for copyright infringement
Its beautiful
A V60 R Design stopped a Ford Explorer that lost control in snow and hit me head on. I wanted Volvo to be ok, but I think China has gobbled up what it could and now seems to not try very hard beyond badge engineering. I wish Sweden had bought the company itself.
I'm confused and disappointed at this Chinese designed to the Zeeker 009 vehicle is a badged engineered and there's nothing that no look of the 1953 Volvo is blatantly lie. I think anyone one could have a Volvo minivan that looks so good. It would anyone want to buy one
Zeekr009 is Swedish designed. What you say is correct but Zeekr009 is not designed in China.
@@benjaminsmith2287 Okay, I misheard that and thanks for clarifying that.
Its a kia carinval with Volvo lights
It looks like a kia carnival but somehow worse
We are now on our second Volvo in the family, luckily one of the last 5 cylinder from 2014.
We absolutely love it and I consider myself a fan of the old Volvos.
I already disliked how they became less individual quirky luxury cars (removal of r design etc) and going mainstream and all electric, but seeing this em90 straight up hurts me. Extirior, interior - it’s horrible :(
Omm
What's her name?
Volvo and minivan shouldn’t be in the same sentence.
Really sad state of affairs - letting Saab die and selling Volvo to China, the latter almost on an awfulness par with the Italians selling Ferretti Yachts (including the iconic Riva) to the Chinese as well. The real technology battle with them however will be in 5-6 years on the solid state batteries field. Good luck to Toyota, and hope that at least generally Peter Zeihan is right.
Saab would have been saved if sold to right Chinese company.
Like volvo, it needed capital to survive a few more years before the sales increased, just like Volvo
😂Toyota has been saying solid state battery since what? 2014 I think. But just in case you are not already know. Nio, a Chinese EV manufacture is already fielding Solid state battery. But it is mixing with lithitium battery in the battery pack.
@@林振华-t4v Yeah right - Nio is doing so well that it is laying off workers. Pull the other one, comrade.
@@nkr1159nope, just this one. The SSB Nio is using is not a inhouse tech. It just happens Nio is the first one fielding it. By the time Toyota is remotly ready to enter preproduction SSB and that is a big if that day will ever comes. Other manufacture might have able to getting the same or better product for dirt cheap. The way Toyota is actually doing though, they dont really have plan for their SSB. Because other related EV system are so far behind and dont have much fund go into development. Put aside the battery, Toyota inhouse propulsion system is literally trash. Just look at the BZ4X. It has ok power but thirsty AF. And their inhouse BMS is trash as well, the Charging speed is at least one to two generation behind the industry avaerage. Yes, you are reading it right. Avaerage! Being a car manufacture that has Limited competent on battery tech having a hold claim on SSB for 10 years without anything materialed can only proof they is just talk. Their battery partner panasonic is literally pulling out propulsion lithitium battery market. Unless Toyota go to LG chem, or some Chinese battery supplier. There is not much on the table for them to pick other than gambling on the startup. Following current Toyota trejectory, they will either slowly get phased out from the market like Kodak and Motorola did. Or go out in a bang in Takata airbag style.
It's best to think of it like a Porsche Cayenne for Volvo, a money making car for the company. It is just a Chinese rebrand and got no heritage, but in the end, Volvo make more money = Volvo creating cooler cars later down the line.
Well, a mini van is a mini van. The em90 is no boxy enough for classic Volvo. But not aggresive enough for current volvo. I think the only mini van that looks cool is the current generation Sienna. But the performace... Well, it is a toyota hybrid with an atikinson 4 banger...
They already have. The EX30.
As a Swede i feel sad
It's clear that Volvo's Chinese overloads are pulling the strings, and hard too. 👎🏻
Disagree. It isn't clear. This decision to do this could have been Volvo's idea. Why in over 10 years of ownership would Geely pull the strings? Volvo just came out with the EX30, not a rebrand, so why? I think Volvo made this decision or Volvo and their Chinese division made this decision.
I see Kia in it
The Rowen marketing and Scandinavian this and that and Duet with this car is all dishonest. And that's not a good reflection on Volvo.