Thank you, this was very useful! I hope that I can manage to organize my blog content into this type of structure. I'm wondering how it's best to link to the pillar posts. Adding them on the homepage should work, hopefully. Since you said they are the starting point and from there the folks go on a kind of journey through the rest of the silo.
Hey Nina, great video. I have a question! If I have a bunch of keywords that can write on, within a cluster, I know which one is going to be my Pillar Post, but from the other keywords how do I decide which one could be a complete post itself, or should it just be an H2 within the Pillar post? Is it volume? I feel sometimes that if I write a post on a certain keyword it might be just repeating the info I have in the Pillar Post? Or do I have too much info in the Pillar post? (I have a tendancy to try to cover EVERYTHING in one post!) It makes my brain hurt! I hope that makes sense! Any thoughts appreciated :)
@@leannepratt35 it all about the intent. Some more searching for that information, would they wanted it at the very top of a post? Typically the answers always yes because people want to get their information immediately. So well, a very comprehensive post could mention some thing like best time to visit and answer it in one sentence, you could still have a full post on best time to visit where you go in depth and talk about all the things there are to do in different seasons/Months. I don’t volume dictate anything that I do. It’s all about what the user wants/needs.
No. Cornerstone content really doesn't matter to Google. It's more for the SEO plugin you're running. It's one of those "check this box" kinda things they do that doesn't really impact anything on the SEO side. Internal linking will - which is a small part of their set up that they don't clarify well. I just make pages and posts as I normally, do and then add internal links based on this strategy.
@@sheknowsseo Sorry Nina. Poor joke delivery. You mentioned something becoming a clusterf*ck, I was saying "oh god, I gotta learn how to build those too!"
I think this is making more sense now, thank you! A video on the AIDA funnel would be great please 🙏💖
Thanks!
Very informative, thanks
Good job 👏 the thumbnail was really catchy
Thanks! I'm trying out a new style
Thank you, this was very useful! I hope that I can manage to organize my blog content into this type of structure. I'm wondering how it's best to link to the pillar posts. Adding them on the homepage should work, hopefully. Since you said they are the starting point and from there the folks go on a kind of journey through the rest of the silo.
You would link them in your menu. I'm not sure if you watched hte video I linked at the end, but it has examples :)
Would love to see some AIDA funnels for travel blogs!
Good information, thanks for that! Maybe it would help to visually show how you structure a website, by showing a WordPress site with its structure.
@@markuserikssen I did in the video I share at the end. This is just about the terms, not the structure. That other video has the structure :)
@@sheknowsseo Oh I switched off just before that, oopsie. Thanks anyway!
Hey Nina, great video. I have a question! If I have a bunch of keywords that can write on, within a cluster, I know which one is going to be my Pillar Post, but from the other keywords how do I decide which one could be a complete post itself, or should it just be an H2 within the Pillar post? Is it volume? I feel sometimes that if I write a post on a certain keyword it might be just repeating the info I have in the Pillar Post? Or do I have too much info in the Pillar post? (I have a tendancy to try to cover EVERYTHING in one post!) It makes my brain hurt! I hope that makes sense! Any thoughts appreciated :)
@@leannepratt35 it all about the intent. Some more searching for that information, would they wanted it at the very top of a post? Typically the answers always yes because people want to get their information immediately. So well, a very comprehensive post could mention some thing like best time to visit and answer it in one sentence, you could still have a full post on best time to visit where you go in depth and talk about all the things there are to do in different seasons/Months. I don’t volume dictate anything that I do. It’s all about what the user wants/needs.
With regards to the master pillar post, do you mark it as cornerstone content? Is this kind of the same?
No. Cornerstone content really doesn't matter to Google. It's more for the SEO plugin you're running. It's one of those "check this box" kinda things they do that doesn't really impact anything on the SEO side. Internal linking will - which is a small part of their set up that they don't clarify well.
I just make pages and posts as I normally, do and then add internal links based on this strategy.
Ok dammit. I thought I was done. Clusterfks too!? I thought they developed on their own!! 🤣🤣
Sorry, I'm not sure what you're asking?
@@sheknowsseo Sorry Nina. Poor joke delivery. You mentioned something becoming a clusterf*ck, I was saying "oh god, I gotta learn how to build those too!"
@@cmgweb6951 Ahh ok :)