She Knows SEO
She Knows SEO
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If I started from scratch with SEO in 2024, I'd do this
SEO has changed a lot since I started in 2020. This is a 2024 beginner SEO strategy that goes into keyword research, nicheing down, setting up content silos, and even monetizing. Think of this as a free SEO masterclass to get you started with SEO to rank on Google in 2024.
🔨 Resources I mentioned:
Keysearch (Get 30% off with code "sheknowsseo"): sheknowsseo.co/recommends/keysearch
Profitable Part-Time Blogger: profitableparttimeblogger.com
RankMath: sheknowsseo.co/recommends/rankmath
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🎥 Watch Next:
I'm changing my backlink strategy. Here's why: th-cam.com/video/YTkLi5-UKZc/w-d-xo.html
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👍 If you liked this video, please like and subscribe: youtube.com/@sheknowsseo
🔥 Get my FREE Content Audit Checklist for SEO: sheknowsseo.co/youtube
🏆 Check out all my freebies and courses here: sheknowsseo.co/everything
Timestamps:
0:44: Niche Down
2:38: Content Silos
5:02: Keyword Research
8:29: Writing Posts
11:04: Internal Linking
12:14: Backlinks
12:54: Experience
13:33: Schema
14:32: SEO Plugin
14:45: Branding
16:06: Profitable Part-Time Blogger Framework
17:56: Niche Site vs. Blog
18:52: Monetizing
20:03: Conclusion
มุมมอง: 1 027

วีดีโอ

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ความคิดเห็น

  • @leannepratt35
    @leannepratt35 วันที่ผ่านมา

    Hey Nina, great video. I have a question! If I have a bunch of keywords that can write on, within a cluster, I know which one is going to be my Pillar Post, but from the other keywords how do I decide which one could be a complete post itself, or should it just be an H2 within the Pillar post? Is it volume? I feel sometimes that if I write a post on a certain keyword it might be just repeating the info I have in the Pillar Post? Or do I have too much info in the Pillar post? (I have a tendancy to try to cover EVERYTHING in one post!) It makes my brain hurt! I hope that makes sense! Any thoughts appreciated :)

    • @sheknowsseo
      @sheknowsseo วันที่ผ่านมา

      @@leannepratt35 it all about the intent. Some more searching for that information, would they wanted it at the very top of a post? Typically the answers always yes because people want to get their information immediately. So well, a very comprehensive post could mention some thing like best time to visit and answer it in one sentence, you could still have a full post on best time to visit where you go in depth and talk about all the things there are to do in different seasons/Months. I don’t volume dictate anything that I do. It’s all about what the user wants/needs.

  • @kjtenorman
    @kjtenorman วันที่ผ่านมา

    Thanks for taking the time to make this video. Very helpful!

    • @sheknowsseo
      @sheknowsseo วันที่ผ่านมา

      @@kjtenorman happy to!

  • @michael.deibert
    @michael.deibert 5 วันที่ผ่านมา

    LOVE this! Since I started my site (Queer Film Reviews), I've felt like much of the SEO advice out there didn't fit; my audience is quite niche - and yes, reaching a wider audience is more a marketing problem! I write film reviews... so the keyword is almost always that film's title. Spinning it into something to boost SEO always felt weird whenever it didn't come naturally. Given that many of the old tactics are resulting in sites loosing traction with the various updates as of late, it's important to change tactics like you propose.

    • @sheknowsseo
      @sheknowsseo 5 วันที่ผ่านมา

      @@michael.deibert 100% agree. Keyword stuffing is OUT and it also wasn’t the most lucrative anyway. Its all about building that community you can help and sending them on a journey to the answers they need ❤️❤️

  • @faheyjamestravel.
    @faheyjamestravel. 5 วันที่ผ่านมา

    Oh this video is so helpful. learning so much! thanks Nina!

    • @sheknowsseo
      @sheknowsseo 5 วันที่ผ่านมา

      @@faheyjamestravel. I’m so glad!!

  • @GerardYad-x5k
    @GerardYad-x5k 6 วันที่ผ่านมา

  • @leannepratt35
    @leannepratt35 7 วันที่ผ่านมา

    What a great video! I learnt so much...I'm a very new blogger. Off to listen to all the rest of your info now. Thanks! :)

    • @sheknowsseo
      @sheknowsseo 6 วันที่ผ่านมา

      @@leannepratt35 thank you so much! Let me know if you have any questions I can help with ❤️

  • @debh323
    @debh323 8 วันที่ผ่านมา

    Thanks for this Nina. You mention SameAs schema. Can you tell me how I go about implementing this? I'm afraid I'm not adept at the technical aspect of blogging, for example things like embedding structured data within my HTML, anything like that. Is there a simple way to understand how to use SamAs schema?

    • @sheknowsseo
      @sheknowsseo 7 วันที่ผ่านมา

      @@debh323 what is your theme and your seo plugin?

  • @thecookieyouaskedfor
    @thecookieyouaskedfor 10 วันที่ผ่านมา

    most of those booking affiliates have very bad reviews which would effect your brand. if you can't deal directly with the company as an affiliate i wouldn't refer any of my people to these because they would lose trust in you.

    • @sheknowsseo
      @sheknowsseo 10 วันที่ผ่านมา

      @@thecookieyouaskedfor i’m not sure what you referring to with the booking affiliates? Do you mean booking.com? I definitely think it’s up to you to figure out which companies you want to recommend and which specific experiences in such. If I showed any in this video that don’t have great track records it was just for the sake of brevity as I couldn’t do a ton of research and this moment. but I definitely agree that you want to make sure anyone you recommend vibes with your brand, and that any hotels or whatever you recommending are legit. But you should be doing that due diligence, whether or not you’re going direct. I disagree that people would lose faith in you for working with an aggregate like this, as is a super common and the affiliate world. And honestly, most people don’t realize they go through an aggregate like this. But many are through share a sale and CJ, so this is nothing new in the affiliate world

  • @jadens9569
    @jadens9569 10 วันที่ผ่านมา

    I purchased the ltd yesterday, and it looks really good. It's been improved since you last reviewed it.

    • @sheknowsseo
      @sheknowsseo 10 วันที่ผ่านมา

      @@jadens9569 that’s great! I haven’t had time to retry it recently

  • @BlogTechSupport
    @BlogTechSupport 11 วันที่ผ่านมา

    Thanks Nina, I'm looking forward to the new program.

  • @LanaSitler
    @LanaSitler 11 วันที่ผ่านมา

    Would love to see some AIDA funnels for travel blogs!

  • @markuserikssen
    @markuserikssen 11 วันที่ผ่านมา

    Great information, thanks Nina! One question: For people who are a bit introverted (like you and I), do you have any tips on how to be more comfortable showing yourself, or are there other ways to get around this?

    • @sheknowsseo
      @sheknowsseo 11 วันที่ผ่านมา

      You don't need to have like your face out there all the time. Having the back of your head or really zoomed out shots are fine. It's more about the personality. I'm incredibly introverted myself, but I kinda challenged myself to do more than most

  • @travelingwithpurpose9879
    @travelingwithpurpose9879 13 วันที่ผ่านมา

    Thanks for all this helpful info! You mentioned Facebook groups for finding podcast opportunities, but the list I received is for guest posts and collabs. Is that the correct list?

    • @sheknowsseo
      @sheknowsseo 13 วันที่ผ่านมา

      Apologies we're having issues with Convertkit at the moment. My VA is gonna send out a corrected link but it should have podcasts after the guest posts section.

  • @FloralApronBlog
    @FloralApronBlog 15 วันที่ผ่านมา

    Thank you so much for all this info-both here on your channel and on your site!

    • @sheknowsseo
      @sheknowsseo 15 วันที่ผ่านมา

      @@FloralApronBlogaw thank you ❤️❤️ always happy to help

  • @cassie4335
    @cassie4335 18 วันที่ผ่านมา

    you're so very watchable and helpful, thank you. Finally, people are noticing that DA is a ridiculous metric.

    • @sheknowsseo
      @sheknowsseo 18 วันที่ผ่านมา

      @@cassie4335 thank you so much! It definitely always has been annoying and even more annoying when it did seem to matter at least to get to a DA of 20 to move most needles. I’m glad to push away from that

  • @electronicearnings
    @electronicearnings 18 วันที่ผ่านมา

    I'll just get a cup of tea ☕

  • @chloeandtrey
    @chloeandtrey 18 วันที่ผ่านมา

    Thank you sensei

    • @sheknowsseo
      @sheknowsseo 18 วันที่ผ่านมา

      @@chloeandtrey lol welcome!

  • @thenextbeachover
    @thenextbeachover 18 วันที่ผ่านมา

    Your content is helpful thank you

    • @sheknowsseo
      @sheknowsseo 18 วันที่ผ่านมา

      @@thenextbeachover thanks so much!

    • @sharukhbamboat
      @sharukhbamboat 18 วันที่ผ่านมา

      I have always been so focused on raising my blog DA but never got success. So this year I just chucked the idea and focused on creating good content. This video was enlightening.

    • @sheknowsseo
      @sheknowsseo 18 วันที่ผ่านมา

      @@sharukhbamboat I love that! Good content is so much better than vanity metrics like DA ❤️

  • @kristinaa2412
    @kristinaa2412 19 วันที่ผ่านมา

    This is such a good and helpful video! I was feeling down about my traffic but there are a lot less impressions now than before, so it seems seasonal. One question, though, why did this align with August 16th-ish, when the Google update started? Coincidence?

    • @sheknowsseo
      @sheknowsseo 19 วันที่ผ่านมา

      @@kristinaa2412 could be coincidence. End of summers, typically when people are going to start looking at fall content and winter content. That’s why I started the video off saying this was such a bad time of year for it to happen because it immediately makes it look like it’s a guaranteed to be an update hit if you lost traffic

  • @jamiechancetravels
    @jamiechancetravels 20 วันที่ผ่านมา

    Thank you, this has made me feel infinitely better. On one of my guides, the impressions and clicks have fallen yet GSC shows the post has gained a position within the top 10 over the last 28 days! I feel a lot better and perhaps this is all seasonality - just waiting for my summer Southern Hemisphere views to kick in now

    • @sheknowsseo
      @sheknowsseo 20 วันที่ผ่านมา

      I'm so happy to hear that. Hopefully it gets tons of impressions once the seasonality shifts

  • @ADinkyWorld
    @ADinkyWorld 20 วันที่ผ่านมา

    Hi Nina, Thank you so much for this video! I watched this one and the intro video by Dan at keysearch and between the two I got a pretty good understanding very fast. I was wondering, in SemRush they have a pretty cool keyword clustering tool called the Keyword Strategy tool. I can just put in One single KW and it pulls together and groups a ton of Kws and makes pillar pages and subpages and a mind map and I find a lot of easy KWs there. I want to ditch SemRush, it's too expensive and honestly I'm paying for stuff I don't need and it looks like Keysearch will get me all the basics plus a bit more, so I'm probably going to make the change. But do they do the keyword grouping ideas anywhere please? I saw a free clustering tool that doesn't seem to work and it looks like I have to provide all the KWs myself. I like the SemRush clustering tool because I just need ONE seed word and it makes this whole cluster map. I love it. Thank you again for your time and expertise, but easy to learn from videos!

  • @SydneyBrown-u5o
    @SydneyBrown-u5o 23 วันที่ผ่านมา

    Literally such a great explanation video with actionable steps. I initially thought I might have been hit by the update because my traffic has been lower over the last week or two, but after following the steps you showed I think I'm able to deduce that my traffic loss (and impressions loss without losing rankings--rankings actually slightly increased) is mostly likely because a lot of my content focuses on Alaska cruises (summer thing) and Mount Rainier National Park (also most popular in the summer). Working on putting out more content cover additional seasons! Thanks for another awesome video :)

    • @sheknowsseo
      @sheknowsseo 22 วันที่ผ่านมา

      @@SydneyBrown-u5o so happy to help!

  • @itsjanasoli
    @itsjanasoli 23 วันที่ผ่านมา

    Thank you for this video, this was so helpful! I appreciate how thorough and honest your review was.

    • @sheknowsseo
      @sheknowsseo 23 วันที่ผ่านมา

      @@itsjanasoli happy to help! I need to do an update as it has improved a bit but still isn’t what I was hearing others say

  • @Deborismable
    @Deborismable 24 วันที่ผ่านมา

    Would you recommend embedding TH-cam directly to the blog posts ? I read that it'll slow the pages down... appreciate your advice 🙏🏻

    • @sheknowsseo
      @sheknowsseo 23 วันที่ผ่านมา

      Yes I do. I use WP TH-cam Lyte (free) or WP Rocket (paid) to speed this up. Make sure it's not in the first load (aka the screen that first shows up when the page loads on mobile/desktop) unless it's like the entire article and there's no other text. It's worked a treat for me :)

    • @sheknowsseo
      @sheknowsseo 23 วันที่ผ่านมา

      To clarify why those plugins work: they don't preload the video. They make it kinda like the thumbnail photo is what's embedded, not a video. So then the wholeee video doesn't need to load before the page load is complete :)

  •  24 วันที่ผ่านมา

    Merci pour cette vidéo qui m'a permis de comprendre l'utilité de ce magnifique plugin que je vais installer immédiatement. Il y a une fonctionnalité intéressante qui permet de lier les sites avec LinkWhisper lorsqu'on fait du PNB.

  • @zaraaitken9036
    @zaraaitken9036 25 วันที่ผ่านมา

    Had this conversation with myself only last week. Panicked that I had been hit by the update a little, but then realised my main blog posts that rank highly and get alot of traffic are summer destinations, which are tailoring off. Checking the rankings and no shifts at all. Just seasonality. Fingers crossed my winter content starts to take the place of the summer 😅

    • @sheknowsseo
      @sheknowsseo 25 วันที่ผ่านมา

      Love that you figured that out!! Gotta definitely start writing some seasonal posts for all seasons to cushion the blow for next year <3

  • @NadalieBardo
    @NadalieBardo 25 วันที่ผ่านมา

    This right here is ALWAYS the question. Whether we're talking Google search traffic or Pinterest. Cannot wait for our Bootcamp!

  • @ZazaBaker
    @ZazaBaker 26 วันที่ผ่านมา

    Hi Nina. Thanks for sharing. A while a go you mentioned using Trip advisor affiliate program in one of your videos. Can you do a video about whether it's worth it please? I've searched online, and can't anyone with experience using this program. Thanks!

  • @Hotmamatravel
    @Hotmamatravel 27 วันที่ผ่านมา

    Yes, an Aida video would be appreciated 😊

  • @discoverportugaltoday
    @discoverportugaltoday 28 วันที่ผ่านมา

    With regards to the master pillar post, do you mark it as cornerstone content? Is this kind of the same?

    • @sheknowsseo
      @sheknowsseo 28 วันที่ผ่านมา

      No. Cornerstone content really doesn't matter to Google. It's more for the SEO plugin you're running. It's one of those "check this box" kinda things they do that doesn't really impact anything on the SEO side. Internal linking will - which is a small part of their set up that they don't clarify well. I just make pages and posts as I normally, do and then add internal links based on this strategy.

  • @DeeDeeCreative
    @DeeDeeCreative 28 วันที่ผ่านมา

    This ChatGPT was so helpful. I've been super lazy with doing alt-text on my website images, so now getting into both my sites and updating them. Thank you!

  • @YarnAndy
    @YarnAndy 29 วันที่ผ่านมา

    Thank you, this was very useful! I hope that I can manage to organize my blog content into this type of structure. I'm wondering how it's best to link to the pillar posts. Adding them on the homepage should work, hopefully. Since you said they are the starting point and from there the folks go on a kind of journey through the rest of the silo.

    • @sheknowsseo
      @sheknowsseo 29 วันที่ผ่านมา

      You would link them in your menu. I'm not sure if you watched hte video I linked at the end, but it has examples :)

  • @BobWilliamson-to3xp
    @BobWilliamson-to3xp 29 วันที่ผ่านมา

    Not a bad video but you do too many asides and talk about your self

    • @sheknowsseo
      @sheknowsseo 29 วันที่ผ่านมา

      Thanks for the feedback. It's my style, so I may not be the channel for you :)

  • @cmgweb6951
    @cmgweb6951 หลายเดือนก่อน

    Ok dammit. I thought I was done. Clusterfks too!? I thought they developed on their own!! 🤣🤣

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      Sorry, I'm not sure what you're asking?

    • @cmgweb6951
      @cmgweb6951 หลายเดือนก่อน

      @@sheknowsseo Sorry Nina. Poor joke delivery. You mentioned something becoming a clusterf*ck, I was saying "oh god, I gotta learn how to build those too!"

    • @sheknowsseo
      @sheknowsseo 29 วันที่ผ่านมา

      @@cmgweb6951 Ahh ok :)

  • @cmgweb6951
    @cmgweb6951 หลายเดือนก่อน

    Great stuff Nina. Doug Cunnington put out a bunch of stuff on KWGR (Keyword Golden Ratio), pretty similar to zero search volume kw's. Also a system to 'find your proper' kw goals. Good stuff. PS: Shoulda been subbed already? Re-subbed! Yay!

  • @dheerajvig5607
    @dheerajvig5607 หลายเดือนก่อน

    Very informative, thanks

  • @houseofmahalo
    @houseofmahalo หลายเดือนก่อน

    You mentioned about doing a video on how you use your group as a lead magnet for your email list - that would be very helpful to see 🤩💖

  • @houseofmahalo
    @houseofmahalo หลายเดือนก่อน

    I think this is making more sense now, thank you! A video on the AIDA funnel would be great please 🙏💖

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      Thanks!

  • @MohamedAli-eo2iz
    @MohamedAli-eo2iz หลายเดือนก่อน

    Good job 👏 the thumbnail was really catchy

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      Thanks! I'm trying out a new style

  • @markuserikssen
    @markuserikssen หลายเดือนก่อน

    Good information, thanks for that! Maybe it would help to visually show how you structure a website, by showing a WordPress site with its structure.

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      @@markuserikssen I did in the video I share at the end. This is just about the terms, not the structure. That other video has the structure :)

    • @markuserikssen
      @markuserikssen หลายเดือนก่อน

      @@sheknowsseo Oh I switched off just before that, oopsie. Thanks anyway!

  • @AOWANDERS
    @AOWANDERS หลายเดือนก่อน

    Is this closed?

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      Yes. I open it to my email list first when it reopens

  • @brookesagencies
    @brookesagencies หลายเดือนก่อน

    Excellent video , just been on your site , loads of info there too, you got yourself a new subsciber!, Also, You mentioned at 10.30 You sell your custom blocks ?, where can i get them please, couldn't seem to find them

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      Thank you so much <3 You can find them here: sheknowsseo.co/everything They're the "AI Infused Blog Post Templates" and they have the blocks in there

  • @qashpubg6804
    @qashpubg6804 หลายเดือนก่อน

    Hi Nina, I like your smile😍, Thanks about this vid, CAN u pls make a vid about backlink how to get best backlinks for ur website? and I have a question: My website is only two months old.😔Do you advise me to create a backlink for it now? Or is this dangerous for the site and I should wait three months or more?

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      Great question! I'll add that to the list for next month's videos :) You definitely don't need to wait to build backlinks

    • @qashpubg6804
      @qashpubg6804 29 วันที่ผ่านมา

      @@sheknowsseo but many people warned me about Google search engine penalties (Penguin). I don’t know what to do. Please clarify these matters. and I am waiting impatiently for the next videos, thx Nina

    • @sheknowsseo
      @sheknowsseo 29 วันที่ผ่านมา

      @@qashpubg6804 Yes so don't do spammy things like buy backlinks. But you can definitely build backlinks. Look for PR-esque opportunities rather than spammy links. I'll get a video in production though :)

  • @kristenkuhns1419
    @kristenkuhns1419 หลายเดือนก่อน

    this doesn't work on a blog i'm helping with - none of the URLs nor the Titles are exported. Anyone have any ideas why?

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      It could be a shift with the latest wordpress update. You can also go to the sitemap and copy and paste it into a spreadsheet but it'll be missing the post titles.

  • @SatnamSadeora
    @SatnamSadeora หลายเดือนก่อน

    Thanks for this informative video... Actually, my purpose to watching this video was to get some information how I can safely edit my primary menu? Your video helped me as staging won't help me in this... is there any other way to change the primary menu without messing up with the performance of my website?? Thanks in advance...

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      @@SatnamSadeora so you just want to update the menu for the whole site? You don’t need a staging site to do that. Just go to your menu (in customize or in your Wordpress dashboard area) and adjust it. It’ll auto adjust on the front end

    • @SatnamSadeora
      @SatnamSadeora หลายเดือนก่อน

      @@sheknowsseo thanks for the response. My concern is whether changing the primary navigation, entirely, would've any effect on the performance of my website. Like is there any possibility of getting some 401/403 errors??

    • @sheknowsseo
      @sheknowsseo หลายเดือนก่อน

      @@SatnamSadeora No, because the menu is just linking to pages. It's not actually making the pages. If it did, it'd be veryyyy weird and I've never heard of it happening. However it can hurt or help your website to change it, but not because of tech SEO. More from the linking strategy and highlighting your niche/silos