What Happened To DGK : The Rise And Fall Of A Streetwear Brand

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  • เผยแพร่เมื่อ 1 ก.พ. 2025

ความคิดเห็น • 125

  • @SergioChavez-uc2sy
    @SergioChavez-uc2sy 2 ปีที่แล้ว +90

    Dude just because DGK fell out of the mainstream doesn’t mean they still aren’t around. there is any army of skaters that still support it. it hasn’t fallen

    • @takeflight2142
      @takeflight2142  2 ปีที่แล้ว +2

      I know, I stated that in the video

    • @SergioChavez-uc2sy
      @SergioChavez-uc2sy 2 ปีที่แล้ว +17

      @@takeflight2142 well i didn’t watch the whole video cuz it’s not that good

    • @GreatlyUndeserved
      @GreatlyUndeserved 2 ปีที่แล้ว +3

      @@SergioChavez-uc2sy facts

    • @zachrabbit5463
      @zachrabbit5463 2 ปีที่แล้ว +14

      @@SergioChavez-uc2sy the red flag for me was calling dgk a "streetwear brand" instead of a skate brand

    • @jthymes3472
      @jthymes3472 2 ปีที่แล้ว +1

      @@zachrabbit5463 exactly

  • @Badasscurtis
    @Badasscurtis 10 หลายเดือนก่อน +16

    as a member of the skate team I GOTTA SAY we NEVER FALLING OFF!

  • @nigelgeiger6020
    @nigelgeiger6020 ปีที่แล้ว +8

    DGK wasn’t a “streetwear brand” created by pro skaters. It’s a skate company and still going strong.

    • @FelixD6116
      @FelixD6116 10 หลายเดือนก่อน

      finally someone says that its a skate company...

  • @DarthMarDash
    @DarthMarDash 2 ปีที่แล้ว +23

    As someone who skates and lives right outside Philly DGK is still very popular and big in the city. They keep adding new pros and a few of them are skating Muni every day. And when you go in places like Zumiez or look at a CCS catalog they always have lots of DGK stuff for sale. I also see a bunch of people skating their decks as well as bumper stickers on cars and what not. Maybe it’s just a region thing and a Philly thing these days but is very much still popular in my neck of the woods. So if you’re wondering what happened to DGK then just go to Center City Philadelphia and go to the Muni park and a bunch of them are there skating every day all day. Because that’s what they do skate Street

    • @theboss115
      @theboss115 2 ปีที่แล้ว

      Exactly

    • @blufrm
      @blufrm 2 ปีที่แล้ว

      As a philly resident i approve this message

  • @SpiritofLight91
    @SpiritofLight91 18 วันที่ผ่านมา

    Found the lugz video first now this, had to subscribe. Finally a channel with topics that interest me as told in a manner that I can relate too. Thanks my brotha.

  • @jacobstenhouse2590
    @jacobstenhouse2590 หลายเดือนก่อน

    Amazing vid bru bru 😎

  • @staceyowens-jolley3411
    @staceyowens-jolley3411 ปีที่แล้ว +2

    We got my husband a DGK shirt for Xmas. He mentioned how he missed the brand. Glad to hear the guys are still skating. I enjoyed your video very much. Thank you.

  • @jasonguentz8375
    @jasonguentz8375 2 ปีที่แล้ว +11

    To this day I still have a loyalty to DC shoes and DGK. I have since day one

    • @JarrettSpinks
      @JarrettSpinks 2 ปีที่แล้ว

      At this point i dont even know if Stevie is still on Dc. His IG clips he rocking everything on his shoes

  • @octanesilva3635
    @octanesilva3635 2 ปีที่แล้ว +6

    Legit the only reason I even looked up this video is because I was just sitting around thinking "yo what ever happened to that one brand"

  • @GweedoSRT-4
    @GweedoSRT-4 2 ปีที่แล้ว +14

    Dgk all day

  • @peanutbutter56264
    @peanutbutter56264 2 ปีที่แล้ว +9

    Lowkey DGK is still doing huge numbers

  • @theboss115
    @theboss115 2 ปีที่แล้ว +17

    Dgk and dc still has a following, just not among those who dont skate

  • @maxpower1179
    @maxpower1179 2 ปีที่แล้ว +5

    Dgk is a way of life its more then a brand

  • @MelodiousMelodies7
    @MelodiousMelodies7 2 ปีที่แล้ว +9

    In my opinion & from what Ive noticed, skate brands come & go when it comes to trends. Some good examples would be DC & Adio shoes & how popular they were in the early to mid 2000s, all the way up to about 2010 before the trend finally fell off.These shoes were very much popular with teenagers & young adults, whether they skateboarded or not. The ones who did skate criticized the ones who didnt & were labeled "Posers."
    The same can be said for Vans. DGK is still quite popular amongst skateboarders, along with DC & Vans

  • @blaiseanddestroy
    @blaiseanddestroy 2 ปีที่แล้ว +5

    I just watched DGKs Zeitgeist bro ur trippin they ain't fall off nothing

  • @KreepaTTG
    @KreepaTTG 2 ปีที่แล้ว +27

    All I skate is DGK

  • @BLVCKSEA
    @BLVCKSEA ปีที่แล้ว +7

    DGK is a Skateboard company first and foremost that also made clothing apparel. DGK is still going strong in the skate industry. If you don't skate..you don't relate.

  • @micdonmusic
    @micdonmusic 2 ปีที่แล้ว +12

    DGK's art direction was amazing from 2002 up until about 2015. Not sure what changed but the graphics are not the same and don't seem as well thought out. Some of the best graphics were the Stevie American Flag Deck, the collab with painter Eric Bailey, the F'd Up Ghetto Kids, I LOVE HATERS, and tons more. Most of the clothing and boards you showed were recent releases, if you look back on some of the older graphics it's a completely different brand.
    There was also a DGK/Rbk tour video that was never released with about 40 minutes of team footage. It leaked on line a few years ago and was removed.
    Also a few errors in the video:
    Stevie was not in The Hot Chocolate video
    Evan Hernandez didn't ride for DGK/RBK but I think he did get boards from DGK
    The distribution is pronounced KAYO (K0, as in Knockout).

    • @A-ROD-oe8wl
      @A-ROD-oe8wl 2 ปีที่แล้ว

      Seen a pretty cool Pablo Escobar Dgk graphic around 2019

    • @namcox40
      @namcox40 2 ปีที่แล้ว

      Yea i noticed dgk switched up their art direction. They started ripping off designer brands by doing their own version of the gucci green/red stripes in their prodcuts as an example

  • @blackturtle9897
    @blackturtle9897 2 ปีที่แล้ว +2

    DGK was the only brand I wanted to skate as a young black kid in the hood.

  • @FromNothinToSomething
    @FromNothinToSomething 9 หลายเดือนก่อน +3

    DGK for life. tattooed on my skin, they never fell off. gtfo

  • @alleykattt7589
    @alleykattt7589 7 หลายเดือนก่อน

    Yes I would I'm a die hard DGK FAN FOR LIFE AND I SKATE AS WELL WHATS UP STEVIE KEEP DOING U MAN

  • @jonpaulluis5582
    @jonpaulluis5582 ปีที่แล้ว

    Hey Howdy from NOLA..!! Still rock about 6 DGK Hats and Tees to this day!!

  • @robertolopez2282
    @robertolopez2282 2 ปีที่แล้ว

    Sick video happy holidays

  • @johnnypezona9513
    @johnnypezona9513 2 ปีที่แล้ว

    This was so cool bro! I have an idea! Would be cool to make a video about the G-Shock watches and there association with Hip Hop and the rappers. I don't know if you have such a video, just subscribed! I'm watching all the videos one after another! ✌😉❤

  • @monoh78
    @monoh78 3 หลายเดือนก่อน

    I used to wear DGK back then, when DGK go mainstream I stop Wearing it because i feel like everyone wearing it. now i can buy it again since its not overated again :)

  • @lategod
    @lategod 2 ปีที่แล้ว +1

    they still sell crazy

  • @G.Freeman92
    @G.Freeman92 21 วันที่ผ่านมา

    RBK shoes were actually great and had amazing board-feel.

  • @boneless_Jungle_Ham
    @boneless_Jungle_Ham 9 หลายเดือนก่อน

    Dude, have you gone to their website? They steady be having new decks new drops for gear. Every season plus new decks 24 seven

  • @Azceejay
    @Azceejay 2 ปีที่แล้ว +6

    What did happen to I love haters? Why did they stop making those designs do you know? Everyone loved them and I’m sure they’d still be popping

    • @MelodiousMelodies7
      @MelodiousMelodies7 2 ปีที่แล้ว

      They may have had a graphic designer create that design & with that he may have been entitled to certain rights within the agreed upon deal. He/She may no longer produce designs or work with Kayo Corp so therefore the design is no longer being produced.

    • @HonkeyKong54
      @HonkeyKong54 2 ปีที่แล้ว

      That's not what happened at all. They saturated the market with those same designs and made them lame. Then Stevie tried that yacht club bs and the brand got even weaker.

    • @namcox40
      @namcox40 2 ปีที่แล้ว

      Reminds me of them early IG days and ppl wearing obey. Dgk been trying to emulate designer brand designs now, doing their own version of the LV monogram or gucci stripes

  • @shadaloo1
    @shadaloo1 2 ปีที่แล้ว +2

    I remember Lupe Fiasco and Lost Children of Bayblon were affiliated with this brand

    • @IllDawgable
      @IllDawgable 2 ปีที่แล้ว +1

      Damn! They even had LCoB in the mix?

    • @DeeDen8511
      @DeeDen8511 ปีที่แล้ว

      If I'm not mistaken, stevie and Rasul Allah of LCoB been homies since kids

  • @doristorres1260
    @doristorres1260 2 ปีที่แล้ว +3

    Dgk tech decks are still cool

  • @alexvizcaino8606
    @alexvizcaino8606 11 หลายเดือนก่อน

    I still rock DGK 2024 my favorite sweater is pinky from Friday ! dgK all day

  • @babayaga4303
    @babayaga4303 2 ปีที่แล้ว

    I went to school with Lenny Rivas..
    We used to be tagging buddies!lol🤣

  • @rnastythe13th
    @rnastythe13th ปีที่แล้ว

    all day babyyy

  • @Luv.Ch3yenne
    @Luv.Ch3yenne 2 ปีที่แล้ว +3

    I

  • @bussdownbandy1651
    @bussdownbandy1651 11 หลายเดือนก่อน

    Outside of DGK In the marijuana industry DGK was huge , there is another brand that made clothing that was the same as well I can't remember the name? LRG I think it was

  • @stonzthenomad8709
    @stonzthenomad8709 2 ปีที่แล้ว +3

    DGK. ZOO YORK.
    That's It.
    #HATSOFF

  • @HighSceneryJunkie
    @HighSceneryJunkie 9 หลายเดือนก่อน

    stevie williams pocketed all the money and bought a porsche and thought he was a super star

  • @dylives7667
    @dylives7667 2 ปีที่แล้ว +3

    DGK fell the minute the Reebok deal ended.
    Them kicks were the saving grace on an era were the only thing on skateshops were Vans and the few core skate shoe brands left. But since they were basically ripping off Vans just to survive, what was the point?
    The only thing that came between Reebok x DGK was, of course, Nike SB.
    But since heads were massive nerds, they were only interested in sneakers that had pop culture references on them, or had a big name doing a collab with them. And sadly, Reebok x DGK had none of it.
    Same thing happened with Reebok x Pharrell Williams' Ice Cream. But that's another story, for another time.

    • @micdonmusic
      @micdonmusic 2 ปีที่แล้ว +1

      I heard that the RBK deal fell through because Reebok only wanted Stevie and not the rest of his team. Also the RBK line as a whole was killed which I think was a mistake for Reebok. I also think they should have just made a Reebok Classic Skate Team and not put DGK on it. They could have had so many more riders and styles to appeal to more people, Jack Curtin also said this on the Nine Club.
      Those shoes were sick though. Still have a pair in my closet.

  • @Zaque-TV
    @Zaque-TV 2 ปีที่แล้ว +1

    Someone gave me a Friday based dgk shirt it's fuckin awesome

  • @tinabeana7
    @tinabeana7 ปีที่แล้ว

    I bought my boyfriend back in 2008 the shirt “what recession?” Because he sold weed back then in high school 😂. We’re still together…just rock different brands now.

    • @tinabeana7
      @tinabeana7 ปีที่แล้ว

      We also grew up right outside Philly.

  • @kevinOBryant1972
    @kevinOBryant1972 10 หลายเดือนก่อน

    I still buy it when I see it in my size

  • @namcox40
    @namcox40 2 ปีที่แล้ว +1

    They never fell off in terms of a skate brand but in the streetwear realm yea. Could add that they never did the hype and limited release marketing tactic which is how alot of street wear brands become successful. Dgk is in zumiez and many skate stores all over so

  • @youngboyjg9518
    @youngboyjg9518 2 ปีที่แล้ว

    Men I was just bored and I remember as a kid I use to like DGK I was asking my self what happened to it and with Steven Fernandez and diamond supply those things went out of my existing for minute but I see is still Alive and ima bring it back to he’s popularly they were good as brands

  • @Jeanleduke
    @Jeanleduke 2 ปีที่แล้ว +2

    NOPE. Right off the bat, you call it a “Streetwear brand” which it’s not.
    It’s a skateboarding brand, pure to our culture.

    • @takeflight2142
      @takeflight2142  2 ปีที่แล้ว

      That’s kinda one in the same, streetwear was heavily influenced by skateboarding

  • @MHGisDAmovement
    @MHGisDAmovement 21 ชั่วโมงที่ผ่านมา

    I fuck with it still

  • @eddiehaseltine828
    @eddiehaseltine828 ปีที่แล้ว

    DGK all day baby

  • @dyingofligma8449
    @dyingofligma8449 2 ปีที่แล้ว +1

    I rock dgk all day everyday have it tattooed on me

  • @Sparknado15
    @Sparknado15 2 ปีที่แล้ว +1

    We need a video about what happened to Kr3w.

    • @namcox40
      @namcox40 2 ปีที่แล้ว

      Fr, they had a big skate team back

  • @Livelaughlimpbizkit
    @Livelaughlimpbizkit 9 หลายเดือนก่อน

    Not gonna lie, I kinda thought they fell off too but I guess that's streetwear, it goes in cycles, no brand is cool forever. They were a skate brand first and foremost and still are so I guess they still doing well and staying true to what they stand for.

    • @takeflight2142
      @takeflight2142  9 หลายเดือนก่อน

      Yeah they stayed true to what they did. They road the hype wave and when it died they carried on with their core fans. Hats off, DGK all day.

  • @williamtomisser8921
    @williamtomisser8921 ปีที่แล้ว

    It's a skate company foremost not really a street wear company. All skate gear is street wear. Its just evolved into hype stuff for non riders.

  • @Badasscurtis
    @Badasscurtis 10 หลายเดือนก่อน

    i ride for DGK and stevie and everyone at KAYO keeps me riding daily DGK ALL DAY!
    S/O stevie rasul and cooley!

  • @AmuslimnamedAbdullah69
    @AmuslimnamedAbdullah69 9 หลายเดือนก่อน

    Ripeness I would to graffiti one of those boards baby ❤

  • @codyray867
    @codyray867 2 ปีที่แล้ว +3

    It's a skateboard company not street wear

    • @codyray867
      @codyray867 2 ปีที่แล้ว

      I should say it started as a street skateboard company now it's awhole other monster

  • @SkateDayz
    @SkateDayz 6 หลายเดือนก่อน

    ALL DAY !!!

  • @BlueCollarMafia
    @BlueCollarMafia 9 หลายเดือนก่อน

    Growing up black in SoCal I always thought skateboarding was the unclaimed element of hiphop. The only sports that were considered predominantly white were motorsports and snowboarding. And rollerblading is for nerds lol.

  • @sliderx1897
    @sliderx1897 ปีที่แล้ว

    DGK ALL DAY!

  • @minhdang423
    @minhdang423 2 ปีที่แล้ว

    kayo is pronounced k.o. Great work on the videos.

  • @Desmund808
    @Desmund808 2 ปีที่แล้ว +1

    Never fell off! Except the fast fashion/streetwear hypebeast that think so lol.. don’t care about there opinion

  • @damedolla9255
    @damedolla9255 ปีที่แล้ว

    DGK ALL DAY

  • @vitordelgado9551
    @vitordelgado9551 ปีที่แล้ว +1

    Dgk 4 ever

  • @23kartel30
    @23kartel30 3 หลายเดือนก่อน

    Never fell off, they don’t kno what they talkin bout

  • @Gaming_CaveMan
    @Gaming_CaveMan ปีที่แล้ว

    The fact you think of DGK as a street wear brand and not a skate brand proves you don’t know DGK

    • @takeflight2142
      @takeflight2142  ปีที่แล้ว

      Streetwear came from skate rap and punk rock. I wasn’t saying it’s streetwear like say the hundreds or something, but it’s definitely in the Streetwear family

  • @nviiidupreespiiidergawd7045
    @nviiidupreespiiidergawd7045 2 ปีที่แล้ว +1

    Never fell 😂

  • @lilboof3298
    @lilboof3298 ปีที่แล้ว

    I got DGK tatted since 2021

  • @DaddychiLL6
    @DaddychiLL6 2 ปีที่แล้ว

    Damn I literally used stay in dgk loved they t shirts but as I got older they graphics just became corny to me

  • @PrimeGaming7855
    @PrimeGaming7855 ปีที่แล้ว

    Yo I’ll skate dgk till I die

  • @BrittanySharp-qx4ph
    @BrittanySharp-qx4ph 7 หลายเดือนก่อน

    Fell off how? I literally buy nothing but dgk boards and dgk clothes

  • @nickhilbert750
    @nickhilbert750 ปีที่แล้ว

    what a croc of s....... DGK is still strong with skaters

  • @nicgur_6981
    @nicgur_6981 ปีที่แล้ว

    More like the rise and fall of take flight😂

  • @funkiecs2
    @funkiecs2 2 ปีที่แล้ว

    dgk still big

  • @veshrmy9637
    @veshrmy9637 ปีที่แล้ว

    What this bozo talkin bout DGK still going strong, the decks are some of the best out there. That’s what’s important. the boards.

  • @strassenklassik
    @strassenklassik 2 ปีที่แล้ว +3

    stupid they still make good mula imo i would never say fall of they still got a huge sortiment n besides clothing no matter what folks need decks

    • @takeflight2142
      @takeflight2142  2 ปีที่แล้ว +5

      I said all that in the video, they are not dead and some of the stuff still looks good. They just don’t have the public attention they used to, which is not necessary a bad thing

    • @GreatlyUndeserved
      @GreatlyUndeserved 2 ปีที่แล้ว +2

      @@takeflight2142 DGK is a Skate brand, not the “trendy” thing you’re thinking it is

    • @GreatlyUndeserved
      @GreatlyUndeserved 2 ปีที่แล้ว

      hell yea. And they just got that partnership and are doing crossovers with Kool-Aid

  • @gravemane
    @gravemane ปีที่แล้ว

    Aye fam just take this down and head over to the DGK youtube lol 😅 gahdamn clickbait lol and evan wasnt ever on DGK or the RBK deal! You gotta do more research and Stevie is my homie

  • @jasonstephens1715
    @jasonstephens1715 ปีที่แล้ว

    You think street wear was new in the 2000s? Lol. Street wear has existed since the late 80s. If you were a skater, you'd know that.

    • @takeflight2142
      @takeflight2142  ปีที่แล้ว

      If you watch the series you will see that I understand that. It was not officially called streetwear until mid to late 90s but there were proto brands as far back as the 80s

  • @romangameros4211
    @romangameros4211 2 ปีที่แล้ว

    How did it fall I still see it everywhere this is bullshit

  • @GrayMaxine-z4z
    @GrayMaxine-z4z 4 หลายเดือนก่อน

    Taylor Brian Martinez Robert Brown Gary

  • @wongfeihung6759
    @wongfeihung6759 4 หลายเดือนก่อน

    Sir get tue facts right dgk not dead still around see all them new tech decks out lol come on i giving me little w posers vibes 😅

  • @brandongarcia1994
    @brandongarcia1994 2 ปีที่แล้ว

    Boo dgk decks get one!

  • @cntbreathundrwter
    @cntbreathundrwter ปีที่แล้ว

    I'm a fan I remember shredding my lime greed exhibition board I called lime green Larry bro I'm 30 now and wish my life was as sinple as waking up snoking a bone and skating all day