Google Ads Match Types: Find Out Which Ones Perform Best

When running Google Ads campaigns, reviewing the past performance of your different keyword match types is crucial to optimize your account. Even though broad, phrase, and exact matches have changed over the years, analyzing the data by match type can indicate which has driven the best results for your business historically.
🛠️ Keyword Match Type Tool: www.scottredga...
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Take some time to dive into your Google Ads account and segment your keyword data by match type-broad, phrase, and exact. Analyze key metrics like impressions, clicks, cost, conversions, and return on ad spend for each match type. Likely, the data will reveal variation in performance between the different types. This insight helps inform decisions about match type priority and bids moving forward. Continually evaluating match types sets you up for the most success with Google Ads, despite changes with the platform over time.
0:23 - Google's Match Type Shift
2:24 - Find Your Match Type Performance
5:02 - Broad vs. Phrase vs. Exact
7:59 - Dive Deeper into Poor Match Type Performance
9:26 - Free Match Type Tool

[@ScottRedgate]

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[@gauravgupta8983]

Just loved the content... vey insightful. me looking forward to much more.

[@ScottRedgate]

Thanks for watching!

[@frankmendoza9866]

do you recommend running only one match type? my google rep keeps recommending me to do that.

[@ScottRedgate]

Usually no, unless budget is super low.