How To Choose The RIGHT Google Ads Keyword Match Type
ฝัง
- เผยแพร่เมื่อ 4 มิ.ย. 2024
- In this video I explain what the 3 main Google ads keyword match types are, how they work and which one you should use.
A lot of Google Ads beginners get caught out by keyword match types.
Google's default keyword match type is broad match. But most advertisers shouldn't be using broad match for all their keywords.
Most advertisers would be better off using a combination of exact match and phrase match.
There are of course pros and cons of each Google Ads keyword match type and I cover it all here.
#googleads #keywordmatchtype
CHAPTERS:
0:00 Intro
0:13 The Google Ads keyword match type options
0:53 What is Google Ads broad match?
3:39 What is Google Ads phrase match?
5:12 What is Google Ads exact match?
6:30 Which keyword match type should you use?
7:57 Use the Google Ads search terms report
9:40 How to add negative keywords
11:20: Extra info
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Thanks for watching guys! Let me know what you think in the comments :)
You are the only one on TH-cam who explains google ads in easy and simple way for beginners like me . Really thank you
You putting this up for free is actually clutch - praise to you
I really admire your videos, the way you teach. Your videos are really helping me in my career.
A good lecture that will benefit all who have followed this excellent explanation.
Thanks for creating this video! Really helped
Love the way you explained stuff Ben! Fantastic!!!
Thanks a lot :)
I have just watched this video and I would like to share my opinion with you. In short, it was quite enjoyable, although I felt that at times it was a bit too slow. The information helped me.
What about custom segment audiences? Does google default to Broadmatch when setting it up using the radio button option 'terms searched for'? Do you need to use the brackets here too? Thanks so much.
I will really appreciate your these strategic videos of google ads. I really rely on your videos for best learning & implementing them in my daily life.
Thanks a lot - glad to hear it :)
Great content, Ben, thank you! Real scenario: what if I add a keyword as a phrase match and I notice that the best conversion is being done on that keyword in its exact form? Can I add it both as a Phrase, to squeeze clicks from all the variations, and as Exact match, to have more control over its Exact form budget (like bidding more on the Exact than on the Phrase keyword)?
Nice videos! Right to the point and clear. No fluff. Cool!
Thanks a lot :)
I enjoyed some of the ideas presented in the video. As for the audio part, I think it could be somewhat better, but still the content was okay. Nowadays, I might see more videos from this artist.
The video brought some interesting principles to my notice. I suppose the audio is still a bit sketchy but for the informative part it was okay. Maybe I will watch something that they have done before.
Eagerly waiting for this thanks I will implement my fb and Google ads skills in one place thanks ben
Awesome - glad to hear it :)
Value as always. Much appreciated.
Thanks a lot
Your strategies of facebook ads are really great and helpfull for campaign & not anyone gives this much value in their videos.
Happy to help :)
Hey @Heath Love from India❤️. Your Facebook videos are very helpful. Lots of mine friends are learning from you.
Happy to hear that!
Thanks mate.
Thank you so much this video very informative and useful
You are very welcome :)
I would really appreciate if you could make a video of the strategic part for google ads like you have explained in fb ads on how to create different ad sets with different targeting option to know which is the best audience section for our campaign.
I've done most of that in my structure video. You can find that on my channel :)
Great videos, subscribed. In your example negative keyword FREE, if it's entered as a broad match negative keyword, does one need to add FREE as a phrase and exact match? Wouldn't the broad match cover all instances of the word FREE being searched?
Thanks :) Yes that's right you should be covered with the broad negative in that instance.
Posted several months ago if there is a Ben heath of Google ads and here it is.
Just subscribe and Hit the bell icon as soon I saw it on FB.
Time to learn Google Ads. Thanks Ben
Comments like that helped convinced me to do it :)
Thanks very much for providing such a great video explanation. .Just wondering, if its best to exclude all broad match keywords using negative keywords - using your example of adding the broad match keyword 'interior design apprenticeships as a negative ..would that then mean that interior design keywords would also be excluded as well as apprenticeships?
Hi Sharon, no I don't think you want to go quite that far. Negative keywords are treated as more specific even with the keyword match types by Google so you wouldn't be excluding as many terms as you have suggested there.
Appreciate your reply 😀
Great explanation! Do you think phrase match works with Max Conv. Value strategy?
Yes it can do :)
@@BenHeathGoogleAds phrase match work with Max conv. CPA strategy?
In the planning phase, I usually evaluate the search keywords based on search volume, competition, and low/high range bidding amounts. So my question is, do these factors affect our keyword match type?
In general you would want to use more specific match types for keywords with larger search volume. But that isn't the primary consideration. The term itself is more important for determining that.
The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.
with all the changes that google ad did to their algorithm in the recent months do you still recommend exact matches over broad matches??
Very good
can you make a video on complete walk through of the ads dashboard and all the features
Not sure I could cover all the features in one video but I will be covering as much as I can in future videos.
Thanks for information sir 🙏
My Q is :- should i use [exact] & "phrase" types in one search ads campaign????
Did you find out?
@@unknownmr5718
No bro wating for TH-camr replay!
On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.
@10:46 you say that free would be good to add as a broad match type because your offering is not free and you want no association with that, however, what if the company wanted to introduce a free trial for their courses? Would it be best to set up this free trial as a seperate campaign/ad group? Would it be best to make [free] into an exact match?
In that case you wouldn't want to add free as a negative keyword.
@@BenHeathGoogleAds thank you!
❤ good 😊 information 💯
Glad you think so :)
does adding negative keywords on an already launched campaign reset it or relaunch it ?
No you can do that without causing issues :)
How long would you say it would take someone to be really proficient using Google ads etc?
Thanks.
Depends how smart they are and how hard they go at it but within 6 months you can develop quite a lot of proficiency
@@BenHeathGoogleAds is that as an agency or a small business running their own?
Is this can be used for website content ?
It can help inform your website content yes :)
Please make a video on how to set up google ad campaigns
Sure - that's in the works
✅️
Generally speaking, I think there is better usage for those 15 minutes, but it is ok. What I just said, should be something you accept at your discretion I presume.
It is after watching this video now that I decided that I would want to share my perspective. To sum it all up- it was fun but water down a bit at certain points. The advice was good, and I followed it: we got rid of junk food and preferred eating fruits and vegetables.
Overall a passable way of whiling away 15 minutes but not something I’ll rush back for again. Just go with that eh?
The artist did a good job with this, but at times I became bored and went into another place in my mind. I am not sure creator’s fault but videos that I watch often hold my attention.
Broad Match is not an option anymore?
No it still is. In fact it's the default :)
I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.
Average is maybe, not awful but not excellent. But that is just my guess. I'm not remorseless about watching, though I'm not in hurry to say "I have seen it!" to everybody else.
This video was okay for me, nothing special. I was totally cool with the atmosphere, on the other hand there were some moments that either were just like being stuck or didn’t make sense.
𝓟Ř𝔬𝓂𝔬𝐒ϻ