The Tyler, the Creator Effect
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Tyler the creator changed pretty much everything, he is arguably one of the most influential people of the last 10 years. Today we tell his story, from hated rebellious outcast to industry darling.
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Hey Jimmy, I don't think you'll see this but you should try to say "something" not "somethink* and "nothing" not "nothink* I've noticed it a fair bit and know it's how alot of people say it but it's not correct. Just my 2cents ❤️
Love your work either way haha 😅
Hi
Wym wasn't the cool kid, I woulda looked up to him 😂
Great video as always.
It's sorta funny watching a documentary by a British dude who didn't know Odd Future before Yonkers lol. It's an interesting perspective, but I feel like everybody in the US was on that shit from the first mixtape.
Tyler never went soft, he grew up and didnt want to make edgy music anymore, he always just makes what he wants
Yeah it's called frowning up 😂😂
@@aidanrose1943How old are you?
watching as a Tyler fan and seeing my face is giving me a feeling i can’t explain
There gon be teezo vids in a few years ‼️‼️ Saw you at Utopia tour msg and you absolutely killed it
Holy shit didn't expect to see you here
How Do You Sleep At Night was 🔥
Wtfffff
GOAATTT TEEZOOO IM SUCH A BIG FAN :D
People only hate Tyler because he’s not planted and McDonald’s hasn’t made a meal from his likeness.
>not planted
“People only dislike him cuz he’s underground” bro he won a Grammy.
😂😂😂how do you plant a artist music is music 😂😂😂 yall weirdos logic would mean every artist actor anyone that is famous is a plant and if your reason of thinking this way is because of speed of fam then yes so many would be plants 😂😂😂😂 like majority
@@dickdiamonds3410 I'll entertain a lot of legitimate criticism of tyler the creator but an industry plant? Not sure on that one mane
Do you genuinely believe people hate him because he doesn’t have a mcdonalds meal? What kind of take is that?
Holy sh*t, he's been this "new" person for so long even I had forgotten the UK banning and riots nonsense. Dude's had a really cool arc and props to him for doing it his way the ENTIRE time.
I remember it well, Im from New Zealand and being at the arsehole of the world we get bugger all decent bands/artists. it was ridiculous as well, heaps of edgy bands played there, even at all ages gigs.
Tbh I don’t think he been doing it his way the entire time. He even said himself in the beginning he was being edgy because that’s what was poppin off at the time.
No doubt that now he is keeping it real with himself but hasn’t always been that way jsing..
Also not hating on him at all for noticing the trends, it was smart and is part of why he is such a good artist. He became great when he made his own trends though
He’s always this “new” person because he’s just so unique
its crazy much tyler has changed the scene of pop culture and how rap is today. truly an inspiration
growing up w tyler in elemetary, we used to rap along to yonkers at recess. now, in my mid 20s, to see the success hes achieved is like seeing an old friend achieve greatness. you dont fully appreciate it, but you're proud of them. I love his "call me if you get lost" album
Yonkers came out in 2011. If you’re in your mid 20s you weren’t in elementary when Yonkers dropped lol
@@QGUU it's been 12 years since, he easily could've been in fifth grade (age 11) and now be 23
@@Menfisu thank you lol this guy @QGUU clearly doesnt know how time works. when I say elementary, I am canadian. for us thats til 8th grade or 13 years old
yeah sure you did
@@Menfisu 23 isn’t considered mid 20s lmao. It’s considered early twenties. So no, he wouldn’t have been in his mid 20s as I’ve said. If you’re 24-26 right now you were in at least middle school when Yonkers dropped not elementary
im 43, been a hip hop fan since the early 90's. I watched OFWGKTA come up from the start, was following Tyler pre yonkers and have been watching him and his crew since the beginning. Tyler is the RZA for a newer generation. When the Wu came out they changed the game for hip hop at the time. the clan mentality, the visuals, the diy approach, Tyler and OFWGKTA were the wu-tang for the Jackass generation. stylistically, musically visually very different, yet took a similar approach (albeit it very different as their approach used the technology of the time, like social media, myspace, limewire etc)They showed how people could reshape the music industry to fit their vision, not be dependent on the major label system that had been the route to success prior to this era. They kicked the doors down culturally, creatively, artistically. they were more than music, they were a movement that resonated with people all over the world and along the way they evolved and grew into the artists they were meant to be. Tyler deserves all the success and more. they showed how artists can be free to create in anyway they saw fit and not be bound to specific ideas or genres. I wish the industry had more people like Tyler the creator, the world would certainly be a more interesting place for it
they were the face of that era and they and we aka everybody deserved to taste that moment and had their own voice, tyler knew exactly what he was doing, this is what happens if you have a vision and plans for your future an odd future he gave that is for sure
you really choose the right words, amen!!
Odd Future's song Oldie and the music video was the Protect Ya Neck of my generation
the fact they called them a gang from the beginning. a musical collective being referred to as criminals
It's funny seeing how innocuous Odd Future was compared to the rap stars of today who are literally murderers, drug runners, etc.
It's really weird and beautiful growing up with filthy Frank and odd future, mature with them and come to love this Tyler and this Joji. Regardless of their era they always represented the fringes of youth and the process of self discovery and that's beautiful + inspirational
Sameee
Spot on
Tyler and Joji metamorphosis have been great, even if you look at their "edgy" content it's still really decent
Tyler gived no fvcks. Yonkers is amazing, but his "cyberbullying" tweet was the greatest artwork of the 21st century.
I was too young to really know what Odd Future was, but I’m glad that I’ve discovered them now I’m older. Even though OF is over, I like to look up videos of their old shows and of them hanging out, to see what they were like and how they influenced people :)
I'm so happy I got to go to early Earl and Tyler shows when odd future was popping off. I'm glad you're able to look back and appreciate it. Listen to the Earl mixtape if you haven't
@@haydenbell1758 ill make sure to do so, thanks for the suggestion
Same
I fr used to hate dressing up and standing out and having a voice. It wasn’t until Tyler inspired me I found these things and in it I finally found my own success.
Teezo Touchdown is SO much more than "a rapper with nails in his head". He needs his well deserved flowers.
wrd
He’s not even that much of a rapper
Crazy to have a Tyler pfp and put down an artist that Tyler features
@@Kanyewestbiggestfan123 i dont know where this quote is pulled from but wrd. Get it right😭
Teezo will have fans the way Tyler got his fans. He's the weird guy with the nails now but he's got something like Tyler did back then and everyone who hes been featured with knows it. Actually give his album a listen through and watch his performances
I know a LOT of people say this about a lot of other artists, but, Tyler, the Creator is truly the artist of the generation, and its hilarious that he refuses to believe it and constantly humbles himself. I bought a front row ticket to the Weeknd, Drake, Beyonce and Tyler, guess who was the cheapest?
Beyonce - 1500 (standing room club renaissance worth)
Drake - 700 (all sitting)
Weeknd - 500 (all sitting)
Tyler the Creator - 300 (1st row bowl seating and floor standing were the same price, and non VIP was $150 normally and was $99 during presale)
I agree that Tyler is great but you do know his tickets are probably only less expensive because he's not as big as those 3 artists you mentioned? He's done well for himself, all things considered, but he's not yet as commercially successful as a weeknd who stays #1 on the hot 100 for months, a drake who is always breaking streaming records and Beyoncé who is an absolute legend that's been at this for over 25 years. I mean, none of those guys were even things back when she was in her commercial prime.
All that being said, Tyler absolutely could charge more and probably will in the future as his stock continues to grow because he puts on one helluva show. The high ticket price would be worth it and I'd rather pay those kinda prices to go see him than any other male artist in this generation.
I came in during the Flower Boy era and was a fan for the debut of Igor. Sh*t changed my life. I was hiding who I was, and damn if that music didn’t give me the motivation to stop giving a sh*t and come out.
I can’t say enough how much Tyler has done to help me grow just as not enough can be said for how much he has grown.
And I can understand if some of his older stuff is off putting due to content. I get that, but recognizing his talent as a rapper but also as a writer and composer doesn’t have to mean you like all his music.
I am a fan of his newer stuff, where his maturing blooms. Still, I refuse to put aside the fact that he has always been incredibly talented and I am glad he is getting respect now, even if it’s not nearly enough.
White skater kids have been listening to hip hop way before Odd Future came on the scene. I grew up in the 90’s & acts like Tribe, Del the Funkee Homosapien, Pharcyde, Souls of Mischief, Wu Tang etc etc were being played during skate sessions as much, if not more than, punk or hardcore.
First thing that turned me on to OF was that they reminded me of kids I grew up with.
I came here to say this, I’m 45 and we were bumping Del tha funky homosapien because of the Plan B Questionable video and we were listening to backpack rap like the Pharcyde in the early 90’s when it was a chore to find rap in my little provincial town in Kent.
@@timcroft109 Kent, Ct or NY? I didn’t live far from either of those. (But I’m sure those aren’t the only Kents in the US lol)
@@phantasmo9446 ha ha neither bro. Kent in the UK. I live in a town about 26 miles away from France on the coast of England.
@@timcroft109 😁
As someone who got introduced to him after Igor dropped, I listened to Bastard, Goblin and Wolf back to back and thought he was fucking incredible. I'm definitely no OG fan, but I'm so glad I caught him at the release of Igor and decided to through his discography. I find him insanely inspiring. He doesn't care. He creates to create. He remains individualistic and he's purely raw. I respect him very much. Bro is just super cool and he hit every point on the board to make him memorable for ages to come. Revolutionary.
I'm sad for you that you missed out on the peak OF wave. In my middle and high schools, there was always this "TGOD vs YMCMB vs OF" thing happening, you had "weird" kids like me wearing OF hoodies every single day, listening to the OF mixtape, Wolf, or Bastard on repeat. We'd blast "Oldie" in the back of the bus word for word- and it never got old. I'm glad Tyler became more progressive and more "acceptable" in some ways, but man I miss the feeling of the 2010s shock-value conglomerate that had a chokehold on inner-city kids like myself and my friends.
2010s DIY punk re imagined
You sound like a real fan. You described it perfectly. Miss these days but so happy to see how far T has come
lol you know hes speaking facts becuz only those old enough back then,,= know about the ymcmb vs taylor gang lol
Yo I forgot this ..I rocked OF while the Taylor gang and young money people i thought was lame 💀
i been listening to tyler for almost seven years, it’s not long but i’m only fifteen, a couple weeks ago i got the chance to meet him it was so unreal, i’m so inspired my him and his story. he has a fan base many artists dream of, the crowds at his shows and performances, take camp flog gnaw, every study wants a crowd like that. he worked his ass off that whole 2010 decade for that to get to that place, he’s so deserving of all he has.
me and my two friends were obsessed with odd future - in 2011 (i was about 15/16) we got to see them in london and the mosh pits were insane. Loiter squad too.. man, this truly was a great time in my life
i am a huge tyler fan and i was born in 2011, i had no idea about him getting banned from countries and starting riots, thats crazy
your not a fan your 11 years old you dont know anything about him you only like 2 songs of his lmao
=
@@Lxydenbro I own IGOR on vinyl
Im actually 12
I know more than 2 songs💀
I also do know about him, as @JimmyTheGiant said some of his younger fans are completely oblivious to all of his earlier controversies.
Also who are you to tell me what I know and what I like?!
Stop being rude for no reason.
@@Revan-pj2lfdon’t mind him, he’s a dying breed of Tyler the creator dick riders that make the rest of the fans look weird af, you probably won’t see many more
@@Lxydendumbass just because he’s young dosnt mean he can’t enjoy Tyler. Anyone can enjoy Tyler at any age
bro I thought I was weird for listening to Tyler at 13 damn
I literally just started listening to him this past October, I know I’m late but listening to all of his music, learning his story, hearing his growth, it IS really inspiring. I know I’m late but I’m glad I’m here
right? I've been listening to him since June, and fell in love with him fully 2 months ago and his story is so inpsiring to me
@@ToMy_Kore i just love how he isn’t bound a genre or any set of principles, he just makes what he wants, and he’s been successful from it
The artist that you keep referring back to with the nails in his hair is Teezo Touchdown, who Tyler chose to perform in his 2022 tour as well as in Camp Flognaw 2023.
This man has put a battery in my back since middle school. I'm now graduated from college, working fulltime as a filmmaker... I owe so much of my success to Tyler. He installed a different kind of confidence in me to follow a unique path. Watching his career grow over time has been so inspiring for me and I'm so proud of him. Meeting him was a very special day for me. ❤
I went through a big obsession with Tyler during Gobin/WOLF/Cherry Bomb Era. Watched every doc, interview, freestyle. Dressed like Tyler, talked like him, he really taught me how to voice my opinions and say fuck everyone if they aren’t supporting you. Glad he has evolved and gotten more comfortable with his constantly changing art
I really hope in Tyler next album he makes a bar saying “I was poppin with OF before these onlyfans”
wish i was there for the come up but, im glad that im here for the peak.
I liked Tyler when he was young and made stupid rap shit. Then when flower boy dropped, I was a hater not gonna lie. I have just graduated HS and was heavy into skateboarding. Then Igor dropped then I was a little bit more mature and found how much of an amazing artist he is. Same with MMLP2 in 2013. I started liking it around 2019. Beautiful albums
I like mmlp2 but it should’ve been named something else tbh.
Your editing and structure of this whole video was amazing !!! Just earned a new Subscriber :)
I’ve been a fan since near enough the beginning. Tyler from the Wolf Trilogy era for me will never be topped but I still thoroughly enjoy everything he puts out, but specifically his clothes and music. When Theresa May banned him from the UK I was fuming. I’d already seen him live a few times but I copped a Reading Festival ticket that year purely to see him again and she ruined it the miserable old bint.
Really enjoyed this video so big ups!
I missed the OF era too! But only because i grew up in a post communist country which had totally no idea what is going on in the rest of the world. Found Tyler and OF not even a year ago feeling ashamed lol
What country?
i have so much respect for how much effort you put in to this video
tyler realy changed the culture of hiphop. i vividly remember when oddfuture/tyler the creator came out!!! hearing bastard , goblin , the whole oddfuture era it was like a breath of fresh air!! i rember going to the oddfuture concerts and seeing that culture shift happen in real time! man!! tyler really isnpired me with my music and how i make music. tyler really a legend. people need to give tyler his flowers
Tyler has for sure inspired me to branch out of my shell, and be my genuine self
Same fr!💯🔛🔝
Same here. The freestyles and the show is what got me on Tyler. That made me look into his music
odd future popped right at the end of high school / start of college for me, been riding with tyler's progression as an artist since. its been a hell of a ride, will never forget the hype for the return of Earl Sweatshirt
this is such a good quality video, i hope you get the deserved recognition
i took so long to listen tyler because everyone else was listening to him, so i figured he must not be that good. i regret it all because he now my favorite artist, the only one i've bought posters and drawn my own version of album covers for, and the only one i feel so deeply connected too. i don't know why but as a teen i'm so deeply infatuated with him and his music. he's just different
I've been a Tyler fan since 2011/2012. It's always so fun to see the mix of fans at his shows.
tyler the creator is one of, if not, my favorite rapper of all time. kendrick, kanye, and tyler. they take the cake. no other rapper holds a candle to them.
I see his career as a progression of perfecting his sound, you can hear the jazzy melodic stuff in early tyler too just unrefined
Hey bro I missed this era too, but I was in the middle of it. I started listening to Tyler and Odd Future when only Goblin and Wolf were out as albums, but it was dying down and Camp Flognaw came to my city just 2 months before I started listening and they never came again. but I did catch some of his tours though.
Man your vids just get better and better 👏
Tyler the Creator is the best type of artist for me: the one that doesn't get stuck in one sound type and keeps reinventing itself almost like the Beatles after the Rubber Soul
I been a fan since his OG days, I got Spotify just to listen to his Wolf Album and I still rock my OF donut socks till this day.
Doing research for your content live is dope
Thanks dude
Well done 👍🏽
Man your videos have great sucsess
Tyler made a generation of trolls. You didn’t miss anything if you weren’t a mega fan. 2011-2012 was a whole vibe. This was just a piece of it.
CFG 2023 was INCREDIBLE. I saw him at outside lands 2021 but only for half of his set, so being able to see a full show for once, It's something that you have to experience once in your life. Seriously.
im obsessed with teezo, and seeing you mention him was amazing
Jimmy may never have a stellar rap career, but he's carving out a stellar VH1 Behind The Music style documentary career.
@JimmyTheGiant Can you please do a video about lausse the cat, such an underated uk artist 🙏
05:03
listening to this song is us witnessing the beginning of a butterfly effect...that led to Tyler's synth addiction and expressions of his dark fantasies... the rest is history
Great job Jimmy. Thanks.
I feel this.
I had a hot freestyle album in my hometown when I was young, and people still ask me if I’ll do another one.
I probably could have kept doing the same thing and had some limited success, but I just wanted to try different things.
Even after I couldn’t replicate my original success with different genres, I still wanted to try something new.
It’s been almost 25 years since that album dropped, and some people still haven’t moved on. They have zero interest in me being anything other than that guy.
I don’t write pop songs anymore, I don’t really make “beats” in the traditional sense and I mostly try making experimental music that most people probably wouldn’t like.
Just a few weeks ago, I decided that I would make another freestyle album. Not because I want to chase fame or celebrity like I did as a kid, but because my wife told me that she always listens to that album when I’m not around and she wants another one.
That may be the only thing on earth that could inspire me to do what everyone else wanted me to do all along. If people like it, cool…and if not, it’ll be fun to be inspired by something so unique. I might not even let anyone else have a copy.
That was a really cool video. Love him or hate him , he is loving life and doing it. respect
great video man
Awesome video
15:25 I flet the same i miss out on Odd future because I thought tyler and his crew were loud and annoying but I look back on it and there were just being themselves.
Great times.
Tyler isnt lying when he says he does everything, he does do it all. most rappers have ghost writes, producers, video directors but tyler does it all and he does it well. Tyler has the potential to be one of the GOATs, hes definitely in my top 5
I love this so much. I’m definitely and odd future kid and still! I’m around the same age range as him and it is just so awesome to feel like you grew up with an artist. Like going through the similar phases of life as his music. And overall he’s an artist I love him sm 🫶🏼
Tyler's interviews and music taught me to be myself and fuxk whoever wants to change you or think your weird don't let people stop you
First I thought OF were too weird for me than I remembered I was a weirdo myself. Tyler is hilarious, loiter squad his freestyle are awesome memories. Call Me is one of my favorite albums dude is always good
this was a great video
Tyler the Creator inspires me and is who I look up to as an artist. I cant get enough of his perspective when it comes to life and pursuing art as your passion and career
Even when tyler wasnt as big as he is now, he kept doing what he loved regardless of what people said or what came of it. He knows his artwork is meaningful and purposeful
I hope to meet him one day as an artist , not as a fan
LMAO, I remember that line in NYC from the start of the video. I met Earl, Tyler, Syd, and Frank that day. That was Earl's first appearance after Samoa. Legendary concert as well!
i’m a relatively new fan but i’ve known his music for YEARSSSS and i love tyler so much he’s so funny
Good video. Once a fan of Tyler the Creator music but no I’m over it. Just like Tyler is over his past. 🙏
why did teezo touchdown catch a stray like that LMAO
White boy got no culture
Tyler needs to see this man. This is put together so well.
he helped bring a lot of people together. those difficult lyrics helped me through difficult times and grappling with understanding concepts that were still new and scary to me as a vulnerable person in the world.
This is literally one of the best videos that explain Tyler and his his life at best 🙏
he’s such a unique soul who has no fucks to give. his music, art, his style, persona, it’s so weirdly beautiful and he’s so talented. i used to listen to him a lot as a young teen & saw him in concert 2 years ago when i was 16, it was an experience i’ll never forget. i’ve been to several concerts but the energy in his was unmatched. he even waved at me!! he truly made my teenage years so much more fun with his music.
I always saw OF gear and earl stuff in hischool up to 2015 and never got into the music, but i fuck with tyler heavy and love the Igor album
4:56 DAYUMM
naw imma need the source for that video😂😂
@@johnfloyd4979 what I’m saying
DATS WHAT IM SAYIN
Great Vid! Love Tyler bro had done so much for me and made me feel comfortable being weird.
@@TH-camUsedtoBeFree who’s worshipping them?
An actually good video on Tyler post 2020 wow 👏👏
I discovered Tyler through Flower Boy - ironically around the time Igor came out, and it's still one of my favorite albums. It's been a wild ride since then. He has helped make my late teens much less confusing, and now as I'm beginning my 20s I'm thankful to have him as an inspiration in my life. I may not be able to embody his lively, charming 'no fucks given' persona, but it sure as hell won't stop me from trying :)
Odd Future Wolf Gang Kiss Them All
Good job for opening the chanel thank you
Man
I rock HEAVY with Tyler The Creator.
Yeah I first started at Igor but now I am a die hard f fan and I listen to all he’s music from goblin to call me when you get lost
This is the best video about Tyler the creator ever made
Tyler’s always been dope, used to be a massive fan when I was younger when he first came out and still listen to his music and a lot of odd futures music to this day. Not as much as I did but hes a solid musician and from all the videos I’ve seen, he seems genuine, it’s not an act.
for anyone wondering, 10:33 is the artists "Teezo Touchdown"
best documentary ever ceep it up
We need a movie about him so badly
This man saved my life. I only just found him out a year ago but ive been digging and scratching and investigating and hes all I ever want to be. I know im not an OG but he arrived right at my low and Im so thankful that he did. His music keeps me happy, energetic, lively and kid you not he helps me get out of bed. I find it impressive the effect he's had on everything yet the little credit he's given.
Tyler, the creator saved my Fucking LIFE
I went to every odd future concert every time they came to NYC. It's sad that they disbanded but i support each and everyone of them. Their new songs are better and way more unique than most songs that come out today
Great video Jimmy. It's interesting... it's like Tyler is the shining star of what COULD come out of this generation. It's hard to imagining a phenomenon like him existing in any other culture. He sets the right example for all of us...
This man is a lyrical genius and my biggest idol. I may have been late in getting into his music, but damn does he mean the world to me!
Awesome video buddy, keep it up!1
i discovered his music in 2022 and he has been making the best that a person could
The OF time was really the best and the concerts!! Oh lord the concerts were just as brutal as hardcore shows, it was simply awesome being a part of this era tbh
God Damn i tattooed OF under my wrist using a single needle homemade gun back in 2011 which hurt like hell and it was the first time i did it on my own not in a shop or someone else doing it, i had other tatts done before but this i did one my own man that was insane and am still proud of it
Fantastic video!
This video is so good
WELL DONE VIDEO. QUALITY CONTENT RIGHT HERE.
All of IGOR sounds like it belongs in movie soundtrack and I still stand by that claim.