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That all sounds good. But when a failing brand tries leading the market it ends up looking dumb. Social media is filled with backlash and people avoid controversial products. Especially if it is a product like car which is expensive and represents your status and values in the society. I hope the real road going cars doesn't look ugly like in commercial.
@ssa6227 Thank you for sharing your thoughts! While rebranding always carries risks, Jaguar’s strategy is about more than just leading the market. It’s clear that they are targeting a younger, design-conscious audience in a rapidly evolving EV landscape. Bold moves like these can be polarizing, but they’re often necessary for legacy brands to stay relevant. Hopefully, the real-world designs will strike the perfect balance between innovation and aesthetic appeal.
You don’t know anything about the car industry, just take a look at the resell price of the Cybertruck. As WOKE as someone is, no one will spent 100k in a car with bad design and in a market where there are multiple options for a fraction of the price.
Thank you for sharing your perspective! A good car is a necessary but not sufficient condition for strong sales - what truly sets a brand apart is its ability to resonate with a specific audience through values and identity. Jaguar’s approach aims to differentiate itself by appealing to a design-conscious, younger subsegment of buyers. Ultimately, the success of this strategy will depend on whether Jaguar can back its bold rebrand with a product that lives up to the promise.
Looking for deep dives into more iconic brands? Subscribe now and check out our other videos:
The Decline of Starbucks - th-cam.com/video/oYmu2LM2c9I/w-d-xo.html
Old Spice and the ad that saved it - th-cam.com/video/YjZLoaSJvjY/w-d-xo.html
Google Chrome: From Speedy to Snoopy - th-cam.com/video/LJ9Y4H0O7eA/w-d-xo.html
To be honest, those who are commenting negatively about Jaguar, can't even buy one
why does the script sound like it was taken directly from ChatGPT?
Close, but nope. This was written the old-fashioned way: a fair amount of research, coffee, and just a touch of existential dread! 😄
If the new JaGUar wanted to erase its history, they should have just created a new brand name!
That all sounds good. But when a failing brand tries leading the market it ends up looking dumb.
Social media is filled with backlash and people avoid controversial products. Especially if it is a product like car which is expensive and represents your status and values in the society.
I hope the real road going cars doesn't look ugly like in commercial.
@ssa6227 Thank you for sharing your thoughts!
While rebranding always carries risks, Jaguar’s strategy is about more than just leading the market. It’s clear that they are targeting a younger, design-conscious audience in a rapidly evolving EV landscape.
Bold moves like these can be polarizing, but they’re often necessary for legacy brands to stay relevant. Hopefully, the real-world designs will strike the perfect balance between innovation and aesthetic appeal.
You don’t know anything about the car industry, just take a look at the resell price of the Cybertruck. As WOKE as someone is, no one will spent 100k in a car with bad design and in a market where there are multiple options for a fraction of the price.
Thank you for sharing your perspective!
A good car is a necessary but not sufficient condition for strong sales - what truly sets a brand apart is its ability to resonate with a specific audience through values and identity. Jaguar’s approach aims to differentiate itself by appealing to a design-conscious, younger subsegment of buyers. Ultimately, the success of this strategy will depend on whether Jaguar can back its bold rebrand with a product that lives up to the promise.
Utter disaster. The end of a once great brand.